ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT PROGRAMME
2014 - LEVEL 2
Assignment No. 03 – Introduction to Marketing - MCC 1204
1.
2.
3.
1.
Please use A4 (210 mm x 297 mm) size papers for your answers.
Answers should be legible.
Please state your Student Registration No. on all answer sheets.
Explain the importance of Marketing Mix with one example related to a Small Business.
(You have to restrict your answer into 1000 words)
(100 marks)
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT PROGRAMME
2014 - LEVEL 2
Assignment No. 04 – Introduction to Marketing - MCC 1204
1.
2.
3.
1.
Please use A4 (210 mm x 297 mm) size papers for your answers.
Answers should be legible.
Please state your Student Registration No. on all answer sheets.
“Segmentation can be considered as important for Small Business”. Explain this by
using example of Bakery Products.
(You have to restrict your answer into 1000 words)
(100 marks)