Director, International Marketing and Enrolment at Douglas College
Posting Number: 01530
Title: Director, International Marketing and Enrolment
Department: Douglas International
Location: New Westminster/Coquitlam
Position Type: Administration - Regular
Full Time/Part Time: Full Time
What Douglas Offers
DO what you love. Be good at it. That's how Douglas College defines a great career. We're a community of
citizens who are engaged - with each other and, increasingly, with the world. Being one of the best colleges in
Canada isn't just talk - it's something we work at every single day.
The Role:
Reporting to the VP, International Education and Strategic Partnerships (VPIESP), the Director of International
Marketing and Enrolment (IM&E) provides leadership in both strategic enrolment management (SEM) and
marketing/recruitment for Douglas College's international operations. As part of the leadership team, the
position assists and supports the VPIESP in the identification, development, advancement, implementation and
assessment of strategies, structures, policies and procedures to increase and integrate international activities
across the College.
The Director is a main point of contact with College Faculties and service areas and works closely with Deans
and Directors to promote and advance the growth and quality of international engagement at the College.
Responsibilities:
Under the general direction of the VPIESP, the Director of IM&E is accountable for the following:
Leadership in International Marketing and SEM:
1. Provides leadership, building and maintaining a cohesive team of managers responsible for marketing and
recruitment, as well as relevant student services
2. Represents the College, as appropriate, and works with colleagues at other institutions, government
organizations and international associations, as well as with overseas clients and relevant groups, to advance
the College's international strategy in marketing and enrolment
3. Designs and advances enrolment management strategies focused on recruitment and retention of
international students
4. Develop strategies to position Douglas College as an attractive choice for high-achieving prospective
international students
5. Tracks international student statistics and reports regularly to the VSIESP on international student
enrolment, retention and success;
6. Designs and oversees the implementation of new international programs and services
7. Provides leadership in promoting and supporting diversity and intercultural appreciation at the College
8. Establishes and models standards of excellence related to ethical behavior, quality, efficiency and superior
levels of client service
Operations Management:
9. Manages budget, fiscal and other business matters for International Marketing and SEM in accordance with
Douglas College policies
10. Manages the implementation of College policies and procedures relevant to International Marketing and
SEM activities
11. Oversees the human resources planning, strategically ensuring that staffing will meet the current and future
goals and objectives for marketing and relevant services in the International Office
12. Responsible for the effective management of resources to meet appropriate service standards and
legislated requirements
13. Ensures that appropriate professional development opportunities are made available to Marketing and SEM
staff to meet the International Office's ongoing need for growth and change
14. Ensures an effective, efficient and co-operative work environment
Planning and Development:
15. In the context of the College's Strategic Plan, works with the VPIESP to develop strategic directions for
International Marketing and SEM
16. Liaises with College Deans and their faculty members to strengthen SEM; negotiates international student
access to College programs
17. Collaborates with the Office of the Registrar to promote and implement procedures needed to facilitate
admissions, registration, credit recognition and credentialing services for international students
18. As part of the International management team, leads the facilities and equipment planning necessary to
support the physical growth of the unit, as appropriate
19. Works collaboratively and proactively with all College service units, including, Human Resources,
Purchasing, Risk Management, Finance and CEIT, as needed
Communications:
20. In collaboration with the Marketing and Communications Office, leads the branding of International
Marketing and SEM at Douglas College, and oversees its reflections in information, promotion and marketing
for international students
21. Ensures that International Marketing and SEM has an effective online presence and that emerging media is
used to its best advantage and in keeping with the approved brand
22. Maintains a strong knowledge of up-to-date developments in the field of IE and develops and maintains an
extensive professional network
23. Participates in external IE events, acting as required as presenter and speaker, to increase the reputation
of the College
For a full description of the responsibilities of this position please see the position description link below.
To Be Successful in this Role You Will Need:
1. Minimum of graduate level studies in a relevant field (e.g., Marketing, Education, International Studies,
Administration, Social Sciences, Organizational Leadership)
2. 7-10 years of related work experience, including at least five years of diversified management experience in
the IE field
3. Demonstrated knowledge of and experience in international strategic enrolment management (SEM);
evidence of successful recruitment and retention results using SEM
4. Significant experience and successful results in international marketing and recruitment, and student
services
5. Extensive knowledge of the post-secondary system and trends in Canada and internationally
6. Successful experience in working with faculty members, administrators and senior management to
accomplish IE goals, including facilitating work-related experiences and placements for international students
7. Thorough knowledge of the federal Immigration, Refugees and Citizenship Canada policies and procedures,
and other national/provincial policies related to international students in post-secondary education
8. Strong interpersonal skills, including negotiation, mediation, diplomacy, conflict resolution and intercultural
communications, with a demonstrated commitment to collaborative and consultative processes
9. Excellent English language written and verbal skills, including strong skills in report, letter and speech writing
and in public speaking
10. Demonstrated success in the development and management of significant budgets
11. Experience in employee recruitment, selection and performance management, particularly in a unionized
environment
LEADERSHIP COMPETENCIES
- Administrative Skills - Provides leadership and ensures accountability for achievement of results; very
focused; simplifies often complex and lengthy matters; ability to separate important issues and identify
priorities
- Communications Skills - Expresses thoughts in an organized, concise manner; actively listens to others in a
manner that elicits co-operation and support; demonstrates effective and adaptive skills in communicating with
students/individuals under stress
- Creative Problem-Solving - Brings forward new ideas in a constructive and enabling manner; builds bridges
among diverse groups to advance ideas; identifies barriers to progress and proposes solutions
- Effective Working Relationships - Treats staff, colleagues and students with respect; resolves conflicts
respectfully and in a timely way; negotiates effectively; provides constructive feedback to colleagues/direct
reports
- Employee-Centred - Anticipates, responds and attends to the needs of employees and of other internal and
external contacts of the department and organization
- Energetic and Adaptable - enthusiastically takes on longer-term initiatives; enjoys and embraces new
challenges; is flexible; deals with stress effectively; is committed to continuous learning
- Innovative and Entrepreneurial - Seeks out possibilities, develops new ideas, and effectively moves them
forward; is creative, innovative and takes advantage of opportunities while recognizing the need to work with
limited resources and to align efforts with the College's strategic directions; is self-motivated and self-directed,
able to work independently and complete tasks efficiently
- Market Knowledge - Continuously seeks to stay current and be at the leading edge in his/her field; builds
effective professional networks with external organizations and individuals and takes a leadership role in these
networks
- Organizationally Astute - Is diplomatic, tactful and non-confrontational; recognizes internal and external
sensitivities; has an intuitive ability to read the political implications of recommendations and actions; uses
sound judgment
- Results-Focused - Uses business analytics to assess performance continuously
Link to Full Position Profile:
http://www.douglascollege.ca/~/media/1769C463994E40C2A256902DE8A53B8A.ashx
Posting Type: Internal/External
Grade or Pay Level: A - Pay Grade 9
Salary Range: $99,819 - $113,290 per annum
Quicklink for Posting: www.douglascollegecareers.ca/applicants/Central?quickFind=52845
Posting Date: 02-15-2016
Closing Date: Open Until Filled
Start Date: 04-01-2016
Special Instructions to Applicants:
For a full description of this position please see the position description link.
Interested applicants must ensure that a resume and cover letter are submitted online. Please ensure your
resume clearly explains how you meet the required knowledge, skills and abilities of the position for which you
are applying.
This position will remain open until filled with the first review date of March 1, 2016.
All candidates selected for interview will need to bring original diplomas and certificates of educational
credentials noted on their resume.
Douglas College is committed to being a workplace that is free of discrimination, that values diversity and is
representative, at all job levels, of the communities we serve.