PepsiCo
PepsiCo
Parent Company
PepsiCo Ltd
Category
Beverages and foods
Sector
Food and Beverages
Tagline/ Slogan
Live for Now; Every Generation
Yeh dil mangey
Refreshes
more
The World; Something for Everyone;
USP
1/5
PepsiCo
One of the most popular global brands in the foods and beverages sector targeting the youth
STP
Segment
Middle and upper middle class people
Target Group
The younger generation (15 to 35 years of age)
Positioning
As a food and beverage brand with multiple products catering to the youth
Product Portfolio
Brands
2/5
PepsiCo
1.
3.
5.
7.
9.
Pepsi Nimbooz
2.
Diet Pepsi 7UP
4.
Mirinda 6. Slice
Aquafina Water  8.
Tropicana
Lays  Gatorade
10.
SWOT Analysis
Strengths
1.One of the most popular and globally recognised brands in foods and beverages
2. One of the most diversified product portfolio
3. Popular subsidiary brands like Frito Lay, Gatorade, Pepsi, Quaker, Tropicana, Yum! Brands, etc.
4. Global reach with presence in over 200 countries
5.An employee strength of around 300,000 people
6. CSR through PepsiCo Foundation, which works in the sector of education, health, water conservation
7. Pepsi Refresh Project that funds new ideas or ventures that have the potential to benefit the society
8.Strong and efficient supply chain network, ensuring that all the products are available even in the most
9. Excellent branding and advertising with global celebrity as brand ambassadors
10. Tie-ups, sponsorships with global sports events, music concerts, etc
Weaknesses
3/5
PepsiCo
1.Strong competition in the aerated drinks segment from Coca Cola means high brand switching
2. Cases against products have been blown out of proportion, thereby affecting brand image
Opportunities
1.Increase penetration into developing countries and capture their market
2.Increase its product portfolio by acquisition of other brands
3.To expand the Yum! Brands eatery in untapped countries and regions like tier 2 cities
4.To improve its brand image by involving in more CSR activities to benefit the locals
Threats
1.Health consciousness amongst people can take a toll on its aerated drinks and snacks food markets
2.Compliance with different government regulations and norms in different countries
3.Inlation, economic slowdown and instability causes decline in the purchasing power of consumers
4.Strong competition from other brands in each segment of its operation
Competition
Competitors
4/5
PepsiCo
1.Coca Cola Company
2.Kraft Foods
3.Dr Peppers Snapple Group
5/5