POSITION TITLE: Marketing Manager
REPORTS TO: CEO
POSITION SUMMARY
The Marketing Manager, based in our Vancouver office, is responsible for developing overall
marketing strategy for the organization in line with Hollyhock’s mission and values and
managing all activities within the marketing department. This position communicates the ‘voice’
for the organization through social media, website content and events. The Marketing Manager
provides a direct line of support for the program department and all Hollyhock presenters,
contributing directly to the success of our programming.
PRIMARY RESPONSIBILITIES
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Oversees organization wide marketing efforts, managing departmental staff and
volunteers
Actively contributes to increasing registrations by collaborating with the program
department on marketing and promotional efforts
Manages strategic partnerships for promotional purposes
Provides on-going support for the organization’s website management, acting as liaison
with website developer
Responsible for catalogue mailing list and distribution
Provides marketing support to presenters including tailored marketing plans, website and
blog updates, social media posts and email communication
Works closely with conference producers to enhance conference marketing efforts
Curates the annual Season Launch Party
Attends events as Hollyhock representative as needed
Responsible for recruitment, training and performance reviews of all department staff
Responsible for meeting financial objectives of departmental budget
Actively participates in manager’s meetings, prepares reports and presentations as
required and accepts designated action items
Other duties as assigned
SKILLS & QUALIFICATIONS
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Diploma or degree in business or marketing an asset
Minimum of two years of experience leading an organization-wide marketing effort and
managing marketing staff
Proven track record in social media marketing and content management
Experience presenting to large groups
Experience managing volunteers
Demonstrates emotional intelligence and business acumen and maintains a positive and
calm demeanor
Entrepreneurial spirit and ability to thrive in a fluid and dynamic environment
Strong leadership and interpersonal skills
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Effective conflict management and decision-making skills
Excellent written and verbal communication and numeracy skills
Ability to manage social media platforms and liaise with web developers
Knowledge of Wordpress in a plus
Strong computer skills including proficiency with MS Office Suite and Google Apps for
Work
WORKING CONDITIONS
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This position works in a fast-paced environment and is exposed to continuous deadlines
This position works in a public environment where excellence in customer service is
required
This position may be required to work outside of normal working hours
SAFETY
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Maintains policies and procedures that ensure the safety and well-being of staff and
volunteers
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