Position Description: Manager, Marketing and Communications
Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and
territory that assists over to 800,000 Canadians each month. Together, the network shares over 200 million
pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and
advocates for policy change that will help create a Canada where no one goes hungry. Visit foodbankscanada.ca
for more information.
Purpose
 Manage the implementation of communication strategies, plans and services in support of Food Banks
Canada’s mission.
 Provide strategic communications advice, planning and senior writing support to engage multiple audiences.
Specific Accountabilities
Working in a team based environment the Manager, Marketing and Communications will be responsible for the
following:
Communication planning and execution– 50%
 Work collaboratively to assist in execution of Food Banks Canada’s communication plans and manage
communication calendar.
 Lead Food Banks Canada’s online presence including expanding social media opportunities and management
of Food Banks Canada’s website and intranet.
 Develop and maintain relevant content on the website and increase traffic on public and internal intranet.
 Work closely with external agencies, suppliers and partners to develop and produce organizational
communication materials (annual report, brochures).
 Be proficient in using key communication tools including donor and membership communications email,
newsletters, website and public relations.
 Plan and execute of Hunger Awareness Week and World Food Day.
 Provide senior writing support including developing content for website and writing and editing documents
such as news releases and media advisories, key messages, Q&As and speeches.
 Support staff team with communications requirements and issues management
 Respond to public inquiries regarding Food Banks Canada’s mission, membership and services.
 Support administrative efforts including follow-up with membership, data entry, data analysis and reporting.
Brand Development – 25%
 Work to execute brand engagement plans to increase the profile and awareness of the Food Banks Canada
brand with external and internal audiences. Assist in brand image maintenance and continued efforts in brand
development including following brand and communications style guides.
 Steward the brand to ensure all communication meets brand identity guidelines.
 Leverage opportunities across media channels to promote the Food Banks Canada brand.
Membership Communications – 25%
 Build positive working relationships with our membership of 10 provincial associations and 500 food banks
through proactive communication and improving on established communication tools including newsletter,
intranet, e-news
 Work to increase awareness of Food Banks Canada with its membership
Education, Experience and Attributes
• Degree in communications, journalism, public relations or related field, or equivalent experience in related
fields
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Minimum 4-6 years’ experience in a non-profit, agency, government or corporate environment. Experience
working with a national program or non-profit/charitable organization an asset
Understanding and proficiency of communication approach to a number of key audiences including the
public, membership, corporate and government
Proven written and verbal communication skills, attention to detail and strong proofreading skills
Strong organizational skills with ability to effectively coordinate multiple projects, meet deadlines and
priorities. Some events management experience an asset
Proven experience working with social media, including engagement with online communities
Problem solving, customer service and relationship building experience
Proficiency in Microsoft Office applications and exposure to database systems (Raisers Edge) an asset
Experience working with teams including volunteers and students
Professional and self-confident
Initiative, self-starter, ability to work with little supervision and Thrives in a face-paced, dynamic environment
Excellent interpersonal skills (political acuity)
Committed to organizational mission of ending hunger and a familiarity with the issues surrounding hunger
and poverty an asset
Fluency in French (verbal and written) preferred
Time Requirements
Food Banks Canada’s regular office hours are Monday – Friday 9:00 am – 5:00pm.
This position is permanent full-time. Some hours may be flexible as the nature of the work and the time zone
differences must be taken into consideration when determining hours of work. It is understood that all team
members are often required to work irregular hours to ensure that the objectives of the organization are being
met. This includes the potential for some evenings and weekends.
Physical Requirements
 Sitting, Computer, Reading and inputting data
 Some lifting - moving things in and out of vehicles/buildings
Agreements
The Manager, Marketing and Communications is required to sign Confidentiality and Intellectual Property and
Non-Solicitation and Conflict of Interest Agreements.
Accountability
The Manager, Marketing and Communications reports to the Director Communications and National Programs
with some support to other Managers.
Application Details:
Closing Date for applications: December 20, 2013.
Please apply by sending a cover letter and résumé in confidence to careers@foodbankscanada.ca. Please
quote “Manager, Communications” in the subject line.
Food Banks Canada is an equal opportunity employer. All qualified candidates are encouraged to apply
however only those selected for an interview will be contacted.