Persuasive Letter Form
Your Name
Street Address
City, State Zip Code
Person writing to (Title and Name)
Department or Office (if any)
Street Address or Box Number
City, State Zip Code
Dear Title (Senator, Congressman, Mrs., etc.) and Name
Paragraph 1: Use an attention getter to catch the reader’s attention
Introduce yourself
Paragraph 2: Convince marketing company of a “need” for the product (position)
Introduce the product and explain its use (claims)
Paragraph 3: Explain how the marketing company and consumers will benefit from this product
Use at least two persuasive techniques in this paragraph
Paragraph 4: State your ‘call to action’
Remind the marketing company of the advantages of the product (in a different way)
Include a concluding statement that brings closure to your entire letter
Sincerely,
Your full name
Your handwritten signature
Frank Hairpiece
123 Balding Avenue
Toupee, USA 11111
Mr. Ronald Stump, Marketing Director
Stump Towers – Office of Marketing
1232 Dream Lane
Payday, USA 89145
Dear Mr. Stump,
It is every business’s desire to make high sales all the year round. My name is Frank Hairpiece, and I am going
to persuade you to market my awesome product.
Over the years, mothers have been having a challenge when they have to rush their children to the hospital after
a playful day. Bacteria are everywhere and children being children, do not know what to play with and what not
to. In the process of having fun, they acquire diseases and their skins become rough and dry. However, there is a
way for mothers to protect their children, the most valuable possessions of their lives: Dettol Original Soap.
Dettol is a concentrated antiseptic disinfectant. It provides protection against bacteria, which can cause illness
and infection and has many medical and household uses. The active ingredient in Dettol Soap is an aromatic
chemical compound known as chloroxylenol, which makes up 4.8 percent of Dettol's total solution. The
remainder is a mixture of pine oil, isopropanol, castor oil soap, caramel and water. Dettol can also be used as a
general disinfectant around the home. It is commonly used in bathrooms and kitchens where germs are the most
prevalent. Dettol should not be ingested or applied to the skin undiluted. In addition, excess use can lead to skin
irritations or bacteria resistance.
Why should Dettol Soap always be your cleanliness partner? It is specially formulated for everyday use and is
ten times better at fighting germs. Dettol Soap also bears recommendation from the Indian Medical Association.
It offers the perfect balance between your beauty and protection needs. It combines the goodness of
moisturizers and glycerin to help nourish your soft skin along with protection against a wide range of unseen
germs. Dettol Soap combines Dettol's trusted protection with a pleasant fresh fragrance. Dettol Soap will not
only refresh and re-energize you but also give you protection from germs.
Dettol Soap is the way to go for first aid and good hygiene. It kills bacteria instantly, soothes the skin and leaves
behind a good fragrance, so give Dettol's trusted protection to the entire family.
Sincerely,
Frank Hairpiece