Profile of Dhaka Bank
About Dhaka Bank
Bangladesh economy has been experiencing a rapid growth since the '90s. Industrial
and agricultural development, international trade, inflow of expatriate Bangladeshi
workers' remittance, local and foreign investments in construction, communication,
power, food processing and service enterprises ushered in an era of economic
activities. Urbanization and lifestyle changes concurrent with the economic
development created a demand for banking products and services to support the new
initiatives as well as to channelize consumer investments in a profitable manner. A
group of highly acclaimed businessmen of the country grouped together to responded
to this need and established Dhaka Bank Limited in the year 1995.
The Bank was incorporated as a public limited company under the Companies Act.
1994. The Bank started its commercial operation on July 05, 1995 with an authorized
capital of Tk. 1,000 million and paid up capital of Tk. 100 million. The paid up capital
of the Bank stood at Tk 1,547,402,300 as on December 31, 2007. The total equity
(capital and reserves) of the Bank as on December 31, 2007 stood at Tk
3,125,688,713.
The Bank has 41 branches and 1 Business Center including 2 Offshore Banking Units
across the country and a wide network of correspondents all over the world. The Bank
has plans to open more branches in the current fiscal year to expand the network.
The Bank offers the full range of banking and investment services for personal and
corporate customers, backed by the latest technology and a team of highly motivated
officers and staff.
In its effort to provide Excellence in banking services, the Bank has launched Online
Banking service, joined a countrywide shared ATM network and has introduced a cobranded credit card. A process is also underway to provide e-business facility to the
bank's clientele through Online and Home banking solutions.
Dhaka Bank Ltd. is the preferred choice in banking for friendly and personalized
services, cutting edge technology, tailored solutions for business needs, global reach
in trade and commerce and high yield on investments.
Mission Statement
Mission
To be the premier financial institution in the country providing high quality products
and services backed by latest technology and a team of highly motivated personnel to
deliver Excellence in Banking.
Vision
At Dhaka Bank, we draw its inspiration from the distant stars. Its team is committed
to assure a standard that makes every banking transaction a pleasurable experience. Its
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endeavor is to offer you razor sharp sparkle through accuracy, reliability, timely
delivery, cutting edge technology, and tailored solution for business needs, global
reach in trade and commerce and high yield on its investments.
Goal
Its people, products and processes are aligned to meet the demand of its discerning
customers. Its goal is to achieve a distinction like the luminaries in the sky. Its prime
objective is to deliver a quality that demonstrates a true reflection of its vision –
Excellence in Banking.
Sponsor Shareholders
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Board of Directors
 Chairman
Mr. Altaf Hossain Sarker
 Vice Chairman
Mr. Mohammed Hanif
 Director
Mr. Abdul Hai Sarker
 Director
Mr. A.T.M. Hayatuzzaman Khan
 Director
Mr. Khondoker Monir Uddin
 Director
Mr. Md. Amirullah
 Director
Mr. Aminul Islam
 Director
Mr. Abdullah Al Ahsan
 Director
Mr. Jashim Uddin
 Director
Mr. M.N.H. Bulu
 Director
Mrs. Hosna Ara Shahid
 Managing Director
Shahed Noman
 Company Secretary
Arham Masudul Huq
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Executive Committee
 Mr. Altaf Hossain Sarker
Chairman
 Mr. Mohammed Hanif
Vice Chairman
 Mr. Abdul Hai Sarker
Member
 Mr. ATM Hayatuzzaman Khan
Member
 Mr. Khondoker Monir Uddin
Member
 Mr. Md. Amirullah
Member
Audit Committee
 Mr. Abdul Hai Sarker
Chairman
 Mr. ATM Hayatuzzaman Khan
Member
 Mr. Mohammed Hanif
Member
Management Committee
 Mr. Mohammad Abu Musa
Managing Director (Current Charge)
 Mr. Tanweer Rahim
Deputy Managing Director
 Mr. Kaiser Tamiz Amin
Deputy Managing Director
 Mr. M.M. Haikal Hashmi
Senior Executive Vice President
Head of Credit & Re-Engineering Division
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 Mr. Arham Masudul Huq
Executive Vice President
Company Secretary
 Mr. Md. Sirajul Hoque
Executive Vice President
Head of Operations Division
 Mr. Shah Azizul Islam
Vice President
In-charge, Retail Banking
 Ms. Alkona K. Choudhuri
Vice President
Head of Human Resources Division
 Mr. Ashim Chowdhury
Vice President
Head of Capital Market Services
 Mr. Darashiko Khasru
Senior Assistant Vice President
Head of Finance & Accounts Division
 Mr. Imran Ahmed
Senior Assistant Vice President
In-charge, Audit & Compliance Division
 Mr. Syed Faisal Omar
Senior Assistant Vice President
In-charge, Global Transaction Services
 Mr. Nasar Hassan Khan
First Assistant Vice President
In-charge, SME Unit
 Mr. Saiful Momin
First Assistant Vice President
Information Technology Division
 Mr. Azam Khan
Assistant Vice President
 Mr. K. M. Faisal Faruqui
Senior Principal Officer
In-charge Treasury Division
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Head Office
BANKING HOURS
Sunday - Thursday 9 AM. To 5 PM.
ADDRESS
Biman Bhaban (1st floor), Biman Bhaban, 100
Motijheel C/A, Dhaka-1000
CONTACT PERSON
Mr. Azam Khan - Assistant Vice President &
Public Relations Officer
EMAIL
info@dhakabank.com.bd,
azam.khan@dhakabank.com.bd
PHONE NUMBER
+8802 9554514
FAX
+8802 9556584, +8802 9571013
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Products
 Corporate Banking:
 Securitization of Assets
 Corporate Finance and Advisory Services
 Syndication of Funds
 Retail Banking:
 Deposit Double
 Deposit Pension Scheme
 Income Unlimited
 Excel Account
 Salary Account
 Gift Cheque
 Personal Loan
 Car Loan
 Vacation Loan
 Home Loan
 Any Purpose Loan
 SME (Short and Medium Enterprise)
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Service
 Corporate Banking
 Retail Banking
 Islamic Banking
 Capital Market Services
 SME
 ATM Card
 Credit Card
 Locker
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SWOT analysis
SWOT analysis is done for a company, to find out its overall Strengths, Weaknesses,
Threats and opportunities leading to gauging the competitive potential of the
company. The SWOT Analysis enables a company to recognize its market standing
and adopt strategies accordingly. Here SWOT analysis of DHAKA BANK is made to
understand the positioning of the bank better:
 Strength:
1. BRAND NAME: DHAKA BANK has earned a reputation in the market for
extending quality services to the market vis-à-vis its competitors. It has earned
a strong Brand name in banking in a very short span of time.
2. MARKET SHARE: DHAKA BANK has the largest market share.
3. HUGE NETWORK: DHAKA BANK has the highest number of linked
branches in the country. The bank operates through a network of 49
BRANCHES and over 23 ATMs across Bangladesh, thus enabling them to
serve customer in better way.
4. DIVERSIFIED PORTFOLIO: DHAKA BANK has all the products under
its belt, which help it to extend the relationship with existing customer.
DHAKA BANK has umbrella of products to offer their customers, if once
customer has relationship with the bank. Some Products, which DHAKA
BANK Bank is offering are:
In Retail Banking











Deposit Double
Deposit Pension Scheme
Income Unlimited
Excel Account
Salary Account
Gift Cheque
Personal Loan
Car Loan
Vacation Loan
Home Loan
Any Purpose Loan
In Corporate Banking



Securitization of Assets
Corporate Finance and Advisory Services
Syndication of Funds
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5. SALARY ACCOUNT: DHAKA BANK is having an edge over other banks
in case of Salary Account. Most of the companies are having their Salary
Account with DHAKA BANK even if their Current Account is with any other
Bank. This is mainly because of the huge network of ATMs and branches of
DHAKA BANK.
 Weakness:
1. TRANSACTION COST: DHAKA BANK charges high cost for its
transactions. Most of the small companies prefer govt. banks only because of
this cost factor. But there are companies which are going for multi bank
system i.e. they are using only those facilities of DHAKA BANK which are
provided at cheaper rates and for other services they are going to govt. banks.
So there exists a huge potential for DHAKA BANK if they are ready to make
their transaction cost flexible.
2. FOCUS ONLY ON HIGH END CUSTOMERS: DHAKA BANK targets
only the top bracket of clients and does not provide to the needs of small
customers. Due to this reason DHAKA BANK may sometimes loose good
clients.
3. POOR CUSTOMER CARE/SERVICE: With its aggressive marketing
DHAKA BANK is rapidly increasing its customer base. They are not
however, increasing the number of employees accordingly. This is leading to
deterioration of the standard of customer service.
 Opportunities:
1. Dissatisfied Customers of Other Banks: There are many companies which
are not satisfied with its current bank, so DHAKA BANK with its superior
service quality and long working hours can capture those customers.
2. Business advising for smaller Players: The concept of business advising
though very popular with the higher end players is virtually non existent in the
lower end of the market. DHAKA BANK should take this opportunity to
provide business advising to the smaller companies at competitive rates and
try to take the first mover advantage.
 Threats:
1. Dissatisfied Customers: Most of the companies are satisfied with the
products offered by DHAKA BANK but the poor customer support/ service is
creating a lot of dissatisfaction among the customers, this can prove to be a
serious problem as far as the market reputation of the bank is concerned and
can be a major threat in future business acquisition.
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2. Ever improving nationalized banks: To compete with the private banks and
government giving them a free hand to do so, it can prove to be serious threat
for banks like DHAKA BANK.
Data Source – www.dhakabankltd.com
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