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Date of submission
Pepsi Company: Strategic Management is an Evolution and a Destination
The argument is true since strategic management requires a change, rich corporate
culture, business intelligence and strong corporate mission. For a firm to succeed, it should
undergo change pioneered by a rich internal organizational culture. Moreover, strategic
management requires that a business continuously gather information about the competitors and
act accordingly. Finally, the firm should strive to follow the course of its corporate mission and
strive as much as possible to fulfill it. The processes are continuous. Effective application of the
aspects mentioned can lead to a better performance of the business.
How Pepsi is a strategic management firm
Pepsi has invested heavily in research and development. The company has gone beyond
taste and flavors to understand the metabolic reactions that occur in the body as a result of their
product. Research helps in designing better products with minimum health effects. Secondly,
Pepsi has kept pace with competitors such as Coca-Cola in aspects such as tastes, innovation and
flavor. Also, the company is struggling to maintain its market due to increased competition
emanating from Coca-Cola and Red Bull. Finally, the organization corporate mission statement
is precisely defined. It outlines the priorities of the company in its dealings. The statement can at
a glance explain the aim of the company.
Pepsi Company’s mission statement
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The mission of the company is to be the world leader in premium beverage and food
products. The company also aims at providing financial reward to investors career growth and
development to employees and also social responsibility.
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Work cited
"Our Mission and Values | PepsiCo.com." PepsiCo Home | PepsiCo.com. N.p., n.d. Web. 28 Apr. 2014.