Marketing/Advertising Introduction (Answers in Complete sentences)
1. List a few reasons why it is important to market a product.
It is import to market a product because you make sales, you will discover what works, and you
will build a powerful brand that everyone knows.
2. What are few unique things about the ice bucket challenge from the article?
A few unique things about the article are that the kids were willing to do just cause someone
told them to do it so it would spread easily, and then the kid’s mom told her why she did it and
the girl told other people and that spread awareness about the disease, and also since there are
a ton of videos on social media you’re bound to see or hear about the icebucket challenge.
3. What is a target market? How do you find your target market? Why is it important to know
your target market?
Target market is what kind of people buy your product and why they buy it. You find your target
market by seeing what customers come and what their interests are. It is important to know
your target market because you want to know what to sell and who is going to buy it.
4. What are demographics? Pyschographics?
A demographic is a certain group of people that you advertize for. Pyschographics is the
interests of what customers like.
5. What are the three major steps to marketing a product?
The three major steps to marketing a product is designing your brand, reaching your market,
and expanding your business.
6. What unique way did Lululemon market their product?
A unique way Lululemon marketed their product is they gave a thousand dollars worth of
lululemon products to gym trainers and yoga instructors and then their students see them
wearing them and then they want some.
7. Provide examples of at least five other marketing ideas that worked well.
Five other marketing ideas that worked well are Jetblue. Jetbule had a 24 hour twitter account
to help customers with their needs about Jetblue. Old spice had Isaiah Mustafa come on one of
the commercials to advertize for them during the super bowl. Dominoes pizza had ads that
helped them start their business. World records got help because it made other brands get big
so they wanted to do a world record that everyone could see. Sign spinning is big because
people watch it on youtube and want to watch it. It ends up wanting people to go to the place
the arrow is pointing to.