Unit 3 – Questions
1. Why do managers lack in interpersonal skills?
2. What are the three interpersonal skills that every manager needs?
3. How would you define delegation?
4. What is the difference between delegation and participation?
5. How would you define ‘conflict’?
6. Is there a positive connotation of the term ‘conflict’ and why?
7. How would you define negotiation?
8. What are the two general approaches to negotiation?
9. Give an example of distributive bargaining?
10. Give an example of integrative bargaining?
11. Who was George Cohon and what was his biggest success
Unit 4 – Questions
1.
2.
3.
4.
5.
6.
How would you define business ethics?
What is the idea of Milton Friedman?
Who are stakeholders?
Which obligations does a corporation have to its consumers?
What is social responsiiblity?
What is a code of ethics?
Unit 5 – Questions
1.
2.
3.
4.
5.
When was the EU established?
How many countries were there in the beginning of the EU?
What are the principal institutions of the EU?
How can one country become a member of the EU?
How many countries are there in the EU today?
Unit 7, Questions
1. What are the differences between physical products and services?
2. How is price important for physical products and services?
3. Give an example of physical products and of services.
4. What is purchase price risk?
5. What is the example of good service in Lufthansa?
6. Why is Lastminute.com one of the most successful firms?
Unit 8, questions
1.
2.
3.
4.
5.
6.
7.
What are the main differences in international and domestic marketing?
What is market segmentation?
How does politics influence international marketing?
What is countertrading?
What are the advantages of Internet marketing?
How would you define globalization?
Describe the main barriers to doing business across national borders?