DR. USMAN GHANI
Institute of Management Sciences,
1-A, Sector E-5, Phase 7, Hayatabad, Peshawar.
Phone Office: 091-5861024-5, Cell: 0333-9109355
Email:usman.ghani@imsciences.edu.pk, usmanims@yahoo.com
________________________________________________________________________
EDUCATION
PhD (Marketing)
2009
SZABIST, Islamabad.
MBA (Marketing)
1998
Institute of Management Studies, University of Peshawar.
BBA
1995
The Quaid-e-Azam College of Commerce & Business Administration,
University of Peshawar.
EXPERIENCE
Assistant Professor 2005-till date
Institute of Management Sciences, Peshawar is a prestigious educational institution in the public sector where I
served as lecturer from 1998 to 2004 and was promoted as Assistant Professor in 2005. In 2009, was appointed
as Assistant Professor under the Tenure Track System.
I teach different subjects including Marketing, Marketing Management, Marketing of Banking and Financial
Services, Brand Management, Contemporary Issues in Marketing, Seminar in Marketing, Sales Management,
International Marketing, Marketing Research and Consumer Behavior.
Provost (Additional Charge) June 2009-till date
This is an additional responsibility and the duties and responsibilities include:

Patronizing all societies and non-academic committees of the Institute.

Ensuring smooth functioning of the Institute’s three hostels.
Coordinator, PhD in Management Programme
In 2010, I was also assigned the task of designing and managing the PhD in Management programme of the
Institute. I designed the programme and am currently running it.
Coordinator/ Incharge, Undergraduate Campus (2002-2004)
This was an additional responsibility. The Institute had two campuses. The undergraduate programmes were
run in a separate campus of the Institute. There were about 400 students in this campus.
I was responsible for the smooth functioning of the campus. My main duties were:

Dealing with student affairs

Managing faculty and time schedules

Managing accounts of the campus

Devising measures for improvement of quality of education in the campus
Visiting Faculty

Taught at NU-FAST, Peshawar Campus as a visiting faculty member.

Taught at IBMS, NWFP Agricultural University, Peshawar as a visiting faculty member.
Higher Education Commission (HEC) of Pakistan’s Approved PhD Supervisor
HEC is the federal regulatory body for higher education in Pakistan. It approves PhD holders for
supervision of PhD candidates in the country after a thorough evaluation. My name has now been
included in the HEC’s list of approved supervisors for the supervision of PhD candidates.
Member Editorial Board, Business & Economic Review
Serving as member of editorial board of the Institute’s Journal, “Business & Economic Review”,
which is published semi-annually.
Member National Curriculum Revision Committee of HEC – Business Administration
Serving as member of the National Curriculum Revision Committee of HEC on Business Administration
since September, 2011
Supervisions

Currently supervising two students at the PhD Level

Supervised three students at the MS level

Currently supervising four students at the MS Level
PUBLICATIONS & CONFERENCES
Publications (Published):
1. Ghani, U & Mahmood, Z. (2011).Factors influencing performance of microfinance firms in
Pakistan: Focus on market orientation. International Journal of Academic Research, 3, (5), 125132.
2. Ghani, U., Imran, M. & Jan, F.A. (2011). The impact of demographic characteristics on Impulse
buying behaviour of urban consumers in Peshawar. International Journal of Academic Research,
3, (5), 286-289.
3. Ghani, U & Mahmood, Z. (2011). Antecedents of market orientation in the microfinance industry
of Pakistan. African Journal of Business Management, 5(5), 1822-1831.
4. Niazi, M.A. K., Ghani, U. & Aziz, S. (2011). Emotionally charged advertisements and their
influence on Consumers’ Attitudes. International Journal of Business and Social Sciences, 3(1),
307-320.
5. Shahid, A.A., Kamal, Y. & Ghani, U. (2011). Financial educational needs of Pakistani
entrepreneurs: A survey of entrepreneurship and finance related people. International Journal of
Academic Research, 3, (5), 321-326.
6. Ghani, U., Aamir, M. & Ullah, I. (2010). Determinants of Successful Brand Extension: Aaker
and Keller’s Approach. Journal of Humanities and Social Sciences, XVIII (2), 15-30.
7. Ghani, U. & Kamal, Y. (2010). The Impact of In-Store Stimuli on the Impulse Purchase
Behaviour of Consumers in Pakistan. Interdisciplinary Journal of Contemporary Research in
Business, 2(8), 155-162.
8. Niazi, M.A. K., Ghani, U. & Aziz, S. (2010). Influence of Emotionally Charged Advertisements
on Consumers’ Attitudes. Interdisciplinary Journal of Contemporary Research in Business, 2(7),
66-77.
9. Aziz, S., Ghani, U. & Niazi, M.A. K. (2010). Measuring Brand Personalities of Cellular Service
Providers of Pakistan. Interdisciplinary Journal of Contemporary Research in Business, 2(6),
473-483.
10. Imran, M., Ghani, U. & Amin, I. (2009). Microfinance Institutions of the Subcontinent: A
Comparative Analysis. The Dialogue, IV (4), 506-524.
11. Ghani, U., Khan, M.J. & Ahmed, W. (2008).
The Impact of Cause Related Marketing on the
Purchase of Convenience Goods in Peshawar. Journal of Managerial Sciences, II (1), 129-139.
12. Ahmed, W., Khattak, Z., Ghani. U. & Jan, F.A. (2008). The Impact of Advertising Practices of
MNCs on the Culture of Pakistan. Journal of Humanities and Social Sciences, XVI (1), 178-185.
13. Ghani, U., Imran, M. & Ahmed, W. (2007).
A Comparative Study of Attitudes of People
towards American and Non-American Carbonated Drinks after 9/11 in Urban Areas of
Peshawar. Journal of Humanities and Social Sciences, XV (1), 237-246.
14. Ghani, U., Salaria, R.M. & Jan, F.A. (2007). Country-of-Origin Effect on Consumer Purchase
Decision of Durable Goods in Pakistan. Journal of Managerial Sciences, I (1), 40-51.
15. Ahmed, W., Ghani. U. & Imran, M. (2006). Comparative Study of Brand Equity: A Kevin Lane
Keller Approach of Brand Knowledge Structure. Journal of Humanities and Social Sciences, XIV
(2), 156-166.
Publications (Accepted):
1. Kamal, Y. & Ghani, U. (2011). Modeling the Exchange Rate Volatility using GARCH-Type
Models: Evidence from Pakistan. Accepted for publication in African Journal of Business
Management.
Conferences:
1. Ghani, U. & Jan, F.A. (2010). An exploratory study of the impulse buying behaviour of urban
consumers in Peshawar. International Conference on Business & Economic Research (ICBER)
2010, Kuala Lumpur, Malaysia, November 26-29.
2. Ghani, U & Mahmood, Z. (2010). Determinants of Performance in the Microfinance Industry of
Pakistan: Focus on Market Orientation. LCBR European Marketing Conference 2010, Munich,
Germany, June 03-04, 2010.
3. Ahmed, W., Khattak, Z., Ghani. U. & Jan, F.A. (2006). The Impact of Advertising Practices of
MNCs on the Culture of Pakistan. International Business Borneo Conference 2006, Malaysia.
4. Imran, M., Rehman, K. & Ghani. U. (2006). Consumer Perception on Store Image and Its Effect
on Store Loyalty. International Research Conference on “Management for Growth and
Development” (IRCMGD-2006) Colombo, Sri Lanka, September 15, 2006.
5. Ghani, U. & Kakakhel, T. (2011).The impact of celebrity endorsement on the youth of Pakistan.
International Conference on Business & Economic Research (ICBER) 2011, Cairo, Egypt,
October, 21-22.
TRAININGS/ WORKSHOPS

Participated in a ten-day Training of Trainers program on Entrepreneurship organized by
SMEDA and IMSciences.

Participated in a three-day “International Workshop for Academicians and Practitioners to
Enhance Modern Teaching/Training Methodologies” organized by HRDC, IMSciences.

Participated in a two-day “Workshop on Data Analysis” conducted by the Centre for Advanced
Studies in Mathematics, LUMS, Lahore.

Participated in a one-day workshop on “Eighteen Blunders Managers Make and What to do about
them”, organized by ICMS, Peshawar.

Worked as coordinator representing IMSciences in an Entrepreneurship Development Program
conducted by SMEDA in collaboration with IMSciences.

Participated in a one-day workshop on “From Ideas to Assets: Investing Wisely in Intellectual
Capital”, organized by the School of Electrical Engineering & Computer Science (SEECS),
NUST, Islamabad.
DISTINCTIONS

Distinction in PhD (Gold Medalist)

Distinction in MS (Gold Medalist)

Received the Best University Teacher Award 2010 from HEC

Won HEC Scholarship for PhD

1st Position in the Marketing Group of MBA Programme.

Merit Scholarship holder during BBA and MBA Programmes.
PERSONAL
Marital Status :
Married
Religion
:
Islam
Date of Birth
:
June 25, 1974
Place of Birth :
Swabi, Khyber Pakhtunkhwa
REFERENCE
Dr. Nasser Ali Khan
Director, IMSciences, Peshawar
Ph # 091-5861039