Christopher Ditty
1707 Inverness ∙ Sylvan Lake, MI 48320 ∙ (586) 601-5201 ∙ cditty@me.com
A talented Business Development and Marketing professional with
a passion for creating Inspired Visual Solutions
Career Summary
Over 15 years of successfully creating and managing marketing strategies within the automotive,
sports marketing, and healthcare industries. Possess a unique ability to recognize and forecast new
and emerging trends to support market development initiatives. Skilled at formulating and
implementing tactical and strategic Marketing plans. Proven accountability of establishing
effective sales channels, marketing initiatives and ROI within business and financial guidelines.
Summary of Qualifications
∙ 14+ years of management experience
∙ Proven design and marketing strategies
∙ Familiar with CSS and HTML coding
∙ Intuitive problem solver
∙ Outstanding leadership & communication ∙ Organized, articulate, diplomatic
∙ Skilled at planning, communicating, coordinating, and completing projects
Professional Experience
7 Elements of Dezign, LLC, Sylvan Lake, MI
President / Creative Director
Feb 2011 – Present
 Founded and manage successful visual solutions provider with an emphasis on
graphic design, website design and development, email marketing, SEO and
website analytics
 Manage all daily activities, including marketing, sales, daily business management,
AR & AP, etc
 Design and develop comprehensive branding strategies based on client needs
 Manage several sub-contractors to assist with increasing work load
Communicare, LLC, Royal Oak, MI
MI Director of Marketing and Admissions
Jan 2009 – Feb 2011
 Successful admission of 16 new clients / increased annual revenue by $3.5 Million+
 Created and developed a strong network of relationships with referral sources in MI
 Researched, designed, and directed development of Communicare’s growth into
MI – Opened Royal Oak location in January 2010 and Bloomfield Hills location in
December 2010
 Designed and implemented all social media branding, as well as relationship and
event marketing
 Assisted with Management of internal operations, including: employee acquisition
and management, individualized program development for existing and new
clients, and implemented new services based on relationships created with
complimentary local service providers
J.A. Ditty & Associates, Troy, MI
Vice President of Marketing & Business Development
July 2008 – Jan 2009
 Accomplished all tactical and strategic goals to facilitate the sale of the
company, and retirement of owner, Virginia Ditty
 Successful admission of 6 new clients / increased net revenue by $1.2 Million
 Designed and implemented an all new brand and marketing campaign, including:
corporate identity, collateral material, location branding, digital branding, social
media marketing, as well as relationship and event marketing
 Development and Management of internal operations, including: employee
acquisition and management, individualized program development for existing
and new clients, and introduced an all new internship program
Vincent Publishing, Sarasota, FL
Senior Account Manager
Nov 2007 – May 2008
 Coordinated and aligned corporate marketing and branding partnerships with
leading events in the PGA, LPGA, USGA, and Champions Tour
 Facilitated branding and market position for clients through strategic pricing of
event packages
 Integral in expanding Vincent Publishing as a leader in sports marketing and
hospitality opportunities
 Revised and established new benchmark for managing customer relations and
expectations through solid and proven communication skills
Cruisin’ Style Magazine, Palmetto, FL
National Sales Manager
May 2007 – Nov 2007
 Researched, developed, and implemented core changes to a small automotive
publication, increasing new advertiser base by 25% and increased National
distribution by 20%
 Integral in producing increased sales through published editorial contribution and
strong network of business relationships
 Established recognition for Cruisin’ Style as a niche market leader to Hot Rod, Street
Rod, and Pro-Touring parts manufacturers throughout the US
D2 Autosports, Clinton Twp, MI
Owner / Manager
2005 - 2007
 Founded and managed successful automotive accessory retail operation
 Managed all daily activities, including sales, daily business management, AR & AP,
and CRM
 Performed inventory control, ordering, and purchasing. Negotiated contracts with
vendors, ensured all deliveries were accurate and on time
 Developed and implemented new pricing, sales and marketing strategies to
penetrate and increase business and market share in Detroit area
 Managed 5 employees prior to sale of company
Paradyme Motorsports, Roseville, MI
Vice President / Owner
2003 - 2005
 Created, developed and managed corporate image, marketing, and advertising
/ external communications targeting end user
 Designed, engineered, and developed all product styles, target applications,
marketing, and pricing strategies
 Established the company as an emerging leader in private brand projects and
their subsequent marketing programs, ex: negotiating complete product design,
international manufacturing, and distribution packages
 Established National and Regional customer accounts approaching $2 million
within the first year of operation
 Developed, networked, copyrighted, and managed press editorial and created all
supplemental advertising mediums / internal communications within industry
 Responsible for National sales team of 5 employees
Enkei International, Fort Worth, Texas
Marketing / Motorsports Manager
1997 - 2003
 Designed and engineered several of Enkei’s most successful selling wheel styles,
based on analyzing market trends, fitment forecasting, and pricing strategies
 Revolutionized the company website in 2000, resulting in increased consumer
traffic from 500,000 hits per 10 days to 5,000,000 per 10 days, along with several
awards for successful implementation of Flash technology
 Assisted in directing National sales team of 6 employees, all contributing toward an
overall sales volume of $5 million per year
 Developed and managed Marketing strategies for the entire marketing dept. incl:
management of website design and development, ad scheduling and
placement, product design and placement, corporate sponsorships, event
management, tradeshow management, and dealer product training
 Created, developed and managed corporate image, marketing, and advertising
/ external communications targeting end user
 Developed, networked, copyrighted, and managed press editorial and created all
supplemental advertising mediums / internal communications within industry
 Corporate liaison for all trademark and patent acquisitions
Professional Associations
Boomerang Business Builders – BNI Network Member
Worldwide Who’s Who Registry – Active Member
Creative Design Pros – Active Member
Graphic Design Professional Group – Active Member
…and more!
Technology Skills
Mac OSX and Windows based Operating Systems, Adobe CS4/5, Microsoft Office / webbased networking; Social Media Management + Integration / CSS, HTML
Education
Western Michigan University, Kalamazoo, MI
BA Sociology and Business Administration / Marketing (1992-1997)
Lawrence Technological University, Southfield, MI
Information Technology (2006 - 2007)
Art Institute of Pittsburgh (Online), Pittsburgh, PA
BS Graphic Design (2008 – Current)