SBDCNews
January 2010
Dedicated to a Thriving Small Business Community and serving San Joaquin, Alpine, Amador, & Calaveras Counties
Client Success Story
Bicycle Shop That Comes to You
Dave’s Mobile Bike Repair
916-204-5345
As a long time bike enthusiast, David
Martinez had been repairing bikes for friends
and family for a few years before considering
doing it as a business.
“I wanted to create a business that was
unique and would give me an advantage over
my competition and a mobile bicycle shop
was the way to accomplish this.”
Having very little knowledge of how to
start a business, Dave researched information
on the Internet and located the SBDC.
In February 2008, Dave attended a Small
Business Start Up and Financing workshop
at the SBDC. The workshop was very
informative and provided a step-by-step
explanation of how to start a business.
Dave returned to the SBDC for
information on tax requirements for the
new business a few
months later. The
SBDC also helped
Dave develop a
business plan,
formulate and
implement plans
for marketing,
improvement of his
website, business
organization, and
other related issues.
“I opened my
business in July 2008.
With the help of the
David Martinez started a successful service doing what he loves to do.
SBDC, I was able to
successfully apply for and obtain approval
me that is continuously growing. The SBDC
for a local micro loan, which is helping me
provided me with the needed information
expand my marketing efforts and my product on both start up and ongoing business issues,
inventory. The start up of my business has
as well as helped me develop more specific
created a new and exciting full-time career for marketing plans for my business.”
Aspiring Young Entrepreneurs
Through support from the Economic &
Workforce Development Program of the
California Community Colleges, aspiring
young entrepreneurs had the opportunity to
attend a number of recent dynamic programs
planned and sponsored by the SBDC and
Delta College’s Business Division. Programs
included presentations by business author
and radio personality Rhonda Abrams, the
Extreme Entrepreneurship Tour, and YEP/
Summer Youth Program (co-sponsored by
WorkNet). Participants said:
“I was inspired and
motivated to step out of my
comfort zone and step up my
business development efforts
this year.”
“This tour had a major
impact on me. I want to
continue going to school.
After I complete my degree I
will start my business.”
“I can be my own
boss!”
From the Director
As we enter 2010 with
cautious optimism for a
recovering economy, it
is important to take an
inventory of our lives
and our businesses. What
is working well? What
Gillian Murphy
needs to be changed?
New Year’s resolutions
can be a good idea!
I encourage you to make your resolutions
relevant and realistic. When it comes to your
business or the business of your dreams, the
SBDC can be of assistance. Work individually
with an SBDC consultant to further define
your business goals (resolutions) and
develop a plan of action to help ensure your
success. As always, our consulting is free and
confidential.
Read about our clients in this SBDC
News and see how the SBDC assisted in
their success. We believe in our motto: Your
Success Is Our Success. On behalf of the
SBDC staff and consultants I wish you a safe
and fulfilling 2010.
Franchising
Opportunities
Whereas there is never a guarantee of
business success, buying a franchise may
be an ideal way to go into business for
yourself – but not by yourself. Franchises
have systems and a team of people in place
that can help you succeed in building your
business. Hundreds of thousands of people
have opened their own business by buying a
franchise. To determine if franchising is an
option for you, register for and attend one of
the following workshops:
Women Entrepreneurs
Want To Start Your Own Business?
Mary Hogarty, Citibank, presents a sponsorship check to Gillian Murphy, SBDC Director,
and Karren Peterson, SBDC Assistant Director and Coordinator of Women Entrepreneurs.
Citibank has been a proud sponsor of the Women Entrepreneurs program for 4 years.
Women Entrepreneurs
offers in-depth training
to start and operate a
business. The goal of
Women Entrepreneurs is to
assist women by increasing their financial
independence. Women Entrepreneurs also
assists with personal development, selfconfidence, communication, assertiveness,
and presentation.
Call the SBDC for dates of the next
session: (209) 954-5089
Keep Your Day Job…Part-Time Franchising
Learn the pros and cons of franchising to
help determine if it is right for you.
February 19, 10 am – noon; $20
Location: SBDC
Reservations: 209-954-5089
Business in a Box…Strategies for Buying a
Franchise
This workshop will cover steps to owning a
successful franchise, from the research phase
to the day you open for business. Learn how
to search for the right franchise, costs to
starting a franchise, how the law protects you
as a franchisee, and financing a franchise.
February 19, 1-3 pm; $20
Location: SBDC
Reservations: 209-954-5089
2009 Women Entrepreneurs graduates and instructors.
SJ Entrepreneur Challenge
A total of $10,000 in cash and $10,000 in
professional services will be a awarded to the
two winning entrepreneurs in the first area
Entrepreneur Challenge. Start-up and early
stage companies can enter for a chance to
publicly compete during two nights of
competition. Online entries are due by
February 19. Presentations will be made
March 10 and 31, 2010. Please call the SBDC,
209-954-5089 for more information.
Business News and Opportunities
SBA Offers Disaster Assistance for Small
Businesses Economically Impacted by
Drought in California
Small, non-farm businesses in 50
California counties (plus neighboring
counties in Arizona and Nevada) are eligible
to apply for low-interest disaster loans from
the U. S. Small Business Administration
(SBA). “These loans offset economic losses
because of reduced revenues caused by
drought in the following primary California
counties beginning January 1, 2009,”
announced Alfred E. Judd, Director of SBA’s
Disaster Field Operations Center West.
Counties Served by the SBDC and
included in the Disaster Relief: San Joaquin,
Alpine, Amador, and Calaveras
“SBA eligibility covers both the economic
impacts on businesses dependent on farmers
and ranchers that have suffered agricultural
production losses caused by the disaster and
businesses directly impacted by the disaster,”
Judd said.
Small, non-farm businesses, small
agricultural cooperatives and most private,
non-profit organizations of any size may
qualify for Economic Injury Disaster Loans
(EIDLs) of up to $2 million to help meet
financial obligations and operating expenses
which could have been met had the disaster
not occurred.
“Eligibility for these working capital
loans is based on the financial impact of the
disaster only and not on any actual property
damage. These loans have an interest rate of
4%, a maximum term of 30 years, and are
restricted to small businesses without the
financial ability to offset the adverse impact
without hardship,” Judd added.
Businesses primarily engaged in farming
or ranching are not eligible for SBA disaster
assistance. Agricultural enterprises should
contact the Farm Service Agency (FSA)
about the U. S. Department of Agriculture
(USDA) assistance made available by the
Secretary’s declaration. However, in drought
disasters nurseries are eligible for SBA
disaster assistance.
Information on loan eligibility can
be obtained from the Small Business
Development Center (SBDC). To make an
appointment with a counselor for more
information, phone (209) 954-5089
The filing deadline to return an economic
injury loan application is May 17, 2010.
Business Incubator
Do you need part-time office space for
a new business, home-based business,
emerging business, or satellite location?
Check out the SBDC Incubator “without
walls” to find out how your business can
benefit from this service. For a nominal
monthly fee, your business can have the
look and feel of a larger business without
the cost of a full-time office.
Services:
• Professional image & physical business
address with private mail boxes
• Occasional office and conference room
use during weekday daytime hours (as
available)
• Free, ongoing business management
consulting
• Assistance seeking financing, including
Business Incubator Loan Program/micro
loans
• Discounted business management
workshops
• Access to a computer with internet access
and a business resource library
• Convenient downtown Stockton location
close to freeways
• Affordable copy and fax services
To schedule a time to see our facilities
and discuss how the incubator could help
your business grow, contact the SBDC:
(209) 954-5089
San Joaquin Co.
Enterprise Zone
San Joaquin County and the Cities
of Stockton, Lodi, Tracy, Lathrop, and
Manteca offer business and industry
the considerable advantages of a
California State Enterprise Zone. The
San Joaquin County Enterprise Zone
encompasses approximately 656 square
miles with over 55 square miles of
commercial and industrial properties.
Companies locating or expanding
within the Enterprise Zone may benefit
from financing and tax incentives,
development incentives, and business
assistance.
A business located in the San
Joaquin County Enterprise Zone can
take advantage of tremendous tax
credit programs offered by the State of
California such as:
• Hiring Credit
• State & Use Tax Credits
• Business Expense Deductions
• Net Operating Loss Carryover
• Net Interest Deduction for Lenders
Contact the Enterprise Zone for more
information: (209) 468-3615 or www.
sjcez.org.
Business Loans:
$5,000 to $1 million+
If you are seeking a loan to expand your
business, assist with cash flow, purchase
new equipment or inventory, or to start a
business, contact the SBDC. Although we
do not have funds to make loans, we will
help you know what funds are available,
assess which sources are most likely for you
to obtain, and show you how to develop a
loan application. See us first to ensure you
are ready to see your banker! Consulting
is always confidential and without charge.
Phone (209) 954-5089.
Meet the Experts: SBDC Staff and Consultants
Other Consultants
Core Advisors
Gillian Murphy has served as SBDC director since 1989. She is
responsible for the overall operations of the SBDC including
securing contracts, writing grants, marketing, and outreach
and stays connected to clients by providing general business
consulting and presenting workshops. Gillian says “The success
of our SBDC is possible because of the extraordinary and
committed team I am privileged to work with at the center. We
live by our motto ‘when our clients succeed, we succeed.’”
Karren Peterson has been with the SBDC for 19 years. As Assistant
SBDC Director, Karren organizes and coordinates many of the
training programs such as the Youth Entrepreneurship Project and
Women Entrepreneurs. She also organizes general business training
and special events. Karren is one of the SBDC Core Advisors and
consults with business owners regarding their business concerns
and needs. Her background is in retail sales and international
trade. Karren facilitates and is a member of WESAH (Women
Entrepreneurs Successful at Home), a training and support group
for Women Entrepreneurs’ graduates and other women-owned
home-based businesses.
Nate McBride is a Business Advisor and has been with the SBDC since
1989. Nate conducts numerous seminars and workshops on financing,
marketing, start-up, and small business management. He consults with
clients to assess funding sources and help prepare appropriate financing
proposals. He helps with cash flow management, budgeting, developing
business plans, marketing and business management.
Janet von
Seeburg has
been with the
SBDC since 1989.
She is the first
point of contact
when a client
visits the SBDC.
Janet excels at
customer service
and takes a true
interest in all SBDC clients. Janet is also
responsible for managing the SBDC budgets,
inputting client information into the Statewide data processing system, coordinating
the scheduling of client appointments, and
generally making sure the day-to-day process
of the SBDC run smoothly.
Sue Wright
joined the SBDC
in 2009 and
serves as the
SBDC Hub’s
Secretary and
right-hand
person. Sue
brings over
20 years of
experience
owning her own small business. Sue
provides support for the SBDC/Community
College/Caltrans California Construction
Contracting Program including information
dissemination, marketing, gathering and
preparing reports, and fiscal tracking. Sue
also assists the Small Business Programs
Initiative Director in his role of providing
support to the Small Business Programs at
California Community Colleges throughout
the State.
Teddy Strombom of
Teddy’s Office Aid puts
30 years experience in
full charge bookkeeping
and office management to
work for small business
owners. As a ProAdvisor
for QuickBooks she
trains business owners to
set up their bookkeeping systems and to use
the reports within the system to aid them in
making business decisions.
Trudy Lackey is a new
business consultant in
Calaveras County. She has
lived in Calaveras County
since 1992, and has owned
and operated a small
business since 1990. Trudy
served on Vallecito Union
School District (VUSD) Board of Trustees for
13 years, worked 2 years as Executive Director
for the Calaveras Community Foundation and
5 years as Manager of the Calaveras Center/
Community Education for Columbia College.
She is active in Calaveras County Women’s
Network, Calaveras County Chamber of
Commerce, Calaveras County Community
Band, Symphony of the Sierra, and is Vice-chair
of Mind Matters Board of Directors.
During most of the sixties
Ron Mittelbrunn worked
in commercial banking
in New York City where
he attended the American
Institute of Banking. For the
next 20 years Ron founded
and operated three entrepreneurial businesses.
Since 1990 he has been Executive Director of
Amador Economic Development Corporation,
providing economic development services to
Amador County and financing for businesses
through the SBA’s 504 loan program. Ron is an
Economic Development Finance Professional
and has arranged over $35 million in loans.
As a business lender for the
past 30 years Joyce Grubbs
is able to assist the business
entrepreneur translate how
a lender analyzes personal
and business credit histories,
personal and business financial
statements, business profit and
loss and cash flow. In addition, she can help the
client author a financing plan that will comply
with the lender’s credit facility guidelines.
Nikki A. Beasley, a
Licensed Financial
Professional for over
18 years in the retail
banking, insurance and
investment industry is
the Principal of B.Wise
Consultants, Inc., a
Financial & Professional
Consultant firm designed to help individuals
take steps toward financial independence. Nikki
will help coordinate and present the Women
Entrepreneurs program at the SBDC. She will
also consult with Women Entrepreneur clients.
Perry Sloan is an
instructor and counselor
for The Federal
Technology Center (FTC)
and conducts workshops
and counseling sessions
at the SBDC on a regular
basis. Perry has over
30 years experience in
contract management,
both on the buying and selling sides. The FTC
teams with the SBDC to help small business
clients increase sales by linking clients’ products
and services to the government.
Les Fong is President of
Ken Fong Advertising,
Inc., an advertising,
marketing and public
relations firm located
in Stockton, California.
Since 1981, Les has
been an advertising and
marketing instructor
at San Joaquin Delta College in Stockton.
Les helps SBDC clients evaluate and develop
advertising campaigns, product/corporate
positioning and sales promotions to maximize
return on investment. He also provides input
in creative development for print advertising,
radio/television production, photography,
email and web page design.
Al Johnson has degrees
in chemical engineering
and helps clients in buying
and selling a business,
marketing, manufacturing,
accounting and cost
control. His experience
includes technical service,
engineering, and factory management,
research, and quality control and production
planning. Al has served as Chairman of the
Wine Industry Safety Committee. He owned
and operated a manufacturing business,
and is experienced in financial control and
formation and operation of non-profit 501(c)3
organizations. He is currently retired, but works
as a SCORE counselor and an SBDC consultant.
Client Success Story
Kat’s is Growing in Sales and Reputation
Kat’s Cakes
2230 Pacific Ave., Stockton, CA 95204
209-466-2253
when it was extremely tight, helped with
negotiations on the new location, and gave
input on planning for the relocation as well
Kat’s Cakes began in January 2004. The
as store set up. The new location more
owners came
than doubled
to the SBDC
their visibility
in late 2006 for
and has exposed
assistance in
them to an
acquiring a local
entirely different
retail cake supply
client base.
business. The
“We couldn’t
SBDC helped
have made it
them through an
without the
assessment of the
SBDC,” Johana
business for sale,
Martz said
with negotiations
recently about
on the purchase,
the help received
as well as
from the Center.
negotiating the
Kat’s Cakes
lease with the
continues to
new landlord.
grow in sales
They returned
and reputation,
to the SBDC
winning
for help with
an A-List
meeting
designation in
labor board
a Sacramento
requirements;
Television
marketing/
Station (KCRA)
Kat’s cake owners: Katherine & Johana Martz
branding issues,
“Best of Wedding
and Sarah Kline
planning for
Cakes” to be
future growth,
followed by
record keeping and financial statement
winning the Record’s “Best of San Joaquin”
production, financial management advice, in the Wedding, Special Occasion and
cost reductions that would be achieved
Formal Events Category. Their store
through moving to a new better location.
windows now feature an ever-changing
They have also had ongoing discussions
array of specialty cake designs and the shop
regarding general management issues and
is becoming a stopping place for locals who
have attended workshops on acquiring
love to come by and see what’s new.
financial assistance.
“We used to wash our windows once
They moved to their current location
a month and now we have to have them
in the spring of 2009. The SBDC gave
washed three times a week, thank you
the client input on managing cash flow
SBDC!”
Martha Aguilar is the
Events and Program
Coordinator for the San
Joaquin County Hispanic
Chamber of Commerce.
She coordinates the SBDC
co-sponsored bi-lingual
Starting and Financing
a Business workshops.
When clients are more comfortable conducting
consulting sessions in Spanish, Martha provides
translation services for the SBDC consultant.
For free and
confidential consulting
at the SBDC, call
209-954-5089.
SBDC Can Help Your Business Start and Thrive
The Northeastern California Small Business Development Center (SBDC), San Joaquin
Delta College. The SBDC serves San Joaquin, Amador, Alpine and Calaveras Counties
and is here to assist with any aspect of small business development—from starting a small
business to expansion or helping with challenges in an existing business. The SBDC offers a
wide range of programs and resources including:
• Business planning and management
• Financial management
• Marketing
• Mystery Shopping
• Virtual office/Incubator
• Women Entrepreneurs
The SBDC can help business owners prepare loan applications, business plans, financial
analysis, and marketing strategies. If you have an existing or start-up business, you can
access SBDC services and determine how your business can become stronger and more
profitable. Call us for a confidential (always free!) appointment.
SBDC Clients Get Results
Small Business Development Center programs facilitate the success of small business
though business management counseling and training. Between January 1-November 30,
2009, Northeastern California SBDC-San Joaquin Delta College clients had the following
economic impacts:
• 100 jobs created/retained
• $3.2 million increase in sales
• $10.9 million government contracts awarded
• $4.9 million loans and capital infusion
Mystery Shop Your Business
Take a look at your business through the eyes of your customers! The SBDC
provides a mystery shopper program to help business owners ensure they
are providing the type of service they want for their customers. Contact
the SBDC (209-954-5089) for more information.
SBDC Locations
Main SBDC Office
56 S. Lincoln Street
(downtown Stockton)
Stockton, CA 95203
(209) 954-5089
(209) 939-0385 (fax)
www.sbdc.deltacollege.edu
Outreach Locations
Alpine County
Alpine County Chamber of Commerce
P.O. Box 265
3 Webster Street
Markleeville, CA 96120
(530) 694-2475
(530) 694-2478 (fax)
Amador County
Amador Economic Development
Corporation
P.O. Box 1077
1500 S Highway 49
Jackson, CA 95642
(209) 223-0351
(209) 223-2261 (fax)
Calaveras County
Mother Lode Job Connection
700 Mountain Ranch Road, Suite A
San Andreas, CA 95249
(209) 954-5089
(209) 939-0385 (fax)
SBA Financing
Although the SBA does not make direct business loans, it guarantees loans for traditional
lenders (banks). Because of the current economic condition, the SBA has temporarily
opened its guaranteed loans to businesses such as auto and RV dealerships, auto industry
suppliers and others. If you are interested in learning more about SBA financing, contact
the SBDC at (209) 954-5089.
The Northeastern California SBDC, San Joaquin Delta College, is co-sponsored by CSU Chico Research Foundation/CED and the California Community College
Economic and Workforce Development Program. It is funded in part through a cooperative agreement with the U.S. Small Business Administration. All opinions,
conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the view of the SBA. The SBDC program is nondiscriminatory.
Reasonable accommodations for the disabled will be made, if requested in advance.
Reduce Workers’
Compensation and Other
Costs
Learn strategies to reduce workers’
compensation costs, significant injuries,
and illnesses. Attend this free small business
health and safety workshop presented by UC
Berkeley. The workshop will introduce small
business owners, managers and supervisors
to health and safety training resource
material designed especially for small
businesses, and provide them with strategies
for strengthening their health and safety
programs. The program is ideal for janitorial
businesses, restaurant owners, and other
small business owners. Resource material is
available in English and Spanish.
March 3, 9-11 am
Location: 56 S. Lincoln Street, Stockton
FREE
RSVP 209-954-5089
Starting and Financing Your
Own Business
Start smart by attending an informative
workshop outlining legal requirements and
regulations, business planning, sources of
funding, determining funding needs, and
preparing a funding request. Following the
workshop, make an appointment for free
consulting to discuss your business plan and
next steps. Choose from the following dates
and times and call the SBDC (209-954-5089)
to register.
Location: 56 S. Lincoln Street, Stockton
Fee: $25
2nd Wednesday, 4:30–6:30 pm
April 14
January 13
May 12
February 10
June 9
March 10
4th Wednesday, Noon–2 pm
April 28
January 27
May 26
February 24
June 23
March 24
One-hour Orientation to Help
Start Your Small Business
Workshop includes information on legal
requirements and regulations, business
planning, and sources of financing. Select
from the following dates and times and call
the SBDC (209-954-5089) to register.
Fee: $15
Manteca, Thursdays, noon–1 pm
January 7
April 1
February 4
May 6
March 4
June 3
Location: Manteca Chamber of Commerce
821 W. Yosemite, Manteca
Phone the SBDC at 954-5089 to reserve
Tracy, Thursdays, noon–1 pm
January 14
April 8
February 11
May 13
March 11
June 10
Location: Tracy District Chamber of
Commerce, 223 E. 10th Street, Tracy
Phone the SBDC at 954-5089 to reserve
Lodi, Thursdays, noon–1 pm
January 21
April 15
February 18
May 20
March 18
June 17
Location: Lodi District Chamber of
Commerce, 35 S. School Street, Lodi
Phone the SBDC at 954-5089 to reserve
Bilingual Starting and
Financing a Small Business
Learn how to plan, open and operate a
successful small business. The workshop
is presented in English and translated to
Spanish. Topics include: legal requirements
and regulations, business planning, sources
of funding, determining funding needs, and
preparing a funding request. Co-sponsored
by the San Joaquin County Hispanic
Chamber of Commerce, workshops are held
monthly.
Please call the Hispanic Chamber of
Commerce (209-943-6117) or the SBDC
(209-954-5089) for reservations.
Location: SJC Hispanic Chamber of
Commerce, 306 E. Main Street #303,
Stockton
Fee: $20
All Bilingual Startup workshops are from
4:30–6:30 pm
January 28 April 22
February 25 May 27
March 30 June 24
Business Workshops in
Amador and Calaveras
Counties
Workshops for existing and new business
owners are held regularly in co-sponsorship
with the Calaveras Job Connection
and Amador Economic Development
Corporation (EDC). For a list of workshops,
please phone the SBDC (209-954-5089).
Government Contracting
Workshops
Each year small businesses sell more than
$40 billion in goods and services to the U.S.
government. Find out how to get your share.
January 21
Marketing to the Government
Topics: Decide if the government
marketplace is the right customer for your
company, understand the government
customer, evaluate the government
market, evaluate your capabilities,
apply four key marketing principles to
government sales, make contact.
February 4
Government Subcontracting
Topics: Basics for prime contractors
who manage subcontractors, basics for
subcontractors who are working with
primes, subcontract administration,
marketing to prime contractors.
April 15
Federal Contract Administration
Topics: Explains contract elements,
types of contracts, uniform contract
format, roles & authority of government
representatives, post-award conferences,
managing delivery schedules, quality,
inspection and acceptance, packaging and
transportation.
May 13
Federal Contract Negotiation
Topics: Negotiation defined, arriving at a
“fair and reasonable price,” price and cost
analysis, the steps of negotiation, and FAR
(Federal Acquisition Regulation) clauses
that apply.
August 12
Responding to RFPs (Request for
Proposal)
Topics: Understand how to locate
government RFPs, understand how to
review RFPs and decide whether or not to
develop a proposal, know the key elements
of proposal formats.
Location:
Small Business Development Center
(SBDC)
56 S. Lincoln, Stockton, CA 95203
Time: 9 am to noon
Cost: Workshops are FREE
Co-Sponsor: The Federal Technology
Center
Call the SBDC to RSVP or for more
information: (209) 954-5089
Nonprofit Org.
US Postage
PAID
Permit No. 414
Stockton, CA
56 S. Lincoln Street
Stockton, CA 95203
SBDC Workshop Schedule (all workshops on this page held at 56 S. Lincoln Street, Stockton)
Web Design Workshop
Get your business online by building your
own website. In this hands-on workshop you
will build and launch a professional website.
The tools are simple: point, click, drag, and
drop images and text. Upon completion of
the workshop you will set your website live!
Workshop Benefits
• A full-function website with five pages
• Your website FREE for 30 days
• Toll-free technical support
• Choose from 2,000+ customizable designs
When:
January 26 February 23 March 23 April 20
May 18
June 22
9-11 am
9-11 am
9-11 am
9-11 am
9-11 am
9-11 am
Cost: $40
Participants must meet with a consultant
from the SBDC to outline their website needs
and gather the necessary information prior
to the workshop. Phone to RSVP for the
workshop and to schedule an appointment
with an SBDC consultant: (209) 954-5089
Effectively Marketing Your
Small Business
A key aspect for business growth and success
is effective marketing. Learn how to identify
targeted customers, assess customer needs,
evaluate the competition, and effectively
communicate what your business has to
offer. Business owners will also learn how
to evaluate different forms of advertising
and promotion, improve their marketing
messages, and more.
Reservations required. Call the SBDC to
RSVP or for information: (209) 954-5089
When:
February 9, 2-4 pm
April 13, 9-11am
June 15, 2-4 pm
Cost: $40 (additional persons from same
business $20 each)
Pricing Your Product or
Service Effectively
This workshop will explain and help the
business owner apply key aspects of setting
the right price for any product or service.
Business owners will also learn strategies to
increase prices and improve margins, how
and when to offer discounts or similar offers,
and more.
When:
January 12, 9-11am
March 9, 2-4 pm
May 11, 9-11 am
Cost: $40 (additional persons from same
business $20 each)
Call the SBDC to RSVP or for more
information: (209) 954-5089
Marketing in a Down
Economy
During these distressing economic times,
businesses must continue to market. Even
though advertising dollars may be limited,
there are ways to market the business to
ensure customers are aware of your business.
This workshop will give business owners
tools to reach out to existing and new
markets. Phone the SBDC (209-954-5089)
for reservations.
When: March 2, 10 am-noon
Cost: $25