BRAND NAME
CATEGORY
1 LINK
Electronic Interbank
Connectivity Services
1LINK (GUARANTEE) LIMITED
SURVEY RATING
A+
www.1link.net.pk
1LINK is an EFT-Switch (EFT-Switch: Electronic Funds Transfer Switch) providing all possible electronic transaction switching
services among its members thru multiple delivery channels.1 LINK is the Electronic financial hub of the country. It is the
service oriented highly technology based organization with exclusive potential to accomplish what others cannot even think
of conducting. 1LINK is now widely recognized as the brand meant for future based electronic services and the only
organization which can develop optimum synergy in the electronic banking industry of the country. 1LINK is a private
company limited by guarantee and most important to mention that it is serving the nation without any commercial objectives.
1LINK works for the nation to provide a quality electronic payment services network and bring convenience in the lifestyle
of a common man. 1LINK has the access to the Banks Accounts and Utility Accounts of all Citizen of Pakistan. It owns the
gateway to nation's saving and credit accounts and has potential to switch transactions among Financial Industry and Service
Industry. That's why 1LINK is proud to claim itself "THE NATIONAL SWITCH". 1LINK is not limited to offer ATM transactions
but it is offering diversified e-Banking Services for its Member Banks which includes: (1) 1LINK is the only certified third party
processor for VISA in Pakistan providing Certification and Connectivity to its member banks to issue and acquire VISA Debit
Cards. (2) The Inter Bank Funds Transfer is an indigenous service conceived by 1LINK to facilitate online inter-bank payments
between the customers of its participating member banks. (3) Utility Bill Payment Service (UBPS) is an Electronic Bills
Presentment and Payment (EBPP) system, aimed at enabling the 1LINK member banks to deploy bill presentment and
payment service through their Electronic Delivery Channels. (4) Cellular Top-up is another innovative service offered by
1LINK to Telco's through which customer can top-up their account in real time with reliable environment. (5) With exponential
increase in number of credit cards; card acquiring facility on 1LINK shared ATM network is a very useful means for the
customers to utilize the benefits of credit card round the clock. (6) 1LINK is also processing the transactions coming from
the different delivery channels of Member Banks. The ADCs (Alternate Delivery Channels) opened by 1LINK for its Member
Banks includes: ATM, IVR, Call Center, Internet, Kiosk,? Mobile etc. With ultimate objectives of handling all sorts of transactions
of banking and financial institutions 1LINK is the flag bearer, technology based corporate brand behind all financial transactions.
ILINK has established itself as a brand with extensive outreach and capabilities to cater the present and future requirements
of banking industry in Pakistan.
Only the educated ones and persons associated with the banking industry are generally aware that 1LINK is the company
running the electronic financial transaction system of Pakistan. With the increase in electronic transactions and use of debit
and credit cards importance of ILINK network and its capabilities is increasing every day. One day when the country will
move towards the documented economy and transactions of every individual, ILINK would be the ultimate option to handle
this gigantic task. Focus group survey declares that ILINK has got more than 95 percent points in "Quality", 'Familiarity",
"reliability" and more than 90 percent points in "affordability" and "availability" attribute ratings.
BRAND AWARENESS
HIGH
MEDIUM
LOW
1 Link has got high level of brand awareness among banks as it is providing services exclusively to banks and financial
institutions and does not feel a need to advertise its services for general public. In case, in future ILINK opts to become a
general consumer brand it will have to advertise and market comprehensively to establish its brand awareness.
BRAND PREFERENCE
HIGH
MEDIUM
LOW
Focus group survey report reflects that more than 95% members of the banking industry prefers ILINK as their brand of
choice because of its technical expertise and command over its network.
BRAND LOYALTY
HIGH
MEDIUM
LOW
ILINK is an exclusive facility created by the banks for their electronic banking requirements. Therefore, quantitative survey
and qualitative study highlights clearly indicates that almost all the banks are very much loyal to this brand and does not
prefer any change.
VALUE FOR MONEY
HIGH
MEDIUM
LOW
among its industry members ILINK is considered as a technical competent organization to handle all the e-banking
requirements of present banking network. ILINK is the technical hub of electronic banking of almost all the banks. It has
established its technical base and has access to the accounts of all the account holders. With increasing trend of e-banking
and e-commerce ILINK is destined to get more and more importance. ILINK is ready to accept the challenge of the future.
The unprecedented hallmark of brand’s recognition in Pakistan
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HIGHLIGHTS
In the year 1999, RBS (Ex ABN Amro) and ACBL (Askari Commercial Bank
Limited) connected their ATM network for provide the services to their
customers. In year 2002, SBP (State Bank of Pakistan) circular for the
"mandatory connectivity of either of the two switches" and in year 2003,
1LINK formed with the consortium of eleven founder banks.
1LINK is a private company limited by guarantee. A guarantee company
does not have a share capital, but has members who are guarantors instead
of shareholders. The founding agreement was signed by the Presidents
Mr. Khayyam Mehmood Butt
of 11 Founder Banks on April 25, 2003.
Chief Executive
1LINK (Guarantee) Limited is a registered company, incorporated under
the company law, by Security and Exchange Commission of Pakistan (SECP)
is receiving the trophy of
in September 20, 2004.The Company operates through a Chief Executive
Brands of the year Award 2010
from Prime Minister of Pakistan
Officer and has a Board, consists of 11 Nominee Directors, one from each
founder member bank.
The number of 1LINK member banks has increased rapidly since the inception of the company in 2003. 1LINK is the
largest such organization in the country with thirty members.
1LINK operates the largest shared ATM network of the country with a combined strength of over 3,300+ online ATMs in
200+ cities across the country.
The network is continuously expanding
as more member banks are engaged in
the deployments of ATMs.
The Shared ATM network is one of the
services offered by 1LINK. 1LINK is not
limited to shared ATM network only; the
company is providing various services to
its member banks for the
development/encouragement of
electronic banking services in Pakistan.
Mission: To become the national switch
of the Country by developing optimum
infrastructure for diversified Electronic
Financial Transaction Ser vices.
1LINK is not limited to offer ATM
transaction switching services but it is
offering diversified e-Banking Services for
its Member Banks which includes:
Shared ATM Network
VISA Services
Inter Bank Funds Transfer Service (IBFT)
Utility Bill Payment Service (UBPS)
Cellular Top-up Services
Credit Card Acquiring
1LINK is serving as a catalyst for the
development of e-Banking in Pakistan
and has become National Switch of
Country. 1LINK have 30 Member Banks,
includes all Islamic Bank and a Micro
Finance Bank.
1Link is winner of the "Brands of the year
Award" for the years 2009 and 2010.
url: www.brandsAward.com
Email: info@brandsAward.com
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