Wallingford Public Schools - HIGH SCHOOL COURSE OUTLINE
Course Title: Entrepreneurship
Course Number: A 8183
Department: Career and Technical Education
Grade(s): 10 - 12
Level(s): Academic
Credit: ½
Course Description
Students will identify the fundamentals of business creation, the personal attributes needed to
be a successful entrepreneur, and will research various business opportunities. Topics covered
include the characteristics of an entrepreneur, discovering entrepreneurial opportunities, and
researching and analyzing domestic, global and market trends. The course culminates with the
student developing a hypothetical business plan to implement their unique venture that
conforms to all applicable governmental laws and regulations.
Required Instructional Materials
Southwestern Entrepreneurship Ideas In Action, (Cynthia L.
Greene, Copyright 2000) and accompanying workbook.
Completion/Revision Date
Revisions Approved by Board of
Education on October 19, 2009
Mission Statement of the Curriculum Management Team
The mission of the Career and Technical Education Curriculum Management Team is to assure
that students, as a result of their experiences in K-12, will demonstrate transferable skills,
knowledge, and attributes for successful life management, employment, career development,
post-secondary educational opportunities, and life long learning.
Enduring Understandings for the Course
• Entrepreneurs are visionary risk-takers.
• Entrepreneurs must identify wants and needs to justify the investment.
• Entrepreneurs have confidence in their business venture.
• Entrepreneurs are essential to the economic development in the 21st century.
• Trend spotting and analysis identify opportunities.
• Business opportunities must respond to change.
• Risk is a factor on which an opportunity may be judged.
• Creativity is a source of business innovation.
• Businesses can reach global markets.
• Markets are volatile and dynamic.
• Markets go through life cycles.
• Emerging markets present opportunities.
• A business plan is a roadmap to your future.
• A business plan helps communicate ideas to others.
• A business plan identifies the need for resources.
• There are different structures of business ownership.
• There are a variety of regulatory agencies that will impact business.
• Business culture establishes ethical conduct.
Entrepreneurship
Page 1 of 6
LEARNING STRAND
1.0 Who are Entrepreneurs
ENDURING UNDERSTANDING(S)
• Entrepreneurs are visionary risk-takers.
• Entrepreneurs must identify wants and
needs to justify the investment.
• Entrepreneurs have confidence in their
business venture.
• Entrepreneurs are essential to the
economic development in the 21st
century.
ESSENTIAL QUESTION(S)
• What’s the difference between an inventor
and an innovator?
• What is a venture?
• Who are entrepreneurs?
• What motivates entrepreneurs?
• Why are entrepreneurs risk-takers?
• How are entrepreneurs essential to the 21st
century economy?
LEARNING OBJECTIVES -The student will:
1.1 Develop and explain the meaning of
entrepreneurship.
1.2 Recognize and examine factors that
influence entrepreneurs.
1.3 Distinguish and illustrate the
characteristics of an entrepreneurship
venture.
1.4 Compare and contrast entrepreneurship
and intrapreneurship.
1.5 Explain the relationship of entrepreneur to
the community and society as a whole.
INSTRUCTIONAL SUPPORT MATERIALS
• Developing a Business Plan, (Dr. Arnold
Packer, Scans Center, Johns Hopkins
University, 2001)
• The Teen Entrepreneur, (Anthony Masala,
BE Publishing, 2006)
• Entrepreneurship Teaching Strategies,
(John E. Clow, 2006)
• Skills for Entrepreneurs, (Douglas Gordon,
Thompson Learning, 2007)
• Entrepreneurship Activities, (Mark Ed, 2005)
• Internet Websites
• Assorted DVDs/Videos
• Professional Trade Publications
• Guest Speakers
• Quinnipiac Chamber of Commerce
resources
SUGGESTED INSTRUCTIONAL STRATEGIES
• Various internet research sites
• Cooperative learning
• Computer assisted instruction
• Modeling
• Classroom discussion
SUGGESTED ASSESSMENT METHODS
• Tests/Quizzes
• Completion of Business Plan
• Rubrics
• Multimedia Projects
Entrepreneurship
Page 2 of 6
LEARNING STRAND
2.0 Business Opportunities
ENDURING UNDERSTANDING(S)
• Trend spotting and analysis identify
opportunities.
• Business opportunities must respond to
change.
• Risk is a factor on which an opportunity
may be judged.
• Creativity is a source of business
innovation.
ESSENTIAL QUESTION(S)
• Where do you find opportunities?
• What differentiates a legitimate business
opportunity from a meritless opportunity?
• What kinds of risk arise with business
opportunities?
• How can creative ideas become business
opportunities?
LEARNING OBJECTIVES – The student will:
2.1 Identity and explain an entrepreneurial
opportunity.
2.2 Differentiate between an opportunity and
an idea.
2.3 Recognize the conditions that may give
rise to an opportunity.
2.4 Generate a list of entrepreneurial
opportunities.
2.5 Devise and justify a set of criteria upon
which an opportunity may be judged.
2.6 Evaluate opportunities based on an
analysis of factors.
2.7 Justify reasons for your entrepreneurial
choices.
INSTRUCTIONAL SUPPORT MATERIALS
• Developing a Business Plan, (Dr. Arnold
Packer, Scans Center, Johns Hopkins
University, 2001)
• The Teen Entrepreneur, (Anthony Masala,
BE Publishing, 2006)
• Entrepreneurship Teaching Strategies,
(John E. Clow, 2006)
• Skills for Entrepreneurs, (Douglas Gordon,
Thompson Learning, 2007)
• Entrepreneurship Activities, (Mark Ed,
2005)
• Internet Websites
• Assorted DVDs/Videos
• Professional Trade Publications
• Guest Speakers
• Quinnipiac Chamber of Commerce
resources
SUGGESTED INSTRUCTIONAL STRATEGIES
• Various internet research sites
• Cooperative learning
• Computer assisted instruction
• Modeling
• Classroom discussion
SUGGESTED ASSESSMENT METHODS
• Tests/Quizzes
• Completion of Business Plan
• Rubrics
• Multimedia Projects
Entrepreneurship
Page 3 of 6
LEARNING STRAND
3.0 Market Knowledge
ENDURING UNDERSTANDING(S)
• Businesses can reach global markets.
• Markets are volatile and dynamic.
• Markets go through life cycles.
• Emerging markets present
opportunities.
ESSENTIAL QUESTION(S)
• What is a market?
• What motivates a market?
• What is the longevity of a market?
• What market influences impact business?
LEARNING OBJECTIVES – The student will:
3.1 Conduct market research.
3.2 Identify primary and secondary sources of
information.
3.3 Determine market needs and wants.
3.4 Conduct a SWOT analysis.
3.5 Conduct a PEST analysis.
3.6 Analyze market research.
INSTRUCTIONAL SUPPORT MATERIALS
• Developing a Business Plan, (Dr. Arnold
Packer, Scans Center, Johns Hopkins
University, 2001)
• The Teen Entrepreneur, (Anthony Masala,
BE Publishing, 2006)
• Entrepreneurship Teaching Strategies,
(John E. Clow, 2006)
• Skills for Entrepreneurs, (Douglas Gordon,
Thompson Learning, 2007)
• Entrepreneurship Activities, (Mark Ed,
2005)
• Internet Websites
• Assorted DVDs/Videos
• Professional Trade Publications
• Guest Speakers
• Quinnipiac Chamber of Commerce
resources
SUGGESTED INSTRUCTIONAL STRATEGIES
• Various internet research sites
• Cooperative learning
• Computer assisted instruction
• Modeling
• Classroom discussion
SUGGESTED ASSESSMENT METHODS
• Tests/Quizzes
• Completion of Business Plan
• Rubrics
• Multimedia Projects
Entrepreneurship
Page 4 of 6
LEARNING STRAND
4.0 The Business Plan
ENDURING UNDERSTANDING(S)
• A business plan is a roadmap to your
future.
• A business plan helps communicate
ideas to others.
• A business plan identifies the need for
resources.
ESSENTIAL QUESTION(S)
• What constitutes a good business plan?
• What are benefits of preparing a business
plan?
• How is a business plan used as a
communication tool?
• How do resources help the entrepreneur?
LEARNING OBJECTIVES – The student will:
4.1 Explain the function and importance of a
business plan.
4.2 Identify the components of the business
plan:
A. Executive Summary
B. Mission Statement
C. Code of Ethics
D. Social Responsibility Plan
E. Goals and Objectives
F. Business Description
G. Competitive Analysis
H. Marketing Plan
I. Financial Plan (3 year projection)
J. Organizational Structure
K. Staffing and Management Plan
L. Supporting Documents (floor plan,
resume, pictures, etc…)
4.3 Gather data to incorporate into the business
plan.
4.4 Create a working business plan focused on
a specific business opportunity.
4.5 Utilize resources to develop the business
plan.
A. SBA
B. Lending Institutions
C. SCORE
D. Professional Services (legal,
accounting, etc…)
E. Professional Organizations
F. Professional Publications
INSTRUCTIONAL SUPPORT MATERIALS
• Developing a Business Plan, (Dr. Arnold
Packer, Scans Center, Johns Hopkins
University, 2001)
• The Teen Entrepreneur, (Anthony Masala,
BE Publishing, 2006)
• Entrepreneurship Teaching Strategies,
(John E. Clow, 2006)
• Skills for Entrepreneurs, (Douglas Gordon,
Thompson Learning, 2007)
• Entrepreneurship Activities, (Mark Ed,
2005)
• Internet Websites
• Assorted DVDs/Videos
• Professional Trade Publications
• Guest Speakers
• Quinnipiac Chamber of Commerce
resources
Entrepreneurship
SUGGESTED INSTRUCTIONAL STRATEGIES
• Various internet research sites
• Cooperative learning
• Computer assisted instruction
• Modeling
• Classroom discussion
SUGGESTED ASSESSMENT METHODS
• Tests/Quizzes
• Completion of Business Plan
• Rubrics
• Multimedia Projects
Page 5 of 6
LEARNING STRAND
5.0 Legal Considerations
ENDURING UNDERSTANDING(S)
• There are different structures of
business ownership.
• There are a variety of regulatory
agencies that will impact business.
• Business culture establishes ethical
conduct.
ESSENTIAL QUESTION(S)
• How do regulatory systems affect
entrepreneurial ventures?
• Why are there different business
structures?
• What is a business culture?
• What is ethical conduct?
LEARNING OBJECTIVES – The student will:
5.1 Evaluate various forms of business
ownership.
5.2 Research local regulatory agencies that
would impact the business.
5.3 Research state regulatory agencies that
would impact the business.
5.4 Research federal regulatory agencies that
would impact the business.
5.5 Analyze how a business culture establishes
ethical conduct.
INSTRUCTIONAL SUPPORT MATERIALS
• Developing a Business Plan, (Dr. Arnold
Packer, Scans Center, Johns Hopkins
University, 2001)
• The Teen Entrepreneur, (Anthony Masala,
BE Publishing, 2006)
• Entrepreneurship Teaching Strategies,
(John E. Clow, 2006)
• Skills for Entrepreneurs, (Douglas Gordon,
Thompson Learning, 2007)
• Entrepreneurship Activities, (Mark Ed,
2005)
• Internet Websites
• Assorted DVDs/Videos
• Professional Trade Publications
• Guest Speakers
• Quinnipiac Chamber of Commerce
resources
SUGGESTED INSTRUCTIONAL STRATEGIES
• Various internet research sites
• Cooperative learning
• Computer assisted instruction
• Modeling
• Classroom discussion
SUGGESTED ASSESSMENT METHODS
• Tests/Quizzes
• Completion of Business Plan
• Rubrics
• Multimedia Projects
Entrepreneurship
Page 6 of 6