AUSTRALIAN ELECTORAL COMMISSION FACT SHEET 1.4m missing voters There are currently 1.4 million Australians missing from the electoral roll, more than ever before, and arguably enough to change the outcome of an election. State Estimated missing voters State/Territory (rounded) NSW Around 440,000 VIC Around 325,000 QLD Around 390,000 WA Around 160,000 SA Around 80,000 TAS Around 13,000 ACT Around 15,000 NT Around 35,000 National Approx. 1.4 million 18 to 39 year olds are the biggest missing group The 18 to 39 year age group makes up about 70 percent of the missing 1.4m. Age group Percentage missing 18 44.52% 19 30.85% 20-24 16.79% 25-29 14.19% 30-34 12.39% 35-39 10.77% 17 year olds: about four in every five (82.4%) are not enrolled. While 17 year olds can’t yet vote, they can enrol now and be ready to vote as soon as they turn 18. Getting our enrolment in order now removes the risk for all voters that you’ll leave it too late and miss out when an election is called. Over 100,000 people tried too late to enrol at the 2007 federal election and missed out on their vote! 1 Why Famous People Vote Too? Famous People Vote Too is part of a greater effort to raise public awareness of the enrolment issue and target the 1.4m missing, in particular younger Australians in the 18 – 39 age cohort. In other words, Famous People Vote Too is really about helping everybody to be on the roll and ready to have their say at the next federal election. Famous People Vote Too is based on the proposition that all Australians, including celebrities, get to enrol and vote alike, and have their say. Democracy is a great leveller. The Famous People Vote Too promotion features an entertaining website showing celebrity and community video clips and photos. There’s a great competition to upload your own photo or video and be eligible to win a weekly prize. And of course there are some serious messages about enrolling to vote, with links to how you can check your roll status, complete an enrolment form, or get more help. See the website for details www.famouspeoplevotetoo.com The AEC will be continuing to do a range of other things to encourage people to be on the roll and up to date including targeted letters to 3 million Australians by 30 June. The AEC is also piloting new follow-up methods like SMS’ing people who don’t respond. But at the end of the day it is up to you to take control of your future and make sure enrolment in order so you don’t miss out come election time. Research The Australian Electoral Commission (AEC) recently commissioned independent market research to conduct a study into attitudes about enrolment among 18 to39 year olds. Some key findings include: - Many did not know there was an election this year. There was a correlation with life-stages – as people get older and are felt to have more responsibility, the implications of policy outcomes have a greater personal impact and voting is seen as becoming more relevant. In short, young people don’t believe which political party is in power has the potential to affect their personal life. Reasons Australians had for dropping off the roll include: - Moved and hadn’t ‘gotten around’ to re-enrolling for their new address, and/or No strong understanding that updating details on the electoral roll is required when moving house Viewing politicians as all the same Negative political campaigning a turn-off. For most of those interviewed, the reason for not updating their details/enrolling has been one of awareness, no avoidance. Enrolling and voting are compulsory under Australian electoral laws. 2