i-GEN Enterprise Sdn. Bhd.
Product Name: Dettol
Dettol Mildly Medicated Original Soap
Product Introduction:
Dettol Mildly Medicated Original Soap with original fragrance protects and cares for your family. It
gently cleans and helps protect you from a wide range of unseen germs.
Dettol is one of those chemicals which we instantly recognise by its distinctive smell. It is an
aromatic compound derived from phenol, which contains a significant chlorine atom, helping us in
our continuous fight against unwanted bacteria. Dettol commercially available as an inexpensively
liquid antiseptic which is safe and gentle enough to use on the skin and yet powerful enough to
also use as a disinfectant. This is because of its broad spectrum of antimicrobial action. Dettol is
a very good way to disrupt a bacterial cells membrane potential, drastically affecting its ability to
produce ATP and thus leading to its rapid death.
The advantage is low toxicity, low metal corrosivity, slightly soluble in water and has a good
solubility in alcohols and pine oils. Hygienically clean and refreshed, use Dettol Mildly Mediated
Original Soap.
Brand Introduction:
The brand has been well known for years. Dettol is Rs 300 crore brand of Reckitt and Benckiser
formerly Reckitt and Coleman. Dettol is a 70 year old brand. Launched in 1936 as an antiseptic
lotion, the brand became a generic name for antiseptic lotion similar to Xerox in Photocopiers.
From its launch to 1980's the brand had a dream run with virtually no competitors.
Dettol (also called parachlorometaxylenol, or PCMX) is the name of a commercial liquid antiseptic
belonging to a product line of household products manufactured by Reckitt Benckiser.
This is an antibacterial soap that kills bacteria and gives protection from bacteria including E.coli
and Salmonella. Dettol Antibacterial Soap contains an active skin moisturizer.
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i-GEN Enterprise Sdn. Bhd.
Company introduction:
i-GEN ENTERPRISE SDN BHD was incorporated in Malaysia in 1992,is one of the world's
largest household products companies . i-GEN Enterprise Sdn. Bhd. is a manufacturer and
marketer of branded products in household cleaning and health and personal care, selling a
range through over 60 operating companies into around 180 countries. Its product groups include
Fabric Care, Surface Care, Dishwashing, Home Care, Health & Personal Care, making up core
business together with Other Household and Food. Its major brand names include Vanish,
Resolve/Spray ‘n Wash in Malaysia, Woolite Calgon, Lysol in Malaysia, Dettol, Finish/Calgonit,
Electrasol/Jet Dry in Malaysia, Air Wick, Mortein, d-Con in Malaysia. Home Care consists of air
care, pest control and shoe care. On September 3, 2005, it sold Hermal to Laboratorios Almirall
S.A. In February 2008, it acquired Adams Respiratory Therapeutics. The company provides trade
information, foster bilateral trade and investment between the Japan, America, Britain, and the 9
other ASEAN countries with its base in Kota Kinabalu, Malaysia. Our objective is about
passionately delivering better solutions in household cleaning and health & personal care to
customers and consumers, wherever they may be, for the ultimate purpose of creating
shareholder value. This vision defines both our purpose and our values as a Company.
Company details:
Company’s name:
i-GEN Enterprise Sdn. Bhd.
Registered address:
Lot 6144, 8th Floor, UNI Building 5, NO. 12,
Jalan Kingstone 21, 82300 Kota Kinabalu, Sabah,
Malaysia.
Type of building:
Shop lot
Phone Number:
089-4773324
Website:
http//www.i-GEN4U.com.my
Business type:
investment services
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i-GEN Enterprise Sdn. Bhd.
Product Packaging:
Product ingredients and functionality:
1. Sodium Palmate: Sodium palmate is the main ingredient in many types of Soap, and
is made by reacting Palm Oil with Lye, in a process known as Saponification.
2. Water : It dissolves all the organic chemical substances.
3. Palm Kernal Acid: CH3(CH2)14COOH or hexadecanoic acid in IUPAC nomenclature,
is one of the most common saturated fatty acids found in animals and plants. As its
name indicates, it is a major component of the oil from palm trees (palm oil and palm
kernel oil). The word palmitic is from the French "palmitique", the pith of the palm
tree. Palmitic acid was discovered by Edmond Frémy in 1840, in saponified palm oil.
Butter, cheese, soap, milk and meat also contain this fatty acid.
4. Palm Acid: Palm oil is an edible plant oil derived from the fruit of the Arecaceae
Elaeis oil palm. It is an important component of many soaps, washing powders and
personal care products, is used to treat wounds.
5. Glycerin: In industrial soap-making, the glycerin is then usually removed to be used in
skin creams and more expensive soap products. Most brands of common bar soap
leave the skin dry after washing because of this, while shaving soaps and
moisturizers are valued for softening skin, largely through their high glycerin content.
6. Sodium Chloride: Sodium chloride, also known as common salt, table salt, or halite,
is a chemical compound with the formula NaCl. Sodium chloride is the salt most
responsible for the salinity of the ocean and of the extracellular fluid of many
multicellular organisms. As the major ingredient in edible salt, it is commonly used as
a condiment and food preservative.
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i-GEN Enterprise Sdn. Bhd.
7. Etidronic Acid: Etidronic acid is a chelating agent and may be added to bind or, to
some extent, counter the effects of substances, such as arsenic, iron, or other metal
ions (that can occur in the presence of some soaps), which may be discharged as a
component of grey wastewater and could conceivably contaminate groundwater
supplies. Etidronic acid also acts to retard rancidification and oxidation of fatty acids.
While etidronic acid has not been limited from inclusion in cosmetics and does have
legitimate uses, it is recommended that, as with most cosmetic products (particularly
soaps), the product should be thoroughly rinsed from the skin after use. Etidronic
acid is also included among swimming pool chemicals. It is used as a stain inhibitor
to prevent metal ions coming out of solution and staining the sides of swimming
pools.
8. Tetrasodium EDTA: Tetrasodium EDTA is a chelating agent that sequesters metals
that the bacteria require in order to grow. Other microbes also require metals and so
it is actually an anti-microbial agent that is widely used even as a preservative. It
appears to be fairly harmless in the environment.
9. Talc: Soapstone (also known as steatite or soaprock) is a metamorphic rock, a talc
schist. It is largely composed of the mineral talc and is rich in magnesium. It is
produced by dynamothermal metamorphism and metasomatism, which occurs at the
areas where tectonic plates are subducted, changing rocks by heat and pressure,
with influx of fluids, but without melting. It has been a medium for carving for
thousands of years.
10. Parfum: Parfum or Perfume oil is necessarily diluted with a solvent because undiluted
oils (natural or synthetic) contain high concentrations of chemical components
(natural or otherwise) that will likely result in allergic reactions and possibly injury
when applied directly to skin or clothing. As well, the scents in pure perfume oils are
far too concentrated to smell pleasant.
11. Chloroxylenol: Chloroxylenol (4-chloro-3,5-dimethylphenol) is a chemical compound
with the formula C8H9ClO and CAS number 88-04-0. It is commonly used in
antibacterial soaps such as Dettol; in agar patch studies, it has been found to kill a
wide variety of microbes, including bacteria, fungi, and the superbug MRSA, within 15
seconds. Its antibacterial action is due to disruption of cell membrane potentials,
blocking production of adenosine triphosphate (effectively starving the
cells).Chloroxylenol is not significantly toxic to humans and other mammals but is
toxic to fish. It is a mild skin irritant and may trigger allergic reactions in some
individuals. In a 125 ml bottle of Dettol, there is usually 48 mg/mL (4.8% W/V) of
Chloroxylenol in the solution.Sulfonate
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i-GEN Enterprise Sdn. Bhd.
12. Sodium lauretho sulfate: Sulfonate Sodium lauretho sulfate or sodium lauryl ether
sulfate (SLES), is a detergent and surfactant found in many personal care products
(soaps, shampoos, toothpaste etc.). It is an inexpensive and very effective foaming
agent.
13. Titanium Dioxide: In cosmetic and skin care products, titanium dioxide is used both
as a pigment and a thickener. It is also used as a tattoo pigment and styptic pencils.
This pigment is used extensively in plastics and other applications for its UV resistant
properties where it acts as a UV absorber, efficiently transforming destructive UV
light energy into heat.
Product indication:
1. Keep out of reach of children.
2. Store below 30°c.
Product recommended consumption:
1. Can be use to wipe face and make up.
2. Can be use to remove soap scum.
Corporate achievement:
1989:
Dettol (Reckitt & Colman) Enterprise had become the seventh largest household
products company in the world and the fifth largest in the United States.
20 June 2004: Dettol Enterprise was awarded the certificate of acknowledgment for establishing
The Dettol Foundation to help families and young children all over the world.
14 April 2005: Dettol was awarded as Doctors Most Trusted Brand by the World Health
Organization (WHO).
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