AMM 101 – Fashion Industry
M/W/F 8:00 AM – 9:05 AM
Fall 2011 Bldg 45 - 102
Instructor
Alejandra Parise
Phone
(909) 869-4950
Office
Bldg. 45- 255
E-mail
aparise@csupomona.edu
aparise@mtsac.edu
Office
Hours
M/W 12:15 – 2:45 pm
By appointment
Note- If these office hours are not convenient for you please e-mail or call me to set up a separate
appointment time. I will do my best to accommodate your needs. Please do give a 24 hour window.
____________________________________________________________________________________________________________
Text
Stone: The Dynamics of Fashion, Fairchild Books Inc., Third edition, 2008
Description
Introduction to development and scope of the global fashion pipeline: textile and apparel
production, design, retail merchandising, marketing, distribution, and promotion. Understanding of
apparel business organizations and planning. Introduction to career opportunities. Oral and written
reports on current topics relevant to the fashion industry. 4 lectures/problem-solving
.Goals
A. To understand the impact of fashion and style trends on merchandising;
B. To identify influential national and international designers, their key designs and impact on
the fashion business;
C. To understand the scope of and steps in the entire process of apparel from raw goods,
through production and merchandising, and finally to the consumer.
D. To identify career opportunities in the fashion business
Assignments and Requirements
A – There will be 3 individual assignments: What’s in the News, fashion terms, and career
investigation report
B- There will be 2 group projects: designer report and a business plan project and 1 project that will
be done in teams of 2 people (trend forecasting).
C- There will be 1 midterm and 1 final exam
D- In-class assignments for class credit will be randomly assigned (group and/or individual)
All assignments (with the exception of in-class activities) need to be typed with proper headings,
double spaced, normal/typical margins 1”.
You are expected to read the assigned chapters prior to the class meeting and come prepared to
ask questions and add to the lecture activity. This is an interactive class. You are also expected to
frequently check our class Blackboard site as well as your Cal Poly e-mail account for
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announcements etc. You will find it challenging to pass the class without purchasing a text and
taking detailed notes. Plan time out side of class for reading, studying, projects, group meetings so
plan your time wisely.
Resources:
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Blackboard site, www.profparise.wordpress.com (additional resources)
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Fashion websites (instyle.com, fashion blogs, etc.)
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Trade publications such as WWD and CAN
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LA Times Image section, fashion magazines (Vouge/Elle/W/In Style, etc.)
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Cal Poly library (books, periodicals, online forecasting services (WGSN)
Course Policies
Attendance/Professionalism
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Attendance is evaluated in the same manner as it is in the industry, that is why it is also
referred to as professionalism. Therefore, attendance in scheduled classes is mandatory. 1
point for each day of class will be offered for a total of 30 points.
All unexcused absences will be penalized.
You are expected to come to the class in a timely manner, and to stay all class time.
Remember, class participation is more than just physically being in the class. You should be
prepared to discuss the subject matter and get involved in class activities. This class is
heavily dependent on class discussion, and it is extremely important that you have
completed assigned reading, and be ready for discussions.
If a student has more than 4 absences the faculty member has the right to drop them or
exclude them from the classroom and record an F grade at the end of the quarter.
A single (50 minute) lecture class or single (50 minute) activity class is considered to be one
absence.
A double lecture, activity or labs class (up to 3 hours) is considered to be two absences.
Attendance will be indicated by: the student’s valid signature on the class roll or their
presence during a roll call or test (e.g. quiz).
To obtain an excused absence – you must provide documentary evidence e.g. a doctor’s
note on an official form with contact information
Also, unprofessional behavior such as talking, texting, etc. will also result in loss of points.
If you are absent from class, you are responsible for material covered. Make sure to get
notes from a classmate and review your Blackboard site.
Lecture notes and other class material: Students will be responsible for all materials
presented in class lectures and other class materials given in class. NO HARD COPIES OR
ELECTRONIC COPIES WILL BE MADE FOR STUDENTS WHO MISS CLASS
Tardiness
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All students are expected to be in class on time for the start of the class.
Attendance will be taken at the beginning of each class.
If a student fails to be included on the attendance list (by way of tardiness or other reason)
it will be designated as an absence.
After 5 minutes the instructor may close the classroom door to prevent late entries from
disrupting the class.
Traveling across Campus
For students that have a class on the main campus that precedes a class they are
attending in Building 45 by 10 minutes, they should speak with the AMM instructor at the
beginning of the quarter and provide them with the preceding class info.
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Students traveling across campus will be allowed 5 minutes of extra time to get to class
without being considered tardy or absent.
Leaving class early
If a student leaves the class early without prior permission from the instructor, it will be
designated as an absence.
Anyone who leaves a 50 minute lecture class early e.g. to go to the bathroom will not be
able to return.
For classes that continue beyond 50 minutes – breaks may be taken after the first 50
minutes.
Excused absences
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Students may obtain excused absences for illness, personal or family emergencies.
However – you must be able to provide documentary evidence to obtain an excused
absence.
Routine health appointments scheduled during class times that are not related to an
existing ailment e.g. annual check-up will not be treated as excusable.
Late Work
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No late work will be accepted for any AMM Course. All late work will receive a grade of
zero. Exceptions will only be granted for instances of illness or family emergency where the
student can support with documentary evidence.
Laptops/ tablets and Textbooks
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No laptops/tablets to be used in class - except by permission of the instructor.
No textbooks to be open in class - except by permission of the instructor
Cell phones and Other Electronic Devices
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All cell phones and other electronic devices to be switched off and put away completely.
Devices to take an audio recording of a class may be used with the permission of the
instructor.
Communications/Blackboard
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The official communication method in this class will be through Blackboard and emails. It is
your responsibility to make sure that you check and clean email account. Please CHECK
YOUR EMAIL ON A DAILY BASIS AND DO NOT LET YOUR EMAIL GET OVERLOADED.
Blackboard: Students are responsible for accessing and using course materials provided
on the Blackboard. Course materials and announcements will be posted. Blackboard
manual is available online at http://library.blackboard.com/ref/8d12ea16-6762-47ce-9f935bf0a4e912af/index.htm. For technical questions about Blackboard, please contact Help
Desk (bb-mgr@csupomona.edu).
Academic Dishonesty
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Academic Honesty: plagiarism [except specific quantitative information] will result in
receiving no credit for the report. You must rephrase all material in your own words and/or
use quotation marks [“mmm”] and endnote all material taken from another source. Be
sure to include a works cited page with your research papers. Follow appropriate
academic standards. Check with reference librarian for assistance. Cheating and/or
plagiarism will not be tolerated. Should this be uncovered, the professor will deal with the
problem, which may result in the student being dropped from the class. The incident will
be reported to the Department Chair and the Dean, which may result in further disciplinary
action
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Disability
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Any student who feels he/she may need an accommodation based on the impact of a
disability should contact the instructor privately to discuss your specific needs.Cal Poly
Pomona, as a learning-centered university, is committed to student success. Students with
disabilities are encouraged to contact me privately or the Disability Resource Center (909869-3333, Building 9 Rm103)to coordinate course accommodations.
Drop/withdrawal from class: it is the student’s responsibility to drop classes. Failure to officially
drop a class will result in receiving an “F” in the class.
Extra Credit: No extra credit will be given in this course at this time. Something might be assigned
in the future.
Evaluation
Assignment
Total Points
Whats New in the News
15
Fashion Terms
20
Career Investigation Report
20
Designer Presentation
40
Trend Research Project
50
Business Plan Final Project
75
Midterm
50
Final Exam
50
Professionalism/Participation
30
Total
350
Your Score
Grading scale
Evaluation
A
= 93-100%
A-
= 90-92%
B+ = 87-89%
B
= 83-86%
B-
= 80-82%
C+ = 77-79%
C
= 73-76%
C-
= 70-72%
D+ = 65-69%
D
= 60-64%
Below D is Failing
Word of Advice
“Never take shortcuts. Make sure your work is ace before you ever put it in the eyes of the public.”
– Devin Taylor (owner/designer of Bleeding Star Clothing)
“Don’t whine, don’t complain, and don’t make excuses.” – John Wooden (Former UCLA basketball
coach)
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Tentative schedule: Professor has the right to make modifications as needed.
Week
Dates
F – 9/21
1
Topics
Due
Introduction /Overview
Student Survey on BB by 10
CH 1- Century of Fashion
pm
M -9/24
CH 1- Century of Fashion
W- 9/26
CH 2- Nature of Fashion
F – 9/28
2
M -10/1
Ch 3- Fashion Environment
M - WNITN #1
W- 10/3
Ch 4- Movement of Fashion
W- WNITN #2
F – 10/5
3
M -10/8
Ch 5 – Business of Fashion
M - WNITN #4
W- 10/10
CH 6 - Textiles
W- WNITN #5
F – 10/12
F- Terms Assignment due
M -10/15
M - WNITN #6
W- 10/17
4
F- WNITN #3
F – 10/19
Ch 8 – Product Development
Overview Ch 9 Womens Apparel
W- WNITN #7
F- WNITN #8
F- Career Investigation
Reports Due
M -10/22
5
Overview Ch 11,12,13,14,15
W- 10/24
F – 10/26
M - WNITN #9
W- WNITN #10
Midterm exam
F- Midterm Exam
Bring Scantron 882
6
M -10/29
Major Designer Group
M/W/F – Designer
W- 10/31
Presentations
Presentations
M -11/5
Ch 16 – Global Markets
M- WNITN #11,12
W- 11/7
Ch 17 – Global
W- WNITN #13, 14
F – 11/9
sourcing/merchandising
F- Veterans Day Holiday
M -11/12
M- Holiday
M- Happy Veteraln’s Day
W- 11/14
Ch 18 – Fashion retailing
W-WNITN #15, 16
F – 11/16
Ch 19- Retail strategies
F-Trend Research
F – 11/2
7
8
Assignment Due
9
M -11/19
Ch 20 – Auxiliary Services
M- WNITN #17
W- 11/21
Review of careers/development
W-WNITN #18
F – 11/23
F- Holiday
F-Happy Thanksgiving!
M -11/26
10
W- 11/28
M/W/F
Business plan presentations
F – 11/30
Finals
Friday
Final Project: Business Plans
Presentations
9:10 AM – 11:10 AM
12/7
Final Exam
Bring Scantron 882
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