SEEd ESD Baseline project
Project Plan for 2012-2013
BACKGROUND AND POLICY CONTEXT
In December 2011 UNESCO Paris asked SEEd to promote and coolate UK
responses to their 3rd evaluation for the UN Decade for ESD (2004 – 2015). This
evaluation focuses on learning and processes. We decided to do this as a
stakeholder process, create a UK report and a stakeholder event, in addition to
the Global Report that UNESCO will do with Prof Arjan Wals. Previous reports
were collated and written by UNESCO UK National Committee ESD Working
Group, but this was disbanded in 2011 by DfID reorganisation of UK-NC.
Between Jan and end of Feb 230 responses were gathered from all sectors – local
gov, schools, business, HE/FE, consultants and NGOs. Unanalysed summary data
will be sent to all respondents 2 days before the Policy Forum event.
Fay Blair has been employed to help with the data and collating the final report.
She has also been able to encourage and engage more LAs. The final UK report
will as a stakeholder report contain summary data, responses to the data at the
event, responses to the data from up to 21 authors of other UK ESD reports
within this decade and a summary of all other reports from a variety of sectors.
As this is the year of Rio+20 there is much interest in understanding where we
have got to with ESD and what it might be achieving. The Policy Forum (in
partnership with SSA and NCB) is therefore looking at the ultimate question – of
what is ESD’s role in sustainable living.
There are 4 parts to this programme:
A. UNESCO Survey
B. Policy Forum and Report
C. Policy work
D. Services from outcomes – workshops, directory, sales of report
The outcomes on this very low cost, opportunistic project are already being
reaped by SEEd. These are:
Encouragement that SEEd is continuing
SEEd seen as the lead organisation to run these sorts of overview activities
Added value activities and services being developed – income generating
Seen as lead organisation for ESD and EE within government
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TASKS FOR 2012-2013 AND TOTAL PROJECT BUDGET

Project management – AF – no cost

Project administration - sales, arranging events

Policy Event 26th April

Report completion and sales

Directory Development to be sold to orgs

Facilitated workshop based on report outcomes and best practice – uni’s,
LAs etc

Business approaches – re learning/ESD as part of ethical investment
decisions and what was not covered in the responses or report

Communication of report to policy makers etc
SEEd ESD Baseline project
2012 – 2013
Costs
Projected
income
SEEd/SSA Policy Forum – currently at £2600,
estimates for some late regs, 55 lunches etc, 3
facilitators, editor and travel
£2925
£3000
UK ESD Baseline Report (40 copies sold
@£25/copy)
£1000
£1000
£1,000
10% from income
of £10K
Paid for by client
£10,000
free
Membership or
other products
£1,500
£2000
Project Admin (sales, arranging events)
Facilitation of best practice events – unis,
business, LAs (£1000 each min = 10 events)
Meetings – including regional events, advisory
group
Development of Directory – sales @ £20= 100
Communication
£500
TOTAL:
SEED core cost will be 10% of total – ie £1600K
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£6925
£16,000