loflft "
Extra "Talkie" Edition!
(I
MEXICO
ING
VOLUME 1. NUMBER 31
DAILY EXCEPT SUNDAY
CLOVIS, NEW MEXICOMONDAY, MAY 6. 1929.
FOUR PAOES
SPECIAL EDITION
FILMS FORLYCEU
OF SOUND PICTURES MARKS BROAD STEP FORWARD ¥ CITY'S *BUSMSS AFFAffiS
Gity Amusements To Keep Pace
Metropolitan Advancement
First Offering In Sound Plays
Is a Chinatown Mystery Picture
A monument of progress to.Clovis and surrounding communities and
a record of achievement for the management of the Lyceum Theatre will
. Soon you, .too, will glory in the latest marvel born, to the motion
picture.
•
be the opening of talking pictures on Friday, May 10th. There are no
instances where a single machine has meant so much to the public. The inPhonofilm.—miracle of the scientific world will find its .home at the
stallation of sound pictures brings to the rural communities Broadway itLyceum starting with a midnight matinee Thursday night, May' 9th, • at
self. Clovis is the first small town in the State of New Mexico to offer
11:46 p. m.. Entertainment seekers, discriminating theatre goers who detalking pictures.; Hearing ;and. seeing-your1 entertainment on the screen
sire the ultimate in/screen synchronization will heartily welcome Phonofilm.
brings to you; the utmost in entertainment values. It has proved to bo
IT TALKS I IT SINGS! IT SPEAKS! YES! PHONOFILM IS THE MOST
the most popular amusement device invented since motion pictures were
PERFECT DEVICE KNOWN TO THIS GENERATION—-ALMOST,'HUfirst experimented with thirty years ago. It is only a matter of time until
MAN IN ITS WONDERFUL DEVICE.
even the small towns will have sound .equipment, but Clovis is one of the
Phonofilm will present to you with talking and wonderful music the
first to take advantage.of the opportunity to;install this outstanding enfinest % film offerings of the foremost producers. Your favorite stars talk
tertainment. Only .the larger cities of the: nation have installed sound
and sing for you as the choicest stories of master writers unfold before
equipment and Clovis can now1 be*—
'———
—
your eyes. Phonofilm brings to you the outstanding characterizations of
placed among the lenders in
the)
•••the great and popular stage favor'amusement field. '
.; : - 1
ites.
Soon Clovis and Curry co'untyi-will
The, sound equipment 'that is being.installed in the Lyceum is the inbe singing the praises of this,maryelous
invention.
. ,, •
vention' of Dr. Lee ipePpi'rbst, inThe first offering for,your approvventor of'tho : audien'tube for radio
and who has also invented,the photoal is a Paramount picture, "China-'
town Nights" with Wallace Beery
electric cell which made, possible.the
and Florence Vidor—and it's great.
reproduction: of sound from film and
.the installation that he-has fui'riished
Presented w.ith a two reel all-talking
for the Lyceum Theatre at Clpvis has '• Hardwick Brothers are happy to
'comedy that's a scream. You've never
With talking pictures sweeping the had a real laugh .until you see it.
all of the/ late improvements''and is announce the formal opening of their
country,
to
the
din
of
applause,
the
Jar superior in many, respects to now and perfected sound system. It
Midnight matineeThursday night,
upheaval in production studios and May 9th at 11:45, p. m. .and .Friday
is'with,an,unusual feeling ,pf sei-vigfi
.... sound i-.e(^ui;^mei^^tha|^lia8l^'eeitv'.jtoe^
1
7
that
the
"Lyceum
welcomes
the
Uieat-,
complete
"revolutioli
'in'"
the
'"exhibition
« 'vidusty installed inlarger7cfties. fvThe
.arid Saturday,'May •I'O'a'nd^l'li'JMatifield, confusion iri'the minds of'the nee daily at 3:00. Evening shows'at
New Mexico's finest Theatre ^vhere sound equipment is
management of the, Lyceum;:Theatre ei-rgping public of .Cloyis, Curry
public
is
a
natural
consequence.
Cqunty
and
vicinity
t'o
the
opening
"has been;figu]'ing f<jft".over a'year, on
7,:10 and 9:05.
- - '•>
now "being installed
Theatre patrons usually think of all : Remember the dates and take adsound equipnient arid;has
endeavored of Phondfilm. It is the'wish of the
!
employees.that
all
of
the
hours
spent
sound
productions
as
talking'
pictures.'
to select the,;yery best'tfnthe^market.
vantage of this opportunity for.tthe
To remedy this situation, clearing greatest entertainment you've ever
Experiments have' shown that there is hi listening to this new and greater
entertainment
.will
be
hours
of
hapup
much
of
the
confusion
in
the
pubnothing superipiv to DoForrest which
known.
'
, '
lic mind and making sure that patrons
has finally been decided upon. It is piness and 'pleasure to be cherished
in
memories
as
the
years
go
by.
know,
in
advance,
just
what
type
of
.our belief that those who,'hear ;the
The.- installation of sound equipsound picture : they will see, the Lytalking pictures ,vin the ^Lyceum at
ment
has
been
a
task.
The
Lyceum
ceum Theatre will label every synR. J. Morrison, Branch Manager
Clovis will all'agree that they have
Carl Ellis,' Prominent Texas Exchronized attraction most specificalheard nothing better in any of 'the for the last two weeks has been a for Fox Film Corp— "It is simply hibitor. — "It is the best I have ever ing melodrama "The Dummy."
ly as an all-talking, part talking, or
larger cities.'
.
^ ; topsy turvy place but now it is finish- great. Any house that has it is to be heard. I want it in my new house isn't a dull moment from the b
and ready for your inspection and congratulated."
ning to the end of the picture. Li
merely a synchronized- picture with
The management ;.of the .Lyceum ed
when
it
opens
May
first."
is hoped that you will get a great
sound effects.
follow thrills in quick succe
and the merchants of Clovis who are it
A. P. Archer, Branch Manager Eddeal, of joy iii listening to this new
An all-talking picture, it is exFrom
the
time
Mickey
Bennett
t
just as interested in the irtstsillation^of marvel
Fred Bezold, Lotus Theatre, Sheri- his deaf and dumb talking
ucational Pictures Corp. — "You canof the. ages.
,
plained, means a photoplay in which
while
this equipment as is the public, feel
We are glad to announce to the not hear it without becoming en- dan, Wyoming. — "Especially those everybody else is speaking wit
every character speaks every word.
that the opportunity i f01* the utmost
Sound films have put the smaller
who have heard the others are the voices they were born with,
of higher , type amusement thusiastic,"
Such attractions as "Chinatown
in ontertaininqnt is now 'being offer- lovers
greatest boosters for De Forest. My the gang of kidnappers is safe i
that-'itwill.be ready for them at the
Nights," '(The Doctor's Secret," "The theatres in the smaller cities on a
e d t o them.
•••.-'•• -..-.:..•:.
R. J. Garland, Prominent Film equipment is great."
midnight matinee Thursday, May 9th
Canary.Murder Case," "Wolf of Wall par with the big houses in the metroclutch of the law, "The Dummy"
The installation , of sound equip- at 11:45 p.; in.'and Friday and Sat- Representative. — "Exhibitors and paStreet," "The Dummy" and -so on, politan centers.
plies
all
the
thrills
and
enter
In days bygone it was the forty
ment brings Broadway to your very urday, May 10th and llth, when trons everywhere acknowledge it's
If you have laughs prepare to use ment anyone could wish for 'one (
are in this category- In many alldoor. The great.' stars of the vaude- there will be presented, "Chinatown De Forest for aualitv."
talking pictures there are a few piece orchestra playing special orthem when you see the new all-talk- ing, May 17-18.
ville and legitimate stage. Until you Nights,",.which has been adapted
printed titles to convey, what the per- chestrations written expressly to achave heard sound pictures you really from thb thrilling story, "Tong War".
formers are saying. All required dia- company the picture]on the screen
that made the thriller jiiora.1thrilling,
don't know the great entertainment It is a Paramount Picture with Wallog is done in the spoken word.
"ithat is in store for you; ; The first lace Beery, Florence Vidor and
In part-talking pictures, such as the romance more romatiq and. .the
program to bo presented with sound Warner plnnd. . It .is an all-talking
"The Barker" a Vitaphone picture, "Mother" pictures more" heart'rendequipment at the Lyceum'Theatre is picture and will be^prcsentcd in con"The Leatherneck," "The Spieler," ing.
The small theatre could not afford
.a 1 Paramount picture, tho best show nection,., with; an all-talking comedy
"Alias Jimmy Valentine," and others,
orchestras. even
if they
in town, featuring Wallace Beery and "Thq B.rJd9.'siRelabions",Uho fuiinest
there are talking scenes only. In many such
Florence Vidor, ''Chinatown Nights," piece-of artistry that has ever coma
instances, thpse scenes in talk make could be recruited in a modest community.
Today
there
is
no
place
'adapted from tho' thrilling story, to.tho screen. •;•:,.• •!••, •;>.,- . . v up from twenty-five, to seventy-five ing the picture, for the orchestraduras
"Tpng W"r.',' ;it.is the feature pro- .While the installation of sound
per' cent of the picture. Whether
duction. "The Bride's Relations"-.' is equipment, has been carried forward
there scenes are few or many, such the "Talkies" reproduce their own
emotion stimulating sound. Whether
ono of the greatest comodios'that has in the Lyceum the front, lobhjes and
pictures will still be advertised as it
bo in a palatial theatre in Chicago
•over com'o to thojscreen,'-nil talking foyers have boon redecorated; plush
''part-talking" so that the public will
Now York or Los Anggles or a modest
-, - .
;
/ . ' _».;'.'.; \ , ''. ;
.
.. '
•
t
'
and positively the .greatest laiigh carpets .and now idrapcrios''Hnd stage
not expect an all-talking feature.
in Clovis, the "Talkie" gives
feast you have over witnessed.
equipment have, boon installed, .that
Both the all-talkie's and part-talk- theatre
exactly
the same show.
greatly
enhance:,
the'
beauty
of
.this
ies
are
always
accompanied
by
a
synWe
take
a
great
deal
of^pride
and
pleasure
in
oft'ering
sound
picAmong other pictures that have
The
Lyceum
has not installed the theatre
whichi
has'
been,
since
fts
ovocchronized
score,
played
by
symphonic
been booked for, showing at the Ly5
now
DeForrest
Phonofilm in an-old
tion,
considered
the
finest
in
Now
tures
to
the
citizens
of
Clovis,
Curry
County
and
surrounding
orchestra,
the
music
being
recorded
coum are "Tho Letter'; with Joanna
theatre.
It
may
truly be called the
Mexico.
Now
you
can
eonje
to
the
as
the
picture
is
produced.
There
are
Eagles, star of,. ,tho outstanding
country.
new Lyceum now. Redecorated'from
Lyceum
and
get
the
iiltimato
in
comalso
sound
effects,
such
as
knocking
Broadway success, "Rain,"'"Nothinir
on doors, train whistles, autps, traf- start to finish, new "mural^ scenes,
Out the Tnith," with Richard Dix; fort nnd the premjer. in <jho presentanew carpets and new beauty .throughtion
of
highest,
.clajis,
of
synchronised
fic
noise and so on in thesg pictures. out
"Wild Party" with
Clara Bow; "Innomake it a new theatre.
The
DeForrest-Phonofilm
which
we
have
installed
is
the
product
1
pictures.
Again,
there
are
features
with
cence of. Paris ;.with Maurice ChevaStage curtains and drapes have
It
"is
with
groat
pleasure
that
you
only,
sound
effects
and
the
usual
lier, Parisian matinee idol. Milton
of Dr. Lee DeForrest, father of radio and reproduction of sound
musical accompaniment by means of nothing to do with'the efficiency: of ,
Sills will tall? to you in tho Vitnphono arc invited to attend this new opennew Phonofilm 'but the Lyceum
ing at the Lyceum Theatre.
illl'nrhinUnn. ("The
*1Hifl Rni'K-nv "
the synchronised score. Such pictures the
from film. It is of tlie highest quality and we invite comparison
replaced all the old curtains, and
will bo advertised as having "vivid has
Hugh Bruley, District Manager for
with any sound system, you have heard in other theatres.
sound effects and symphonic orches- drapes with the most beautiful and
Goorgo Paper, Currun Theatre; Paramount-Famous Players:—"The
colorful silken hangings and drapes
tral
accompaniment." In this classifi- known
Uoujdor, Colorado, "When
"
Do Foi> reproduction'is wonderful. There can
to the theatre svorld,
cation
Ure
such
pictures
as
"The
Berest guarantees . .
they pi,t1 bo no question about .this equipment.
.
Now!
You
will
be
able
to-see
and
hear
the
greatest
variety
of
trayal,"
"Flying
Fleet,"
"East
Is
sound effects and tho usual musical
it mildly. I 'bolivo it Is unquestion-, It is the equal of any I have "ever
East," and so on.
accompaniment.
ably the best,"
high class entertainment ever offered to the American public. •
hoard."'"
Nearly all sound productions, no
In this latter classification is "Rod
matter what the classification, have Skin" with Richard Dix, The picture
Broadway is brought right to your floor. Now you will hear as'
a theme song. This is either sung by is beautifully synchronized, the'score , /
someone in the picture, as a sequence being very effective, it is pointed outi('
well as see your favorite sters. They wil| talk and, sing for, you
in'the picture; or, it may be sung while the 'color process used, prpjjuc-'v,
as the choicest stories of master writers unfold before your eyes.
"off stage," by an unseen soloist, ing an all-colored out-door p|ctui'e,
who rendered the number, with the results in a very beautiful and imYou will hear Richard Dix talk to you, and Clara Bow and Budorchestra, as the picture was being pressive photoplayT-^minus any spund
made,
save the orchestra wd the'
dy Rogers arid Wallace 3eery 'and George Bancroft and Douglas '
In instances,, whore a picture featr song, sung by an unseen soloist.
ures singing by one'of the charac- v "The Iron Mask" opens with a
MacLean, In fact, ypu will.get to'hear all your favorite screen
ters, such as in "Abie's Irish Rose," Prolog, in which Douglas Fairbanks
stars. P.honofilm brings to you Jeanne Eagles, star of "Rain"—
"The Wolf Song" and so on, the pie- speaks; then, reverts to the silent form
t.iire will be advertised as "with" of movie and the talk is never missEddie Cantor of "Whoopee;" Maurice Chevalliery Paris Matinee
sound effects and singing," Whore the ed, f o r , this type of picture, in its
singing is done merely as part of the magnitude, is still tip-top entertain-*
'Idol and all the other big names you've read of but which have
musical accompaiiimentj the picture ment, without' talk or sound, save
will be labeled as "with synchronized the music, It is in a class with
been available only to city theatre goers.
orchestra accompaniment, featuring "Three Musketeers" and somehow
the .theme song,"
talk would be out of keeping with'the
Thus, there a,re four classifications nature of the piece.
into which sound productions are
Among the big all-talking pictures,
divided. It is hoped, by careful coming soon, are "The Letter*," with
labeling and advertising, to create in Jeanne Eaales: "The Wolf of Wall
the public mind exactly what type of Street" with George Bancroft, Bacsynchronized pictures are to be of- lanova and Nancy Carroll; ''Tho
fered at the Lyceum Theatre from Canary Murder Case" with William
week to week.
Powell and Louise Brooks: "Close
Nt all the biggest pictures of the JJarmony" with Charles Buddy Ragear are all-talkings, it is explained. ers and Nancy GajTQU; »a w«U
Whether or not the motion picture
Held will eventually confine its, proluctions to all-talking pictures, soley, is still pvobJematicaj. Many types all of which will be carefully. }t
\
of "story lend themselves to talking for just what type they are
jjctures, while others are most ef- siderably in advance of
*ective in silent form, with merely
AMUSEMENT AT
ITS BEST SAY
iRITICS
Talkies To Be As
"Adyertised"
Only
Small Theatre • , ? . ' .
On Par With
Metropolitan
-
T , - - -,j
£._.,£,„..«
..v
HUV
,»itv**w
MlAJ'ISllG
\*l*U
TO THE PUBLIC:
t
:
COMING SOONt-
f toil Sills andi Betty Compson
"THE BARKER"
Ygur real entertainment • starts when you have first heard
Phonofilm,
A First National
LYCEUM THEATRE
VITAPHONE
for the
V,. 1