Part One-Drugs in Movies
I. R-Rated Movies
1. Statistics
II. PG and G Movies
1. Statistics
III. Theories
1. Bandura’s Social Cognitive Learning Theory
2. Piaget’s Cognitive Development Theory
Part Two-Drugs on Television and in Music Videos
I. Illicit Drugs
1. Illicit Drugs In Music Videos
2. Illicit Drugs On Television
II. Cigarettes
1. Cigarettes In Music Videos
2. Cigarettes On Television
III. Alcohol
1. Alcohol In Music Videos
2. Alcohol On Television
IV. Theories
1. Cultivation Theory
V. Campaigns
1. Current Anti-Drug Campaign
2. Current Anti-Smoking Campaign
3. Current Anti-Drinking Campaign
Part Three-Drugs on the Internet
I. Internet stats
II. Why would children go to the Internet for drug info?
1. What makes the Internet so appealing?
2. What reinforces them to continue?
III. What makes the Internet such a problem?
IV. Types of drugs on the Internet
V. Purpose of drug websites
1. Reasons why people establish these web sites.
2. Various types of websites: chats, forums, informational
VI. WWW quick search: Google/Yahoo
VII. Drug websites
VIII. Psychological affects
IX. What can parents do?

Our presentation is on drugs in the media and their affects on the American society. Illicit drugs, tobacco, and alcohol usage among adolescents has become an increasing phenomenon in many major industrial societies. Many people are aware of illicit drugs such as marijuana and cocaine, but people fail to realize that tobacco and alcohol are also drugs with addictive properties. Our presentation will explore the ways that drugs are presented to adolescents through music videos, television, and the Internet.
These subtle forms of entertainment bombard adolescents with messages that indicate that drug usage is okay and they rarely show the effects of prolonged usage.
There are many theories that have researched our topic. The Cultivation Theory by George Gerbner discussed the effects that prolonged exposure to television can have on individuals. This is relevant to out topic because heavy television viewing can alter adolescent’s perspectives on drugs if they are constantly viewed without appropriate consequences. The Social Cognitive Theory by Albert Bandura also relates to our topic because this theory focuses on the acquisition of behaviors. According to Bandura people acquire behaviors thought the observation of others, and imitation often occurs.
The media is a part of adolescent’s lives and can be a direct link to what he has found.
Jean Piaget’s
Cognitive Development Theory also ties in to our topic. This theory is built around the concept that children build cognitive structures for understanding and responding to physical experiences within their environment.

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