Marketing/Advertising Introduction (Answers in Complete sentences)
1. List a few reasons why it is important to market a product.
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A reason why it is important to market a product is so people will know that your
product exists.
Another reason is so people will know how to use it correctly.
Another reason is so people will know how much your product costs.
2. What are few unique things about the ice bucket challenge from the article?
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A unique thing about the ice bucket challenge is that even though people look like a
fool doing it, they still do it.
Another unique thing is that you can challenge three other people to do the ice
bucket challenge.
3. What is a target market? How do you find your target market? Why is it important to
know your target market?
A target market is the age group you are selling too. You would find your target market by
thinking of who would buy your product and what it does. It is important to know your
target market because then you know who to expect.
4. What are demographics? Pyschographics?
Demographics are a single vital or social statistic of a human population, as the number of
births or deaths. Pyschographics are market research or statistics classifying population
groups according to psychological variables.
5. What are the three major steps to marketing a product?
Three major steps to marketing a product are designing your brand, reaching your market,
and expanding your business.
6. What unique way did Lululemon market their product?
Instead of mimicking bigger brands like Nike and Adidas by spending hundreds of millions of
dollars on fancy campaigns with star athletes, Vancouver, British Columbia-based lululemon
athletica went grassroots to generate buzz--and major sales of its $100 yoga pants.
7. Provide examples of at least five other marketing ideas that worked well.
Some other marketing ideas were McDonalds, Edible Arrangements, Lululemon, Starbucks,
and JetBlue.