NTUST course outline
1.
開課所系
Department
資訊管理系(department of information
課程代號
Course Code
MI5309701
2.
課程名稱
Course Title
3.
4.
學
分 數
Credits
通識課程領域別
Type of General
Education Course
(若屬通識課程請勾選)
(Please select this item of
G/E course.)
102 學年度第 1 學期
Year
Semester
其他：
Other time:
management)
選 必 修
Required/ elective
Elective
開 課 年 級
Graduate level
Grade
中文(Chinese)
資訊系統與管理
英文(English)
Information systems and management
3
（中文15個字以內）
上課時數
Total Hours
□人文領域
Humanity
3
■社會領域
Sociology
實習時數
Intern Hours
□自然領域
Nature
先修課程或特殊
定 無, 本課程以英文授課。This course is taught in English.
5. 規
Pre-Requisite
6.
In this course, students will study various principles of information systems
and technological innovation that drive major business transformations and
lead to the creation of more intelligent and agile enterprises. We then discuss,
using current emerging information technologies as examples, how these
technologies can be applied to various business fields. We explore various
business opportunities that new technologies create, and gain insights into
課程宗旨
how they could lead to major transformations in the ways we do business and
Purpose of The
enable the creation of “smart businesses.”
Course
This course will help students 1) get acquainted with the latest topics in
information technology, 2) learn the tools necessary to identify a potential
business opportunity enabled by new technologies, and 3) provide a feasibility
analysis of such an opportunity.
week
1
2
3
4
5
6
8.
課程英文大
綱
Outline of
Le c t u r e s
( In E n g l i s h )
7
8
9
10
11
12
13
14
15
16
17
10.
任課教師
Le c t u r e r
content
introduction and administration
MIS and management theories (1)
MIS and management theories (2)
Doing Harvard business case analysis: an introduction
technology topic 1: cloud computing
Case study: F-Secure Corporation: Software as a Service (SaaS) in
the Security Solutions Market, discussion topic: business model
development
technology topic 2: augmented reality
technology topic 3: social media
Case study: Social strategy at American Express discussion topic:
effective use of social media
technology topic 4: 3D printing
technology topic 5: mobile internet and APPs
case study: Apple Inc. in 2012 2. discussion topic: industry analysis
Technology topic 6: digital distribution, 8: the next Web
Case study: Tequila Mobile SA, discussion topic: Multi-sided
platforms (MSPs)
Technology topic 7: Big data
Case study: Case Kyruus: Big Data's Search for the Killer App
Final project presentation
朱宇倩 (Yu-Qian Zhu)
週數
1
2
3
4
課程中
文大綱
7.
Outline of
Lectures
(In Chinese)
內容
課程簡介
資訊系統與管理理論 (1)
資訊系統與管理理論 (2)
如何進行哈佛個案分析
5
科技議題 1: 雲端運算
6
個案研究 : Case I: F-Secure Corporation:
Software as a Service (SaaS) in the Security
Solutions Market 討論議題: 商業模式發展
7
8
9
10
11
12
13
14
15
16
17
科技議題 2: 擴增實境
科技議題 3: 社群媒體
個案研究: Social strategy at American Express
討論議題: 如何有效利用社群媒體
科技議題 4: 3D 列印
科技議題 5: 行動網路與 APPs
個案研究: Apple Inc. in 2012 2.討論議題: 產業
分析
科技議題 6: 數位配送, 8: the next Web
個案研究: Tequila Mobile SA 討論議題:
Multi-sided platforms (MSPs)
科技議題 7: Big data
個案研究: Case Kyruus: Big Data's Search for the
Killer App
期末分組報告