SULEMAN DAWOOD SCHOOL OF BUSINESS
MBA PROGRAMME
CLASS OF 2016
AUDITORIUM A-203
SEMESTER IV 2015-16 (SIVA)
Assignments for the week of February 15 to February 19, 2016
***************************************************************************
MONDAY, FEBRUARY 15
0830 - 1000
ENTREPRENEURIAL FINANCE
SALMAN KHAN
Topic: Venture Analytics
Learning Objectives: To become familiar with the term sheets commonly
used in venture capital deals.
Read: SpiffyTerm, Inc.: January 2000 (Pgs. 12)
1000 - 1030
Tea break
1030 - 1200
HUMAN RESOURCE MANAGEMENT
ABDUR RAHMAN MALIK
Topic: 360 Feedback Process
Learning Objectives: Understand various types of appraisal systems and
associated pros and cons
Case: The Firmwide 360° Performance Evaluation Process at Morgan
Stanley (Pgs.16)
Read:
1.
2.
Getting 360-Degree Feedback Right (Pgs. 7)
Chapter 9: Performance Management and Appraisal (Pgs. 38)
1200 - 1230
Break
1230 - 1400
INTEGRATED MARKETING COMMUNICATIONS
KHAWAJA ZAIN UL ABDIN
Topic: Effectively Managing Advertising
1
Learning Objectives: Campaign Evaluation
Case: Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising
Campaign (Pgs. 18)
Read:
1.
2.
Linking Advertising and Brand Value (Pgs. 8)
Campaign Tracking and Evaluation (Pgs. 24)
1400 - 1500
Lunch break
1500 - 1630
CORPORATE FINANCE
BUSHRA NAQVI
Topic: Introduction to Mergers and Acquisitions (M & A)
Learning Objectives: Develop abilities and skills in evaluating potential
merger and divestiture candidates using standard valuation techniques
Case: Radio One Inc. (Pgs. 15)
Assignment:
1.
What price should Radio One offer based on a discounted Cash
Flow Analysis? Discuss the assumptions you used to find out the
price and their reasonableness?
2.
What price should Radio One offer based on a trading multiple
approach? Discuss the assumptions you used to find out the price
and their reasonableness?
Read: Valuing a Business Acquisition Opportunity (Pgs. 8)
1630 - 1830
Break
1830 - Onwards
SESSION WITH THE MBA PLACEMENT OFFICE
Campus Drive
Venue: Auditorium B-3 (SDSB Basement)
TUESDAY, FEBRUARY 16
0830 - 1000
BRAND MANAGEMENT
ROHAIL ASHRAF
Topic: Line Extensions (Vertical – Downward)
2
Learning Objective: Analyse situations where line extensions help
protect revenue streams
Case: Altius Golf and the Fighter Brand (Pgs. 9)
Read: Should you Launch a Fighter Brand (Pgs. 11)
1000 - 1030
Tea break
1030 - 1200
BUSINESS LAW
WALID IQBAL
Topic: The Law of Contract (Indemnity and Guarantee)
Learning Objective: Understanding a contract of guarantee and the
difference between a guarantee and an indemnity.
Case: Onion Bank Limited (Pgs. 4)
Assignment: Be prepared for a class discussion.
Read:
1.
2.
Sections 124 to 147 of the Contract Act, 1872.
Avtar Singh, Chapters 11 and 12
Note: Please bring Contract Act, 1872 (Bare Act) to class.
1200 - 1230
Break
1230 - 1400
AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES
SYED ZAHOOR HASSAN
Topic: Role of Seed and Proper Cultivation Practices in Agriculture Value
Chains
Assignment:
1.
Be prepared to discuss the reading and the significance of seed and
proper cultivation practices.
2.
We will have three panelist for this session: Mr Shariq Bukhari
(LUMS MBA) from Monsanto, Muhammad Farooq from
FritoLay -Pepsico Pakistan and Mr Shakeel Rizvi (a seed farmer,
IT entrepreneur and LUMS MS in CS).
3
3.
Review the McDonald’s India case and other material related to
Potato cultivation and value chain to be prepared to ask relevant
questions.
Read: The Inspection Dutch Seed Potatoes (Pgs. 38)
1400 - 1500
Lunch break
1500 - 1630
PROJECT MANAGEMENT
ARIF I RANA
Learning Objective: To introduce the concepts of timelines, schedules
and the scheduling process; to introduce the MS Project Software
Read: Scheduling of Work: Put the Horse before the Cart (Pgs. 15)
1630 - 1830
Break
1830 - Onwards
SESSION WITH THE MBA PLACEMENT OFFICE
Campus Drive
Venue: Auditorium B-3 (SDSB Basement)
WEDNESDAY, FEBRUARY 17
0830 - 1000
ENTREPRENEURIAL FINANCE`
SALMAN KHAN
Topic: Investment Strategy
Learning Objectives: Investment strategy and deal structuring will be
discussed
Read: Car Wash Partners Inc. (Pgs. 26)
1000 - 1030
Tea break
1030 - 1200
HUMAN RESOURCE MANAGEMENT
ABDUR RAHMAN MALIK
Topic: Training Employees
Learning Objectives:


Understand the importance of Training & Development system
Design the basics of a T&D system
4
Case: SUPERVALU Inc. Professional Development (Pgs. 21)
Read: Chapter 8: Training & Development Employees (Pgs. 36)
1200 - 1230
Break
1230 - 1400
INTEGRATED MARKETING COMMUNICATIONS
KHAWAJA ZAIN UL ABDIN
Topic: Promotions and Stakeholder Relationships
Learning Objectives: Sales Promotions
Case: JWT CHINA: Advertising For the New Chinese Consumer
(Pgs. 26)
Read: Chapter 16 (Pg1-34)
1400 - 1500
Lunch break
1500 - 1630
CORPORATE FINANCE
BUSHRA NAQVI
Topic: Hostile Takeover and Defensive Tactics
Learning Objectives: Analyse business strategy with respect to the pros
and cons of merging the two companies with different cultures, the value
of companies, and the tactics of a hostile tender offer
Case: Roche's Acquisition of Genentech (Pgs. 32)
Assignment: In preparing the case, you can assume that Genentech has
1,052 million shares outstanding:
1.
As of June 2008, what is the value of the synergies Roche
anticipates from a merger with Genentech? Assess the value of
synergies per share of Genentech. Use 9% WACC in your analysis.
2.
Based on DCF valuation techniques, what range of values is
reasonable for Genentech as a stand-alone company in June 2008?
Please exclude synergies from your valuation and use a 9%
WACC. You can assume that as of the end of June 2008,
Genentech held approximately $7 billion in cash, which included
investment and securities that were not needed in its daily
operations. (Exhibit 10 is a good starting point for this analysis)
5
3.
What does the analysis of comparable companies (Exhibits 12, 13
and 14) indicate about Genentech’s value within the range
established in question 4?
4.
What should Franz Humer do? Specifically, should he launch a
tender offer for Genentech’s shares? What are the risks of the
move? What price should he offer? Should he be prepared to go
higher? How much new financing will Roche need to complete the
tender offer?
THURSDAY, FEBRUARY 18
0830 - 1000
BRAND MANAGEMENT
ROHAIL ASHRAF
Topic: Line Extensions (Vertical – Upward)
Learning Objectives: Analyse situations where line extensions help
improve brand image and abilities to tap into high margin segments
Case: Diesel for Successful Living (Pgs. 23)
Read: The Brand Relationship Spectrum (Pgs. 17)
1000 - 1030
Tea break
1030 - 1200
BUSINESS LAW
WALID IQBAL
Topic: The Law of Contract (Bailment and Pledge)
Learning Objective: Understanding bailment of goods and the concept of
pledge, which is the bailment of goods as security for the repayment of
debt or the performance of a contract
Case: Onion Bank Limited (Pgs. 4)
Assignment: Be prepared for a class discussion.
Read:
1.
2.
Sections 148 to 172 of the Contract Act, 1872.
Avtar Singh, Chapters 13 and 14.
Note: Please bring Contract Act, 1872 (Bare Act) to class.
1200 - 1230
Break
6
1230 - 1400
PROJECT MANAGEMENT
ARIF I RANA
Guest Speaker Session
1400 - 1500
Lunch break
1500 - 1630
AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES
SYED ZAHOOR HASSAN
Topic: Role of Financial Services
Case: Faysal Bank Limited – Agriculture Finance Strategy
(To be distributed later)
Assignment:
1.
Be ready to discuss the conclusions and recommendations given
about changing the role of Arthi in the report.
2.
What services does the Arthi provide? What are the sources of
finance and risks in his business model?
3.
What challenges do you foresee in implementation of the various
recommendations given in the Arthi report? How would the
business model of the Arthi need to change?
4.
What can a bank learn from the Arthi's business model?
5.
What entrepreneurial opportunities can you identify based on what
you have learnt from the readings?
6.
Discuss the main characteristics of the approach followed by
Faysal Bank Limited (FBL) for their agricultural financing. What
are the main features of their agri financing strategy?
7.
What would you suggest to Ali Raza regarding the challenges and
opportunities that agriculture finance division at FBL faces in early
2015?
8.
What lessons can we draw regarding upgrading of agriculture
value chains from this case?
7
9.
What is value chain finance and how does it impact value creation
and value capture for various stakeholders in the agricultural value
chains? What ideas discussed in the reading “Understanding
agricultural value chain finance” can be applied to develop the
agricultural value chains in Pakistan?
10.
How do the ideas presented in the readings compare with the
approach followed by FBL agriculture finance division?
Read:
1.
2.
3.
Understanding Agricultural Value Chain Finance (Pgs. 21)
Agriculture value Chain Finance and Strategy and Design (please
also read the Annex 1, 2 and 3) (Pgs. 50)
Who is the Arthi? (Pgs. 50)
1630 - 1645
Break
1645 - 1715
SESSION WITH THE ASSOCIATE DEAN AND PROGRAMME DIRECTOR
KAMRAN ALI CHATHA / AHSAN SHAMIM CH
Venue: Auditorium 203
FRIDAY, FEBRUARY 19
0830 - 1000
AGRICULTURE VALUE CHAINS IN DEVELOPING ECONOMIES
SYED ZAHOOR HASSAN
Case: Kevlaar – From Retail to Contract Farming and Beyond
(To be distributed later)
Assignment: To be distributed later.
Read: Review the relevant readings from previous sessions
1000 - 1030
Break
1030 - 1645
MBA PROJECT
HASSAN RAUF
Work on MBA Project
8