Marketing Manager
Job Description
Reporting to:
Finance Director (initially)
Sales Director (once established)
Salary Band:
£25k to £35k
Line Management:
Print / Online Designer
Online Liaison / Assistant Marketer
Focus:
Create and maintain a leading
online / eCommerce presence
Harness and co-ordinate trade
marketing activity throughout the
businesses
Establish the brands of 3
businesses within their chosen
markets
Scope:
Marketing and E-Commerce Management for the following businesses:
Bunzl McLaughlin – Catering Supplies
Bunzl Cleaning Supplies NI
Catering Design Solutions
Role:
1. Brand Marketing
 Research each business’ market and analyse, codify and disseminate
market intelligence on customers, competitors, products and industry
trends.
 Identify the traits that customers value in each market.
 Growing and managing the potential segmented customer database
 Within Bunzl’s brand guidelines, build and promote a brand identity
for each business through co-ordinated sponsorship, advertising and
PR.
 Manage the business’ involvement in trade shows and exhibitions.
2. Trade Marketing
 Create and refresh product catalogues for each business.
 Create and refresh selling and marketing tools for both internal and
external sales teams.
 Develop & Coordinate marketing strategies and plans with Sales and
Purchasing to achieve sales & profit targets
Marketing Manager


Implement the promotional plan with targeted campaigns supported by
advertising and selling aids and held accountable through return on
investment reporting.
Oversee the management of the product image bank
3. E-Commerce
 Liaising with the IT Manager complete the set up of a Website
 Co-ordinate the transfer of Group customers from tele ordering to
online ordering.
 Liaising with the IT Manager to further develop our e commerce
offering and maximise our search engine optimisation.
 Achieve target sales conversions
 Ascertain opportunities & gaps through google analytic reporting
4. E-Marketing
 Mirror all print activity (e.g. catalogues, promotions, selling aids, PR
etc) online.
 Writing or editing all content for the Website / Social Media outlets.
 Co-ordinate email databases and marketing campaigns.
 Explore and advise the company on the effectiveness of social media
for this industry.
 Explore and advise the company on the effectiveness of Affiliate
marketing and tap into the marketing resources already developed by
our suppliers.
 Optimise sales & business growth through appropriate marketing
tactics
5. Internal Communication
 Co-ordinate all internal communication for the company
 Update entries for Bunzl UK & Ireland’s intranet, Jive blogging board
and Bunzl Plc’s Source Newsletter.
Marketing Manager
Personal Specification
Qualifications
Experience
Essential
Business degree in Marketing,
Sales, E-commerce or related
subject.
3 year’s experience in a marketing
or e-commerce role


Skills




Experience in event
management
Interpersonal skills
Strong Verbal and Written
Communication ability
Project Management

Coaching skills

Working knowledge
of html
Experience in website
management and social
media
Experience in image
management, design and
marketing
IT Ability


IT literate and analytical
Working knowledge of
Adobe Creative Suite
Attitude



Self Motivator
Self Manager
Confident to put forward
own ideas and advise on
direction
Disciplined to manage
projects within deadlines

Desirable
Marketing Manager
Summary of Company and Background to the Role
Bunzl plc is FTSE 100 Company with a turnover of over £5bn and profit of £200m. It
provides a one stop shop distribution and outsourcing service for non-food products to
the grocery, foodservice, cleaning & hygiene, safety, retail and healthcare sectors. It
has 270 individual businesses across 23 countries and over half a million products. It
attains about half its growth organically, but it puts a huge emphasis on maximising
cash creation from its existing businesses to fund an aggressive acquisition policy.
Bunzl Ireland has a turnover of €100m across six businesses:
Bunzl Ireland
Bunzl McLaughlin
Bunzl Cleaning
Suppliers NI
Bunzl Rafferty
Bunzl Cleaning &
Safety Supplies
(ROI)
Bunzl Irish
Merchants – Retail
& Healthcare
Packaging
Catering Design
Solutions
Website / E-Commerce History and Status
Bunzl McLaughin has not exploited the potential of e-Commerce in its market. Bunzl
McLaughlin has built its business on personal relationships established and managed
by our Field Sales team. As a business to business supplier, our customers find it very
easy to pick up the phone to interact with. As the business has grown, the Field Sales
model has become less efficient and we know that we need to invest more in our
Internal Sales structure and support it through on-line ordering and communication
where possible.
The challenges to moving the business and the industry online are:
1. A very strong competitor Nisbetts.co.uk has already taken the on-line sales
space for this industry.
2. The level of products we provide (4,000 stocked items and up to 100,000
available to order) make it challenging to set up and maintain an online shop.
3. Our customers range from huge organisations e.g. Sodexo, First Choice
Purchasing Group to very small coffee shop or pub owners with very different
levels of IT expertise and resources.
4. Low level of on-line awareness and experience within the business.
Marketing Manager
Marketing History and Status
Bunzl McLaughlin has taken the lead at the bi-annual CATEX (Catering Exhibition),
the Food & Bev exhibition and Hospitality Exchange. It is a member of the leading
hospitality, catering and cleaning trade associations and has a small sponsorship
presence in many of the country’s local hospitality events. The company has in the
past promoted its products through its annual catalogue and quarterly promotional
brochures. The marketing side of the business has been part of the Sales Director and
Commercial Manager’s brief.
The challenge facing the company is to become a proactive rather than a reactive
marketer. Our marketing efforts have been uncoordinated and without the follow up
analysis to help plan future campaigns. We have also been poor in utilising the
marketing material already developed by our suppliers and sister Bunzl companies.
The hospitality industry is very mature in its use of marketing. As a major supplier to
this industry, we have to operate at close to the same level and ensure our message is
being heard.