Keuka College
Bachelor of Science in Management
Syllabus
MGT 351
Small Business Management
Professor: Dr. Chris R. Crumley
Spring Semester 2015
Tianjin University of Science and Technology (TUST)
All curriculum material protected by U.S. copyright laws. Unauthorized sale or reproduction is strictly prohibited.
Keuka College  2013
1
Keuka College
MGT 351 Small Business Management
Professor: Chris R. Crumley, DBA
E-Mail Address:
crcdba@hotmail.com
Office Hours: Students will be able to speak with the instructor before and
following each class session. Appointments for additional meeting times may be
made following each class session.
Office Location: University of Science and Technology (TUST)
Course Credits: 3 credits
Course Prerequisites: none
PROFESSOR: Dr. Chris R Crumley, Keuka College
BIOGRAPHY: B.S., School of Management, George Mason University.
(M.S.A.), School of Government & Business Administration, George
Washington University. Doctor of Business Administration (D.B.A.), H. Wayne
Huizenga School of Business & Entrepreneurship, Nova Southeastern
University, More than 25 years experience in Financial Management,
Budgeting, Accounting and Contract Administration
COURSE DESCRIPTION
This course includes a comprehensive review of the business problems typically
faced by small businesses. These problems are studied via traditional, case study,
and term project methods. Issues studied include business planning and
implementation as well as day-to-day operations. Also studied are the alternative
means of small business ownership and their benefits. Issues involving all the major
functional disciplines will be studied.
TEXTBOOK
The following textbook is required:
Essentials of Entrepreneurship and Small Business Management
Authors: Thomas W. Zimmer, Norman M Scarborough
Peking University Press, ISBN: 978-7-301-15177-8
2
COURSE RESOURCES
Refer to the following Keuka College library resources for use in your studies:
Introduction to the library for international students:
http://libguides.keuka.edu/international
http://libguides.keuka.edu/cat.php?cid=35791
Business and Management library guides:
http://libguides.keuka.edu/business
Additional resources you may find helpful:
The US Small Business Administration: www.sba.gov/
Bloomberg Small Business News: http://bx.businessweek.com/small-businessadministration/news/
Inc. Magazine Small Business News: http://www.inc.com/topic/u.s.-small-businessadministration
Entrepreneur Magazine - http://www.entrepreneur.com/
LEARNING OUTCOMES
MGT 351 Small Business Management
Student Learning Objectives
How assessed?
1. Define and describe the characteristics of
small business
Exam 1
Daily graded assignments
2. Demonstrate understanding of key elements
of a business plan
Daily graded assignments
Final Project
3. Demonstrate the use of specific problemsolving techniques and their applications to
critical functional management issues
Exam 2
Daily graded assignments
Final Project
4. Demonstrate and practice assessing and
resolving critical operational issues
Exam 2
Daily graded assignments
Final Project
5. Analyze, discuss, write about and make oral Daily graded assignments
presentations on small business problems and Final Project
solutions
3
COURSE REQUIREMENTS
The following are the requirements for this course:
1. Daily Class participation (10%)
Students will earn points during each class session by participating in the discussion
or class activity. Students who are not present for any reason will earn zero for the
day’s participation grade.
2. Homework/Daily written assignments (20%):
Each day, there will be a written assignment based on the session’s lecture/class
activity. Students will earn points during each class session for the completion of an
assignment. Students who are not present for any reason will earn zero for the day’s
written assignment grade. There is no possibility for make-up of missed daily
assignments.
3. Exam #1 (20%)
4. Exam # 2 (20%)
5. Team Project – Development of a business plan for a new small business
(30%):
ALL STUDENTS WILL RECEIVE AN INDIVIDUAL GRADE FOR THIS PROJECT.
WEIGHTING OF ASSIGNMENTS
POINT
VALUE
Class Participation
10%
Homework & Assignments
20%
Exam # 1
20%
Exam # 2
20%
Team Project
30%
Total
100%
*** See “Appendix B” for rubrics indicating how each assignment will be graded.
Outline of the Course
All schedules in this syllabus are tentative and subject to change.
Topic
In-Class Activity
Session 1
Introductions & Class Policies
Introductions
Individual assignment:
4
Homework –
Reading and
research for each
session.
Read Chapter 1.
Foundations of
Session 2
Introduction to Small Business
Management
Write a personal
introduction of yourself
and your interests.
Also, answer the
following question: If
you could own any type
of small business, what
type of small business
would you choose?
Why?
Entrepreneurship
Pages 1-35
What does it take to own and
operate a successful small
business?
In groups discuss how
Tom and Sally used
creativity to expand
their line of products.
By using the seven
steps of the creative
process, pg 62 what
new products could you
implement? Detail your
findings for each step.
Read: From Ideas
to Reality
Pages 41-74
In groups
Discuss the
difference in
the business
models of
Blockbuster
Video and
Netflix. 8587
What is the
difference in
their
strategic
plans?
Create a
mission
statement a
small
business
Read:
Beginning
Considerat
ions
Pages 83121
Creativity
Innovation
Entrepreneurship
Session 3
How do you
start?
Choosing a
Business Model
Creating a
Strategic Plan
5
Write one
paragraph on how
you can be creative
in your business.
Write one
paragraph
on what
business
model you
would
choose for
your
company
Session 4
that would
compete in
their market.
Outline the
nine steps
in the
planning
process, pg
90 used to
determine
your
statement.
Are your choices In your
feasible?
groups
The best way to Discuss
put your plan in what made
writing.
Robert
Byerley’s
ideas
feasible?
Adapt his
idea of
“Standing
behind your
work” to a
business
your group
would like to
start.
Outline it
6
Read: Conducting
a feasibility
analysis and
crafting a winning
business plan
Pages 122-153
using the
steps of a
business
plan.
Session 5
What form of ownership is right
for you?
Sole Proprietorship
Partnership
Corporation
Other Options
Session 6
Based on the business
you choose in our first
session, what type of
ownership would be
best for you.
Why choose that over
the other types.
Review for Exam 1
Exam 1
Read: Forms of
Business
Ownership
Pages 159-179
Study for Exam
Session 7
Ways to get into business:
Purchasing a franchise
What are the three types?
What are the pros? Cons?
What are the legal
considerations?
In your
groups;
discuss how
franchisers
have forged
new ground in
China. As a
group, pick a
type of
business you
would like to
start; if
purchasing a
franchise was
an option,
would it be
right for your
group?
Read: Franchising
and the
Entrepreneur
Pages 188-215
Session 8
Ways to get into business:
Acquire an existing business
Do you know the business?
What is the history?
How to determine a real
value?
In your groups: How
did the Freeman’s find
success in running an
acquired business
when consumer
products giant, Dial,
could not? Do you see
opportunities for your
Get together as a
group and
determine which
roles are best
suited to each
member. Ie,
marketing, finance,
production, leader.
7
group to purchase a
business in your
selected market? What
are the pro’s and con’s
in doing that over
starting a business
from scratch?
Session 9
Session 10
Your Marketing
Plan
What is your target
market?
What are their
needs and wants?
What is the right
marketing mix for
you?
Giving your ideas a virtual
presence.
Is online selling right for you?
How do you plan for success?
What attracts people to a site?
8
Read: Buying and
Existing Business
Pages 220-256
In your
groups:
Outline the
marketing
strategy for InN-Out Burger.
P． 285
Can you
relate it to
your group’s
company?
What are the
positive and
negatives of a
basic product
line.
Would it limit
the target
market for
your
business?
What will your
target market
be?
Create an
online
survey or
one that
you will ask
potential
customers
face to
face.
There
should be
at least 10
questions
regarding
need,
pricing and
quality.
In your groups: What
are the 12 myths? Pg
317
What did the Elder
group learn about
Find a platform
that will allow you
to create a free
website.
Read:
Building a
powerful
marketing
plan
Pages 263301
Session 11
Session 12
How do you keep track of it all?
internet marketing?
Either on one group
member’s laptop or on
paper, begin designing
a layout for a website to
promote your company.
Determine if you are
going to use it to sell
online or as a way to
attract people to your
physical location?
Read: E-Commerce
and the
Entrepreneur
Pages 310-349
The Price is
Right
How is price
related to
image,
competition
and value?
How is price
determined for
Service Firms,
Manufacturers
and Retailers?
In your group:
What is Majesco’s
pricing strategy?
Would it work for a
company selling
wedding pictures?
How would
discount pricing
look to your target
market?
Determine the
average markup
you will assign to
all of your
products and
services.
Consider cost of
goods, overhead
and a safety net.
Continue to
work on your
site, adapting it
to display a
business plan.
Planning for
Financial Success
What are basic vs.
projected financial
statements?
How interpret a
financial statement
through ratio
analysis?
What is your
break-even
point?
In your
groups:
Create
marketing
and
financial
plan
sections for
your site.
Why did Goltz
and Wright
page 396
choose slow
growth for their
respective
businesses?
Give an
example of a
Chinese
company that
9
Read: Pricing
Strategies
Pages 355 379
Read:
Creating a
successful
financial
Session 13
has chosen the plan
same strategy
Pages 383and one that
417
chosen a low
profit margin
and high
sales?
What strategy
does your group
choose for it’s
company?
Determine a
Net profit on
sales ratio for
your company.
Calculate a
break even
point.
Cash is King
In your groups; Conduct the survey
you have created.
How does cash flow What caused
Tabulate your
findings.
affect a small
Henry Ford’s
company’s success? Cash page 427 Read: Managing
Cash Flow
What is the difference Problems?
Pages 424-459
between cash and
For your
profits?
company;
How do you manage; Establish
accounts receivable, Monthly
expenses
Cash is King
Forecast Sales
How does cash flow Forecast
affect a small
Receipts
company’s success? Prepare a cash
What is the difference budget
between cash and
profits?
Did you have to
How do you manage; make changes
accounts receivable, to your initial
accounts payable
figures?
10
Session 14
Session 15
Session 16
and inventory?
How can you avoid
cash flow problems?
Can you trim
fixed costs to
improve cash
flow?
Did the results
of your survey
have any
bearing on your
projections?
Planning a Financing Strategy
What are the three types of
Capital?
Where can you get equity and
debt capital?
What government loan
programs are available?
How can you fund your growth
internally?
In your groups:
What are Angel
Investors and what
company did they find a
CEO for?
Which type of startup
capital works best for
your company?
What are creative ways
you can self-fund your
start up and any
foreseen expansion.
Add the findings of
your market
research to the
finance and
marketing sections
of your site.
Location, Location
How does it provide a
competitive advantage for,
Manufacturing, retail and
service industries?
What benefits are there for
each industry in creating a
strategic layout?
How do location and layout
effect web based businesses?
In your groups:
What lead to
Underground Coffee’s
success in locating
their new business in a
place that had a record
of business failure?
Where do you intend to
locate your business?
How does it best serve
your target market?
How will you improve
the location with
layout?
Provide a sketch of the
layout.
In your groups:
Why did Lin Miao and
Blake Liguori choose to
sell globally from the
offset?
Can you relate their
strategy to your
company?
What would the pros
and cons of selling
globally be for your
organization?
Outline a global
Establish a
financial strategy
and post to your
site.
The World is Your Oyster
How has going global impacted
many small business
strategies?
What are options available?
What are the barriers?
11
Read: Sources of
Financing
Pages 462-507
Read: Choosing
the right location
and layout
Pages 514-547
Promote your
location on your
web site.
Translate your
layout strategy to
the web design.
Read: Global
Aspects of
Entrepreneurship
Pages 559-593
Session 17
Session 18
Creating your team
What qualities will you look for?
How do you target job seekers
suited to your organization?
How will you foster employee
growth?
How do you move on
gracefully?
business strategy for
your product or
service? Does it suit
your long or short term
plans?
In your groups:
Why were older
workers determined to
be the best fit for CVS?
Who will you look to
hire?
How do you plan to
manage them?
Will you promote from
within?
Will you sell or pass the
torch.
Exam and final project review
Finalize a global
strategy and work it
into your marketing
and finance plans.
Read: Building a
new venture team
and planning for
the next
generation.
Pages 596-634
Outline a
leadership and HR
Plan for your
business on your
website.
Prepare questions
for review.
Session 19
Session 20
Exam 2
Presentations
Session 21
Session 22
Presentations
Presentations
Exam 2
Grading Guidelines for Transfer Credit (International Programs)
The chart below depicts how course points will equate to grades.
KEUKA COLLEGE COURSE GRADING POLICY
QUALITY POINTS
Percentage Points Achieved
4.00
93-100
A-
3.67
90-92
B+
3.33
87-89
3.00
83-86
2.67
80-82
A
B
B-
SUPERIOR
COMMENDABLE
12
C+
2.33
77-79
2.00
73-76
C-
1.67
70-72
D+
1.33
67-69
1.00
63-66
0.67
60-62
0
Below 60
C
D
SATISFACTORY
DEFICIENT
DF
FAILING
Outstanding work not completed in 30 days will result in a grade of “F.”
Expectations
English Language Skills
This course and the Business Management degree program are focused on
increasing English proficiency as well as business management skills.
Students need to demonstrate strong English language skills to succeed in this
course, it is suggested that students read any assigned readings carefully prior to
class discussions.
Here is one method:
1. First, print out the readings so there is a copy of the reading to work with.
2. Then, using a dictionary, look up and write out (on the copy) the Chinese
definitions of key words in the assignment.
3. Work through the assignment before class, so there is a general understanding
of what the reading is about.
4. Ask the instructor about phrases or statements in the assignment that still are
difficult to understand.
5. Write down what the instructor says about the reading assignment on the sides,
bottom, or on the back of the copy of the reading assignment. This will provide a
good study guide for any exam on this material.
IT IS THE STUDENT’S JOB TO ASK QUESTIONS! The instructor cannot
guess what a student does not understand. The instructor expects and appreciates
students’ questions. Students who ask the most questions in class often get the
highest grades.
COURSE ATTENDANCE and PROFESSIONAL BEHAVIOR
13
Attendance is mandatory. Being on time and prepared to do your job is a key
business behavior. This is a business course and so it requires a business-like
approach to attendance, fulfilling assignments, meeting deadlines, conducting
respectful and professional conversations, and handing in homework.
Attendance
Students need to be in their seats ready to answer the roll call by the beginning of
class. Each class in a business program is like a business meeting.

Attendance will be taken during each session.

Students who miss 4 hours of instruction in a course may have their grade
lowered by one letter grade. For example, an A grade will be lowered to a B.

Students who miss an additional 4 hours of instruction may have their grade
lowered another full grade. For example, a B grade will be lowered to a C.

Students who miss 12 or more hours of instruction will fail the course.
Description of Assignments
There will be a written, graded assignment due each day of this course. Sometimes,
these assignments will be team-based, other times, they will be individual
assignments. If you are not in class, you will receive a zero for both the daily
assignment and class participation for that day. Make-up work is not permitted.
Homework
Unless otherwise noted, homework is due at the beginning of class when the
instructor calls for it to be turned in. Late homework is not acceptable. The
instructor may penalize late homework or may refuse to accept late assignments.
Format for assignments
All submitted papers should be include in the top left hand corner of the first page:
 your name (in Chinese and English)
 your Keuka ID number
 course title (MGT 351)
Please Note: Assignments turned in after the last day of class will not be accepted
without prior arrangement.
Homework assignments are to be completed in your own words. (See section
on “Academic Honesty” below.)
14
Class Participation
The instructor expects students to focus on in-class exercises and lectures and
make an effort to understand the point of the lecture or exercise. If the instructor
finds students sleeping in class, chatting loudly with classmates, reading books from
other classes, or spending class time to do something other than participating
actively in what is planned for the class that day, the instructor may deduct points
from the student’s final grade and/or expel the student from the class.
Academic Honesty
Academic honesty is very important to Keuka College. All written work must meet the
standards of work for students at Keuka College, set by the faculty. Plagiarism (the
use of another’s material without citation or reference) will not be tolerated.
Cheating on exams or copying parts of other’s assignments will result in a ‘0’ grade
for that assignment for all parties involved. That means both the person who copies
from another student and the person who allows their work to be copied may receive
a ‘0’ grade.
Cheating on a final exam or final project can result in a student receiving an “F” for
the course. The instructor may also officially notify the university that students were
caught cheating and identify the names of the cheaters.
Examples of cheating are:








Having a tutor or friend complete all or a portion of an assignment
Having any other person make revisions to a student’s final work
Copying work submitted by another student
Using information from online information services without proper citation
Completing a test with answers other than the student’s own
Using a cell phone to receive text answers during an exam
Using a cell phone to text a friend about the questions on an exam
Writing information on a desk to use in an exam




Using an electronic translator to store information for an exam
Bringing notes of any sort into an exam unless authorized by the instructor
Attempting to buy an exam
Other efforts to use other people’s work instead of one’s own work
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Appendix A: College
Vision, Mission & Program
Outcomes
KEUKA COLLEGE VISION STATEMENT
To be renowned as a global leader in comprehensively
integrating liberal arts, digital technologies, experiential
learning, and professional practice.
KEUKA COLLEGE MISSION STATEMENT
To create exemplary citizens and leaders to serve the
nation and the world of the 21st century. We provide a
transformational liberal arts-based education,
strengthened by experiential learning that challenges
students to develop their intellectual curiosity and to
realize, with purpose and integrity, their full personal
and professional potential.
STATEMENT OF PROGRAM OUTCOMES
Students will be able to demonstrate that they possess:
Management competencies
16
1. Knowledge of the functions of accounting, marketing,
finance and management in a successful organization.
2. The ability to apply knowledge of business concepts
and functions in an integrated manner.
3. Knowledge of the legal, social and economic
environment of business.
4. Knowledge of the global environment of business.
5. Knowledge of the ethical obligations and social
responsibilities of business.
6. The ability to work in a group.
Decision making competencies
7. The ability to use decision support tools.
Communication competencies
8. The ability to communicate effectively orally and in
writing.
This course, BUS 351 Small Business Management, addresses Program Outcomes
numbered 1, 2, 5, 6, 7 and 8 and above.
This course also addresses all of the student learning outcomes specified above for this
course.
17
Appendix B
Assignment Rubrics
MGT 351 Daily Assignments Grading Rubric
Aspects to be assessed
Unsatisfactory
0 – 5 points
Developing
6-10 points
Satisfactory
11-15
points
Organization and
development of topic
Answers all parts of
question(s) asked
Depth of Analysis
General writing –
originality of work, clarity
of thought
TOTAL (up to 100 points):
18
Good
16-20
points
Excellent
21-25
points
MGT 351 Small Business Management Project
ALL STUDENTS WILL RECEIVE AN INDIVIDUAL GRADE FOR THIS PROJECT
Complete this project with members of your assigned group.
Tasks: Your group is to develop a business plan for a new business, submit a detailed written
business plan, and give an oral presentation.
Products : Oral
Presentation – 45 minutes in length – ALL original content
Business Plan – ALL original content
Written Business Plan – MUST contain each of the following sections (see
links at http://www.sba.gov/category/navigation-structure/starting-managingbusiness/starting-business/writing-business-plan/essential-elements-good-busines for details):
1. Business Plan Executive Summary
2. Market Analysis
3. Company Description
4. Organization and Management
5. Marketing and Sales Management
6. Service or Product Line
7. Funding Request
8. Financials
19
Oral presentation (MUST contain each of the following):
Note: should be multi-media – i.e. not just words and charts, but
photos, music, and video. ALL group members MUST actively
participate in the oral presentation.
1. Explain the products and services that your group’s proposed
business will sell
2. Explain the target market for your group’s proposed business
3. Present three advertisements that the business could use in its
marketing campaign
4. Summarize projected financial data for the first twelve months of
operation
20
Introductory
Elements (10%)
Table of Contents,
Executive
Summary
Poor /Lacking Info
Sufficient
Proficient
Advanced
Poor /Lacking Info
Introductory elements were
omitted and/or contained
errors.
Sufficient
Introductory
elements were
included but
contained
errors.
Proficient
Introductory
elements were
included and
completed
correctly,
including an
executive
summary.
Poor /Lacking Info
An overview of the company
is not provided.
Sufficient
An overview of
the company is
provided but is
lacking
significant
pieces of the
requested
information.
Proficient
An overview of
the company is
provided which
includes a large
portion but not
all of the
requested
information.
Poor /Lacking Info
Provides largely incomplete
information regarding target
market, industry size and
maturity, opportunities &
threats in the industry,
overall outlook for the
industry, major competitors.
Explains how proposed
product/service is distinct
from others.
Sufficient
Provides
somewhat
complete
information
regarding
target market,
industry size
and maturity,
opportunities &
threats in the
industry,
overall outlook
for the
industry, major
competitors.
Explains how
proposed
product/service
is distinct from
others.
Sufficient
Form of
business
ownership was
chosen.
No explanation
of how things
will be done.
Proficient
Provides fairly
complete
information
regarding
target market,
industry size
and maturity,
opportunities &
threats in the
industry,
overall outlook
for the
industry, major
competitors.
Explains how
proposed
product/service
is distinct from
others.
Advanced
Introductory
elements were
included and
completed
correctly,
including a
detailed
executive
summary that
thoroughly
summarizes
the business.
Advanced
An overview of
the company is
provided which
includes
information
regarding the
reason for
starting, basic
activity,
company focus,
goods and/or
services
provided,
primary
customers, and
location.
Advanced
Provides
complete
information
regarding
target market,
industry size
and maturity,
opportunities &
threats in the
industry,
overall outlook
for the
industry, major
competitors.
Explains how
proposed
product/service
is distinct from
others.
Proficient
Form of
business
ownership was
chosen and
defined. Some
explanation of
how things will
be
accomplished.
Advanced
Form of
business
ownership was
chosen,
defined, and
reasoning was
given for the
choice of
ownership.
Thorough
explanation of
how things will
be
accomplished.
Total
Sufficient
Product/Service
mix was
partially
discussed and
seemed to lack
a complete line
of
product/service
offerings.
Explanation of
how your
products will be
competitive
was missing.
Proficient
Product/Service
mix was clearly
discussed and
included a
complete line
of
product/service
offerings.
Explanation of
21how your
products will be
competitive
was unclear.
Advanced
Product/Service
mix was clearly
discussed and
included a
complete line
of
product/service
offerings and
included
reasoning for
the selection.
Includes
explanation of
how your
Total
Earned:
______ out of 10
points
Business
Description
(10%)
Brief description
of the Business
(or Idea)
Earned:
______ out of 10
points
Market and
Industry
Analysis (20%)
Earned:
______ out of 20
points
Management
Plan (10%)
SP, partnership,
corporation
ownership
Qualifications of
MGT team &
comp. pkg.
Explanation of
how things will be
done.
Poor /Lacking Info
No form of business
ownership was included in
the plan.
Permits/licenses/certifications
omitted. No explanation of
methods of doing things.
Earned:
Total
(N/A)
Total
Total
Total
______ out of 10
points
Product &/or
Services (10%)
Identify and
describe all
products/Services,
explain how your
products will be
competitive.
Earned:
______ out of 10
points
Poor /Lacking Info
Product/Service mix was
partially discussed or some
was omitted. Explanation of
how your products will be
competitive is missing.
MGT 351 Small Business Management Final Group Project (Oral presentation)
Aspects to
Poor
Fair
Good
Excellent
be assessed
Organization Does not have
Sections are
Organizational
Organizational
any clear
clear
pattern (specific pattern (specific
(15%)
organization.
Major sections
introduction and introduction and
are all presented. conclusion,
conclusion,
Audience may
sequenced
sequenced material
Earned:
not be told what material within
within the body,
will be covered. the body, and
and transitions) is
______ out
transitions) is
clearly and
of 15 points
clearly and
consistently
consistently
observable.
observable.
Organization is
Organization is
communicated to
communicated to audience and
audience.
includes a recap at
the end.
Language
Presenters read Presenters read
Presenters speak Presenters speak
(20%)
aloud. Audience some of the time. from notes, and
with or without
has difficulty
Audience may
most have
notes, with good
understanding
have some
generally
pronunciation and
Earned:
due to factors
difficulty
comprehensible
grammatical
such as
understanding
pronunciation,
accuracy. Key
______ out pronunciation,
some presenters rhythm and
points are repeated
of 20 points rapid speech,
due to factors
stress.
with emphasis, and
choppy rhythm such as
Sentences are
the audience has no
and stress,
pronunciation,
clear and not
trouble hearing or
grammatical
rapid speech,
overly complex. understanding the
errors, overly
choppy rhythm
Key points are
speakers. Some
complex
and stress,
repeated and
speakers may
sentences, or
grammatical
given emphasis. interact with the
lack of
errors, overly
audience, using
emphasis and
complex
humor or verbal
repetition of
sentences, or
other techniques.
key points.
lack of emphasis
of key points.
Delivery
Not all group
Each group
Each group
Each group member
(20%)
members
member
member
presents with equal
participate in
presents. May
presents. Most
professional skill.
presenting.
read from notes
are
Presentation is
Earned:
Presentation is
or refer briefly to comprehensible, clear, thorough, and
not succinct,
text. Presenters
thorough and
well-rehearsed.
______ out clearly
look at the
clear. Most
Presenters engage
of 20 points organized and
audience and
presenters
audience. All are
spoken loudly
delivery is loud
engage the
able to demonstrate
and clearly.
and clear enough audience and
knowledge of the
Answers to
for audience to
field questions.
topic when fielding
audience
hear.
One presenter
questions.
questions do not Professional
may be dominant
22
demonstrate
knowledge of
topic.
Supporting
materials
Content is
lacking.
Insufficient
(10%)
supporting
materials.
Materials may
Earned:
be used without
citing sources.
______ out Information or
of 10 points analysis
minimally
supports the
presentation.
Creativity
(35%)
Earned:
Presentation
lacks creativity
and originality.
attitudes are
shown, when
answering
questions. One
presenter may be
dominant.
Content is
adequate.
Supporting
materials make
appropriate
reference to
information or
analysis that
supports the
presentation.
Some gaps may
remain-not every
section of the
presentation has
enough support.
Sources are
cited.
and demonstrate
knowledge of the
topic when
fielding
questions.
Parts of
presentation are
creative and
imaginative.
Most of
presentation is
creative,
imaginative, and
interesting.
Good content.
Supporting
materials make
appropriate
reference to
information or
analysis that
generally
supports each
section of the
presentation.
Sources are
cited.
Content better than
expected. A variety
of types of
supporting
materials
(explanations,
examples,
illustrations,
statistics, analogies,
quotations from
relevant authorities)
make appropriate
reference to
information or
analysis that
significantly
supports the
presentation.
Presentation is
given in a creative,
highly energetic,
and engaging
manner.
______ out
of 35 points
TOTAL
(100%)
Adapted from: http://www.aacu.org/value/rubrics/OralCommunication.cfm
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