fashion - MrsReynoldsMarketing

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NAME: ___________________________________________ Date: ____________________
2.02
Summarize the movement and acceptance of fashion.
Complete questions using the curriculum notes.
1. Tickle up starts where and ends where?
2. Trickle down starts where and ends where?
3. Fashion moves horizontally through groups at similar social levels from fashion leaders to fashion
followers is known as:
4. Another name for trickle across:
5. Another name for CLASSIC is:
6. Another name for a FAD is:
7. Another name for a FLOP is:
8. Long-run fashions are also called:
9. Short-run fashions are also called:
10. Recurring fashions define it:
11. A fashion leader is:
12. A fashion follower is:
13. DRAW the fashion cycle and label it.
14. DRAW SEPARATELY the FAD fashion cycle
15. DRAW SEPARATELY the CLASSIC fashion cycle
16. DRAW SEPARATELY the RECURRING fashion cycle
17. In which of the 5 parts of a fashion cycle is fashion the most expensive?
18. In which of the 5 parts of a fashion cycle does fashion become dull and boring?
19. In which of the 5 parts of a fashion cycle does fashion become saturated?
20. In which of the 5 parts of a fashion cycle is fashion accepted by the majority?
21. With the trickle concepts, who is in the SKY (up top)?
22. With the trickle concepts, who is on the GRASS (down below)?
23. Does everything but FLOPS go through the fashion cycle? YES NO
24. A TRADE PUBLICATION is:
25. A CONSUMER PUBLICATION is:
26. How often does fashion re-occur? Every generation or every ___________ years.
27. Who accepts or rejects fashion?
28. How do consumers accept or reject fashion?
29. TRUE FALSE Price DOES determine fashion acceptance.
30. TRUE FALSE
Promotion DOES determine fashion acceptance.
31. Why is fashion movement EVOLUTIONARY? What does this mean?
32. What does Fashion EXTREMES cause REVERSALS mean?
33. Accelerate means?
34. Decelerate means?
35. Do good economic conditions accelerate or decelerate fashion?
36. Does communication and mass media accelerate or decelerate fashion?
37. Do cultural and religious demands accelerate or decelerate fashion?
38. Do disruptive world events accelerate or decelerate fashion?
39. Do bad economic conditions accelerate or decelerate fashion?
40. Does increased competition accelerate or decelerate fashion?
41. Do technological advances accelerate or decelerate fashion?
42. Do more leisure time and higher levels of education accelerate or decelerate fashion?
43. Do seasonal changes accelerate or decelerate fashion?
FM 2.02
Across
4. This slows down fashion
7. Ongoing change is what is considered fashionable
11. People who influence fashion
12. Short run fashion
13. Fashion moves from rich to poor
14. Everyone wants to wear the item
15. Consumer interest grows
16. The market is saturated and popularity decreases
Down
1. Introduction, rise, peak, decline, and obsolescence
2. Fashion moves from poor to rich
3. 9/11 terrorist attack stopped the NY Fashion Week; slow down
5. Long run fashion
6. Fashion trends increase in women with job advancement; go faster
7. Styles that are accepted and used by a particular group at a given time
8. First stage in the fashion cycle
9. The style is rejected
10. Fashion moves horizontally
Word Bank
TRICKLE DOWN
PEAK
TRICKLE ACROSS
ACCELERATE
FASHION MOVEMENT
FASHION LEADERS
OBSOLESCENCE
INTRODUCTION
TRICKLE UP
FAD
RISE
FASHION
WAR
DECLINE
FASHION CYCLE
CLASSIC
DECELERATE
2.02 Summarize the movement and acceptance of fashion.
1. The graph below is a bell curve that shows the stages that fashion goes through over time.
Instructions:
Please label the graph with the TITLE OF THE GRAPH and the 5 STAGES in the correct order.
1.
4.
3.
5.
6.
2.
2. The following are fashion terms from your notes and terms discussed in class. All the words start with the
letter “F”
Definition
A temporary, passing fashion that has great appeal to many people for a
7.
short period of time; a style that gains and loses popularity quickly.
Those who accept and wear a fashion only after it becomes acceptable
8.
to the majority.
Trendsetters who have the credibility and confidence to wear new
9.
fashions and influence the acceptance of new trends.
10.
11.
12.
A fashion that is introduced and expected to sell but that is not accepted
by consumers.
Resources for fashion reporting, forecasting, and consulting that are
available for a fee or by subscription
The direction of movement of public acceptance of color, texture, and
silhouette in fashion.
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