PROGRAMME SPECIFICATION
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AWARD and COURSE TITLE
INTERMEDIATE AWARDS
Mode(s) of Attendance
(eg. FT/PT/SW/DL)
Name of Teaching Institution
BSc (Hons) Events Management
BSc (Hons) International Events Management
BSc Events Management / International
Events Management
DipHE Events Management
CertHE Events Management
FT/PT/SW
Sheffield Hallam University
Location of Delivery
Sheffield
Faculty
Sheffield Business School
Department
Service Sector Management
UCAS CODE
N820
Professional/Statutory/Regulatory Institute of Occupational Safety and Health
Body Recognising this
with 'Leisure and Risk' Module
Programme
QAA Subject Benchmark
Statement or other relevant
external reference point
This award has been benchmarked against the
relevant QAA subject benchmark statement
outlined in the supporting information section.
Date of Approval
November 2013
1
PROGRAMME AIMS
This course aims to give students a sound underpinning of events management whilst also
preparing students for a career in the more specific role as an events manager. Throughout
the award students will develop a multitude of skills which enable them to be successful in
an event based career. The main aims of the course are to:
1.
Provide core knowledge of management principles and their application by exposure
to relevant theory and current professional practice within the events industries.
2.
Provide specific knowledge of current policy and practice in events management with
reference to the private, public and not-for-profit sectors, at international, national
and local level.
3.
Develop problem-solving capabilities through the application of vocationally relevant
managerial skills to a range of issues within events management.
4.
Develop personal, professional and transferable skills that will enhance student
employability in a rapidly changing business environment and provide a foundation
for continuous development of these skills.
5.
Develop self-confidence, motivation and communication skills in order to achieve
educational goals and to succeed in the workplace.
6.
Ensure that students become reflective practitioners with the capability of personal
evaluation and lifelong learning.
7.
Meet the requirements of the appropriate subject benchmark statement/professional
body.
8.
Apply and interpret theory and business practice in the work place though
engagement with relevant work experience (SWE students only).
2
PROGRAMME LEARNING OUTCOMES
2.1
Knowledge and understanding covered within the Programme. By the end of
the programme students will be able to
1.
Evaluate and apply the theories, concepts, principles and practice from the generic
management areas of operations, finance, human resources, economics and
marketing to the events industries;
2.
Understand and evaluate the changing UK and International business environment in
which the events operate;
3.
Use problem solving and research skills in order to design, execute and evaluate the
effectiveness of management tools, and their application to event organisations;
4.
Identify and implement strategic management and planning skills to analyse,
understand and address the needs of event businesses;
5.
Work with and critically evaluate the effectiveness of both a multi-disciplinary and
inter-disciplinary approach to the study of events management;
2.2
Intellectual/Subject/Professional/Key skills covered within the Programme: by
the end of the programme students will be able to
1.
Analyse, prioritise and critically evaluate information, concepts and processes;
2.
Present a persuasive argument that displays independence of thought and action
and challenges existing assumptions from a number of informed perspectives;
3.
Utilise appropriate information in order to design and justify innovative solutions to
complex problems;
4.
Exercise professional behaviour and ethical judgement in decision making and
actions;
5.
Understand the complexity and diversity of the events product, its customers and
markets, structure and organisation;
6.
Use planning and strategic decision making to deliver appropriate and sustainable
managerial and entrepreneurial approaches to events;
7.
Analyse, prioritise and critically evaluate information using appropriate numerical and
CIT skills;
Develop as a reflective, independent practitioner to promote personal development
and employability and lifelong learning;
8.
9.
Continue to develop effective communication, team leadership, negotiation and
personal organisational skills.
3
LEARNING, TEACHING AND ASSESSMENT
3.1
The approach to Learning and Teaching within the Programme
The aims and learning outcomes of the programme as a whole are achieved, in the
main, by the learning, teaching and assessment associated with individual modules.
Each module has a carefully constructed curriculum and method of delivery, which
are provided to students, designed to support the achievement of module outcomes,
and in turn contribute to programme outcomes.
Teaching within the programme takes place both in large groups (e.g. lectures) and
small groups (e.g. seminars, workshops and laboratory sessions). Tutors, using their
subject expertise, introduce and explain topics, guide students in the use of
materials, clarify and respond to student questions queries and comments. Teaching
adopts activity-based and student-centred approaches to the facilitation of student
learning.
Learning takes place both within formal teaching sessions, and during guided and
independent study undertaken by students, which includes collaborative group work.
To support guided and independent study, students are provided with tasks,
exercises, resources, and references to additional useful learning materials, to
access, utilise and respond to as part of their study programme. All modules are
supported through the university’s virtual learning environment (Blackboard), which
acts as both a repository of module information, a communication tool between tutors
and students, and a medium through which active learning takes place via activities
and learning packages devised by tutors.
Learning, teaching and assessment encourage students to develop key skills (e.g.
problem solving, numeracy, IT skills) activities as well as a deep and critical
knowledge of the subject matter of the programme, and are also designed to foster
those employability attributes (e.g. reflection on learning, personal development
planning, interpersonal communication skills) identified as important in modern
organisations. Students produce a personal development portfolio, which acts as a
mechanism for driving and reflecting upon personal development, as a key part of
learning at all levels, that draws upon the academic, social and life experiences of
students.
As outlined in the documentation this programme takes an innovative and structured
approach to properly embed the core pedagogic principles. Below is a clear
articulation of how those principles are embedded into the programme

Encouraging a deep approach to learning students will be asked to take an evidence
based approach to their studies and critically evaluate key theories, industry
practices and approaches.

Active or experiential learning will occur through the use of group case studies in
modules such as Operations Management, via a range of guest speakers and
business games which are held throughout the entirety of their award. Both business
and international contexts are evident in the delivery of the majority of the modules
including Contemporary Business Environment at Level 4 and Contemporary
Thinking in Marketing at Level 5.
3.2

Critical thinking and problem solving abilities, creativity and innovation will be
developed and demonstrated by students, through a variety of learning experiences,
as they progress through their studies. Study skills will be built up throughout the
levels with the higher level critical thinking being examined at Level 6 in modules
such as Strategic Management for the Events Industry and Project.

A reflective practitioner approach is undertaken in modules such as Developing your
Managerial Skills and Human Resource Management where students must
undertake a reflective piece of work. This is on both their learning experiences for a
particular task, throughout their university life, on their placement or upon their skills
development.

Collaborative and team working is encouraged through modules such as Live Event
Management and Event Business Simulation. There are both assessed and
formative group work activities which get students working in teams and experiencing
different group dynamics.

Clarity in respect of intended learning outcomes and assessment criteria will be
provided. All modules distribute a module guide which clearly outlines the module's
learning outcomes and the criteria against which assessment will be marked. Where
phase test and other such instruments are used mock tests and past tests will be
made available for students to add clarity. Time will be allocated in each module for
staff and students to work through each other’s expectations and understanding of
the module's assessment tasks.

A wide array of assessment types are used throughout the programme. These range
from individual phase tests, short answer tests, case study based reports, individual
and group presentations, exams and role plays. This is in addition to the wide range
of formative tasks undertaken such as business games, live scenarios and case
studies.
The approach to Assessment and Feedback within the Programme
Assessment within the programme has a number of purposes: to establish the
standard of achievement of each student, to act as a guide and motivator to learning,
and to provide a mechanism for feedback to students on how they are progressing in
their learning. Students experience a variety of assessment approaches at each level
of study (e.g. project, essay, presentation, time-constrained exercise, multiple choice
test, exam reflective exercises and portfolio). Feedback on learning takes a variety of
forms e.g. oral feedback on class activities, written feedback on work undertaken
outside the classroom, written feedback and marks awarded to assignments and
coursework. Feedback will be provided in a timely fashion, and assessment that
contributes marks for the module will be based upon assessment criteria that are
made clear to students before they commence the assessed task.
3.3
How Student Employability is supported within the Programme
All modules make a significant contribution to the employability pathway by providing
students with a real life context to the topics they cover and by requiring them to use
such skills as independent research, team work and presentations. This is done by
using case studies, real life examples and scenarios which form the backbone of the
employability policy by engaging you in the study and evaluation of industry sectors
and at the same time developing key graduate skills such as literacy, critical thinking,
personal organisation, and time management. Provision is made for students to
integrate technical knowledge and skills from other mandatory vocational modules
and so develop a more rounded understanding of the chosen industry sector. There
are specific modules to support this development such as Developing your
Managerial Skills, Events Industry Experience and Human Resource Management.
Developing your Managerial Skills underpins the employability pathway throughout
the programme with a focus on key employability skills such as team work, problems
solving, developing your CV, communicating your skills to others and presenting
yourself in a professional setting. The module is designed to be fast paced,
interactive and to involve real contemporary issues faced by businesses in the
sector. By including material contributed from businesses, students will gain
knowledge and commercial awareness of the sector environment. Those students
returning from placement will also be able to reflect upon their placement and make
future career plans via the Career Management and Professional Development
module. During year three, we help and encourage students to complete an optional
one year paid work placement. This enables students to apply and develop their
knowledge and skills in a real business environment. As students' progress through
the levels their skills development will support a deeper approach to learning and
encourage motivation as they are continually engaged in the study of their chosen
professional sector. The professional focus of the award encourages an on-going
engagement with subject knowledge and skills that are key to each student's
employability in their chosen professional sector as well as the development of
broader graduate key skills.
3.4
Main Type of Work-based or Work-related Learning featured in this Programme





4
All modules are focused on giving students key employability skills
All students have the opportunity to apply for a placement year
The university also supports short summer internships
A range of employer and professional body guest talks are scheduled each year
Assessments are often based on real companies / scenarios
PROGRAMME DESIGN AND STRUCTURE
The leisure and events industries play a significant part in business and cultural life in
the UK and overseas. Private, public and voluntary organisations are all involved in
this very large area of activity. This course meets the increasing demand for
graduates with management skills in planning and organising events and in
managing leisure venues such as • sports centres • stadia • theatres • arts centres.
Students will build their understanding of leisure and events theory, policy and
practice alongside the study of business management. A key part of this work
includes projects and business simulations. Using them students will experience the
part venues play in the leisure industry and events such as sporting events • concerts
• festivals • business conferences • weddings. We develop students understanding of
what is involved in the planning and management of events and other leisure
activities. Students take a valuable period of Events Industry Experience in year two,
either in the UK or internationally. It reflects the vocational nature of the degree,
increases student's industry knowledge and improves employability after students
graduate. Students may also take a one year paid placement in their third year to
gain a sandwich award. We recommend this as it gives an insight into the workings
of a business or service organisation. It allows students to apply what they have
learnt to real work, and employers value this experience. Also, it can sometimes lead
to the offer of a permanent job after graduation. Those students not going on
placement will undertake the module Event Business Simulation which aims to
recreate some of the skills students would have developed on placement. The course
is focused on the leisure and events industry, but the broader analytical and personal
skills students develop will be applicable to many careers. We use a student-centred
approach to teaching and learning. This includes active participation in seminars,
workshops and practical projects in our modern facilities at City Campus. The course
has strong links with industry. There are a number of visits to venues and facilities
both within Sheffield and nationally. Furthermore, industry specialists provide expert
knowledge through guest lecture appearances.
Top Up Degrees
The degree offers two Level 6 entry top up awards with the same title as the parent
award. Both meet the learning outcomes for parent award. The first variant is
targeted at students who are either native English speakers or who have achieved an
IELTS of at least 6.5 with at least 6.00 in all elements. The second variant is targeted
at students whose first language is not English and who have only met the minimum
university entry requirements in English (i.e. IELTS 6.0 with 5.5 in all elements).
Therefore the second variant includes a 20 credit module in English for Academic
Purposes (EAP) and a 20 credit module in Professional Studies in place of the
project.
Mode of attendance - Full Time
Course
year
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
3
3
Module Title
The Human Side of
Organisations
Introduction to Marketing
Accounting Skills for
Managers
Contemporary Business
Environment
Developing your
Managerial Skills
Resources for the Events
Sector
Events Foundation
Events Industry Sector
Management Accounting
Operations Management
Human Resource
Management
Contemporary Thinking
in Marketing
Research for Industry
Events Business and
Venues Management
Events Industry
Experience
Leisure and Risk
Business Events
Operations
Charity Events and Fund
Raising
Strategic Management
for the Events Industry
Events Business
Simulation
Module
Code
Level
Credit
Points
Mandatory,
Elective,
Option
44-4509-00S
4
10
Mandatory
19-4B04-00S 4
10
Mandatory
19-4B03-00S 4
10
Mandatory
44-4504-00S
4
10
Mandatory
44-4937-00L
4
20
Mandatory
44-4516-00S
4
20
Mandatory
19-4L02-00S
44-4935-00L
19-5B02-00S
19-5B04-01S
4
4
5
5
20
20
10
10
Mandatory
Mandatory
Mandatory
Mandatory
19-5206-00S
5
10
Mandatory
44-5980-00S
5
10
Mandatory
44-5952-00L
5
20
Mandatory
19-5L01-00L
5
20
Mandatory
44-5977-00S
5
10
Mandatory
44-5973-00S
5
10
Mandatory
44-5972-00S
5
10
Mandatory
44-5096-00S
5
10
Mandatory
44-6879-00L
6
20
Mandatory
44-6958-00L
6
20
Mandatory
3
3
3
3
Events Policy and
Planning
Live Event Management
Strategic Event Design
Project
44-6919-00L
6
20
Mandatory
44-6128-00L
44-6127-00L
44-6918-00L
6
6
6
20
20
20
Mandatory
Mandatory
Mandatory
Mode of attendance - Sandwich
Course
year
1
1
1
1
1
1
1
1
2
2
2
2
2
2
2
2
2
2
4
4
Module Title
The Human Side of
Organisations
Introduction to Marketing
Accounting Skills for
Managers
Contemporary Business
Environment
Developing your
Managerial Skills
Resources for the Events
Sector
Events Foundation
Events Industry Sector
Management Accounting
Operations Management
Human Resource
Management
Contemporary Thinking
in Marketing
Research for Industry
Events Business and
Venues Management
Events Industry
Experience
Leisure and Risk
Business Events
Operations
Charity Events and
Fundraising
Strategic Management
for the Events Industry
Career Management and
Professional
Module Code
Level
Credit
Points
Mandatory,
Elective,
Option
44-4509-00S
4
10
Mandatory
19-4B04-00S
4
10
Mandatory
19-4B03-00S
4
10
Mandatory
44-4504-00S
4
10
Mandatory
44-4937-00L
4
20
Mandatory
44-4516-00S
4
20
Mandatory
19-4L02-00S
44-4935-00L
19-5B02-00S
19-5B04-01S
4
4
5
5
20
20
10
10
Mandatory
Mandatory
Mandatory
Mandatory
19-5206-00S
5
10
Mandatory
44-5980-00S
5
10
Mandatory
44-5952-00L
5
20
Mandatory
19-5L01-00L
5
20
Mandatory
44-5977-00S
5
10
Mandatory
44-5973-00S
5
10
Mandatory
44-5972-00S
5
10
Mandatory
44-5096-00S
5
10
Mandatory
44-6879-00L
6
20
Mandatory
44-6898-00S
6
20
Mandatory
4
Development
Events Policy and
Planning
Live Event Management
4
4
Strategic Event Design
Project
4
44-6919-00L
6
20
Mandatory
44-6128-00L
44-6127-00L
6
20
Mandatory
6
6
20
20
Mandatory
Mandatory
44-6879-00L
6
20
Mandatory
44-6958-00L
6
20
Mandatory
44-6919-00L
6
20
Mandatory
44-6127-00L
6
20
Mandatory
44-6128-00L
6
20
Mandatory
44-6918-00L
6
20
Mandatory
44-6918-00L
Mode of attendance - Full Time Top-Up Degree
3
3
3
3
3
3
Strategic Management
for the Events Industry
Events Business
Simulation or EAP
Events Policy and
Planning
Strategic Event
Design
Live Event
Management
Project
Mode of attendance - Full Time Top-Up Degree (International)
3
3
3
3
3
3
5
Strategic Management 19-6B02-00L
6
6
20
20
Mandatory
Mandatory
44-6919-00L
6
20
Mandatory
44-6127-00L
6
20
Mandatory
44-6958-00L
6
20
Mandatory
44-6888-00L
6
20
Mandatory
EAP
Events Policy and
Planning
Strategic Event
Design
Events Business
Simulation
Professional Studies
PROGRESSION/CAREER ROUTES
Possible progression or career routes after you have completed this
programme include
There is a growing demand for graduates to manage leisure facilities such as stadia, arenas,
clubs and arts venues as well as organising events such as sporting events, festivals,
business conferences, and weddings. Organisations that use event managers include • local
authorities leisure centres • music venues • hotels and conference centres • charities.
Students can also go onto postgraduate study and there are a number of relevant courses
both within SHU and at other institutions, such as: MSc International Events and Conference
Management; Events Management; Sports Events Management; Event Fundraising and
Sponsorship, which would be suitable progression. Furthermore, the management core of
the overall programme opens up opportunities for students to opt towards more generic
management postgraduate studies.
6
ENTRY REQUIREMENTS AND ENTRY PROFILE
6.1
Academic Qualifications (including A Normally five GCSEs at grade C or above,
/ AS level grades and subjects,
including English language and
where applicable)
mathematics, plus one of the following
• 300 points including at least 160 points
from two GCE/VCE A levels or BTEC
National qualifications. AS levels may count
towards these points. We accept general
studies. Key Skills qualifications are not
included.
• Access – an Access to HE Diploma with at
least 45 credits at level 3 and 15 credits at
level 2. At least 15 Level 3 credits must be
at merit grade or above, from a QAArecognised Access to HE course, or an
equivalent Access to HE certificate
If English is not your first language you will
need an IELTS score of 6.0 or above, with a
minimum score of 5.5 in each skill.
The entry requirements to the international
top up pathway will be a relevant HND or
equivalent qualification plus an IELTS score
of 6.0 with no element scoring less than 5.5
or equivalent. International students whose
first language is not English, will be admitted
to the standard top up pathway if they have
an IELTS score of 6.5 with no element
scoring less than 6.0 or equivalent.
Level of English language capability If English is not your first language you need
an IELTS score of 6.0 or above, with a
minimum score of 5.5 in each skill.
Any other specific, formally certified N/A
qualifications
Previous relevant work or workrelated experience
Any specific articulation
arrangements recognised for this
programme
Professional qualifications
Any other specific entry
requirements
6.2
N/A
N/A
N/A
None
Entry Profile
A good standard of educational attainment, as indicated by the admissions criteria for
the programme, plus a genuine enthusiasm and commitment to the subject area of
the programme of study for which students are applying. In addition, students should
possess a desire to develop the skills and competencies required to succeed in
higher education, and subsequently in their chosen professional or vocational area.
We expect students to demonstrate through their personal statement an interest in
and awareness of leisure and events management or some level of practical
experience.
6.3
Non-standard Entry Requirements
We welcome applications from people of any age. There may be some flexibility in
entry requirements provided they have other relevant learning or experience. This
may be formally accredited learning (i.e. where students have certificates to indicate
the learning that has taken place and associated achievement) which is not covered
in the above admissions requirements, experiential learning (i.e. learning which has
taken place in contexts such as paid work, voluntary work, self-employment, or
through other aspects of life experience) or a combination of the two. We look for
evidence of experiential learning through such things as job descriptions, references,
reflective personal statements, and interviews with course leaders and admissions
tutors. Having reviewed the evidence we will then make a judgement as to whether
or not students will benefit from and are likely to complete the course successfully.
6.4
Use of Prior Credit
With prior certified learning (APCL), applicants may gain exemption from certain
elements of the course, subject to standard University approval procedures. For
example, students wishing to transfer from another degree course, at Sheffield
Hallam University, or elsewhere, may gain exemption from specific Level 4 modules,
or may apply for direct entry to Level 5 or Level 6 of the course. In both these cases,
equivalence would need to be established between the learning outcomes previously
achieved and those of the modules or levels for which exemptions were sought.
With prior experiential learning (APEL), University approval procedures will also
apply, i.e. an applicant will have to evidence how the Learning Outcomes of the
module(s) against which APEL is being sought have been met.