Press Release – Budweiser Club Futures

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25th January 2013: For immediate release
Pegasus Juniors Needs Your Help to Secure a Future with
£100,000 Cash Injection
Fans asked to vote for local club by Budweiser and The FA
Pegasus Juniors FC are calling on the local community to help them win a
competition with a massive prize of £100,000. The Old School Lane Club is
representing the region as the only West Midlands club in the contest, and will be up
against seven other clubs from around the UK in the competition, which will be
hosted on Facebook by Budweiser and The FA.
The players and families of the 23 teams that form the club have already been
celebrating following the announcement in December that the club successfully
secured £50,000 worth of funding from the Budweiser Club Futures programme. The
money was awarded to their grant application to extend and refurbish the bar and
kitchen area of the clubhouse, ensuring that the club can further develop the facilities
and services they offer to the men’s, women’s and children’s teams who train and
play at Old School Lane.
It is now up to football fans throughout the UK to decide which club is to receive a
massive £100,000 Super Grant top up from the programme, which is backed by FA
Cup sponsors Budweiser and The FA. From 28th January until 28th February, 2013,
fans
can
view
the
clubs’
entry
videos
and
cast
their
votes
on
facebook.com/budweiseruk and facebook.com/thefacup*. Everyone at Pegasus is
calling on local people to support them.
“Whether you’re a football fan or not, we hope that you will support us by voting for
us in the competition,” says Alan Savory, one of the Club’s Directors. “This is about
much more than football. Everyone is feeling the pinch in these times of austerity, and
for the county to receive such a huge cash injection to further benefit the facilities
used by hundreds of children, men and women week in week out will be fantastic. It
will only take a moment to vote for us, and we’re asking local people to help us and
spread the word.”
Launched in August 2012, Budweiser Club Futures is investing £1million directly
into grassroots football in the UK during the 2012/13 and 2013/14 seasons as part of
Budweiser’s FA Cup sponsorship. The programme shines a light on grassroots
football and help clubs to help themselves, making each team more sustainable within
the community.
Budweiser Club Futures ambassador, Alan Pardew, said: “Having started my career at
grassroots level, I know just how hard it is to sustain a local club and can appreciate
the importance of a programme like Budweiser Club Futures.
“The clubs have already received a significant amount of money at the £50,000 stage
but this injection would be like a huge lottery win for one club. We had some great
applications at the £50,000 stage and had hard decisions to make in choosing the eight
winning clubs. This is why we thought it best to hand the £100,000 vote over to the
football fans!”
To find out more about why you should vote for Pegasus Juniors, please visit
www.facebook.com/budweiseruk or www.facebook.com/thefacup from 28th January
2013
The eight winning clubs are:
Pegasus Juniors FC – West Midlands
AFC Blackpool – North West
Blyth Town FC – North East & Yorkshire
Evergreen FC – East
Raynes Park Vale – London
Bardon Hill FC – East Midlands
South Park FC – South East
Camelford FC – South West
- Ends For more information:
Please contact Dee Montague on 07533 772285 or by emailing
dee@deemontague.com for further information or to arrange interviews and photo
opportunities.
More information about Pegasus Juniors can be found at www.pegasusjuniors.co.uk.
You can also follow the Club on Twitter: @PegasusJuniors.
Notes to Editors
*
Terms
and
conditions
apply.
Please
see
www.facebook.com/budweiseruk
www.facebook.com/thefacup from 28th January 2013 for details
or
For more information on The FA Cup with Budweiser and ‘Budweiser Club Futures’ please visit
www.TheFA.com/TheFACup
For more information on The FA Cup with Budweiser visit www.facebook.com/budweiseruk and
http://youtube.budweiser.co.uk
About The FA Cup with Budweiser
The FA Cup with Budweiser is the world’s most exciting, authentic and democratic knockout
competition. Every player, referee, manager and fan dreams of a place in the history of The FA Cup.
And each season the competition gives clubs all over the country a potentially global stage.
Financially, The FA Cup can provide a lifeline to clubs at every level. And for their fans, The FA Cup
provides an endless supply of memorable moments, from seeing who your team will draw in the next
round; travelling hundreds of miles to share in their celebration or commiseration; right through to that
unforgettable walk down Wembley Way in May.
The FA Cup overflows with human interest stories, and every year new heroes are born, new chapters
written. It may have already occurred it may happen this year – or perhaps it’s yet to come: but The FA
Cup will guarantee everyone has their day.
About Budweiser & Football
Budweiser and its parent company Anheuser-Busch InBev (AB InBev) has a vast heritage in football
including partnerships with the FIFA World Cup™, the Copa América, a number of local leagues,
tournaments across the world and, of course, The FA Cup.
Budweiser has already demonstrated its commitment to grassroots football through its FA Cup
partnership by sponsoring non-league Wembley FC.
AB InBev and Responsible Drinking
As a founding member of the Portman Group and a major funder of the Drinkaware Trust, AB InBev
recognises that its support for The FA Cup is an important part of its commitment to promoting
responsible drinking. The FA Cup is enjoyed by adults of the legal drinking age around the world and
all of Budweiser’s marketing activities are exclusively focused on this audience.
In addition to ‘Budweiser Club Futures’ AB InBev has invested in advertising to promote Budweiser’s
Designate a Driver campaign. During the 2011/12 FA Cup competition responsible drinking messages
were included on pitch side hoardings from the third round onwards, reaching a UK audience of over
10 million people.
About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with
an American Depositary Receipt secondary listing on the New York Stock Exchange (NYSE: BUD). It
is the leading global brewer and one of the world's top five consumer products companies. Beer, the
original social network, has been bringing people together for thousands of years and our portfolio of
well over 200 beer brands continues to forge strong connections with consumers. We invest the
majority of our brand-building resources on our Focus Brands - those with the greatest growth potential
such as global brands Budweiser®, Stella Artois® and Beck’s®, alongside Leffe®, Hoegaarden®, Bud
Light®, Skol®, Brahma®, Antarctica®, Quilmes®, Michelob Ultra®, Harbin®, Sedrin®, Klinskoye®,
Sibirskaya Korona®, Chernigivske®, Hasseröder® and Jupiler®. In addition, the company owns a 50
percent equity interest in the operating subsidiary of Grupo Modelo, Mexico's leading brewer and
owner of the global Corona® brand. AB InBev’s dedication to heritage and quality originates from the
Den Hoorn brewery in Leuven, Belgium dating back to 1366 and the pioneering spirit of the Anheuser
& Co brewery, with origins in St. Louis, USA since 1852. Geographically diversified with a balanced
exposure to developed and developing markets, AB InBev leverages the collective strengths of its
approximately 116,000 employees based in operations in 23 countries worldwide. In 2011, AB InBev
realized 39.0 billion US dollar revenue. The company strives to be the Best Beer Company in a Better
World. For more information, please visit: www.ab-inbev.com.
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