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advertising media kit
Welcome to Alaska Airlines Magazine
Alaska Airlines Magazine strives to be the best travel, lifestyle and business
publication covering the West. The magazine is designed to engage, entertain and
inform the passengers of Alaska Airlines, a sophisticated audience of business and
leisure travelers. Insightful, timely and cleanly designed, the magazine reflects the
quality of Alaska Airlines.
We focus on the people and places of the Alaska Airlines route system, exploring
the issues, trends and events that shape these regions. With superior writing
and striking photography, Alaska Airlines Magazine spotlights the cultural and
visual diversity of Alaska Airlines’ markets: from the wilderness of Alaska to the
beaches of Southern California; from the rich, tropical flavor of Hawai‘i to the
cosmopolitan intrigue of cities such as Vancouver and New York.
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an attentive and captive audience
Reaching an Attentive and Captive Audience
Frequent fliers are a very select group of travelers. They are successful professionals with sophisticated tastes and
the incomes to pursue their interests. On board Alaska Airlines, the average household income of a reader is more
than $103,000.
Advertising Impact
••In-flight magazines place traditional advertising in front of
these exclusive consumers when they are not distracted.
••The majority of frequent fliers read the airline’s in-flight
magazine. Ninety-one percent of frequent-flier program
members have read or looked through the airline’s in-flight
magazine ... readers spend an average of 30 to 40 minutes
looking through the magazine.
••Most readers feel they pay closer attention to the in-flight
magazine because they are on a plane, and close to seven out
of 10 in-flight magazine readers have acted upon information
they saw in the magazine.
••Alaska Airlines does not provide seatback-installed video or
audio devices.
new issues
Ninety-two percent of frequent fliers are aware a new
issue of the airline magazine is available each month.
••The airline magazine is the only reading material in the
seatback pocket.
trusted source
Alaska Ranks Highest in Customer Satisfaction
Alaska Airlines ranked “Highest in Customer Satisfaction Among
Traditional Carriers in North America, Seven Years in a Row”
by J.D. Power in its 2014 North America Airline Satisfaction
StudySM. Alaska is proud to receive this recognition and
applauds the 13,000 employees who have made it happen seven
years running.
Ninety percent of airline magazine readers say they
trust the information they read in the in-flight publication.
Note: Information extracted from The Arbitron In-Flight Media Study.
Multi-Year Disclaimer: Alaska Airlines received the highest numerical score among six traditional airline carriers (tied in 2008) in the proprietary J.D. Power 2008–2014
North America Airline Satisfaction StudiesSM. 2014 study based on responses from 11,370 passengers who flew on major North American airlines between April 2013–March 2014. Proprietary study results are based on
experiences and perceptions of consumers surveyed May 2013–March 2014. Your experiences may vary. Visit jdpower.com.
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reader demographics
Alaska Airlines
passenger profile
Enplanements
Average age . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49.1
average total passenger boardings per month ­— 1,751,272
Gender
Readership
Male. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49%
Female. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
Plog Research (61% readership) —
­ 1,050,763 average readers
per month
Marital Status
Married. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68%
Single. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32%
Education
Attended College. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90%
Graduated College. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66%
Household Income
$50,000–100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35%
$100,001–150,000. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
$150,001 or more . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23%
Average. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $103,400
Employment
Professional/Managerial . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
Alaska Airlines operates a fleet of more than 130 Boeing
737 aircraft—one of the youngest, most comfortable and
passenger-friendly fleets in the air. Alaska serves more
than 78 destinations in the United States, Canada and
Mexico—cities in the West, as well as to Florida, Georgia,
Hawai‘i, Illinois, Louisiana, Maryland, Massachusetts,
Michigan, Minnesota, Missouri, New Mexico, New York /
New Jersey, Pennsylvania, Texas, Utah, and Washington
D.C. Nearly all of Alaska Airlines’ passengers originate in
the continental United States — primarily along the West
Coast. The native Alaskan on the tail attests to the airline’s
strong 80-plus year heritage, and the Alaska Spirit and
commitment to service continues to be recognized and
appreciated by passengers all around its North American
route system.
Reason for Travel
Business. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
Vacation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45%
Travel Frequency
Number of round trips in the last year. . . . . . . . . . . . . . . . . . 6.5
Nights away from home in the last year. . . . . . . . . . . . . . . 42.3
Staying in hotel/resort/rental home. . . . . . . . . . . . . . . . . . . 67%
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route map
alaska airlines quick facts
Passengers Boarded Monthly (average). . . . . . . . . . . 1.75 Million
Number of Flights Monthly. . . . . . . . . . . . . . . . . . . . . . . . . . . . .13,500
Average Length of Flight. . . . . . . . . . . . . . . . . . 2 Hours 55 Minutes
Boeing 737 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 130 Aircraft
Major Hubs. . . . . . . . . . . . . . . . Seattle/Tacoma (WA), Portland (OR),
Los Angeles (CA), Anchorage (AK)
Destinations Served . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78
Founded . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1932
Barrow
Kotzebue
Prudhoe Bay
Nome
Fairbanks
Bethel
Adak
Dillingham
Anchorage
King Salmon
Dutch Harbor
Cordova
Kodiak
Yakutat
Glacier Bay/
Gustavus
Sitka
Juneau
Petersburg
Wrangell
Chicago
Boston
Ketchikan
New York/Newark
Edmonton
Philadelphia
Washington, D.C.
Calgary
Kelowna
Victoria
Bellingham
Spokane
Kalispell
Seattle
Wenatchee
Great Falls
Yakima
Pullman
Helena
Pasco
Missoula
Portland
Billings
Lewiston
Walla Walla
Bozeman
Eugene
Vancouver
Medford
Reagan National Airport
Detroit
Minneapolis/
St. Paul
Baltimore
St. Louis
Sun Valley
Boise
Redmond/
Bend
Klamath Falls
Omaha
Steamboat Springs
Redding
Salt Lake City
Reno
Sonoma County/
Denver
Sacramento
Santa Rosa
Lihue,
Colorado Springs
Mammoth Lakes
Kaua‘i
San Francisco Int'l Oakland
San Jose
Las Vegas
Fresno
Honolulu,
Monterey Santa Barbara
O‘ahu Kahului,
Los Angeles Int'l
Maui
Kona,
Palm
Burbank
Albuquerque
Hawai‘i
Orange County
Springs
Ontario
Phoenix
San Diego
Long Beach
Tucson
Kansas City
Atlanta
New Orleans
Fort
Lauderdale
Dallas/Ft. Worth
Alaska Airlines dominates the
West Coast and Pacific Northwest
Tampa
Austin
Houston
San
Antonio
Loreto
If you are flying along the West Coast or in the
Intermountain West, you'll be flying on Alaska Airlines.
Alaska Airlines serves Alaska, Arizona, California, Colorado,
Washington D.C, Florida, Georgia, Hawai`i, Idaho, Illinois,
Kansas, Louisiana, Maryland, Massachusetts, Michigan,
Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico,
New York/New Jersey, Oregon, Pennsylvania, Texas, Utah,
Washington, Western Canada and Mexico.
0714
Orlando
Los Cabos
Mazatlán
Puerto Vallarta
Guadalajara
Mexico City
Manzanillo / Costa Alegre
Ixtapa / Zihuatanejo
Cancun
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monthly passenger enplanements
Alaska
Anchorage.............................................. 118,008
Fairbanks.................................................. 30,076
Juneau....................................................... 28,605
Ketchikan..................................................17,378
Inside Passage.......................................... 22,337
Interior Alaska......................................... 17,129
Western Alaska........................................11,367
Total................................................. 244,900
Hawai`i
Utah
Honolulu.................................................. 35,692
Kahului..................................................... 33,666
Kona.......................................................... 12,524
Lihue..........................................................13,188
Total....................................................95,070
Salt Lake City....................................... 8,185
Illinois
Chicago............................................... 18,876
Arizona
Louisiana
Phoenix..................................................... 26,243
Tucson......................................................... 4,539
Total....................................................30,782
New Orleans.......................................... New
California
Burbank.................................................... 15,454
Fresno..........................................................1,878
Long Beach................................................. 6,442
Los Angeles.............................................121,761
Oakland.....................................................27,870
Ontario......................................................15,053
Orange County........................................ 32,712
Palm Springs............................................ 14,860
Sacramento...............................................20,137
San Diego................................................. 66,342
San Francisco........................................... 50,413
San Jose......................................................49,110
Santa Barbara.............................................2,767
Total..................................................424,798
Colorado
Colorado Springs................................... 1,497
Denver....................................................... 16,223
Steamboat Springs......................................New
Total.................................................... 17,720
Florida
Ft. Lauderdale............................................ 4,224
Orlando.......................................................8,712
Tampa...........................................................New
Total................................................... 12, 937
Maryland
Baltimore............................................... New
Massachusetts
Boston.................................................15,808
Michigan
Detroit................................................... New
Minnesota
Minneapolis/St. Paul........................... 7,799
Missouri
Kansas City.................................................4,214
St. Louis...................................................... 4,207
Total......................................................8,420
Nebraska
Washington
Bellingham..................................................9,661
Seattle/Tacoma...................................... 525,099
Spokane.......................................................9,952
Total..................................................544,713
Washington, D.C.
Reagan National................................. 16,744
Canada
Vancouver........................................... 12,161
Mexico
Cancun.........................................................New
Guadalajara.............................................. 12,754
Ixtapa/Zihuatanejo................................... 2,399
Los Cabos................................................. 22,992
Manzanillo..................................................1,216
Mazatlán..................................................... 2,536
Mexico City.................................................8,478
Puerto Vallarta.........................................13,193
Total....................................................63,568
Total Average Monthly
Enplanements........................... 1,751,272
Annual Enplanements.......... 20,924,961
Omaha..................................................1,626
Nevada
Las Vegas............................................ 51,195
New Mexico
Albuquerque.......................................... New
digital editions
New York
Readers can view the Digital Editions of
our award-winning in-flight
magazine, link to advertiser Websites
and request information directly from
advertisers.
New York/Newark................................8,755
Oregon
Portland............................................ 129,919
Georgia
Pennsylvania
Atlanta..................................................8,245
Philadelphia......................................... 4,159
Texas
Austin......................................................... 4,597
Dallas/Forth Worth................................ 11,848
Houston...................................................... 4,435
San Antonio................................................4,016
Total....................................................24,895
www.AlaskaAirlinesMagazine.com
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2014 editorial calendar
January
Adaptive Medical Technologies
Fantasy Sports Camps
College Applications
Special Section: Meetings 2014*
Technology
Destination: San Francisco
Madrid, Spain
Ad Close Date: Nov 15, ‘13
February
The Sharing Economy
IPOs Return
Photo Safaris
Hawai‘i Weddings and Honeymoons
Special Section: Spokane*
Higher Education
Destination: Alaska
Cusco, Peru
Ad Close Date: Dec 13
March
Alaska Sled Dog Racing
Consumer Technology: Ever Smaller
MLS/World Cup Soccer
Great Escapes
Real Estate/Home Design
Special Section:
California Travel Planner
Health and Fitness
Takayama, Japan
Ad Close Date: Jan 15, ‘14
April
Hawai’i Family Vacations
Saving Marine Habitats
Biofuel Power
National Parks
Anchorage
Golf 2014**
Consumer Finance
Destination: San Diego
Caribbean
Ad Close Date: Feb 14
May
Bicycle Adventures
Return to the Wild
Summer Seafood
2014 Photo Contest
Special Section: Seattle*
Higher Education
Seoul, Korea
Ad Close Date: Mar 14
June
Watching Alaska Wildlife
Hawaiian Museums
Environmental Education
Portland Recreation
Summer Golf
Special Section: Washington*
Health and Fitness
Hong Kong
Ad Close Date: Apr 15
July
Sustaining Sustainability
Savoring Food Festivals
Alaska Native Performances
Slow Rides
Real Estate/Home Design
Great Escapes
Consumer Focus
Mileage Plan Partners Guide
Ad Close Date: May 15
August
Alaska Native Corporations
Hawaiian Paddle Sports
Nanotechnology
Humble Pie
City Chic
Higher Education
Oregon**
Provence, France
Ad Close Date: Jun 13
September
NFL Football
The Science of Shopping
Graduate Studies
Hawai‘i Golf
Great Escapes
Destination: Mexico
Consumer Focus
Hadrian’s Wall Country, U.K.
Ad Close Date: Jul 15
October
Enology 101
2015 New-Model Cars
Portland Economic Development
Best of California
Real Estate/Home Design
Destination: Alaska
Consumer Finance
Munich, Germany
Ad Close Date: Aug 15
November
Hiring Vets
Hawaiian Eco-Adventures
Medical Advances
Holiday Gift Ideas
Destination: Palm Springs
Higher Education
Buenos Aires, Argentina
Ad Close Date: Sept 15
December
Closing the Loop
Social Media, Next Gen
Literary Tourism
Winter Golf
Special Section: Great Northwest*
Destination: Mexico
Health and Fitness
Venice, Italy
Ad Close Date: Oct 15
Plus, Regular Departments: The Journal section, with coverage of business, recreation, entertainment, trends and personalities; a rotation of
Columns such as autos, finance, technology, food and wine, higher education, and health and fitness; and At Large, a column featuring an essay
approach to the trends and people shaping the West.
* These Special Sections are published in both Alaska Airlines Magazine and Horizon Edition Magazine, and are overprinted.
**Oregon and Golf will appear in both Alaska Airlines Magazine and Horizon Edition Magazine.
0714
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award-winning editorial and design
Destination
Travel Stories
Business-Related Editorial
Real Estate and
Home Design Features
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special overprinted editorial sections
The special editorial sections shown below, in addition to appearing in Alaska Airlines Magazine and/or
Horizon Edition Magazine, are also overprinted at quantities between 5,000 and 10,000 for special distribution through
visitor bureaus, economic development agencies, Alaska Airlines Board Room airport club locations, and by mail to
specialty lists.
Meetings
Spokane
Washington
California Travel Planner
Mileage Plan
Partner Guide
Seattle
Great Northwest
reaching a captive, targeted audience
• American Demographics describes the in-flight audience: “Whether they’re on a business trip or
vacation, these travelers are often in a spending mode, and captive to marketing messages.”
• Advertising Age states: “The reality for advertisers is that they get in front of people with real
disposable incomes, much more so than other magazines.”
• Washingtonpost.com: “When you look at the affluent statistics of in-flights, what lies behind that
is a portrait of a reader who is extremely culturally aware, who participates in outdoor sports and
museums, and is a very socially sophisticated kind of person.“
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reader response service
Alaska Airlines Magazine offers all display advertisers a FREE service whereby readers can request information
about an advertiser using a postal reply card provided in the magazine, or by responding via our Website at
www.alaskaairlinesmagazine.com/ads. The magazine provides reader response leads in an electronic format
twice each month to each advertiser, for their follow-up and action.
Information About Our Advertisers
Visit www.alaskaairlinesmagazine.com/ads or mail in the facing response card* to request free information on products
and services offered by our advertisers, and we’ll enter you in a drawing to win a free Alaska Airlines ticket!
ACCOMMODATIONS
1 America’s Best Value Inn Anchorage: Convenient hub
for many attractions, activities and business travelers.
Your home away from home. (800) 770-6366.
www.executivesuitehotel.com.
2 Barcelo Hotels & Resorts: More than you imagine.
www.barcelo.com.
23 Rancho Las Palmas Resort & Spa: The desert’s
premier resort with something for everyone.
www.rancholaspalmas.com.
24 Residence Inn by Marriott Anchorage: Studio,
1-, 2-bedroom suites with full kitchens. Complimentary
breakfast buffet, pool, spa, exercise room.
(877) 729-0197. www.residenceinn.com.
3 Barcelo Los Cabos Palace Deluxe: Say hello to all new.
www.barcelo.com.
25 Shadow Mountain Resort & Club—Palm Desert:
Family fun, tennis, huge pool, bikes, golf, walk to shops.
www.shadowmountainresort.com.
4 Cedarbrook Lodge: Delightfully unexpected.
Quintessentially Northwest. Free shuttle to Sea-Tac Int’l
Airport. www.cedarbrooklodge.com.
26 Shilo Inns: Affordable excellence in lodging and
dining. Many amenities. Send for directory of our
convenient Western U.S. locations. www.shiloinns.com.
5 Coast Hotels & Resorts: More than 35 locations
throughout the Western U.S. and Canada.
www.coasthotels.com.
27 Springhill Suites by Marriott Anchorage: Separate
living, working, sleeping areas. Complimentary
continental breakfast. Pool, spa, exercise room.
(877) 729-0197. www.springhillsuites.com.
6 Courtyard by Marriott—Anchorage Airport:
Moderately priced. Choose king or two double beds.
Restaurant, lounge, pool, spa, exercise room.
(877) 729-0197.
28 Top of the World Hotel: Come enjoy our modern
hotel overlooking the Arctic Ocean ... from the top of the
world. www.tundratoursinc.com.
7 Executive Hotels & Resorts: Boutique-inspired hotels
in central locations throughout Canada, Washington
and California. www.executivehotels.net/escape.
29 Villa Group Resorts Timeshares: Award-winning
service and amenities to make your timeshare vacation all
you deserve. (800) 676-9394. www.villagroupresorts.com.
8 Executive House Hotel: The best of Victoria, B.C., at
our doorstep. www.executivehouse.com.
30 The Westin Monache Resort, Mammoth: Earn Bonus
Alaska Airlines Mileage Plan Miles at The Westin in
Mammoth. www.westinmammoth.com/alaskaairspecial.
9 Heathman Hotel: 15 minutes to Seattle, in Kirkland.
Four-diamond rated. www.heathmankirkland.com.
10 Heathman Hotel Portland: Portland’s premier downtown hotel—where service is still an art. Ask about our
new “bed menu.” www.heathmanhotels.com.
11 Hi-Tide Ocean Beach Resort: Located in Moclips on
the Washington Coast. www.hitideresort.com.
31 Wickaninnish Inn: “Rustic elegance on nature’s
NO POSTAGE
edge,” on Vancouver Island’s rugged
West Coast.
NECESSARY
(800) 333-4604. www.wickinn.com.
IF MAILED
IN THE
UNITED STATES
CASINOS
32 Fantasy Springs Resort Casino: Palm Springs’
largest, most elegant casino and golf resort.
BUSINESS REPLY
MAIL
www.fantasyspringsresort.com.
FIRST-CLASS MAIL PERMIT NO. 616
CINNAMINSON NJ
12 Hotel deLuxe: Embodies charm
of an era with conRESTAURANTS
POSTAGE WILL BE PAID BY ADDRESSEE
temporary amenities. www.hoteldeluxeportland.com.
33 The Crab Pot: Try our famous Seafeasts for two or
13 Hotel Fifty: If you’re traveling
to Portland,
give Hotel MAGAZINE
ALASKA
AIRLINES
more! www.thecrabpot.com.
Fifty a try. www.hotelfifty.com.
PO BOX 413050
34 El Gaucho: The Northwest’s Steakhouse Legacy
NAPLES
FL
34101-6882
14 Hotel Lucia: Pillow menus with luxury linens on a
focused on elegant, old-school tableside service. For
pillow-top mattress. Several other generous amenities in
people celebrating their lives.
the heart of Portland. www.hotellucia.com.
35 Elliott’s Oyster House: “One of America’s Top 5 Oyster
15 Hotel Max Seattle: If seeing is believing ... Hotel
Bars”–Fortune magazine. Seafood excellence on Seattle’s
/3410168827/
Max—you gotta see this! (866) 833-6299.
Pier 56. (206) 623-4340. www.elliottsoysterhouse.com.
www.hotelmaxseattle.com.
36 John Howie Steak: Now open at The Bravern,
16 Hotel Murano: Celebrating glass art and luxury.
Bellevue, WA. www.johnhowiesteak.com.
NO POSTAGE
F www.hotelmuranotacoma.com.
r e e
r e A D e r
I N F O r M A T I O N
NECESSARY
Name/Title
Company
37 Metropolitan Grill: One of the
top-rated steakhouses
IF MAILED
17 Hotel Playa Mazatlan: The hotel’s 425 rooms are
IN THE
in
the U.S.
Downtown Seattle at 2nd
and Marion.
Address
State
Zip
UNITED STATES
nestled among lush gardens of colorful City
bougainvillea
(206)
624-3287.
www.themetropolitangrill.com.
Circle the appropriate numbers to receive free information.
and
graceful
palms.
Phone
Email
1 17 33 49 65 81 97 113 129 145 158 171 184 197 210 223
38146Prime
10: Send comments and interests to
2 18 34 50 66 82 98 114 130
158 172 Time
185 198Top
211 224
Please circle an entry for each category.
18 Inn@Northrup
Station: Northwest
Prime
4369 D’Evereaux Circle, Pensacola,
3 Portland’s
19 35 51 67 83 99 115 131
147 160Time
173 186Top
199 10,
212 225
1 Age
5 reASON FOr TrIP
FIRST-CLASS
616 132 CINNAMINSON
A 17 or under
Q Businesshotel. Come
fabulous all-suites
sleep4 with
us!52 PERMIT
20 MAIL
36
68 84 NO.
100 116
161 174 www.primetimetop10.com.
187 NJ
200 213 226
FL14832504.
B 18-34
R Leisure
5POSTAGE
21 37 53
69 BE
85 PAID
101 BY
117 ADDRESSEE
133 149 162 175 188 201 214 227
C 35-54 www.northrupstation.com.
WILL
6
INCOMe
D 55+
6 22 38 54 70 86 102 118 134 150 163 176 189 202 215 228
S under 14,999
39 Seastar Restaurant and Raw Bar: Perfection in sea2 eDuCATION
T 15,000-24,999
7 23 39 55 71 87 103 119 135 151 164 177 190 203 216 229
Luxury vacation
home
and villa
E Graduate19
degreeJet Pad Homes:
U 25,000-44,999
food. Chef John Howie’s award-winning Bellevue, WA
ALASKA
8 24 40AIRLINES
56 72 88 104 120 MAGAZINE
136 152 165 178 191 204 217 230
F Post graduate study
V 45,000-74,999
rentals. www.jetpadhomes.com.
G College graduate
W 75,000-110,999
restaurant.
Also
www.seastarrestaurant.com.
9
25
41
57
73
89
105
121
137
153 166 179 192
205 in
218 Seattle.
231
PO BOX 413050
Win a Free Alaska Airlines Ticket!
BUSINESS REPLY MAIL
7 DO yOu ADD PleASure DAyS
34101-6882
Hotel:
Luxury
boutique
TRANSPORTATION
TO yOur
buSINeSS
TrIPS? NAPLES
3 geNDer 20 MarQueen
11 hotel
27FL
43 conveniently
59 75 91 107 123 139
155 168 181 194 207 220 233
Y Often
J
Female
12 28 44 60 76 92 108 124 140 156 169 182 195 208 221 234
theatre district. www.marqueen.com.
Z Sometimes
K Male located in Seattle’s
40157Alaska
Cargo:
AA Seldom
13 29 45 61 77 93 109 125 141
170 183 Air
196 209
222 235www.alaskacargo.com.
H
I
Attended college
High school graduate
X
111,000 and up
10
26
42
58
74
43 Delta Western: When it comes to Alaska … we deliver.
Alaska’s petroleum distributor. www.deltawestern.com.
44 Northland Services: Marine transportation service to
southeast, southcentral and western Alaska ports.
www.northlandservices.com.
LEGAL SERVICES
45 James A Wexler, Attorney at Law: Arbitration and
mediation neutral. International and U.S. disputes.
(206) 849.9455. wex@seanet.com.
FINANCIAL SERVICES
46 Alaska Airlines Visa Business Card: Earn Mileage
Plan Miles on your business purchases.
(888) 600-4000. Mention code 3984.
www.bankofamerica.com/alaskabusinesscard.
47 Alaska Airlines Visa Signature Card: Earn 20,000
Bonus Miles upon approval, plus 5,000 Bonus Miles
after making at least $750 in net purchases.
(800) 932-2775. www.myalaskacard.com.
BUSINESS SERVICES
48 Construction Machinery: Largest Alaska-owned
heavy-equipment supplier to the state’s construction,
mining and logging industries. (800) 478-3822.
www.cmiak.com.
49 CVPartners, Inc.: Specializing in finance, accounting,
IT, HR and R&D contract and permanent placement.
www.cvpartnersinc.com.
50 G C I: Alaska’s best long-distance choice by far.
You’ll get the pricing you expect and the quality you
deserve. www.gci.com.
51 Propel Insurance: Innovative insurance solutions
that help clients grow their businesses.
www.propelinsurance.com.
USB: Connecting you with a whole new world of
computing experiences. www.usb.org.
RECRUITING
52 Alaska State Troopers: Are you worthy? Our loyalty,
integrity and courage are summed up with the badge we
wear. Apply now. www.alaskastatetrooper.com.
53 Ketchikan General Hospital: Seeking family practice
and internal medicine physicians. www.peacehealth.org/
southeastalaska.
HAWAI‘I
54 Aston Islander on the Beach: 27 hotels and condominium resorts in Hawai‘i, California and Idaho.
www.astonhotels.com.
Readers can easily link to an advertiser Website
from the magazine Website. Please visit
56 Chase ’N Rainbows Real Estate, Inc.: The largest
www.AlaskaAirlinesMagazine.com/Ads.
selection of oceanfront
vacation condominiums in West
55 Aston Kaua‘i Beach at Makaiwa: 27 hotels and
condominium resorts in Hawai‘i, California and Idaho.
www.astonhotels.com.
Maui. www.chasenrainbows.com.
57 Hanalei Colony Resort: Discover the only beachfront
resort on Kaua‘i’s North Shore. www.hcr.com.
90 106 122 138 154 167 180 193 206 219 232
4 OCCuPATION
L Senior manager/director
M Professional/executive
N Technical
O Sales
P Retired
8 TrAVel FreQueNCy
14 30 46 62 78 94 110 126 142
21 Millennium
Alaskan Hotel: Deluxe
lakefront hotel
BB Weekly
15 31 47 63 79 95 111 127 143
41 Audi of America: Can one car make a difference in
CC Monthly
with warm Alaskan
ambience, convenient
to airport,
DD Quarterly
16 32 48 64 80 96 112 128 144
February
Issue
the wayExpires:
youMay2009
see
every car? Find out! www.audi.com.
/3410168827/
EE Yearly
30, 2009
downtown. www.millenniumhotels.com/anchorage.
(800) 544-0553.
42 Dave Smith Motors: Hassle-free buying. World’s
largest Dodge truck dealer. Low prices—high customer
22 Pueblo Bonito Oceanfront Resorts and Spas: Worldr e service
e
r warm
e A hospitality
D e r in any
I one
N of
F the
O r M satisfaction.
A T I O(800)
N 635-8000. NO POSTAGE
class
and
58 Hawaiian Hotels & Resorts: Oceanfront resorts on
Ka‘anapali Beach, Maui and Hawai‘i’s Big Island.
www.RoyalWeddingsHawaii.com/ak.
59 Honua Kai Resort and Spa: Discover Maui’s newest,
all-suites luxury resort on famous Ka‘anapali North
Beach. www.honuakaimaui.com.
Win a Free Alaska Airlines Ticket!
F
Name/Title
Address
NECESSARY
IF MAILED
IN THE
UNITED STATES
seven luxury resorts. www.pueblobonito.com.
Company
96
City
State
Zip
NOVEMBER 2009
AlAskA Airlines MAgAzine
Circle the appropriate numbers to receive free information.
Phone
Email
1 Age
A 17 or under
B 18-34
C 35-54
D 55+
5
AAM
RR 1109.indd 96
2 eDuCATION
E
F
G
H
I
6
Graduate degree
Post graduate study
College graduate
Attended college
High school graduate
7
3 geNDer
J
Female
K Male
4 OCCuPATION
L Senior manager/director
M Professional/executive
N Technical
8
BUSINESS REPLY MAIL
1 17 33 49 65 81 97 113 129 145 158 171 184
2 18 34 50 66 82 98 114 130 146 158 172 185
3 19 35 51 67 83 99 115 131 147 160 173 186
reASON FOr TrIP
Q Business
4 20 MAIL
36 52 PERMIT
68 84 NO.
100 116
FIRST-CLASS
616 132 CINNAMINSON
148 161 174 187
R Leisure
5 21 37 53 69 85 101 117 133 149 162 175 188
POSTAGE WILL BE PAID BY ADDRESSEE
INCOMe
6 22 38 54 70 86 102 118 134 150 163 176 189
S under 14,999
T 15,000-24,999
7 23 39 55 71 87 103 119 135 151 164 177 190
U 25,000-44,999
8 24 40 56 72 88 104 120 136 152 165 178 191
V 45,000-74,999
W 75,000-110,999
9 25 41 57 73 89 105 121 137 153 166 179 192
X 111,000 and up
10 26 42 58 74 90 106 122 138 154 167 180 193
DO yOu ADD PleASure DAyS
TO yOur buSINeSS TrIPS?
11 27 43 59 75 91 107 123 139 155 168 181 194
Y Often
12
28 44 60 76 92 108 124 140 156 169 182 195
Z Sometimes
AA Seldom
13 29 45 61 77 93 109 125 141 157 170 183 196
TrAVel FreQueNCy
14 30 46 62 78 94 110 126 142
BB Weekly
15 31 47 63 79 95 111 127 143
CC Monthly
Please circle an entry for each category.
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ALASKA AIRLINES MAGAZINE
PO BOX 413050
NAPLES FL 34101-6882
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10/16/09 11:49:39 AM
edition
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ad file submission requirements
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Vertical
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2
1
3
Square
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2
Vertical
Vertical
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1
1
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PDF files: Ads should be submitted as press-ready PDF files (PDF/X-1a
preferred). Please embed all fonts, and convert all photos and spot
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Ad submission
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Spread
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Printing: Heat-set web offset
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Binding: Alaska Airlines: Perfect Horizon Edition: Saddle-stitch
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Density: Overall printing density of all colors cannot exceed 300%.
Proofs: A SWOP-standards contract proof of the final file is required
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month
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March
April
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Jan 15, ’14
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Apr 15
May 15
June 13
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Jan 15, ’15
Feb 13
Mar 13
Apr 15
Nov 22
Dec 20
Jan 22, ’14
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May 22
June 20
July 22
Aug 22
Sept 22
Oct 22
Nov 21
Dec 22
Jan 22, ’15
Feb 20
Mar 20
Apr 22
Paradigm Communications Group
2701 First Avenue, Suite 250, Seattle, WA 98121 | Phone: 206-441-5871 ext. 28 | Fax: 206-448-6939 | www.inflightpubs.com
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contacts
national sales office
2701 First Avenue, Suite 250, Seattle, WA 98121
206.441.5871 ext. 31 | Fax 206.448.6939
sales@paradigmcg.com
www.alaskaairlinesmagazine.com
Advertising Director
Kenneth J. Krass, ext. 11
Western Washington • Eastern Washington • Florida • canada
Becca Conversano, ext. 21
western Washington • Illinois • kansas • Missouri
Stephany Angelacos, ext. 13
California • arizona • Nevada • Texas • new mexico
Yael Kallin, ext. 27
Oregon • idaho • montana • Michigan • Colorado • utah
Clay M. Schurman, ext. 33
Alaska
Duane Epton
3705 Arctic Boulevard, #452, Anchorage, AK 99503
907.561.2450 | Fax 907.344.7262
East Coast
Kenneth J. Krass, ext. 11
Hawai`i
Debbie Anderson
3555 Harding Avenue, Suite 2C, Honolulu, HI 96816
808.739.2200 | Fax 808.739.2201
Mexico
Paloma Martinez
Calle Presa de la Angostura 8, Mexico D.F. 11500
011.52.55.5395.8375 | Fax 011.52.55.5395.4985
Alaska Airlines Magazine and Horizon Edition Magazine are
published monthly by Paradigm Communications Group, a
custom-publishing company founded in 1987 and dedicated
to producing magazines of the highest quality. Paradigm
Communications Group is based in Seattle, Washington.
According to publisher/president Mimi Kirsch, “Our mission
for these magazines is to engage, entertain and inform the
passengers who fly on Alaska Airlines and Horizon Air.”
Kirsch’s team works closely with the executives of the
airline, as well as with their sales, marketing, communications
and public affairs staff to create publications customized
for the passengers of Alaska Airlines and Horizon Air.
Paradigm Communications Group works with the best writers,
photographers and graphic artists to produce superior writing
and well-designed magazines that feature the people, places
and events that characterize the regions served by
Alaska Airlines and Horizon Air.