ACCENTURE MONTHLY REPORT
Media Monitoring Analysis
April 1 – April 30, 2005
1. Clips Collection Overview
Content
Number of Clips
Accenture
75
Competitors
155
Industry
28
Total
258
2. Accenture Clipping Analysis

Types of Media
No.
Type
No.
Ratio
1
Newspaper
40
53%
2
Magazine
3
4%
3
Online
32
43%
No.
Ratio

Contents of Articles
No.
Content
1
Accenture- Consulting
21
28%
2
Accenture- Technology
31
42%
3
Accenture- Corporate Management
4
5%
4
Accenture Mentions
19
25%
3. Competitors Clipping Analysis

Number of Clippings
Company
Number
Ratio
Accenture
75
33%
McKinsey
23
10%
80
Accenture
BCG
9
4%
70
A.T.Kearney
6
3%
60
Booz Allen
2
1%
50
Roland Berger
4
2%
40
Deloitte
21
9%
BearingPoint
35
15%
IBM BCS
37
16%
McKinsey
BCG
A.T.Kearney
Booz Allen
Roland Berger
Deloitte
BearingPoint
30
IBM BCS
20
Cap Gemini
EDS
10
Cap Gemini
1
0%
EDS
10
4%
HP Consulting
7
3%
230
100%
Total
HP Consulting
0
4%
Accenture
3%
33%
McKinsey
0%
BCG
16%
A.T.Kearney
Booz Allen
Roland Berger
Deloitte
BearingPoint
IBM BCS
15%
10%
9%
2%
1%
3%
4%
Cap Gemini
EDS
HP Consulting

Marketing Activities Analysis
Accenture
1) With more than 200 years history, Royal Shakespeare Company (RSC) has
recently achieved sales increase. According to statistics, the family set ticket of
Shakespeare’s drama performance sold last year increased by three fold comparing
with that of 2003. The business director of RSC contributed the significant
achievement to the support from its business partner, Accenture. Accenture
conducted a marketing and sales plan by categorizing RSC’s audiences into 8 groups
from the previously collected 2 million information data out of 210 thousand
performances provided by RSC during the past four years.
2) American Accenture indicated recently that the recent scandals in China’s banking
industry would not bring much negative influence in the confidence of overseas
investors. On the contrary, the current situation may benefit investors in more strategic
investments. Patricia Y. Tsien, a partner in the Accenture Financial Services Strategy
practice, expressed that it is understandable that major commercial banks
encounter scandals especially in China’s current process of banking reform.
3) During the recently held 3rd Far East Steel Conference and 2005 China Ironstone
Meeting, domestic and international specialists attended and discussed the issues
confronting steel industry due to the increase of ironstone raw material price. John E.
Lichtenstein, partner of Accenture Steel Services, indicated that the shortage of
raw material accelerated the integration and acquisition in world steel industry
along with the expansion of productivity of international steel industry.
4) According to a new research of Accenture, senior leaderships of most American
and European chemical companies considered that Chinese chemical market
still possessed attraction for their investment in the next few years. The research
also suggested different investment strategies between American and European
companies, which focused on joint venture and acquisition respectively.
5) Accenture recently announced that its Dalian-based China Delivery Center has
attained the Software Engineering Institute's (SEI) Capability Maturity Model for
Software (SW-CMM®) Level 5 rating, the highest possible CMM rating from the SEI.
6) Capgemini agreed to sell its USS175 million North American healthcare
business to Accenture for the sake of stemming losses in the region. Capgemini will
transfer 600 staff to Accenture but keep its outsourcing contracts with healthcare
clients and its federal public-sector health consulting activities in the US.
McKinsey
1) Vice-president of McKinsey in Shanghai indicated that merger and acquisition
with foreign enterprises is one solution for Chinese enterprises to face
pressures from the government and counter intense competition from foreign
competitors in the country. They should first carefully evaluate gain and loss of a
deal. The vice-president also suggested the Chinese enterprises to establish a
temporary joint venture to ensure a smooth transition and integration of business
between the two enterprises.
2) McKinsey recently conducted a research for Asian banking industry indicating
that Asian market possessed world greatest growth opportunities with abundant profits.
Asian banking industry should establish a new concept of profit in order to
derive benefits from the rapid growth, which included growth strategy by
compressed scale, updating distribution network and giving up comprehensive
banking services, etc.
BCG
1) According to the Vice President of BCG, the key issue of China’s logistics lies in
its decentralization. More than 2 million transportation companies manage 5 to 6
million cargos. Multinational companies need a 20% operating cost to be invested into
the logistic concerned issues comparing with the average 10% in the developed
countries such as delay, application approval and administration expenses when
contacting with numerous small companies.
ATK
1) The interview with John Egan, General Manager of Atkearney Greater China
covers China market and investment environment, current situation and future
prospect of China consulting industry. He puts forward that Chinese enterprises’
stepping towards the world will benefit China in growing into a world major economic
country in the next decades. Since its entry to Chinese market in 1985, Atkearney’s
local business occupies 70% within its overall customer services in China.
Booz Allen
1) In the interview with Xie Zuxi, President of Booz Allen Greater China, Xie
commented on Chinese enterprises and management consulting industry and related
to Booz Allen as well as his success and failure. He also summarized the required
qualities for a good consultant as his own self-disciplines.
Roland Berger
1) Zhu Wei, President of Roland Berger China, expressed in the recently held 2005
(China) Management Trend Press Conference that the acquisition of Chinese
enterprises remained in a fundamental level lacking of acquisition experiences
in a sense of market significance.
Deloitte
1) According to the interview with Shi Nengzi, directing partner of Deloitte Greater
China, enterprises’ senior leadership should realize the significance of
consulting management and support management reform with transformed
thinking. Consulting companies confront a major challenge in unifying leadership
opinions by adopting different measures, optimizing management method, and
conducting analyzes on and integration of the two aspects.
2) According to a new report of Deloitte Global Finance Service, the growing regional
presence of major global banks is motivating Asia’s banks to position themselves more
competitively by restructuring their lending operations and disposing of non-performing
loans (NPLs). But this is only the first step. Deloitte suggests that if Asia’s banking
industry is to become competitive globally, it must ensure that NPL volumes
remain manageable and do not become a recurring issue.
BearingPoint
1) BearingPoint announced recently that it would begin offering Customer Identity
Management (CIM) services, a new convergence of Customer Relationship
Management (CRM), Identity Management and Risk Management, to help companies
gain more information about their customers and at the same time keep their
information private and secure.
2) Rod McGeary, Chairman of BearingPoint flied to Beijing on April 6 with his visit to
Chang Zhenming, Director of China Construction Bank and started the
marketing tour of consulting services for China finance industry. More than 20
senior officials of BearingPoint global finance service joined in his China tour.
Christopter Formant, Executive VP of BearingPoint Global Service indicated that
Chinese banks possess the potential to grow into the most influential financial
institutions in the next 10 years.
3) BearingPoint released a financial report in the regard of the process of China’s
banks stepping into the global financial service market and noted five key goals that
are important for the development of China’s banks: financial reporting and risk,
product development, digitization, delivery systems and management
development.
4) Christopher Formant, Executive VP of BearingPoint Global Financial Service Line,
indicated that China might grow into the most potential financial institution in the
next 10 years provided China solve certain fundamental management issues in
its banking industry such as urgent tasks of establishing a risk management vertical
system in order to fulfill business vertical management, strengthening banks’ internal
control, and applying daily routines to Basel II system.
IBM BCS
1) Senior consultant of IBM BCS pointed out in the banking industry section of “2005
IBM Forum” held recently, that Chinese banks should establish a framework which
puts operation risks into a quantitative process within the business environment
and with a continuous inspection.
2) IanBall, partner of IBM BCS in Asia Pacific region, pointed out on April 4 that IPO of
domestic banks can only be considered as a temporary point with limited effects, and
the overall and long-term process of bank transformation should be attached
great importance and need strategic plan.
3) Shi Min, partner of IBM Business Consulting and System Integration Services,
claims that information integration in taxation industry should not adopt a unified
method. On the contrary, local taxation department should conduct system
integration according to the operating process of each individual system.
Cap Gemini
1) Capgemini released a report recently suggesting that Chinese automobile
consuming market differentiates from other mature market by possessing its
own dynamic status. It is, therefore, essential for auto manufacturers to figure out the
specific features of China auto market in order for maximized profits.
EDS
1) EDS released its development strategy in Chinese market on March 10 aiming at
China’s finance, government and manufacturing industries, etc. EDS’s outsourcing
service strategy is focused on developing Chinese enterprises’ core business
and leading domestic outsourcing companies to international market. EDS will
enter into Chinese local market through methods of strategic restructure and
enterprises integration, and so on.
2) In view of enhancing the market expansion in greater China market, Wu
Zhuangming was recently appointed Managing Director of EDS Greater China
and Korean region in charge of sales and customer solutions covering the regions of
China mainland, Hong Kong, Taiwan and Korea. Phil Pryke, VP of EDS Asia Pacific
region, indicated that EDS has increasingly recognized the potential and the
significance of the greater China region in the company’s overall business.
3) Charles Cox, VP of EDS and Wu Zhuangming, General Manager of Greater China
confirmed on March 23 and 31 respectively that EDS would sell its management
consulting company A. T. Kearney. The merger deal between EDS and Atkearney in
1995 was considered as an innovation in cooperation model of combining IT service
with consulting service. However, the confirmation of EDS’s selling of Atkearney drew
greater attention. This may attribute to Atkearney’s slow revenue increase and loss
since 2000.
HP Consulting
1) According to the latest statistics of TPI, which is an outsourcing consulting company,
HP is ranked among top six companies after its entry into the outsourcing
market for less than three years, whereas other top ones include Accenture, ACS,
Computer Sciences, EDS and IBM.
2) At the end of April, HP announced plans to invest USD 50 million over five years
to build a new business process outsourcing (BPO) center in Wroclaw, Poland.
The center is expected to help drive commerce to Poland, expand HP's growing BPO
business globally and enable the company to offer local financial and accounting
services to multinational companies that have pan-European operations.