BLACKBOARD DISCUSSION
Spring 2003
A part of your responsibilities for the MKTG 5133-MG 720 course is to read the
organizational profiles provided by 7-8 other individuals within your assigned group,
query 3-4 of them as to thoughts you have on their organizations and strategies, and
respond to their questions. The primary purpose of the exercise is to provide all
individuals insights into the activities of different types of organizations and business
units. The total class was divided into eight small groups in order to reduce the onerous
task of reading 50-60 profiles (which many of you wouldn’t bother doing given the
magnitude of the task!).
Your task at this point is to: 1) read all of postings by others in your group; 2) reply to a
few of the initial postings with a question or observation (it may be specifically what is
provided or perhaps on ideas discussed to date-e.g., customer focus, business units,
customer value, marketing orientation, environmental forces, global reach, etc.); 3)
respond to others’ responses to your postings; and 4) read questions presented to your
organizational posting and reply. The opportunity for reading and posting will be
available through February 19. An explanation of the posting of questions and
observations on the organizational profiles will be provided later. As a process, I suggest
that you read through the postings in one setting (soon) and post 2-3 queries. Then,
return to the site in 3-4 days and read the Q&As by others and respond to queries of you.
Finally, you may cycle through the materials one more time at a later point. Is this
assignment of value-only if you actively participate and move away from the typical
“classroom” attitude of “will it be on the exam?”
Steps in the Process
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Open the Blackboard Site
Click on Groups
Click on the Group to which you have been assigned (see below)
Click on Group Discussion Board
Click on the “Title of the organization (e.g., Raytheon)
Click on the first message listed.
Click on the “attachment”
Read the attachment provided in Word—then click the “back” arrow
Click on “Reply”
In the description, type your name—Then state your
question/observation
Click on “Submit”
Click on “Okay”
(when entering to review remarks, one can click on the “re;(s)’ to read or
go to the arrows on previous and next to walk through the messages).
(Page 2 or Group assignments)
Group Assignments
Group 1
Craig Armstrong – Mercruiser
Christoffel Boshoff Kyle Donovan - Raytheon
Amy Eroh – IBM
Matthew Howell – Halliburton
Edith Kelley – Dyn Corp Tech
Lindsey Lyle – ONG.
Sam Na – Synopsys Corp
Michael Scottie – Kimberly Clark
Walter Thompson – ST Geo Solutions
Group 2
Ron Arnold – Emerson
Angela Deatrick – Federal Express
Daniel Feller – NM Technology Group
Swati Ghaisas
Travis Hayes John Hermes – Oklahoma Christian Univ.
David Kent – Nortel Networks
Mark Namey – Raytheon
Johnnetta Nesbitt – ONG
Christopher Poage – Halliburton
Group 3
Wendy Clancy – ON Semi Conductor
Kenny Coker – Seagate Technology
Marcie DeLeon – Raytheon Co.
Calvin Gillis – Lamons Gasket Co.
Kevin Leatherwood Jun Li – Sprint
Scott Nichols – SBC
Leszek Pacyga – Motorola
Robert Volk – American Trane
Group 4
Kenneth Caskey Halliburton
Reid Clements – Micron Technology
Troy Lippert – Hilti Inc.
Del Marcy – Raytheon
Michel Martin – AMD
Somen Palit – MPSI Systems
James Sharp – Mercruiser
Lyndon Spinner - Fluid Technologies
Dwight Tyrrell – Conoco Phillips
Group 5
Zhen Chin – Conoco Phillips
Kelly Courkamp – Accenture
Robert Curtis – Center Home Security
Michael Doherty – Bombardier Aerospace
Amit Ghaisas Amy Kirk – Goodyear Tire
Scott Moeller – American Airlines
Nat Woolsey
Dan Smith – Seagate Technology
Group 6
James Beyer Rick Covington – Halliburton
Josh Gilley - Braums
Donavon Hervig – Sverdrup Technologies
Graeme Hodson – Goodyear Tire
Charla Kirby - CentriLift
Tana Morgan – Albertsons, Inc.
Nicole Sanders – St. Mary’s Regional MC
Greg Schlyer – Bombardier Aerospace
Group 7
Michael Cronkhite - Mercruiser
Kevin Dow – Conoco Phillips
Mark Garza – Raytheon
Tom Goelzer – Agilent Technologies
Jason Henry – Halliburton
Jeffrey Jajack – GE Engr. Services
James Muscatello – Lockheed Martin
Michael Pelczynski - Motorola
Harold Teague – Seagate Technology