Center Stage- Deepika Warrier, Vice President – Po1 Marketing , PepsiCo India
Deepika Warrier is Vice-President – Po1 Marketing, responsible for foods and beverages brands
of PepsiCo India. In this role, she is instrumental in driving strategic development, consumer
insights, innovation, brand equity and resource allocation across an extended food and
beverage portfolio. This power-packed portfolio includes iconic brands like Pepsi, Diet Pepsi,
Pepsi Atom, Mirinda, 7UP, 7UP Nimbooz & Nimbooz Masala Soda, Mountain Dew, Aquafina,
Gatorade, Slice, Tropicana, Lay’s, Kurkure, Quaker, Uncle Chipps and Cheetos.
After joining PepsiCo India in July 2000, Deepika has held various senior brand management and
new business development positions in the company. She moved to PepsiCo’s scale food
business in Mexico (Sabritas) in 2005 as Category Marketing Director and worked on strategic
innovation projects & scale brands like Doritos and Cheetos. She returned to PepsiCo India in
August 2007 as Marketing Director – Foods. In this role, she led the marketing team in an
aggressive portfolio diversification agenda, demonstrating the true potential of Quaker and
leading the strategic groundwork to kick start PepsiCo’s Value business, worked on evolving
Kurkure and Lays positioning & innovation road map to ensure that they grow their “Love-mark”
snack brand status.
In 2010, she assumed the role of Head of Beverage Marketing and has driven successful equity,
activation and innovation programs to make PepsiCo’s beverage brands even stronger : to name
a few, the iconic ‘Change the Game’ campaign for brand Pepsi, acquiring sponsorship rights and
powerfully activating the ‘Pepsi IPL’, turbo charging growth of Mountain Dew, evolving the Slice
Aamsutra campaign, further consolidating the 7UP franchise, especially in South India with a
focused regional strategy, the launch of 7UP Nimbooz Masala Soda & Pepsi Atom and refreshing
Mirinda with fun flavor innovations.
Prior to PepsiCo, Deepika worked in brand management, insights and advertising roles at
Gillette, Ogilvy & Mather Advertising and Britannia Industries Ltd.
Deepika holds an honours degree from Lady Shriram College, Delhi University and is an alumnus
of the Indian Institute of Management, Bangalore.