Introduction to Retail Marketing


Mr. Munaco

Lecture #1

 Market:

 Any system or place where parties are engaged in exchange of either goods or services

 Goods or services in exchange of money

 Goods:

 Tangible physical products transferred from seller to buy

 Can be seen and touched

Retailing involves the following:

 Sale of goods directly to consumer

Broken down in smaller quantities

For end use (no resale)

The creation and maintenance of satisfying exchange relationships

Influences ALL business operations

 $500 Billion spent in advertising every year

 50% of budget spent on marketing activities

All around out

 Advertisements

Deciding on a purchase (consumer)

Cash or credit

Most visible aspect of business

Major Functions

 Market Planning

Product and Service Management





Marketing-Information Management


Risk Management

Example 1: Apple used __________ by combining the technologies used in the iPod, iPhone, and MacBook to produce the iPad.

Example 2: Redbox redefined the movie rental business through an innovative

______ strategy. They locate their easy-to-use bright red kiosks on convenient neighborhood locations.

 Example 3: The use of electronic scanners at the supermarket checkouts provide information about inventory levels and purchases so managers can make decisions about how much and when to reorder.

Lecture #2

 Manufacturer

 Involved in production of goods with help of machines, labor, and raw materials.

 Wholesaler

 Purchases goods from manufactures and sells to retailers in lower numbers at a lower price

 Retailer

 Sells the products in small quantities to satisfy needs and demands

Manufacturer Wholesaler Retailer Shopping