Pfizer UK Industrial Trainee Scheme 2016/2017
GIP : Rare Disease Marketing UK
Rare Disease Marketing Industrial Trainee
DEPARTMENT OVERVIEW
Pfizer’s Global Innovative Pharma business (GIP) vision is to fulfill Pfizer’s Mission to become the Premier,
Innovative Biopharmaceutical Company, by creating medicines that significantly improve patients’ lives.
GIP aims to meet the challenge of an evolving global healthcare market through aspirational goal setting
and disciplined experimentation to satisfy customer needs. GIP aims to expand the uptake of innovative
products globally, through existing portfolio and revenue-generating business development. This role is to
support the marketing team within the GIP Rare Disease division (endocrinology and haemophilia).
ROLE PURPOSE
With a high level of autonomy, to develop and lead identified key marketing initiatives within the
specialist rare disease sector. To support marketing team to plan and implement the strategic and
operational brand plans for the UK (aligned with European plans) to deliver and exceed the revenue
expectation.
MAJOR DUTIES AND RESPONSIBILITIES
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Project Leadership; accountable for the development, implementation and evaluation of a key in-year
marketing program
Operating Plan Delivery; involvement in team based marketing projects, aligned to operating plan,
including materials approval, cross functional team involvement, impact analysis.
Market Intelligence; assist with analysis of the reports to support marketplace understanding of the
key dynamics, including account and customer segmentation, and dynamic start/stop sections of the
market.
Internal Communications; lead the departmental intranet system and provide communication
assistance as required, also support the communication of stories from the rare disease team to GIP
News / One Pfizer.
Pfizer UK Industrial Trainee Scheme 2016/2017
PERSON SPECIFICATION
Type of person we are looking for, in relation to ‘Skills’, ‘Knowledge’ and ‘Motivation’:
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Interest in marketing and the brand management within the rare disease sector.
Self-starter – is comfortable to take the initiative and be enthusiastic and proactive
Planning and prioritisation to enable the delivery of projects on time
Excellent verbal, written and presentation skills
Work effectively in a team, but with confidence to liaise with Pfizer personnel outside of the team at
all levels
Ability to generate creative and innovative ideas, and able to consider many possibilities
IT literacy (in particular, a good knowledge of Microsoft Excel is essential)
Sought after:-
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In advance of starting, to have a basic knowledge of :o
o
Haemophilia
Endocrinology (Growth Hormone Deficiency, and Acromegaly)