+44 (0) 7867 782 495
Page 1 of 6
Confidential

Name:
Date of birth:
Address:
Telephone:
E:mail:
Jonathan Geitner
29 th April 1973
7 Bedford House
The Avenue, London W4 1UD
+44 (0) 7867 782 495 (mobile) jonathan@geitners.com

Setting up of a Sales, Marketing, Event & Technology Consultancy; focusing on sales, marketing (online and offline), branding, business positioning, event management and ultimately helping those to reach their business goals through the most effective channels and mediums.

Working with various brands, including The Cavendish Hotel, Marriott International, Hilton International,
Thistle and Guoman Hotels, Integrate, to name a few in setting up their strategies, teams and helping execute their plans.

Specialities include:

Business Repositioning
(Formulate & execute strategies, utilising careful market research, analysing strengths & maximising competitive advantages to strengthen a business in the market, maximising profitability and implementing a framework for sustainable growth).

Sales Strategy Formulation and Execution
(Understanding what your competitors are offering, undertaking practical client research into your offering, SWOT, review of pricing strategies, identifying clearly ideal client, establishing realistic sales targets, choosing correct sales channels & techniques for targeting prospects, ensuring all means of presenting offering to prospects is strong and consistent across all verticals, negotiating strategies are in place, follow up process is in place, measurement of results and review process is in place. Able to offer full assistance in sales process, setting this up, helping with scripts & so forth).
 Marketing Strategy Formulation and Execution
(This includes on and off line strategies encompassing all online media, website design & development,
SWOT analysis, marketing mix, competitor analysis, target market analysis all keeping in line with a company's overall mission statement).
 Event Organisation
(Identification of opportunities for events; planning and implementation of event from conception to completion; liaison with clients & sponsors; VIPs; co-ordination of all 3rd parties and suppliers; post evaluations).

Revenue Management
(Understanding, reviewing, anticipating and influencing customer behaviour so as to maximize yield and profits whilst optimizing product availability and price).

Please refer to Geitners.com
to read more.
Jonathan Geitner
+44 (0) 7867 782 495
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Confidential

RocketSports.co.uk
is an interactive online sports management and payment platform for players, managers, clubs & organisations which helps organise events, bookings, meetings and leagues, ensures accurate payment of fees / subs and allows easy, efficient interaction between individuals whilst allowing other like-minded individuals to find, see, investigate and request to join your club, team or organisation.
RocketSports.co.uk will ~
 act as a social networking site for like minded sports individuals to communicate and meet;
 enable sports enthusiasts, organisers / managers and clubs to manage their groups, teams and members easily, resourcefully and effectively including a full payment;
 offer a white label solution for SME’s to manage clients more resourcefully;
 offer a white label solution for the running of specific events;
 act as a site for individuals to find coaches appropriate to their sport, who are also registered to a certain level / qualification;
 act as a general information site for individuals to search for specific articles, features and items relating to sports “under one roof”, such as sports competitions (combining all key competitions, news, latest products on the market with a review section and so forth);
 enable sports enthusiasts to locate the nearest club / facility to them for their preferred sport / activity


The Entrepreneur Network Organisation has been set up so as to bring together entrepreneurs in businesses that are interested in improving their knowledge and sharing best practices.

The running of money seminars, conferences and amazing networking events are all a part of this group.
Please go to the main website for more details
Director of Sales and Marketing – Five Star Hotel

Responsible for business planning, sales and marketing strategies, setting & implementation to ensure the commercial direction, activity and profile of the hotel achieves its business objectives and revenue targets.

Sitting on the Executive Committee of the hotel, role was to drive the re-positioning of The London Marriott
Hotel County Hall within the luxury 5* market, through developing & implement sales & marketing plans in conjunction with operations departments, to bring the hotel back from being an underperforming business unit to become successful once again.

Key focus to protect and grow the hotels yield premium to strengthen the hotels position in the competitive set.
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The job role in more detail included being responsible for the pro-active and re-active sales, marketing and events departments where some of the job role entailed:
 Responsible for key high profile events for the company, such as the ATP World Tour Championships
 All marketing and sales collateral both on and off-line (e.g. websites – including the design and build of new websites, all photography and content and project managing the full process; brochures, films and dvd’s.)
 All communications (email, letters, mailshots, presentations)

All advertising both on and off line - i.e. magazines, newspapers and poster campaigns, ppc, banner designs and implementation
Jonathan Geitner
+44 (0) 7867 782 495
Page 3 of 6
Confidential


Stands at exhibitions (design, build and management)
 PR for the hotels, dealing with journalists, handling press conferences
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Training of sales associates, PR associates and marketing executives
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Managing and developing a team of 8. Target setting, monitoring and evaluations, Career and Personal
Development Reviews, regular 1:1’s, and personal tuition.

Successfully moved The London Marriott Hotel County Hall from the worst performing Marriott in the
UKEMEA as of 2005 to the best performing Marriott in the UKEMEA as of Dec 09. The biggest success story in the history of Marriott UKEMEA.

Versus the Market from the D&T report, County Hall achieved a MAT Premium of 13.1% on the market & was ranked 2 nd in a competitive set of 7.

Turnover 2004/5 £12.5m; turnover 2009 £19.4m; – drove £6.9m into the hotel in 3 ½ years during a recession
Director of Sales and Marketing - Four Star Hotel

Sitting on the Executive Committee for the Hotel, role was responsible for reviewing the business positioning, sales and marketing plans, and to re-write & implement new plans to achieve overall business goals.
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Managing and developing a team of 7, part reactive and part proactive by target setting, monitoring and evaluations, Career and Personal Development Reviews, regular 1:1’s, and personal tuition.
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Role involved the key accounts of the hotel; ensuring market share of these accounts is maintained and increased, without compromising rate, whilst driving new business.
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Drove successfully through careful strategic sales and marketing initiatives £2.1m in the duration of the 9 months I was there (before being asked to move over to The London Marriott Hotel County Hall to help this hotel.

Rob Role details were very much the same as the London Marriott Hotel County Hall above
Senior Sales & Marketing Manager -
Four 5 Star hotels, including The Savoy, Claridge’s, The Connaught, The
Berkeley, and one 4 star deluxe hotel in the Cotswolds, The Lygon Arms

Started as Sales & Marketing Manager and promoted to Senior Sales & Marketing Manager after one year, responsibilities divided into Total Account Management, Proactive Sales and Marketing.
 The TAM role involved “farming” and negotiating the top four accounts for The Savoy Group, a combined revenue of £3,238,905.

Proactive role responsibilities included reviewing the present audience and marketing tactics and formulating a sales and marketing plan dedicated to looking at new markets and audiences.
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Delivered and implemented a sales and marketing plan targeting new specific industry segments and geographical areas to drive new business into the 5 hotels.

Achievements
– within the first year drove an additional £2.7m in incremental revenue to the group and £4m by the end of the second year.

Role also included organisation of key events for the hotels, FAMs, and all on and off line marketing
Jonathan Geitner
+44 (0) 7867 782 495
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Confidential

Sales & Marketing Executive
–
Four Star hotel

Member of the opening team for hotel
–responsible for developing & establishing this brand new build hotel in the market place.
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Involved with the development of the hotels business plan and the sales and marketing plan.
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Our Sales Team won the UK Sales Team of the Year Award for 2000 – (see awards below for more details).
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Responsible for the local area, to include the airport, targeting accounts and winning the business from other competitor hotels, securing over 70 corporate transient contracts, c £2.5m.
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Performance of these accounts attributed to the London Heathrow Marriott becoming the market leader at
Heathrow, and becoming the most profitable hotel within the Whitbread Hotel Company.

Responsible for special projects of the hotel, to include any promotions, events, campaigns, mailings, advertising and marketing.
Date: September 1991
– June 1995
College: Birmingham College of Food, Tourism and Creative Studies Summer Row,
Birmingham, B3 1JD, UK
Qualifications: -
BA (Hon’s) in Hotel and Business Management
Date:
College:
Qualifications:
- BTEC HND in Hotel, Catering and Institutional Management
September 1980 – July 1991
Tettenhall College, Wood Road, Tettenhall, Wolverhampton, UK
8 GCSE’s and 2 A-Levels

Winner of the UK Sales Team of the Year Award for 2000 (whilst with the Marriott Hotel). This award is for
Recognising Professional Excellence in Sales and was awarded by The Winning Business in association with the
Institute of Professional Sales, the Chartered Institute of Marketing, the Sales Qualification Board and Nokia. We won over Yellow Pages, IBM and British Gas UK Sales and Marketing teams.

Gold Award for Public Speaking
 Silver Duke of Edinburgh’s Award

Sailing
– am a qualified Skipper and participated in numerous sailing trips, including races, general and corporate sailing weekends.

Effective Sales Techniques (have been on three Sales Techniques courses)
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Effective Negotiating Skills (have been on three negotiation skills courses)
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General Selling Skills
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Strategies for Successful Presentations

SAMS Training

ADS
– Account Development Strategies

Fidelio training (Sales and Catering)

Revenue Management Training
Jonathan Geitner
+44 (0) 7867 782 495
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Confidential

I enjoy a many activities, in particular music, sport, and socializing. Most favourite hobbies include sailing, swimming, running, skiing and general athletics.
I participate in many sporting activities, including the Windsor Triathlon, NYC Marathon, Paris Marathon, the
London Marathon, the London Triathlon which I have done for charities for eight years running now, and numerous sailing activities and races, including the Fastnet race, the Sydney to Hobart (the Worlds renowned roughest sailing race
– where I participated in their 60 th annual race, being the 2 nd roughest race in its history), the Montego Bay Pineapple Cup (Miami to Jamaica) and many cross channel and local UK races.
Work and character references are available upon request.
Jonathan Geitner
+44 (0) 7867 782 495
Page 6 of 6
Confidential