FedEx
FedEx
Parent Company
FedEx Corporation
Category
Cargo airline
Sector
Transportation & Logistics
Tagline/ Slogan
Relax, it’s FedEx; The world on time
USP
1/4
FedEx
World’s largest airline in terms of freight tons flown
STP
Segment
Business that require them to deal with couriers like embassies, stationary/office supply stores, eBay e
Target Group
Business/professional type people who want to send packages and have them arrive (usually) on the n
Positioning
World's largest cargo air fleet
SWOT Analysis
Strengths
2/4
FedEx
1. Network in more than 220 countries and more than 290,000 employees worldwide
2. Best use of technology
2. Dependable knowledge in the delivery business
3. High investment in IT systems
4. More than three decades of experience in logistics services
Weaknesses
1.More dependence on US market
2. Since this is a competitive segment, the market share growth is limited
Opportunities
1.To use cooperative strategies
2.Challenging competitors through mergers and acquisitions
3.Local competitors with poor service & products
Threats
1. Rising fuel prices could impact company’s profit
2.Varying market demand
3. Vulnerable to increasing reach by major competitors
3/4
FedEx
Competition
Competitors
1. UPS United Parcel Service
2.TNT
3. USPS
4/4