Sunil Sharma
E-Mail- sunil19822@gmail.com
Mobile: +91-9958078887
PROFESSIONAL SYNOPSIS
Manager – Business Development & Account Management
Committed professional with 7.6 years of experience in
-Strategic Planning
-Business Development
-Sales & Marketing (International & Domestic)
-Market Research
-Team Management
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Presently associated with Nippon Audiotronix Ltd
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A strategic thinker with a flair for charting out strategies for sales & marketing and contributing towards
enhancing business volumes & growth and achieving profitability norms.
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Posses excellent interpersonal, analytical, troubleshooting and team building skills with proven ability in
establishing quality system / procedures and planning / managing resources.
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Market research for green field projects of new product launches.
SCHOLASTICS
2008
MBA (International Marketing) from Indira Institute of Business Management, Pune with 62%.
2006
B.E. (Industrial & Production) from Rajiv Gandhi Technical University, Bhopal with 71%.
2008
Executive Development Programme on Supply Chain Management from IIT New Delhi.
Additional Qualification
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Intensive Programme on Business Etiquette and Grooming.
AREA OF EXPOSURE
Business Development / Marketing
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New Business Development & handling existing OEM marketing, Schedule & RFQ management, prepare
Techno Commercial offer, Negotiation & business finalization.
Analysis marketing trends and tracking competitors’ activities and providing valuable inputs for product
enhancement and fine tuning sales & marketing strategies.
Implementing competent strategies with a view to penetrate new accounts and expand existing ones for
a wide range of products / services.
People management
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Training & monitoring the performance of team members to ensure efficiency in sales operations &
meeting of individual & group targets.
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Coordinate with internal departments to ensure supply of material with in time limit.
EMPLOYMENT SCAN
Nippon Audiotronix Ltd.
Jul’14 – Till Now
Manager-Sales & Marketing
Expertise Area
= Business Development & Account Management
= Supply Chain Management
= Market Research/Competitor Analysis
= Backward Integration
Key Responsibilities:
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Implementing competent strategies with a view to penetrate new accounts (OEM) and flourish existing ones for
a wide range of products / services.
Market research for new product category (Green field projects) & responsible to execute the same.
Responsible for launching & execute the new business offers (RFQ), schemes & strategies for business
partners.
Responsible for preparation of Techno-Commercial offers as per RFQ.
Responsible for Raw Material Indexation & Currency Fluctuation with customer on timely basis.
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Developing new segments, achieving targets, preparing presentations for the different products, Project-Report
development for customers.
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Participating in presentations, fairs, exhibitions etc
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Technical assistance to the customers as per their application.
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Setting targets & objectives and understanding environment, anticipating change and contributing new ideas /
methods of work.
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Generating reports for projected sales, collections and preparing statistical data, enquiry management.
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Building & Maintaining good & healthy relationship with decision makers at OEM & channel partners to enhance
existing business & encourage opportunity of getting new business.
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Responsible for supply chain management (maintaining warehouse stocks domestic & International)
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Gathering market intelligence, tracking competitor’s activities and providing valuable inputs for bench
marking of products for fine tuning sales & marketing strategies.
Gathering update on upcoming projects & expansion plans to map existing & upcoming products from
product line to generate revenue.
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Supervising collection status for ensuring zero outstanding.
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Identifying and networking with prospective clients, generating business from existing accounts for achieving
profitability.
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Handling the complete project from concept to commissioning
Responsible for product development as per time line of customer vehicle events.
Responsible for timely delivery of product as per customer requirement & all SCM related activities.
Prestigious Customers:

Maruti Suzuki India Ltd. (MSIL)
Product Range:
Audio System, Speakers, Reverse Parking Systems, Door Lock Controller, Security Systems, Anteena, Cables (
Feeder, IP, USB), Sockets etc.
Achievements:

Successfully launched & implement new product (Reverse Parking System) in various models of Maruti
Suzuki (Ciaz, Swift, Dezire, YAD, YRA, YL8MC, YBA).
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Successfully handling & launching new project of new local Siren in Maruti Suzuki.
Rico Auto Industries Ltd.
Oct'12 – Jul’14
Deputy Manager-Sales & Marketing
Key Responsibilities:
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Responsible
Responsible
Responsible
Responsible
Responsible
Responsible
for New Business Development (International & Domestic) & flourish existing accounts.
for Account Management.
for product bench marking.
to get new RFQ & Preparation of Techno-Commercial offers as per feasibility.
for negotiation on Techno-Commercial offers with customer
to ensure all SCM related activities for smooth supplies to customer.

Handling the complete project from concept to commissioning
Prestigious Customers:
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Tata, Honda Cars, Toyota, Volvo (Sweden), Volvo Eicher (Pithampur), AB Volvo Penta (UK), Magna Power
Train (Itay), Magna Rico Power Train, ZF Transmissions, FCC Rico, Continental Braking Systems (India &
Italy).
Achievements:

Successfully develop new customer (Honda Car, & Toyota).
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Success fully generate new businesses from Honda Car, Toyota, Volvo Eicher, Tata Motors & success fully
developed & implement parts.
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Success fully launched new product at AB Volvo Penta (UK).
Motherson Sumi Systems Limited
Jan'08 - Oct'12
Assistant Manager Manager-Sales & Marketing
Key Responsibilities:
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Responsible
Responsible
Responsible
Responsible
for Sales & Marketing.
for Account Management.
for new Business development.
to ensure smooth supplies while coordinating with various departments (Internal & External).
Prestigious Customers:
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Mahindra & Mahindra, Hyundai, Yamaha, New Holland Tractors, SMR Automotive, Denso, Fritzmeier, Maini
Precision, BEML, Ukay Metals.
PROJECTS/ TRAINING
Industrial Training:
Title
Company
Duration
Description
:
:
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Project-B.E.
Title
Description
:
:
Operation of CNC Milling & Turning, PRO-E Software.
Indo-German Tool Room Indore (M.P.)
45 Days
Operations for job in CNC & DNC machines.
Study of Computer integrated manufacturing system.
Application of CAD/CAM & Business function in Mass/Batch/Job production system.
IT FORTE
Packages Known
:
MS word, power point, excel, SAP, ERP.
OTHER ACCOLADES
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Worked actively in Broucher distribution program of institute.
Participated in River Cleaning project of Young India Association.
Acted as a Team Leader in all projects of B.E.
Visited the ICD (Inland Container Depot) at Pune for the working & handling of bonded warehouse in
shipping & logistics.
JNPT. “Jawaharlal Lal Nehru Port Trust” Mumbai for the knowledge of port operations & Documentation
Formalities.
PERSONAL DOSSIER
Date of Birth
Address
Languages
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:
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19th May 1982
F-29, Sector-41, Noida, Uttar Pradesh-201301
English, Hindi.