Class: FASHION MERCHANDISING
OBJECTIVE:
2.02
Summarize the movement and acceptance of fashion.
Suggested instructional time: two 90 minute class
WARM UP:
Write on the board or overhead four of the following questions below per instructional
day.
1.
2.
3.
4.
5.
6.
7.
8.
When do you think a new item of fashion (garment) is the most expensive?
What does acceleration mean (think of a car)?
Who do you consider rich?
Define fad.
Who is a fashion leader at our school?
Are you a fashion leader or follower?
What does decelerate mean (think of a car)?
What slows down fashion?
LESSON:
Review with the students the following page of curriculum notes.
Present PowerPoint to students (there are two).
INDIVIDUAL and/or
GROUP WORK:
Complete questions using the curriculum notes.
ASSESS:
Utilize VoCATS itembank to create quizzes and test.
HOMEWORK:
Finish activities from class. Study curriculum notes and VoCATS questions.
Illustrate glossary terms.
Complete crossword puzzle.
Complete two quizzes.
The curriculum notes will go here, once I learn how to copy and paste them without the margins moving
NAME: ___________________________________________ Date: ____________________
2.02
Summarize the movement and acceptance of fashion.
Complete questions using the curriculum notes.
1. Trickle up starts where and ends where?
2. Trickle down starts where and ends where?
3. Fashion moves horizontally through groups at similar social levels from fashion leaders to fashion
followers is known as:
4. Another name for trickle across:
5. Another name for CLASSIC is:
6. Another name for a FAD is:
7. Another name for a FLOP is:
8. Long-run fashions are also called:
9. Short-run fashions are also called:
10. Recurring fashions define it:
11. A fashion leader is:
12. A fashion follower is:
13. DRAW the fashion cycle and label it.
14. DRAW SEPARATELY the FAD fashion cycle
15. DRAW SEPARATELY the CLASSIC fashion cycle
16. DRAW SEPARATELY the RECURRING fashion cycle
17. In which of the 5 parts of a fashion cycle is fashion the most expensive?
18. In which of the 5 parts of a fashion cycle does fashion become dull and boring?
19. In which of the 5 parts of a fashion cycle does fashion become saturated?
20. In which of the 5 parts of a fashion cycle is fashion accepted by the majority?
21. With the trickle concepts, who is in the SKY (up top)?
22. With the trickle concepts, who is on the GRASS (down below)?
23. Does everything but FLOPS go through the fashion cycle? YES NO
24. A TRADE PUBLICATION is:
25. A CONSUMER PUBLICATION is:
26. How often does fashion re-occur? Every generation or every ___________ years.
27. Who accepts or rejects fashion?
28. How do consumers accept or reject fashion?
29. TRUE or FALSE Price DOES determine fashion acceptance.
30. TRUE or FALSE
Promotion DOES determine fashion acceptance.
31. Why is fashion movement EVOLUTIONARY? What does this mean?
32. What does Fashion EXTREMES cause REVERSALS mean?
33. Accelerate means?
34. Decelerate means?
35. Do good economic conditions accelerate or decelerate fashion?
36. Does communication and mass media accelerate or decelerate fashion?
37. Do cultural and religious demands accelerate or decelerate fashion?
38. Do disruptive world events accelerate or decelerate fashion?
39. Do bad economic conditions accelerate or decelerate fashion?
40. Does increased competition accelerate or decelerate fashion?
41. Do technological advances accelerate or decelerate fashion?
42. Do more leisure time and higher levels of education accelerate or decelerate fashion?
43. Do seasonal changes accelerate or decelerate fashion?
NAME: ___________________________________________ Date: ____________________
2.02
Summarize the movement and acceptance of fashion.
You are to illustrate the following vocabulary words using magazines, the Internet, or drawing the pictures on
your own. You will need three sheets of paper.
The Trickles
Trickle Up
Trickle Down
Trickle Across
2.02
Fashion leader
Fashion follower
Fad
Classic
Recurring
Fad fashion cycle
Classic fashion cycle
Recurring fashion
cycle
Draw the fashion cycle, label it, and state 2 characteristics of each stage.
FM 2.02
Across
4. this slows down fashion
7. ongoing change is what is considered fashionable
11. people who influence fashion
12. short run fashion
13. fashion moves from rich to poor
14. everyone ants to wear the item
15. consumer interest grows
16. the market is saturated and popularity decreases
Down
1. introduction, rise, peak, decline, and obsolescence
2. fashion moves from poor to rich
3. slow down
5. long run fashion
6. go faster
7. styles that are accepted and used by a particular group at a given time
8. first stage in the fashion cycle
9. the style is rejected
10. fashion moves horizontally
FM 2.02
Answer key
Across
4. this slows down fashion WAR
7. ongoing change is what is considered fashionable FASHIONMOVEMENT
11. people who influence fashion FASHIONLEADERS
12. short run fashion FAD
13. fashion moves from rich to poor TRICKLEDOWN
14. everyone wants to wear the item PEAK
15. consumer interest grows RISE
16. the market is saturated and popularity decreases DECLINE
Down
1. introduction, rise, peak, decline, and obsolescence FASHIONCYCLE
2. fashion moves from poor to rich TIRCKLEUP
3. slow down DECELERATE
5. long run fashion CLASSIC
6. go faster ACCELERATE
7. styles that are accepted and used by a particular group at a given time FASHION
8. first stage in the fashion cycle INTRODUCTION
9. the style is rejected OBSOLENCE
10. fashion moves horizontally TRICKLEACROSS
If you want to make your own on, go to
http://puzzlemaker.discoveryeducation.com/CrissCrossSetupForm.asp
Use 32 32 19 for the size of the blanks
trickleacross fashion moves horizontally
trickledown fashion moves from rich to poor
trickleup fashion moves from poor to rich
fashioncycle introduction, rise, peak, decline, and obsolescence
fashionleaders people who influence fashion
fashionmovement ongoing change is what is considered fashionable
accelerate go faster
decelerate slow down
war this slows down fashion
fashion styles that are accepted and used by a particular group at a given time
fad short run fashion
classic long run fashion
introduction first stage in the fashion cycle
rise consumer interest grows
peak everyone wants to wear the item
decline the market is saturated and popularity decreases
obsolescence the style is rejected
NAME: ___________________________________________ Date: ____________________
Quiz
2.02 Summarize the movement and acceptance of fashion.
____Short lived fashion
1) consumers
____Style undesirable
2) trickle-up theory
____Animal prints reintroduced
3) trickle-down theory
____Fashion acceptance determined
by
4) accelerate fashion movement
____Jackie Kennedy fashion
5) peak stage
____Laws protecting fur
6) obsolescence stage
____Sales gradually increase
7) fads
____Movies, TV, magazines, are
examples of
8) rise stage
____Style worn by majority
9) fashion leader
____Style gain popularity w/lower
class then accepted by upper class
10) recurring fashion
____Trendsetter
11) decelerate fashion movement
____Style becomes dull or boring
12) decline stage
Pendergrass
NAME: ___________________________________________ Date: ____________________
Quiz
2.02 Summarize the movement and acceptance of fashion.
____obsolescence
1) market saturated
____introduction
2) style undesirable, rejected
____decline
3) laws or gov’t regulations
____rise
4) height of popularity, price is lowered
____peak
5) seen in high fashion magazines
____short run fashion
6) style comes in, goes out & comes back
years later
____long run fashion
7) consumer acceptance, not price,
determines fashion
____recurring fashion
8) style has slow intro, long peak,
slow decline
____fashion movement
9) celebrities
____fashion leader
10) good economic conditions
____accelerate fashion
11) fads accepted & rejected quickly
____decelerate fashion
12) new styles & color, prices are high
NAME: ___________________________________________ Date: ____________________
ANSWER KEY
Quiz
2.02 Summarize the movement and acceptance of fashion.
7 Short lived fashion
1) consumers
6 Style undesirable
2) trickle-up theory
10 Animal prints reintroduced
3) trickle-down theory
1 Fashion acceptance determined
by
4) accelerate fashion movement
3 Jackie Kennedy fashion
5) peak stage
11 Laws protecting fur
6) obsolescence stage
8 Sales gradually increase
7) fads
4 Movies, TV, mags, are examples
of
8) rise stage
5 Style worn by majority
9) fashion leader
2 Style gains popularity w/lower class
then accepted by upper class
10) recurring fashion
9 Trendsetter
11) decelerate fashion movement
12 Style becomes dull or boring
12) decline stage
Pendergrass
NAME: ___________________________________________ Date: ____________________
ANSWER KEY
Quiz
2.02 Summarize the movement and acceptance of fashion.
2 obsolescence
1) market saturated
12 introduction
2) style undesirable rejected
1 decline
3) laws or government regulations
5 rise
4) height of popularity price is lowered
4 peak
5) seen in high fashion magazines
11 short run fashion
6) style comes in, goes out, & comes back
years later
8 long run fashion
7) consumer acceptance, price does not
determine fashion
6 recurring fashion
8) style has slow intro, long peak,
slow decline
7 fashion movement
9) celebrities
9 fashion leader
10) good economic conditions
10 accelerate fashion
11) fads accepted & rejected quickly
3 decelerate fashion
12) new styles & color, prices are high
Pendergrass