CHAPTER 12 (GROUP 1) QUIZ
1) All activities involved in selling goods or services directly to final consumers for their
personal, nonbusiness use is…
A)
B)
C)
D)
Wholesaling
Retailing
Targeting
Positioning
2) All activities involved in selling goods and services to those buying for resale or
business use is…
A)
B)
C)
D)
Positioning
Retailing
Wholesaling
Targeting
3) An example of a superstore is…
A)
B)
C)
D)
Sears
7-Eleven
Best Buy
Radio Shack
4) A retail store that carries a narrow product line with a deep assortment within that line
is a…
A)
B)
C)
D)
Supermarket
Convenience store
Specialty store
Department store
5) A _______________ is a giant specialty store that carries a very deep assortment of a
particular line and is staffed by knowledgeable employees.
A)
B)
C)
D)
Discount store
Category killer
Factory outlet
Superstore
6) An example of a warehouse club is…
A) Kroger
B) Target
C) McDonald’s
D) Costco
7) A wholesaler who does not take title to goods and whose function is to bring buyers
and sellers together and assist in negotiation is a…
A)
B)
C)
D)
Broker
Agent
Merchant Wholesaler
Retailer
8) The nation’s nearly 48,500 shopping centers now account for about ___ % of U.S.
retail activity (not counting cars and gas).
A)
B)
C)
D)
50
75
25
90
9) A retail operation that sells standard merchandise at lower prices by accepting lover
margins and selling at higher volume is a _______ ; an example is. ________ .
A)
B)
C)
D)
Independent off-price retailer; Wal-Mart
Service retailer; Target
Department store; Wal-Mart
Discount store; Target
10) A ______ is a business whose sales come primarily from retailing; a ______ is a
business whose sales come primarily from wholesaling.
A)
B)
C)
D)
Wholesaler; retailer
Wholesaler; franchise
Franchise; retailer
Retailer; wholesaler
Answers:
1) B
2) C
3) C
4) C
5) B
6) D
7) A
8) B
9) D
10) D