SANKAR MUKHERJEE
25/1, West Ghosh Para Road Authpur, (N) 24 Pgs 743128
DOB: 26/11/1971
Ph:
033-25815019, M: 9331001679/ 9900025789
E-MAIL: alapanmistu@gmail.com,mistu_sankar@yahoo.co.in
ASSISTANT PROFESSOR- MARKETING
CAREER GOAL:
To be an eminent management professor who can exhort to inculcate
the value and knowledge of practical management education to rekindle the joy of learning by
citing the metaphor of management practice and policies eliciting from my professional
experience in the domain of sales & marketing management under the multiple verticals alike
managing operation, channel distribution management, planning, motivating, training,
analyzing, forecasting gained through the experience of 12 years from the multiple growth
oriented organization which makes a bridge between theory and practical. The core object is to
impart as well garner the core value of “knowledge’ to institutionised a platform
‘creation of knowledge’
PROFILE AND STRENGTHS
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Experienced and dynamic Sales / Marketing (Business development) professional
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with a rich exposure to the entire spectrum of channel/distribution management in the varied
sectors such as CONSUMER DURABLE, FMCG, TELECOM
Possess diverse and comprehensive traits in exploring and procuring new business and
creating brand awareness through applying innovation for brand establishment.
Able to do competition analysis in accordance with the activities in order to formulate the
upcoming strategies to counter them in the perspective of enhancing market share.
Target oriented professional with proven managerial acumen backed by focused
energies forecasting business growth and target achievement.
A resolute team leader with a proven ability to manage multiple assignment and coordination with other departments to accomplish the team goal. Demonstrate the leadership to
achieve the target by own skill in view of establishing the image as a mentor and motivator to
enhance performance and contribution level of the team.
A hard working professional with an aspiration to widening the experience based on the
believe of self abilities to excel in challenging assignment in connection with diverse functions in
the most competitive environment.
A keen academic acumen in pursuit of passion to be a erudite professor, writer and
researcher in management field.
CORE COMPETENCIES INCLUDE: FUNCTIONAL STRENGTH OVER THE
CAREER PATH

BUSINESS
DEVELOPMENT
TEAM
MANAGEMENT/LEAD
COMPETITION
ANALYSIS
SALES
PLANNING/FORCASTING
COORDINATION
CHANNEL DISTRIBUTION
MANAGMENT
TRAINNING/MOTIVATING
MANPOWER MANAGMENT
BRAND
DEVELOPMENT/PROMOTION
WRITTER
COUNCELLING
TEACHING
PROJECT UNDETAKEN IN MBA & DIPLOMA IN SALES & MARKETING
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Undergone a project at Black Diamond Beverage (P) ltd (bottling plant
coca-coal) in 1996.
Undergone a project in COLGATE-PALMOLIVE (I) LTD called “PROJECT-QUALITY OF
DISTRIBUTION INFRASTURE”

Project “HRD FORMULATION STRAGETIES” OF RELIANCE COMMUNICATION ”
CARREER SNAPSHORT/ ACCOMPLISH
INSTITUTION
BENGALURU SCHOOL OF MANAGEMENT SCIENCE
GITAM UNIVERSITY
ASSISTANT PROFESSOR
MARKETING MANAGEMENT
NOVEMBER 2012 TO AS ON DATE
PROFILE
SUBJECT
TENURE
INSTITUTION
PROFILE
SUBJECT
IITMS(SMU LEARNING CENTRE-KOLKATA)
TENURE
2009-2010
MANAGEMENT FACULTY
MARKETING MANAGEMENT
ORGANISATION
DIVISION
DESIGNATION
AREA OF OPERATION
CORE COMPETENCY
TENURE
ORGANISATION
DIVISION
DESIGNATION
AREA OF OPERATION
BHARTI AIRTEL LTD
MOBILITY
ZONAL SALES MANAGER ( BUSINESS DEVELOPMENT )
ORISSA
BUSINESS DEVELOPMENT IN ZONAL OPERATION
(03-12-2007 …………. 2008)
RELIANCE COMMUNICATIONS LTD
CORE COMPETENCY
PERSONAL BUSINESS (WIRELESS)
SENIOR SALES MANAGER (DISTRIBUTION LEAD)
KOLKATA
CHANNEL MANAGEMENT (DISTRIBUTION) &
OPERATION
TENURE
5 YEARS (2002 TO 2007)
ORGANISATION
DIVISION
DESIGNATION
AREA OF OPERATION
CORE COMPETENCY
TENURE
CLUSTER
COLGATE-PALMOLIVE(I) LTD
ORAL & PERSONAL CARE
SALES OFFICER
KOLKATA & REST OF BENGAL
CHANNEL MANAGEMENT (DISTRIBUTION)
5 YEARS (1997 TO 2002)
ORGANISATION
DIVISION
DESIGNATION
AREA OF OPERATION
CORE COMPETENCY
IFB
TENURE
16 MONTHS(1996 TO 1997)
ORGANISATION
DIVISION
WIPRO
DESIGNATION
AREA OF OPERATION
CORE COMPETENCY
TENURE
SALES EXECUTIVE
KOLKATA
SALES & REVENUE GENERATION
CONSUMAR DURABLE
SALES& MARCHENDISING INCHARGE
KOLKATA
DEALER MANAGEMENT
PERIPHEREALS
7 MONTHS(1996)
PROFESSIONAL CAREER ACCOMPLISHMENT
Colgate-Palmolive (I) lTD
 Became Numero Uno to won “GOLD MEDAL” for contributing highest

percentage growth over YTD (year to date) target in the country fetching
the second best officer award from MANAGING DIRECTOR.
Won “SILVER MEDAL” for second best localized promotion in the country
designed for COLGATE DOUBLE PROTECTION tooth paste launch
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Highest volume and revenue growth generated in tooth powder, tooth paste,
and tooth brush category in Kolkata branch.
Achieved highest tonnage in the brand “Palmolive shaving cream” against
yearly target & won test cricket bat from brand ambassador Rahul Dravid
Reliance Communication
Won CHAIRMAN award from honorable chairman Mr. Mukesh Ambani for
making my distributor winner of NATIONAL SUPER STAR DISTRIBUTOR
contest.
Won Singapore and BANGKOK trip for SEP (Sales Engagement
Programme) achievement.
Registered 123% growth in customer acquisition in north cluster
successively over 8 month and eventually became numero uno in kolkata
circle.
Outperformed other operators to become number one operator in north
cluster in terms of market share metrics.
Winner of Top city, Top cluster and Top Circle award from the chairman.
Best Library user award from Gitam University
BHARTI AIRTEL

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Assigned zone (Brhampur) became the 3rd zone in the country for
achieving acquisition, revenue target in the country.
Winner of foreign trip (Bali) under the Sales Achievement program
Academic achievements
A Model of innovative pedagogy has been acclaimed by AIMS and invited to
present the model in 26th annual convention at Pune.
 PAPERS PRESENTATION
National:
 Paper presented titled “Role and Impact of Training and its Strategic
Approaches towards Sustainable Development of Human Capital in
India Pharma Industry” in the 3oth annual national Conference
organized by NIPM
 A paper was presented in the XIMB-TISS National Conference on
CSR “Integrating CSR and its Sustainability in Management
Education: GITAM –SIFE Model.
International:
 Paper on “EVOLUTION AND IMPACT OF MICRO FINANCE AND
KISAN CREDIT CARD IN THE BACKDROP OF RURAL
DEVELOPMENT IN INDIA: A DESCRIPTIVE STUDY” presented
in the International Conference On Emerging Trends In Finance &
Accounting organized by SDMMIMD
 A chapter” Opportunities in the Indian Retail Industries: An
Analysis” has been published in the book “ Emerging Trends in
Indian Retail Industries” published in 2012
 Presented a paper on “Strategies for successful implementation of
Financial Inclusion: A STUDY OF AN INTEGRATED MODEL
LINKING POST-OFFICE, RRBs, AND MGNREGS SCHME” in
the national Conference on Financial Inclusion organized by Gitam
Institute of Management. Same article has been selected
 PUBLICATIONS
CHAPTER IN A BOOK
“A Study Of An Integrated Model Linking Post-Office, RRBs, And MGREGS”
Published in the Book “Financial Inclusion In India “by Excel Book Publication
House.
ISBN NO: 978-93-5062-318-3
“CSR and Its Sustainability in Management Education: Gitam –Sife Model”
Published In the Book “Csr and Its Sustainability in Management Education” By
Springer Publication
ISBN NO: 978-81-322-1652-0
: 978-81-322-1653-7(eBook)
“Marketing to the Youth: An Innovation in Engineering to the Mind of Youth
“Published In the Book “Contempory Research in Commerce and Management “
ISBN NO:
INTERNATIONAL JOURNAL:
“Lagging Behind to Reach Responsibility Allocations: A Review of Receiving
End” has been published in the Journal of Commerce and Accounting Research
ISSN: 2277-2146
EXTRA`CURRICULAM ACTIVITIES & SOCIAL RESPONSIBILITIES
 CAN PERFORM RECITATION
 PASSION FOR STORY WRITING
SOCIAL RESPONSIBILITIES




MEMBER OF VIVAKANANDA YUBA MAHAMONDAL TO TAKE ACTIVE PART IN
CHARACTER BUILDING WITH THE MISSION OF BE & MADE
ASSISTANT SECREATORY OF MISSION OF HUMANITY TO DRIVE AWARNESS
PROGRMME FOR EYE DONATION.
TAKING ACTIVE ROLL OF EYE SURGURY THROUGH M.P. BIRLA EYE FOUNDATION &
ARVINDA EYE CENTRE FOR THE HOMELESS AND DESTITUDE PERSONS.
ORGANISING EYE SURGURY CAMP THROUGH M.P. BIRLA AND ARVINDO EYE
CENTRE.
LANGUAGE KNOWN
ENGLISH/HINDI/BENGALI (WRITE & SPEAK)
PROFESSIONAL
Diploma/Certificate
Institution
Duration
%
Year
65
1997
Diploma in Sales &
Marketing Mgt.
NIS SPARTA (UK)
2 Years
SAP (SD)
FUTURE TECHONOLOGIES
FOUNDATION
6 Month
2005
ACADEMIC
Level
Institution/Board/University
M.PHIL
GITAM UNIVERSITY
MBA
SIKKIM MANIPAL UNIVERSITY
B.SC
HIGHER
SECONDARY
MADHYAMICK
%MARKS
Year
SUBMITTE
DDD
AWAITING
2007
CALCUTTA UNIVERSITY
W.B.C.H.S.E
79
58
41
W.B.B.S.E
56
1988
I VOUCH THAT ALL THE INFORMATION ON THE ABOVE ARE TRUE TO MY KNOWLEDGE.
SIGNATURE
(SANKAR MUKHERJEE)
9900025789
1993
1990
2007