A few samples
todd lerner
advertising
Rolling Stone ad for lifetime subscription
THE LONGER YOU LIVE,
THE MORE
YOU SCREW US OVER.
Introducing Rolling Stone’s new Lifetime Subscription deal.
We’ve come up with a radical new way for you to get this magazine:
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advertising
Rolling Stone insert card – Control
Aren’t you glad
this card
didn’t fall out
all over you
while you were
enjoying the
magazine?
Notice how it’s just sitting quietly
over there. Attached. Behaving.
Patiently waiting. And barely
whispering an offer that’s got to
be hard to refuse: A year of
Rolling Stone (26 good issues)
for only $12.97– a great deal,
presented in a nice, polite way.
Article
If you’re interested, please use this card to get Rolling Stone for
a whole year at just $12.97– that works out to be only 50¢ an issue.
An excellent deal. In fact, it’s the guaranteed lowest price offered.
Name ________________________________________________________________________________________________________________________________________
Address ________________________________________________________________________________________________ Apt.__________________
City ________________________________________________________________________________________State________________ Zip __________________
Bill me Payment enclosed
Allow 4 - 6 weeks for delivery of first issue.
Annual cover price is $ 75.90. You get 2 Double
Issues; each counts as 2 of your 26 yearly issues.
6905NA
todd lerner
advertising
Article
Rolling Stone insert card – Control
Aren’t you glad
this card
didn’t fall out
all over you
while you were
enjoying the
magazine?
‘‘
Notice how it’s just sitting quietly
over there. Attached. Behaving.
Patiently waiting. And barely
whispering an offer that’s got to
be hard to refuse: A year of
Rolling Stone (26 good issues)
for only $12.97– a great deal,
presented in a nice, polite way.
If you’re interested, please use this card to get Rolling Stone for
a whole year at just $12.97– that works out to be only 50¢ an issue.
An excellent deal. In fact, it’s the guaranteed lowest price offered.
Name ________________________________________________________________________________________________________________________________________
Address ________________________________________________________________________________________________ Apt.__________________
City ________________________________________________________________________________________State________________ Zip __________________
Bill me Payment enclosed
I just wanted to thank you for all the fresh ideas and
concepts Todd Lerner Advertising
has provided for our marketing efforts.
Allow 4 - 6 weeks for delivery of first issue.
Annual cover price is $ 75.90. You get 2 Double
Issues; each counts as 2 of your 26 yearly issues.
’’
Susan Tynan, Consumer Marketing Manager, Rolling Stone
todd lerner
advertising
6905NA
Consumer Reports acquisition email – Control
Article
Re: Free issue of ShopSmart. (If trouble viewing this you may see it online.)
Regarding: Your Free Introductory Issue of ShopSmart Magazine
Reserved For: [Firstname] [Lastnameisverylong]
Dear [Firstname],
As a friend of Consumer Reports, we’re glad to send you a Free Introductory Issue
of ShopSmart magazine. It’s your guide for today’s new way to shop, filled with quick
and easy tips and info on how to obtain worthwhile bargains in stores or on the web.
> > FREE INTRODUCTORY ISSUE < <
ShopSmart is the unique and lively magazine
from the publishers of Consumer Reports.
It’s fun to read yet loaded with unbiased info
to help you save time and money on the
things you buy everyday. And now you get a
free issue so you can experience it firsthand.
For: [Firstname Lastnameisverylong]
Free Issue: Authorized
Please Reply: Within 10 Days
Mobile view of this
responsive email
Click to secure your Free Issue
Re: Free issue of ShopSmart.
When you get your free issue you’ll notice right away how this magazine is(Iforiginal
trouble viewing this you may see it online.)
and different. The articles are short and to the point, with recommendations that
>>>
directly clue-you-in on how to buy great products for less. Some examples...
•
•
•
•
•
Where the fashion professionals go to obtain the best deals
Regarding:
Websites that store retailers don’t want you to know about
Your Free Introductory Issue of
The worst time to buy groceries, and the best time to buy shoes
ShopSmart Magazine
How to save 50 percent or more at Target, Kmart, and Sears online
Reserved For:
Plus tons of money-saving secrets and suggestions in every issue [Firstname] [Lastnameisverylong]
If you like your free issue, do nothing and you’ll automatically receive 6 more issues
for just $3 each, which is a substantial savings of 39% Off the newsstand price!
Dear [Firstname],
Simply click below to get your free copy of ShopSmart:
As a friend of Consumer Reports, we’re
glad to send you a Free Introductory Issue
of ShopSmart magazine. It’s your guide for
today’s new way to shop, filled with quick
and easy tips and info on how to obtain
worthwhile bargains in stores or on the web.
Click above for your free issue, and here’s the ShopSmart promise: We will always tell you the
truth - we can tell it like it is because we are nonprofit and we don’t take ads or free samples.
mission statement: Consumer Reports is an expert, independent, nonprofit organization whose mission is to work
for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
If you do not wish to continue receiving email from ShopSmart magazine, you may click here.
Consumers Union Inc., 101 Truman Avenue, Yonkers, NY 10703
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advertising
Article
Consumer Reports acquisition email – Control
Re: Free issue of ShopSmart. (If trouble viewing this you may see it online.)
Regarding: Your Free Introductory Issue of ShopSmart Magazine
Reserved For: [Firstname] [Lastnameisverylong]
Dear [Firstname],
As a friend of Consumer Reports, we’re glad to send you a Free Introductory Issue
of ShopSmart magazine. It’s your guide for today’s new way to shop, filled with quick
and easy tips and info on how to obtain worthwhile bargains in stores or on the web.
> > FREE INTRODUCTORY ISSUE < <
ShopSmart is the unique and lively magazine
from the publishers of Consumer Reports.
It’s fun to read yet loaded with unbiased info
to help you save time and money on the
things you buy everyday. And now you get a
free issue so you can experience it firsthand.
‘‘
For: [Firstname Lastnameisverylong]
Issue: Authorized
Mobile view control
of this –
Your email performed 300%Free
better
than our previous
Please Reply: Within 10 Days
responsive
email
to secure your Free Issue
truly amazing, I’ve neverClickseen
anything like that!
Re: Free issue of ShopSmart.
’’
When you get your free issue you’ll notice right away how this magazine is(Iforiginal
trouble viewing this you may see it online.)
and different. The articles are short and to the point, with recommendations that
>>>
directly clue-you-in on how to buy great products for less. Some examples...
Roe Tierney, Marketing Manager, Consumer Reports
•
•
•
•
•
Where the fashion professionals go to obtain the best deals
Regarding:
Websites that store retailers don’t want you to know about
Your Free Introductory Issue of
The worst time to buy groceries, and the best time to buy shoes
ShopSmart Magazine
How to save 50 percent or more at Target, Kmart, and Sears online
Reserved For:
Plus tons of money-saving secrets and suggestions in every issue [Firstname] [Lastnameisverylong]
If you like your free issue, do nothing and you’ll automatically receive 6 more issues
for just $3 each, which is a substantial savings of 39% Off the newsstand price!
Dear [Firstname],
Simply click below to get your free copy of ShopSmart:
As a friend of Consumer Reports, we’re
glad to send you a Free Introductory Issue
of ShopSmart magazine. It’s your guide for
today’s new way to shop, filled with quick
and easy tips and info on how to obtain
worthwhile bargains in stores or on the web.
Click above for your free issue, and here’s the ShopSmart promise: We will always tell you the
truth - we can tell it like it is because we are nonprofit and we don’t take ads or free samples.
mission statement: Consumer Reports is an expert, independent, nonprofit organization whose mission is to work
for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves.
If you do not wish to continue receiving email from ShopSmart magazine, you may click here.
Consumers Union Inc., 101 Truman Avenue, Yonkers, NY 10703
todd lerner
advertising
Financial Times acquisition direct mail – Control
Financial Times
1330 Avenue of the Americas
New York, NY 10019
$ - 561.00
Rate Adjustment Notification >>>
John Samplename
Job Title
ABC Company Name
12345 Main St
Anytown, ST 12345-6789
Reply by:
00/00/0000
Financial Times
1330 Avenue of the Americas
New York, NY 10019
$ - 561.00
RATE ADJUSTMENT
Professional Courtesy Discount
$ 760.00 Actual Cover Price
$ - 561.00 Professional Discount Adjustment
Rate Adjustment Notification >>>
John Samplename
Job Title
ABC Company Name
12345 Main St
Anytown, ST 12345-6789
>>> $ 199 Your Revised Rate <<<
Choose One:
Bill me later.
Check enclosed.
Charge my credit card:
Make check payable to Financial Times.
CA/DC/FL/GA residents must add sales tax.
Amex
Mastercard
Visa
Credit Card No.
For immediate service Call (800) 628-8088, or Fax (845) 457-5238
Signature (required)
Limited-time offer for new subscribers in the contiguous U.S. only who have not subscribed in the
past 6 months. Subscriptions are non-refundable. Savings based on $2.50 cover price. Please allow
10 business days for your FT subscription to start. See our privacy policy (over).
Expiration Date
1234567
▲ Detach and mail top portion in postpaid envelope provided. ▲
Dear John Samplename,
As a professional courtesy, the publisher has approved your adjusted rate. Simply return
your above acceptance by the date indicated and welcome to the Financial Times.
Your Professional Courtesy Benefits and Rate-Adjusted Savings
01
02
03
04
05
06
Rate Adjustment
52 weeks of the Financial Times delivered Monday-Saturday at the
deeply discounted Professional Rate – a substantial 73% savings
150 FT Special Reports
Exclusive Special Reports covering vital world issues such as:
emerging technology, industry trends and market sectors, foreign
investment, management techniques, and more
$199
Free
The LEX Column
Daily market-moving intelligence on everything from individual company
strategies to global macro-economics
Included
Business Life, featuring ‘View from the Top’
Interviews with big-name CEOs like: William Lauder, Alan Mulally,
Richard Levin and others
Included
The world’s most influential global newspaper
Unrivaled intelligence and analysis, with late-breaking news reported
from the source by an award-winning network of journalists in over
50 countries
FT Weekend
Saturday edition gives you wider cultural, social and political content;
also brings you the very best in world lifestyle, including: art, travel,
literature, fine wine, and a lot more
Included
Included
Welcome
Tax Deduction – Keep For Your Records: FT may be deductible under “Dues & Publications” if used for business. Consult your accountant.
todd lerner
advertising
Financial Times acquisition direct mail – Control
Financial Times
1330 Avenue of the Americas
New York, NY 10019
$ - 561.00
Rate Adjustment Notification >>>
John Samplename
Job Title
ABC Company Name
12345 Main St
Anytown, ST 12345-6789
Reply by:
00/00/0000
Financial Times
1330 Avenue of the Americas
New York, NY 10019
$ - 561.00
RATE ADJUSTMENT
Professional Courtesy Discount
$ 760.00 Actual Cover Price
$ - 561.00 Professional Discount Adjustment
Rate Adjustment Notification >>>
John Samplename
Job Title
ABC Company Name
12345 Main St
Anytown, ST 12345-6789
>>> $ 199 Your Revised Rate <<<
Choose One:
Bill me later.
Check enclosed.
Charge my credit card:
Make check payable to Financial Times.
CA/DC/FL/GA residents must add sales tax.
Amex
Mastercard
Visa
Credit Card No.
For immediate service Call (800) 628-8088, or Fax (845) 457-5238
‘‘
Signature (required)
Limited-time offer for new subscribers in the contiguous U.S. only who have not subscribed in the
past 6 months. Subscriptions are non-refundable. Savings based on $2.50 cover price. Please allow
10 business days for your FT subscription to start. See our privacy policy (over).
Expiration Date
1234567
Todd, your new package is indexing the best of our tests.
We have decided to roll it out as our new control.
Just wanted to share the happy news!
▲ Detach and mail top portion in postpaid envelope provided. ▲
Dear John Samplename,
As a professional courtesy, the publisher has approved your adjusted rate. Simply return
your above acceptance by the date indicated and welcome to the Financial Times.
Your Professional Courtesy Benefits and Rate-Adjusted Savings
01
02
Rate Adjustment
52 weeks of the Financial Times delivered Monday-Saturday at the
deeply discounted Professional Rate – a substantial 73% savings
150 FT Special Reports
Exclusive Special Reports covering vital world issues such as:
emerging technology, industry trends and market sectors, foreign
investment, management techniques, and more
Director of Direct Mail, The Financial Times
03
04
05
06
’’
$199
Free
The LEX Column
Daily market-moving intelligence on everything from individual company
strategies to global macro-economics
Included
Business Life, featuring ‘View from the Top’
Interviews with big-name CEOs like: William Lauder, Alan Mulally,
Richard Levin and others
Included
The world’s most influential global newspaper
Unrivaled intelligence and analysis, with late-breaking news reported
from the source by an award-winning network of journalists in over
50 countries
FT Weekend
Saturday edition gives you wider cultural, social and political content;
also brings you the very best in world lifestyle, including: art, travel,
literature, fine wine, and a lot more
Included
Included
Welcome
Tax Deduction – Keep For Your Records: FT may be deductible under “Dues & Publications” if used for business. Consult your accountant.
todd lerner
advertising
GQ retention email – Control
Your Online Renewal Discount
*
nothing comes to
those who wait
[Firstname], It’s now time to renew your GQ so future issues keep
coming your way without interruption. Simply click below...
TIME TO RENEW
Click For Discount
[00]% Discount For
Online Renewal
Why put off until tomorrow what
saves you money today!
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renewal you save [$00.00].
There’s no need to pay at this time,
we can send a bill later if you
prefer...
But reply promptly to lock in your
very best deal, and to assure
uninterrupted delivery of your GQ.
Click Now To Save [00%]
Mobile view of this
responsive email
Your Online Renewal Discount
>>>
*
nothing
comes to
those
who wait
[Firstname], It’s now time to
renew your GQ so future issues keep
coming your way without interruption.
your guarantee: If you are ever dissatisfied with GQ you will receive a full refund on all unmailed issues.
Simply click below...
This email was sent to [email@provider.com]. We take your privacy seriously, to view our privacy policy click here. If you
do not wish to receive future mailings regarding your subscription click here to update your email preferences.
TIME TO RENEW
GQ, PO Box 37673, Boone, IA 50037-0673
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Click For Discount
GQ retention email – Control
Your Online Renewal Discount
*
nothing comes to
those who wait
[Firstname], It’s now time to renew your GQ so future issues keep
coming your way without interruption. Simply click below...
‘‘
TIME TO RENEW
Click For Discount
[00]% Discount For
Online Renewal
view of this
I’m glad we were able to beat the old Mobile
controls
responsive email
Why put off until tomorrow what
with your creative.
saves you money today!
By using this convenient online
renewal you save [$00.00].
’’
Your Online Renewal Discount
Ryan Matteck, Consumer Marketing Manager,> >Condé
Nast
>
There’s no need to pay at this time,
we can send a bill later if you
prefer...
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very best deal, and to assure
uninterrupted delivery of your GQ.
Click Now To Save [00%]
*
nothing
comes to
those
who wait
[Firstname], It’s now time to
renew your GQ so future issues keep
coming your way without interruption.
your guarantee: If you are ever dissatisfied with GQ you will receive a full refund on all unmailed issues.
Simply click below...
This email was sent to [email@provider.com]. We take your privacy seriously, to view our privacy policy click here. If you
do not wish to receive future mailings regarding your subscription click here to update your email preferences.
TIME TO RENEW
GQ, PO Box 37673, Boone, IA 50037-0673
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Click For Discount
Prudential acquisition direct mail for group life – Control
Group Plan Rates
CPA Life Insurance
AICPA Member Benefits For:
PLAN entrance date
AICPA Member Benefits For:
Firstname Lastnameisverylong, CPA
Extra Line If Needed
Extra Line If Needed
12345 Main St
Cityname ST 12345-6789
Firstname Lastnameisverylong, CPA
Extra Line If Needed
Extra Line If Needed
12345 Main St
Cityname ST 12345-6789
Month 00, 0000
Eligible Member
Firstname Lastnameisverylong, CPA
Current Status
Not yet enrolled
Cash Refund
Eligible for potential Cash Refunds
Dear Firstname Lastnameisverylong,
At this time you are eligible to request participation in the CPA Life Insurance program. This is a major
benefit of your AICPA or State Society membership, with inexpensive group-negotiated rates plus other
member advantages (including the opportunity for Cash Refund checks, see below for details).
Life insurance is a critical part of prudent financial planning, so make use of your available membership
privileges to secure this important financial asset. Use the attached form to confirm your participation request,
or go online to view FAQs plus other plan info and to apply in a few easy steps: www.cpai.com/life.
CPA
Life
The CPA Life Insurance Plan
The CPA Life Insurance Plan
FAQ
The CPA Life Insurance Plan
Group Plan Rates, Cash Refunds, Portability and more...
H ere
are answers to frequently asked questions
regarding your AICPA-sponsored Life Insurance Plan...
1.Why did AICPA Insurance Trust choose Prudential?
Prudential Insurance Company of America was chosen
based on a careful comparison of price and quality.
Rated A+ on financial strength by A.M. Best, Prudential
is a name you know and can trust.
2.Can you explain how the Cash Refunds work?
A s an Insurance Trust, money not used for claims and
other expenses is distributed back to plan participants
in the form of Cash Refunds each year – this can
substantially lower your cost of insurance. These
refunds depend on variable factors so they can’t be
“guaranteed”, but they have been paid out every year
(for 55 years) since the plan’s inception in 1958.
3.What is “Select Status”?
elect Status is an opportunity for participants
S
45 -79 years of age to get 25% - 50% off the standard
rates. Simply provide evidence of good health,
then when validated you’ll automatically receive the
reduced rates. Your plan participation will never be
at risk, if you no longer qualify for Select Status you’ll
simply revert to the standard group rates.
4.Don’t I need to take a medical exam?
U nlike some other plans, your CPA Life Insurance
imposes no intrusive examinations so you’re not
inconvenienced with urine or blood testing. In fact,
based on the answers to a few simple yes-or-no health
questions, over 90% of those who apply are approved.
(Continues on other side)
todd lerner
advertising
Microsoft product launch – Control
Bulk Rate
U.S. Postage
PAID
Permit No. 673
Chanhassen, MN
209 Hamilton Ave., Palo Alto, CA 94301-2500
Calling all geeks...
SAMPLE A. PROGRAMMER
ABC INTERACTIVE
123 NETWORK LANE
ANYTOWN, US 12345-6789
Don’t get
left out in
the code.
!4820799029!
209 Hamilton Ave., Palo Alto, CA 94301-2500
(800) 848 - 5523
http://www.windx.com
Microsoft is making its move...
and you’re included.
Dear Interactive Developer:
It’s time.
Microsoft is unveiling a whole slew of groundbreaking new tools
and technologies for interactive developers.
Presenting:
Microsoft Interactive Developer.
Giving you a head-start on all the new Microsoft®
interactive developing technologies.
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you, who are now piecing together the technology to create:
✓Cool.
Send me the next issue of Microsoft Interactive Developer
$ 22.95 for a full
Internet
websites.
Corporate
CDs. The
for
free. If I like
it and decide
to subscribe,intranets.
the cost is just Multimedia.
fullworth
spectrum
ofin interactive
from
TV to
year’s
– 12 issues
all. ( I’ll save $ 36.45media,
off the cover
priceinteractive
!) Otherwise,
I’ll
write
“cancel”
on
the
invoice
and
owe
nothing.
T
he
free
issue
is
mine
to
virtual reality to computer-based training.
keep no matter what and sending for it does not obligate me in any way.
This is a very technical magazine -- filled with code, tips,
tricks,
and
instruction.
But
it 1(800)
will848-5523
also bring you a
Return
thishands-on
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Or Call:
much-needed overview
in
whirlwind
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Or Fax
thisacard
to: (415) 853-0230
Or contact
us directly via your virtual telebrain chip implant: (just kidding)
to stand
still.
Microsoft Interactive Developer is edited and produced by
software professionals inside Microsoft. This means the
SAMPLE
PROGRAMMER
exclusive
infoA.you
get is accurate, originating directly from
ABC INTERACTIVE
the source.
It cuts
123 NETWORK
LANEthrough all the hype and speculation,
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Time Limit:
MUST REPLY BY JULY 31.
Please allow 4-6 weeks for delivery of your Free Issue. Savings are based on the annual
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subscriptions must be payable in U.S. dollars plus postage: Canada and Mexico add $18
per year for surface delivery; all other countries add $44 per year for air mail delivery.
MIOC 1
Please make any changes necessary on address label above.
(over, please)
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advertising
Vanity Fair retention email series – Control
Re: Reinstate your expired subscription. (If trouble viewing you can go online.)
>>>
EXPIRED!
>>>
[Firstname], this is the last issue (!) in your
expired subscription, but no worries...
Just reply to this email and:
1) W
e will immediately reinstate your magazine
delivery status.
2) Y
ou will still get your [00]% online renewal
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But you need to click here now because you have run
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Subscription
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(If trouble viewing you can go online.)
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>>>
• Provocative and penetrating stories that expose political scandal
EXPIRED!
• Behind-the-scenes with designers and jaw-dropping supermodels
• Exclusive interviews, illuminating commentary, plus lots more [Firstname], this is the last issue (!) in your
>>>
expired subscription, but no worries...
Only Vanity Fair brings you this kind of award-winning, no-holds-barred
Just reply to this email and:
journalism and eye-opening photography.
1) We will immediately reinstate your
magazine delivery status.
Please respond immediately to reactivate your expired subscription. There’s
no need to go without your Vanity Fair when you now get [00] issues2)for
Youjust
will still get your [00]% online
$[00] (instead of $[00])...
renewal savings discount.
[00]% Savings If You Reply Now
>>>
EXPIRED!
But you need to click here now because you
have run out of time and this is your last
chance.
>>>
Reactivate Expired Subscription
your guarantee: If you are ever dissatisfied with Vanity Fair you will receive a full refund on all unmailed issues.
This email was sent to [email@provider.com]. We take your privacy seriously, to view our privacy policy click here. If you
do not wish to receive future mailings regarding your subscription click here to update your email preferences.
Vanity Fair, PO Box 37679, Boone, IA 50037-0679
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advertising
Vanity Fair retention email series – Control
Re: Reinstate your expired subscription. (If trouble viewing you can go online.)
>>>
EXPIRED!
>>>
[Firstname], this is the last issue (!) in your
expired subscription, but no worries...
Just reply to this email and:
1) W
e will immediately reinstate your magazine
delivery status.
2) Y
ou will still get your [00]% online renewal
savings discount.
But you need to click here now because you have run
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Reinstate My
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Mobile series,
view of this
Great news! Your creative beat our control
responsive email
Click above to reactivate your discounted subscription so we can make sure
76%
better!
with your
efforts
upbrings
toyou
you don’t miss
out on all performing
the excitement Vanity Fair
every month:
’’
• Pop-culture game changers and newly-minted Hollywood starsRe: Reinstate your expired subscription.
(If trouble viewing you can go online.)
• Billionaire playgrounds and other guilty pleasures of the super-rich
>>>
• Provocative and penetrating stories that expose political scandal
EXPIRED!
• Behind-the-scenes with designers and jaw-dropping supermodels
• Exclusive interviews, illuminating commentary, plus lots more [Firstname], this is the last issue (!) in your
Christina Ramdawar, Sr. Marketing Manager, Condé Nast
>>>
expired subscription, but no worries...
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journalism and eye-opening photography.
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no need to go without your Vanity Fair when you now get [00] issues2)for
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will still get your [00]% online
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renewal savings discount.
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[00]% Savings If You Reply Now
>>>
EXPIRED!
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have run out of time and this is your last
chance.
>>>
‘‘
This is your last issue!
your guarantee: If you are ever dissatisfied with Vanity Fair you will receive a full refund on all unmailed issues.
This email was sent to [email@provider.com]. We take your privacy seriously, to view our privacy policy click here. If you
do not wish to receive future mailings regarding your subscription click here to update your email preferences.
Vanity Fair, PO Box 37679, Boone, IA 50037-0679
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Vanity Fair retention landing page – Control
Please confirm your discounted Vanity Fair renewal
Your Subscriber Account Information
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VIVmag interactive ad – Control
SHARE SOME FUN WITH YOUR
DAUGHTER (NO COST).
MAKE YOUR MOTHER HAPPY
(TAKES 10 SECONDS).
BE AN ANGEL TO YOUR BEST
FRIEND (SHE’LL LOVE IT).
SCORE BROWNIE POINTS
WITH THE BOSS (CAN’T HURT).
CLICK ANY BUTTON TO PASS
VIV ALONG (IT’S FREE).
Just click a button to send this
issue of VIVmag to anyone you
think might appreciate the
interactive fun and excitement.
And thank you for helping to
make VIVmag such a success!
todd lerner
advertising
Online
VIVmag interactive ad – Control
Online
SHARE SOME FUN WITH YOUR
DAUGHTER (NO COST).
MAKE YOUR MOTHER HAPPY
(TAKES 10 SECONDS).
BE AN ANGEL TO YOUR BEST
FRIEND (SHE’LL LOVE IT).
I had a meeting with upper management and
everyone has expressed their happiness with your work.
SCORE BROWNIE POINTS
(CAN’T
WITH
THE BOSS
HURT).
David Reid,
Circulation
Director,
VIVmag
‘‘
’’
CLICK ANY BUTTON TO PASS
VIV ALONG (IT’S FREE).
Just click a button to send this
issue of VIVmag to anyone you
think might appreciate the
interactive fun and excitement.
And thank you for helping to
make VIVmag such a success!
todd lerner
advertising
AutoWeek acquisition direct mail – Control
965 E. Jefferson Avenue
Detroit, MI 48207
Bulk Rate
U.S. Postage
Paid
Permit #263
Forest,VA 24551
THE NEWAUTOWEEK
Mr. John Carenthusiast
ABC Company
123 Carlover Road
Anycity ST 12345-6789
XXXXXXXXXX
N
OPERE !
HE
XXXXX
GT Cruiser
Chrysler tweaks its PT Cruiser
and makes it a 200-hp SEMA Grand Tourer
todd lerner
advertising
AutoWeek acquisition direct mail – Control
‘‘
Your company’s philosophy and style is consistently reflected
in the great work you do for us: clean clear and direct.
965 E. Jefferson Avenue
Detroit, MI 48207
Bulk Rate
U.S. Postage
Paid
Permit #263
Forest,VA 24551
’’
THE NEWAUTOWEEK
Patrick McFall, Marketing Manager, AutoWeek
Mr. John Carenthusiast
ABC Company
123 Carlover Road
Anycity ST 12345-6789
XXXXXXXXXX
N
OPERE !
HE
XXXXX
GT Cruiser
Chrysler tweaks its PT Cruiser
and makes it a 200-hp SEMA Grand Tourer
todd lerner
advertising
AutoWeek insert card – Control
DON’T BE A
BACKSEAT READER.
Get your own subscription to AutoWeek for just 62¢ an issue. That’s
52 weekly issues for only $32! You Save $98 Off the newsstand price!
Bill Me
Payment Enclosed
New Subscription
Renewal
SAVE
75%
Name (please print)
Apt. #
Address
City
State
Zip
GUARANTEE : Full refund on unmailed issues if you cancel for any reason.
I prefer not to receive advertising from companies not affiliated with AutoWeek.
Foreign rates: one year for surface delivery in Canada is $ 75 U.S. (includes GST).
All other foreign countries are $70 U.S.
todd lerner
advertising
AutoWeek insert card – Control
DON’T BE A
BACKSEAT READER.
Get your own subscription to AutoWeek for just 62¢ an issue. That’s
52 weekly issues for only $32! You Save $98 Off the newsstand price!
Bill Me
Payment Enclosed
‘‘
New Subscription
Renewal
SAVE
75%
Name
Todd does his homework.
He is extremely creative,
#
Address he is great fun to
Apt.work
doesn’t miss a detail and
with.
(please print)
’’
City
State
Zip
Geralyn Wilson, Marketing
Manager,
GUARANTEE : Full refund
on unmailed issues AutoWeek
if you cancel for any reason.
I prefer not to receive advertising from companies not affiliated with AutoWeek.
Foreign rates: one year for surface delivery in Canada is $ 75 U.S. (includes GST).
All other foreign countries are $70 U.S.
todd lerner
advertising
Radisson backlit airport billboard
Radisson backlit airport billboard
Stay at Radisson and
rack-up your airline miles!
Call 1 (800) 333-3333.
Collect miles by
staying at these
area Radissons:
Southfield
Farmington
Hills
Kallamazoo
Kalamazoo
Lansing
TODD LERNER
ADVERTISING
todd lerner
advertising
Toledo
Flint
Radisson backlit airport billboard
Radisson backlit airport billboard
Stay at Radisson and
rack-up your airline miles!
Call 1 (800) 333-3333.
Collect miles by
staying at these
area Radissons:
Southfield
Farmington
Hills
Kallamazoo
Kalamazoo
Lansing
Toledo
Flint
‘‘
What especially impressed us is your innovative solution of
having modular hotel signatures along the bottom to keep the ad
current without having to reprint the giant main billboard.
’’
Nancy Koziatek, General Manager, Radisson Hotels
TODD LERNER
ADVERTISING
todd lerner
advertising
Esquire acquisition direct mail – Control
Market Development Courtesy
PO Box 7143, Red Oak, IA 51591
****************** X-XXXXX XXX
John Sample
12345 Main St.
Anycity, ST 12345-6789
Market Development Courtesy
Reply By: 00/00/00
Your Courtesy Rate
****************** X-XXXXX XXX
John Sample
12345 Main St.
Anycity, St 12345-6789
Actual Cover Price
Your Courtesy Discount
esq /// XXXXXXXXXXXX /XXXXXXXXX X
Preferred Subscriber Continuous Service Program. To avoid hassle and maximize
savings, your subscription will continue unless you ask us to stop. Each year, you’ll receive
a reminder notice followed by an invoice for the low renewal rate then in effect. You may
call 1-800-234-9675 to cancel at any time and receive a refund on all unmailed issues.
$5.99
$47.88
$-41.89
Check one:
Select one:
2 years (24 issues) just $10.99
Amt. enclosed: $
1 year (12 issues) just $5.99
Bill me
Make check to
Esquire
Email
ESQ-FA07-MDC-OCR
Detach here and mail top portion in postage-paid envelope provided.
Dear John Sample,
Your Courtesy Savings & Benefits
In order to attract readers
with preferred demographics,
Esquire is pleased to extend
you this Market Development
Courtesy:
A full year for a token $5.99.
We’ve done our best to make
price a non-factor. Please
reply by 00/00/00 and welcome
to Esquire.
Description
Amount
01
12 monthly issues of Esquire at a steeply-discounted rate.
( Save even more by locking in 2 years.)
$5.99
02
10 Things A Man Should Know About Women And Sex,
enclosed with our compliments.
Free
03
Special Issues: All About Women, The Esquire 100,
Fall Style Issue, The Sexiest Woman Alive, and others.
Included
04
Award-winning editorial devoted to the passions of today’s
confident modern man. Substantive. Smart. Sexy. Fun!
Included
05
Premium Online Access to the new Esquire.com
Free
PO Box 7143, Red Oak, IA 51591-0143 A publication of Hearst Magazines Division. Hearst Communications, Inc. Your first issue will be on its way to you in 4 to 6 weeks. Offer expires 12/31/07. Esquire’s regular single-copy price is $ 3.99.
todd lerner
advertising
Esquire acquisition direct mail – Control
Market Development Courtesy
PO Box 7143, Red Oak, IA 51591
****************** X-XXXXX XXX
John Sample
12345 Main St.
Anycity, ST 12345-6789
Market Development Courtesy
Reply By: 00/00/00
Your Courtesy Rate
‘‘
****************** X-XXXXX XXX
John Sample
12345 Main St.
Anycity, St 12345-6789
Actual Cover Price
$5.99
$47.88
Your Courtesy Discount
$-41.89
We rolled to your Esquire Market Development
Courtesy Package in March. Thanks!
Check one:
2 years (24 issues) just $10.99
esq /// XXXXXXXXXXXX /XXXXXXXXX X
1 year (12 issues) just $5.99
Preferred Subscriber Continuous Service Program. To avoid hassle and maximize
savings, your subscription will continue unless you ask us to stop. Each year, you’ll receive
a reminder notice followed by an invoice for the low renewal rate then in effect. You may
call 1-800-234-9675 to cancel at any time and receive a refund on all unmailed issues.
Email
’’
Select one:
Amt. enclosed: $
Bill me
Adrienne Roma, Consumer Marketing, Hearst Magazines
Make check to
Esquire
ESQ-FA07-MDC-OCR
Detach here and mail top portion in postage-paid envelope provided.
Dear John Sample,
Your Courtesy Savings & Benefits
In order to attract readers
with preferred demographics,
Esquire is pleased to extend
you this Market Development
Courtesy:
A full year for a token $5.99.
We’ve done our best to make
price a non-factor. Please
reply by 00/00/00 and welcome
to Esquire.
Description
Amount
01
12 monthly issues of Esquire at a steeply-discounted rate.
( Save even more by locking in 2 years.)
$5.99
02
10 Things A Man Should Know About Women And Sex,
enclosed with our compliments.
Free
03
Special Issues: All About Women, The Esquire 100,
Fall Style Issue, The Sexiest Woman Alive, and others.
Included
04
Award-winning editorial devoted to the passions of today’s
confident modern man. Substantive. Smart. Sexy. Fun!
Included
05
Premium Online Access to the new Esquire.com
Free
PO Box 7143, Red Oak, IA 51591-0143 A publication of Hearst Magazines Division. Hearst Communications, Inc. Your first issue will be on its way to you in 4 to 6 weeks. Offer expires 12/31/07. Esquire’s regular single-copy price is $ 3.99.
todd lerner
advertising
Esquire brochure
Man at His Best
▼
Free
J.Lo Pinup
Inside!
todd lerner
advertising
Crain’s Detroit Business ad to boost media sales revenue
Which circle did you notice first?
Let’s face it, color attracts.
When you are trying to attract
potential customers to your product or service, color is definitely
a great way to go. A ten year
study of over 30,000 ads determined that four-color ads enjoy
41% higher readership than
black and white ads.* Two-color
ads also show a significant
increase.
And color holds a reader’s
interest. As you read this, you
will notice that your brain continues to note the presence of the
red dot above. It’s so instinctive
you can hardly resist looking
at it.
Plus, color ads are more likely
to stick in a reader’s memory.
That translates into more customer inquiries. And more sales!
putting the power of color to work
for you. Contact your salesperson
for more information.
If you don’t advertise in
Crain’s Detroit Business, let’s talk.
Please call:
(313) 446 - 6045
If you already advertise in
Crain’s Detroit Business, consider
Be seen in the business scene.
* Study done by Starch Tested Copy.
todd lerner
advertising
You get 4 weeks RISK- FREE
You get 4 weeks
RISK- FREE
▼
CLICK TO GET YOUR
4 WEEKS!
todd lerner
advertising
▼
From Financial Times banner ad campaign – Control
CLICK TO GET YOUR
4 WEEKS!
Online
You get 4 weeks RISK- FREE
▼
From Financial Times banner ad campaign – Control
CLICK TO GET YOUR
4 WEEKS!
You get 4 weeks
RISK- FREE
▼
‘‘
CLICK TO GET YOUR
Your new online
ads are performing
4 WEEKS!
above or on par with the previous top performer!
And they really do look phenomenal.
’’
Kerstin Marx, Online Marketing Manager, The Financial Times
todd lerner
advertising
Online
Easton Press Books brochure
5 Book Collecting Myths
todd lerner
advertising
Easton Press Books brochure
5 Book Collecting Myths
‘‘
Your proactive approach to gathering information for this
project spoke volumes and did not go unnoticed.
’’
Patricia Greenhill, Creative Services Manager, Easton Press Books
todd lerner
advertising
Automotive News web promotion
Now online.
todd lerner
advertising
Automotive News web promotion
Now online.
‘‘
Todd Lerner Advertising has developed some of the
highest-performing creative I’ve ever seen over the past 10 years,
including direct mail, email, and online marketing campaigns.
’’
John Fitzgerald, Director of Online Commerce, Crain Communications
todd lerner
advertising
Our best work is yet to be done
todd lerner
advertising
Who we are
Who are we? Todd Lerner Advertising,
a small agency with lots of big agency
experience. Originally located in New
York City, we’re now in Michigan.
Why use us? Because you will get
responsible work on every project. Our
executions are based on advertising
strategies that are grounded in reality.
We respect the intelligence of the
consumer, so after we win attention
we’re likely to keep it.
Still with us? Our style is straight­forward. Our copywriting is persuasive
because it’s believable. We don’t like
clever puns or wordplay which do
nothing to help sell your product.
How’s our creative? You’ll find that our
work is original and magnetic, lean and
targeted. Armed with a hardworking
concept, our art directors can favor a
clean, unadorned look. They don’t need
to resort to meaningless (and sometimes
overly-expensive) visual effects.
Anything else? Yes. We’re not scaredycats; we say what we think. But we’re
not prima donnas either. We’ll value
your input. We work lightning fast. We’re
resourceful, dependable, detail crazy
and service happy.
What do we want? The chance to prove
our worth to you. Try us out on a small
project. If you like our work, you’ll also
appreciate our competitive rates.
Now what? Please call Todd Lerner at
(248) 417-1939 or drop him an email at:
todd@toddlerneradvertising.com
todd lerner
advertising
Published Articles
How to Spot a Good Creative Partner
Email – A Secret for Creating Very Successful Solicitations
Gracefully Responsive Web Design
This is the BEST Article...
Show Some Game and Get the Girl...
todd lerner
advertising
Article
Todd, sizing up a project
todd lerner
advertising