COURSE SYLLABUS AND SCHEDULE OUTLINE FOR
PRINCIPLES OF RETAILING (34-MKTG-281-001)
SPRING QUARTER 2008
MWF 10:00A – 10:50A
EDUCATIONAL SERVICES BUILDING ROOM 125
Instructor Information
Instructor:
Office:
Dr. Jeff Bauer, Associate Professor of Management and Marketing
Snyder Building 252F
Phone: Office: 732-5257 24-HR Voicemail
Fax: 732-5304
Division Office: 732-5255
E-Mail:
Website:
Jeff.Bauer@UC.Edu
http://www.ucclermont.edu/~bauerj
Office Hours: M and F 11:00A – 12:00Noon, W 11:00A – 12:00Noon in the Learning
Center, M 1:00P – 2:00P. Other times by appointment.
Required Text(s)
Retailing Management, Levy, Michael, & Weitz, Barton A. McGraw Hill/Irwin, 6 th
Edition 2007. ISBN: 978-0-07-301978-9.
Course Description
In-depth study of retailing principles including customer needs, types of retail operations, selling channels, customer buying behavior, development of retail marketing strategy, merchandise assortments, basic sales forecasting and general retail store management.
Course Objectives
1.
Develop an awareness of functions retailers perform and decisions they make to satisfy customer needs.
2.
Explain the different types of retail operations.
3.
Discuss how retailers use multiple selling channels to reach customers.
4.
Develop an understanding of factors consumers consider when choosing stores and buying merchandise.
5.
Understand the development of basic retail market strategy including financial, location/site, information systems, and supply chain management issues.
6.
Explain approaches retailers take to manage customer relationships.
7.
Discuss how retailers develop profitable merchandise assortments and forecast sales.
8.
Discuss retail store management including employee management and cost control issues.

Course Requirements and Evaluation
Reading Assignments: The student is expected to read all assignments prior to the class in which they will be discussed. He/she should be ready to participate in class discussions and activities.
Case Analyses: Students will be assigned to a group. Each group will complete five (5) case analyses during the quarter. Some cases will be assigned and completed in class.
Some cases will require additional work outside the classroom. Detailed information about the expectations for the case analyses will be provided during the term.
Group Retail Management Projects: Each group will complete two (2) projects related to retail management applications. The projects will require additional work outside the classroom, (visits to retail establishments). Detailed information about the expectations for the projects will be provided during the term.
Exams: There will be two (2) exams during the quarter. Exam formats will be true-false, fill-in-the-blank, multiple choice, and short essay. Exams will be given as indicted on the
Course Schedule.
Grading:
The final grade will be determined as follows:
Midterm Exam (Chapters 1 - 6)
Final Exam (Chapters 7, 10, 11, 12, 17, & 18)
Case Analyses (5 @ 20 points)
Group Retail Mgt. Projects (2 @ 50 points)
Total Points
100 points
100 points
100 points
100 points
400 points
The numerical average will be calculated by dividing total points by 4.
Prerequisite: 34-MKTG-242 Principles of Marketing II

GENERAL COURSE POLICIES
Attendance and Make-Up Work
Attendance is a requirement of the course. If for some reason you cannot attend a class, please let me know by using one of the phone numbers (or other means) listed above.
Assignments
Any assignments are due at the beginning of the class period as indicated on the Course Schedule.
Late assignments will be reduced at least one letter grade per class day at the discretion of the instructor.
Cell Phones, Pagers, etc.
Consider this class to be a call-free, beep-free, vibrate mode-free zone of silence.
Make-Up Exams
Make-up exams will be given at the discretion of the instructor. The student must notify the instructor of the absence before the exam begins. If proper notification is given, a make-up exam will be administered which may be significantly more challenging than the examination given on the scheduled date.
Cheating and Plagiarism
The policy as stated in the University of Cincinnati Student Handbook will be strictly enforced.
A copy of the Student Handbook is available in the Student Development Office.
Withdrawals
The current withdrawal policy of Clermont College will apply. The withdrawal policy for this term is available in the Registration Office.
ADA
Students with Disabilities: The policy of the University of Cincinnati Clermont College requires students to self-identify and provide proper documentation to the Academic Director of Disability
Services, Student Services Building for appropriate academic assistance.
Grading Scale
The following plus/minus grading system will apply:
92 - 100% = A 91 - 89% = A- 88 - 87% = B+ 86 - 82% = B 81 - 79% = B-
78 – 77% = C+ 76 – 72% = C 71 – 69% = C- 68 – 67% = D+ 66 – 62% = D
61 – 59% = D - 58% and Under = F
Note: The course schedule and procedures are tentative and subject to change depending upon the progress of the class.

COURSE SCHEDULE OUTLINE – PRINCIPLES OF RETAILING
Week of
03/31 Chapter One – Introduction to the World of Retailing
Chapter Two – Types of Retailers
04/07 Chapter Three – Multichannel Retailing
Case Analysis One Due Friday 4/11
04/14 Chapter Four – Customer Buying Behavior
Chapter Five – Retail Market Strategy
Case Analysis Two Due Friday 4/18
04/21 Chapter Six – Financial Strategy
Review for Midterm Exam
04/28
05/05
Midterm Exam (Chapters 1 - 6)
Chapter Seven – Retail Locations
Chapter Ten – Information Systems and Supply Chain Management
Retail Management Project 1 Due Wednesday 5/07
05/12
05/19
Chapter Eleven – Customer Relationship Management
Case Analysis Three Due Friday 5/16
Chapter Twelve – Managing the Merchandise Assortments
Case Analysis Four Due Friday 5/23
05/28
06/02
Chapter Seventeen – Managing the Store
Case Analysis Five Due Friday 5/30
Chapter Eighteen – Store Layout, Design, and Visual Merchandising
Review for Final Exam
Retail Management Project 2 Due Wednesday 6/4
Final Exam – Wednesday, June 11 th from 12:00P – 2:00P
(Chapters 7, 10, 11, 12, 17, & 18)