Team Briefing Guidelines
A guide to team briefing at the
University of Limerick
Approved July 2011
Team Briefing Guidelines
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Contents
Introduction ........................................................................................ 3
What is team briefing? ....................................................................... 3
The benefits of team briefing ............................................................ 3
The team briefing process ................................................................. 4
The team briefing timeline ................................................................ 4
The team briefing calendar 2014/15 ................................................. 5
Guidelines for delivering team briefings.......................................... 5
Guidelines for receiving team briefings ........................................... 7
Monitoring the team briefing process .............................................. 7
Appendix 1: Recording notes ............................................................ 8
Appendix 2: Recording feedback...................................................... 9
Appendix 3: Frequently asked questions ....................................... 10
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Introduction
Welcome to the online guide to team briefing at the University of Limerick (UL). The guide
describes the team briefing process and how to engage in it – whether you are a manager1
with responsibility for delivering a team briefing or a recipient of a briefing.
While these guidelines try to cover most points, there may be issues relevant to your area of
work or specific responsibility as a manager that are not covered here. If you feel you need
further information or advice, you should approach your line manager for clarification. If you
have any general questions about team briefing or any of the points raised in this guide,
please contact the Human Resources Division by emailing Valerie.Nolan@ul.ie
What is team briefing?
In simple terms, team briefing brings managers together with their teams on a face-to-face
basis so that information can be delivered, questions asked and feedback collected.
A team briefing system is an excellent way to enable communication upwards, downwards
and sideways throughout an organisation. Research has shown that face-to-face
communication between managers and their teams is vital to the efficient and effective
operation of an organisation. UL is a large and complex institution undergoing a great deal of
change, so face-to-face communication is essential in this environment. Staff members need
to have a clear understanding of their role, the wider objectives of the team and the
contribution they can make to the University’s future and vision.
Team briefing is an ideal way to deliver important messages to employees. It’s an ideal forum
for discussions, questions, contributions, sharing good news and celebrating achievements.
Team briefing also provides an opportunity for feedback to be recorded and relayed back up
the organisation to the appropriate management levels. Briefings are not designed for
consultation, negotiation or ‘collective discipline’.
Team briefing will only work if everyone involved in the process is committed to making it
work. If you are a manager with responsibility for delivering a team brief, it is your job to
make sure that everyone on your team fully understands what team briefing is about and why
they are taking part in the process. If you are a recipient of team briefing, your role is to
listen, ask questions and give constructive feedback.
The benefits of team briefing
Team briefing:
 Provides a channel for delivering clear messages and encouraging open
communication
 Prevents rumour and the grapevine from gaining credibility
 Is a great form of two-way communication – it’s not just about informing people; it’s
also about listening and responding to questions and concerns
In the context of this guide, the term “manager” refers to someone who has one or more persons reporting to
him/her, i.e. the president, vice presidents, deans, heads of academic departments and support divisions,
managers and supervisors.
1
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Enables questions and suggestions to be fed back from staff to the top
Develops greater awareness and involvement at all levels
Develops a shared sense of mission, vision and collective aims
Ensures less misunderstanding within your team and other parts of the University
Keeps staff up to date on performance, results, progress and policy changes
The team briefing process
The new team briefing process commenced in September 2011 and applies to all members of
staff. On one Wednesday every month2 (outlined in the team briefing calendar to follow), the
President will meet with his team of direct reports at Executive Committee and give a verbal
core brief. Where it is felt necessary to support this with a written document, bullet points
will be made available. In the event that any of the President’s direct reports are unable to
attend Executive Committee, they must nominate a deputy to attend the meeting for the core
briefing only.
Those managers who have received the President’s verbal core brief then deliver their own
team brief to their team of direct reports. While this team briefing should include the points
from the President’s core brief, 50–70% of the meeting should address issues of direct
relevance to the local context, i.e. the majority of the briefing should consist of local
information relating to that specific function/area of work.
These managers should then brief their own teams, again including the information from the
core brief and the local brief they received and adding any additional local information of
relevance to their own team. The cascade of briefings should continue down through all
relevant levels of management until all teams have received a face-to-face briefing. Team
briefings at all levels of management should mirror the time allocation of 30–50% for the
core brief and 50–70% for the local brief.
In areas with large staff numbers, it may be necessary for managers to brief their
deputies/supervisors within these teams and ask them to continue the information cascade. In
these cases, deputies/supervisors should be given the team brief produced by their manager,
i.e. they are not be required to generate their own team brief.
If you are a manager/supervisor and are unsure whether you have a responsibility for
delivering a team briefing, please discuss this with your line manager. This will ensure that
the correct cascade of information is established from the outset.
The team briefing timeline
To ensure that all academic and support staff receive the information in a timely manner, all
briefings should be delivered within 10 working days of the initiation of the cascade. See the
team briefing calendar for further details. Where teams meet on a regular basis as a matter of
course, the team briefing session can be included as part of a regular team meeting so long as
the team meeting is held within 10 working days of the President’s core briefing.
2
See the calendar to follow for exact dates for 2014/15.
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The team briefing calendar 2014/15
Team briefing process initiated:
Team briefing process completed by:
Wednesday 1 October 2014
Wednesday 15 October 2014
Wednesday 5 November 2014
Wednesday 19 November 2014
Wednesday 3 December 2014
Wednesday 17 December 2014
Wednesday 24 December 2014
Wednesday 7 January 2015
Wednesday 4 February 2015
Wednesday 18 February 2015
Wednesday 4 March 2015
Wednesday 18 March 2015
Wednesday 1 April 2015
Wednesday 15 April 2015
Wednesday 29 April 2015
Wednesday 13 May 2015
Wednesday 3 June 2015
Wednesday 17 June 2015
Wednesday 1 July 2015
Wednesday 15 July 2015
Wednesday 30 September 2015
Wednesday 14 October 2015
Wednesday 28 October 2015
Wednesday 11 November 2015
Wednesday 2 December 2015
Wednesday 16 December 2015
Guidelines for delivering team briefings
The guidelines to follow will help you to prepare, deliver and follow up after team briefings.
If you feel you would benefit from some training, contact the HR Division. HR will schedule
a series of short workshops for managers who are responsible for holding team briefings.
Preparation
1. Find out exactly who to include in your briefing.
2. Make yourself familiar with the team briefing calendar and work out when you will be
expected to deliver the brief to your team. You may need to discuss this with your line
manager to ensure that the correct cascade mechanism is in place.
3. Set and publicise to your staff a series of team briefing dates (and venues, if possible)
for at least six months at a time. Go for a day when most of your team members are
around, taking part-times into consideration.
4. The ideal team briefing comprises 12 to 20 people. If you’re responsible for large
numbers of staff, it might make sense to identify supervisors/managers/deputies within
your team who could deliver team briefings to smaller groups of staff. If you’re in
doubt about the best way to approach this, speak to your line manager for guidance.
Setting the agenda
1. Approximately 30% (and no more than 50%) of the content should be made up of items
from the core brief, which will have been generated by the President. The majority of
the briefing needs to be made up of items of news from your own local area of work.
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2. Try to make the information contained in the core brief as relevant to your team as
possible. If it’s not relevant, just mention it but don’t dwell on it.
3. For the local brief, it might help to think in terms of the four Ps: People, Points for
Action, Progress and Priority Issues. (See sample topics in the table to follow).
4. If you don’t have much local information to share with your team, simply hold a shorter
team briefing meeting. It’s better to deal with just one issue fully than to speculate or
waffle about several issues you don’t know much about.
5. Sort the agenda items into:
 Must-know information: details essential to the team and its day-to-day activities.
 Should-know information: details staff should know about as a matter of course.
 Nice-to-know information: information that might not directly affect the day-today work of your team but would still be useful to know about, including good
news and achievements.
6. When you’ve set your agenda, anticipate the kinds of questions your team could ask.
This will help you to prepare some answers in advance.
7. Work out roughly how long each item should take, including questions.
People
Promotions
Appointments
Retirements/leavers
Visitors
Success stories
Changed locations/functions
Points for Action
New and ongoing projects/activities
Special events
Health and safety issues
Building works
Work standards
Upcoming deadlines
Progress
Figures, returns, numbers
Marketing
Success stories
Quality issues
Completed projects/activities
Priority Issues
Progress on achievement of UL strategic goals
and enabling themes
The briefing itself
1. Briefings should be fairly informal – adopt an approach that best suits the culture and
nature of your team.
2. Welcome your colleagues and record absentees.
3. Work through the agenda, both core and local, keeping an eye on time.
4. Make a note of questions raised that you aren’t able to answer.
5. Remind the group of the date and venue of the next meeting.
Feedback and follow-up
1. If you’ve taken any notes during the briefing, file them appropriately. You can use the
form in Appendix 1 of this guide – Recording Notes – to do this. This will help you
when you prepare your next briefing.
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2. Make a note of the questions/ideas that came up at the meeting and put these with your
briefing notes. You can use the form in Appendix 2 – Recording Feedback – to help
you with this.
3. Try to record your notes and feedback within an hour of two of the briefing.
4. Use the Recording Feedback form to give feedback to your line manager so they can
feed relevant points back up the chain to senior management. Also let your manager
know how the briefing went and what the level of interest was.
5. It’s essential that you follow up on issues/questions raised and get back to your team
with an answer within 10 working days of the briefing.
For more information on team briefing, refer to Appendix 3 – Frequently asked questions.
Guidelines for receiving team briefings
Whatever your role within the organisation or your level of seniority, you will at some point
be the recipient of a team brief. Some recipients will also need to deliver a team briefing to
their own team from the information they themselves are receiving.
To get the most out of the team briefing, consider these points:
 Be clear on who’s delivering the briefing, where and when it will take place and for
how long.
 Are you expected to do any preparation/bring anything with you to the meeting?
 Look through the records of the last brief you received – are there any items still
outstanding?
 Are you having problems with the mechanics of the team briefing that you’d like to
raise with your manager/colleagues?
 Listen attentively, make concise notes and ask questions.
 If you’re expected to deliver a team brief to your own team, make sure you
understand which points are of particular relevance to your area of work.
Monitoring the team briefing process
It’s important that the team briefing system is monitored to ensure it’s working effectively.
Managers at a senior level should ensure that team briefings at all levels within their area are
completed within the agreed timeframe.
The Corporate Affairs team will also carry out periodic research into the distribution and
effectiveness of team briefing.
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Appendix 1: Recording notes
Team Brief – Recording Notes
Briefing team:
Date of briefing:
Prepared by:
Briefing point:
Additional information/notes:
Briefing point:
Additional information/notes:
Briefing point:
Additional information/notes:
Briefing point:
Additional information/notes:
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Appendix 2: Recording feedback
Team Brief – Recording Feedback
Briefing team:
Date of briefing:
Prepared by:
Unanswered questions from this brief:
Remember it is your responsibility to report back answers to these questions.
Questions should be answered within 10 working days.
Items of most interest:
Positive suggestions made:
What does the team want to know more about in future briefs:
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Appendix 3: Frequently asked questions
How often should I hold a team briefing?
Team briefing meetings need to be held on a planned and regular basis. If you’re a manager
who’ll be delivering a team brief, make sure you’re aware of the team briefing calendar and
plan your team briefing meetings around this in liaison with your line manager or fellow
managers. Please be aware that the cascade of briefings should be completed within 10
working days of the President’s core briefing.
How long should my team briefing last?
Your briefing should last around 30 minutes. If there isn’t much information to impart, then
don’t waffle – just reduce the length of the briefing. Make sure you leave enough time for
staff to ask questions – remember that this is a two-way form of communication.
How many people should there be at a team briefing?
Ideally between 12 and 20 people. If you are part of a very large team, you may need to look
at the way you structure team briefings. Perhaps you can delegate responsibility to
deputies/supervisors who could deliver a brief to a smaller group of team members? Discuss
this with your line manager if you’re in any doubt.
My team is geographically dispersed and it would be hard to get them all together for a
30-minute meeting. What should I do?
Even though staff are geographically dispersed, it’s still likely that you’ll meet with them at
least once a month for a team or operational meeting. If this is the case, you could try
carrying out the team briefing at the same time, i.e. before the operational team meeting. You
should make sure that you make a distinction between the team briefing and the operational
meeting so that attendees are clear about what is going on. You should try to ensure that the
team briefing takes place within the 10-working-day timescale outlined on the team briefing
calendar. This might mean that you need to rearrange your team/operational meetings to
coincide with this timescale. The timescale has been set in advance to help you plan your
meetings. Team briefing is intended to be flexible enough to accommodate even the most
extreme situation.
I am responsible for front-line staff and I can’t just shut down lectures or essential
services to call a team briefing meeting. What should I do?
Try to arrange your team briefing at a time when the majority of your team can attend. If,
however, members of the team can’t leave their post (e.g. teaching or at reception desk), you
may have to brief these people separately.
What should I do about briefing absentees?
You should make sure that those who are unable to attend the team briefing still receive the
relevant information and are given an opportunity to contribute or ask questions. This may
mean that you have to speak to them individually when they are back at work. You should try
to do this as soon as they are available so that the briefing cascade is completed.
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What should I do with the feedback I receive?
With any luck your team will give you some useful feedback and make some valid
suggestions during your team briefing. It’s really important that you do something
constructive with this feedback – your team will quickly tire of the system if they feel their
views are not being taken seriously. Use the forms included in this guide to help you with
this. Make sure you fill them in and give the feedback to your line manager so that it can be
fed higher up the management structure if appropriate to do so.
I’m not very confident doing face-to-face briefings – can I get some training?
The HR Division is offering short workshops on team briefing. Email tdbookings@ul.ie
for more details.
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