Options and Outcomes - Chapter 13 Chapter 13 How Do Resource Markets Work and How Do Producers Decide Which to Use? We now have ideas concerning how various sellers will determine the amount of output they will make, given numerous circumstances. Since you had to learn how so many different kinds of sellers would do different things, you may be thinking that you now know everything that sellers and producers will do. Largely, you do. However, we have yet to fully deal with the issue of how producers decide which resources to use, in which combinations, to make the output they are going to make. That is one concern of this chapter. Understanding how producers make decisions concerning their use of resources will enable us to learn how the values of resources are determined (in fact, it will require us to do so). Now, before you start complaining, remember this: through most of your life, you will probably be selling resources, including your time. So, understanding how the values of resources are determined will help you understand why you get paid so much more than a high school drop out, and why you get paid so much less than Brittney Spears. What is the utility to a producer of using a resource? The utility to a producer of using a resource lies in the value of the products that the resource can produce. An employer does not hire a worker simply because she likes the jokes he tells. Rather, a producer/employer will hire workers, and other resources, because they will produce products that the producer/employer can sell to produce revenue. This additional revenue is the benefit or utility of using the resource. The additional revenue that a producer or firm receives when it makes a product with a resource is based on the marginal product of an additional unit of resource (the marginal product) and on the revenue that can be earned by selling the output produced (the firm’s marginal revenue). Thus, the benefit to a firm of using a unit of a resource can be calculated by multiplying the firm’s marginal revenue by the resource’s marginal product. The result is called the marginal revenue product (MRP). 159 MRP=MRxMP Application: Should the Firm Use More of a Resource? The marginal revenue product tells us how valuable to the producer or firm an additional unit of resource is. The decision to hire an additional unit of a resource will thus be made by weighing this benefit against the cost. The cost of each unit of a resource is its price or its wage. The firm will only find it worthwhile to hire an additional unit of a resource as long as its marginal revenue product is greater than the price of the resource. For example, if the marginal revenue of the firm’s output is $1 per unit of output, and the marginal product of a worker is 12 units of output, should the firm hire another worker if the wage of the worker would be $6? In this case, the marginal revenue product of the worker would be MRxMP=$1x12=$12. Since the cost of hiring the worker (the wage) would be $6, the marginal revenue product is greater than the price of the worker, so the additional worker should be hired. 159 marginal revenue product- the amount of revenue that will be earned by hiring or using one additional unit of a resource. Copyright 2006 by Ray Bromley How Do Resource Markets Work? 137 Options and Outcomes - Chapter 13 How does a producer decide which resources to use? A producer who has the choice of using many kinds of resources must select to use, or increase its use of, the resource that will give it the most benefit or revenue per dollar spent on the resource. If a firm is to find the resource with the most benefit per dollar spent, then it is trying to find the resource that has the greatest marginal revenue product per dollar marginal revenue product spent on the resource, or the greatest . You may recall that resource price we established that a consumer would make a similar decision between goods, marginal utility . choosing the one that gave him the greatest price As long as some resource has a larger MRP per dollar spent, the firm should inMRPA MRPB for resource A is greater than crease it's spending on that resource. Thus, if PA PB for resource B, the firm should employ more of resource A. Doing so will lower the marginal product, and thus the marginal revenue product of additional units of resource MRPA A. Eventually all resources will have about the same MRP per dollar spent, so that PA MRPB is equal to . At such a level of resource use, changing the mix of resources is no PB longer necessary. If you are alert (or still awake), you may have noticed a short cut. Since the marginal revenue is probably the same no matter which resource produces the product, marginal product we could use a comparison of between resources instead. resource price Application: Finding the right mix of resources. Suppose a producer could hire unskilled workers at $6 an hour or skilled workers at $15 an hour. Given the current output of the firm, unskilled workers have a marginal product of 12 units of output per hour, while skilled workers have a marginal product of 15 units of output per hour. Which resource should the firm be most willing to hire? The marginal product per dollar spent on an unskilled worker is 12/$6 or 2 units per dollar spent. The marginal product per dollar spent on a skilled worker is 15/$15 or 1 unit per dollar spent. Thus, the firm should hire more unskilled workers, until the ratio of marginal product per dollar spent is the same as that for skilled workers. This is assuming that the firm should hire more workers at all. Remember, the marginal revenue product of the worker hired still has to be greater than the wage or price of the worker. 138 How Do Resource Markets Work? Copyright 2006 by Ray Bromley Options and Outcomes - Chapter 13 How are resource prices determined? The resource market is where resources, most especially labor, are bought and sold. The sellers of resources include workers selling their time to employers. The employers are the buyers in such a market. The price is the wage rate (or salary). Otherwise, it is like the market for anything else. The markets for other resources will be a lot like that for labor, so labor is the one we will focus on. What is the supply of labor? The supply of labor is based on the marginal opportunity cost of the time of workers, or what the workers are giving up to engage in a particular type of work. Since the marginal opportunity cost to workers will tend to be higher the more labor the workers are supplying, the supply of labor will be an upward sloping curve. What events will change the labor supply? The supply of labor to a particular occupation or employer may vary if work conditions change. For example, if a job is more dangerous, workers give up safety to take that job, and so their opportunity costs are higher. This will reduce the supply of labor to that job. Similar things occur if a job is less prestigious, less pleasant, or less comfortable to work at. Labor supply to a particular job or occupation will tend to increase if: the alternative things that workers can do, such as leisure activities, become less attractive alternative ways of earning money (other jobs) become fewer or less attractive the job or occupation itself becomes more attractive or pleasant Labor supply to a particular job or occupation will tend to decrease if: the alternative things that workers can do, such as leisure activities, become more attractive alternative ways of earning money (other jobs) become more numerous or more attractive the job or occupation itself becomes less attractive or pleasant Copyright 2006 by Ray Bromley How Do Resource Markets Work? 139 Options and Outcomes - Chapter 13 What is the demand for labor? The demand for labor is based on the marginal utility or value to an employer of hiring an additional worker. This, we have already discovered, is called the marginal revenue product. Thus, the demand for labor is the marginal revenue product of labor. MRP=MRxMP Since both the marginal product of labor and the marginal revenue from selling the product will tend to decrease as more workers are hired (and as more output is produced), the demand for labor will be a downward-sloping curve. We can also see that the demand for labor is downward sloping by considering how an employer will react to different prices of labor. As labor prices rise, an employer will seek other resources to use instead. Using other resources in place of the more expensive labor is called substitution in production. Also, as labor becomes more expensive, employers may be forced to pass the higher costs on to their consumers, who will buy less of the product. This will require that fewer workers be hired to make the product. This reaction is called substitution in consumption. Substitution in production and substitution in consumption both will result in a smaller quantity of labor being hired as the price of labor rises. 160 161 Changes in Labor Demand The demand for labor by may change if the marginal revenue changes (because of a change in the demand for the goods being sold by the employer). Since the demand for the goods being sold by the employer affects the demand for labor, the demand for labor is sometimes called a derived demand. 162 The demand for labor is also dependent upon the marginal product of labor, which can change if the amount of capital available for workers to use is changed. Specifically, if the amount of capital for workers to use is increased, marginal product (and thus, labor demand) will increase, since workers become more productive if they have more tools and equipment to work with. Capital can be physical, such as tools and equipment, but can also take the form of worker training, education, or skills. These are called human capital. Just like physical capital, human capital can be used without being used up, but human capital belongs to the worker, and usually is acquired by the worker when she or he invests in education or training. 163 160 161 162 163 140 substitution in production- the change in the quantity demanded of a resource that occurs because higher prices for the resource will give producers an incentive to find alternative resources to employ. substitution in consumption- the change in the quantity demanded of a resource that occurs because higher resource prices cause the prices of goods to increase, which will give consumers an incentive to find alternative goods to purchase. derived demand- demand for a resource that is partly determined by the demand for goods produced with the resource human capital- skills, education, training, and experience that will tend to make labor more productive, and thus more valuable to an employer. How Do Resource Markets Work? Copyright 2006 by Ray Bromley Options and Outcomes - Chapter 13 Labor demand for a particular employer or occupation will tend to increase if: substitute resources become more expensive or harder to obtain complement resources become less expensive or easier to obtain demand for the products made by workers increases physical or human capital is increased Labor demand for a particular employer or occupation will tend to decrease if: substitute resources become less expensive or easier to obtain complement resources become more expensive or harder to obtain demand for the products made by workers decreases physical or human capital is decreased Why do different workers earn different wages? In a competitive labor market, differences in the supply and demand for labor can explain much of the differences in the wages or salaries of workers. If two jobs require the same kinds of work and produce products of equal value, the wages of workers in those jobs may still be different, because of the demand and supply characteristics. If one job is more pleasant than another, or requires less sacrifice on the part of workers in some way, the wage in that job will tend to be lower, since the supply of labor to the pleasant job will be greater. For example, if the same job can be performed under conditions of personal safety or hazard, the supply of labor in the unsafe setting will be less, since workers in that setting will be giving up safety. As a result, we would expect those workers to make more money, even though they are doing the same kind of work as those in a safe environment. We might also expect there to be fewer of those workers. The comparison of these two kinds of jobs is shown in the diagram below. Even if the demand for the workers is about the same, the supply differences will lead to different wages or salaries for the two kinds of workers. Copyright 2006 by Ray Bromley How Do Resource Markets Work? 141 Options and Outcomes - Chapter 13 Similarly, if everything else was the same in two jobs, but one was less pleasant than the other was, because it had inflexible work hours, a less comfortable work environment, gave less prestige, etc., we would expect the wage to be higher in the less pleasant job. Differences in job characteristics, such as safety, comfort, pleasantness, flexible work hours, and such are called non-pecuniary job characteristics. The differences in wages that occur because of these are called compensating wage differentials. Wages might also differ just because of differing numbers of available workers, which would also mean the supply of labor differed: 142 How Do Resource Markets Work? Copyright 2006 by Ray Bromley Options and Outcomes - Chapter 13 Demand differences, caused by differences in either the marginal product of workers or the high demand for the product of workers, can also explain wage differences. Some workers may earn more than others may, because they are in a highdemand profession. Of course, differences in both supply and demand may account for wage differences as well. In general, if wages are higher in a profession in which there are fewer workers, the high wages are probably due to supply. If wages are higher in a profession in which more workers are hired, the difference in wages is likely due to demand. Copyright 2006 by Ray Bromley How Do Resource Markets Work? 143 Options and Outcomes - Chapter 13 Questions for Review and Practice 1. Briefly explain why the quantity demanded of a resource is inversely related to its price? What concepts from previous chapters might help explain this? 2. How does a firm decide how many units of a resource to use? How does it decide on the proportions of resources it is using? 3. A small firm that files simple bankruptcies and divorces charges a flat $200 for each legal document it prepares. It has the following (short-run) relationships between labor and its output. Fixed costs are $1,500 per week. Units of Labor Total Output Marginal Product 0 1 2 3 4 5 6 7 0.0 4.0 10.0 15.0 18.0 20.0 21.0 21.5 4.0 6.0 5.0 3.0 2.0 1.0 0.5 Price per Unit of Output Total Revenue $200 $200 $200 $200 $200 $200 $200 $200 $0 $800 $2000 $3000 $3600 $4000 $4200 $4300 Marginal Revenue Product $,800 $1200 $1000 $600 $400 $200 $100 3a. Based on the table above, how many employees would the firm hire at a weekly wage of $500, if it were attempting to maximize profits? What would its profits be (fixed costs are $1,500 per week)? 3b. Based on the table above, suppose the market price per unit of output changed to $250. At this demand level, how many employees would the firm hire at $500 per week in the short run? What would its profits be? 144 4. A website claims that workers' productivity has little or nothing to do with wages. For example, gardeners receive higher wages now than they have in the past, even though they continue to use the same techniques that they have used for decades, and thus must have about the same productivity as they did in the past. Is there a way that productiviity increases for workers in general can explain why even workers whose productivity has not risen could be making more money? Hint: what is the opportunity cost of being a gardener? 5. A manufacturer is considering moving it production from the United States to China. Workers in the U.S. plant now earn $15 per hour, and have an hourly marginal product of 60 units of output. Workers in the planned Chinese plant are estimated to have a marginal product of 10 units of output per hour. How low would the Chinese wage have to be to make this move a profitable opportunity? 6. Why are the earnings of some highly-educated people, such as engineers, doctors, and lawyers, so high? Do all highly-educated people necessarily make lots of money? Why would there be a difference? 7. Wages in the United States are higher than wages in many other countries. Why might this be? 8. What sorts of events would raise wages in the United States? Is there some law or policy of the government that might raise wages in the U.S.? How Do Resource Markets Work? Copyright 2006 by Ray Bromley