DELEGATION INTERMINISTERIELLE AU PROJET EURO DISNEY
14 March 2012
Press release
Disneyland Paris
Economic and Social Impact Study
Economic and social impact of Disneyland Paris (1992 – 2012)
Study of twenty years of tourism and urban development, with future outlook
The Inter-ministerial Delegation for the Euro Disneyland project in France and the Urban
Management Corporation of Sector IV in Marne la Vallée (EPAFRANCE) have brought the economic
and social impact study of Disneyland Paris up to date, to cover the period until 2011 (the last
study being published in 2009). For the 20th anniversary of the tourist destination, the study also
includes a look back over the period from 1992 to 2012.
This update follows the studies regularly carried out since 1986, in collaboration with Euro Disney,
which supplied data concerning its business. This year, the partner hotels on the site also
participated. The resulting summary covers the economic and social impact of the entire tourist pole.
In general, the net economic and social impact of Disneyland Paris is the result of a leverage effect
created through the public-private partnership that links Euro Disney to the French public parties
since 1987. The study of the twenty years shows that in spite of the economic risks, the
development model followed by Disneyland Paris intrinsically generates added value and jobs for
the French economy.
20 YEARS OF CONTRIBUTION IN FIGURES
- 250 million visits
- €50 billion in added value for the French economy
- €59 billion spent in France by Disneyland Paris guests during their visits
> of which €37 billion spent in France by foreign guests to Disneyland Paris
> representing 6.2% of the total income in foreign currencies generated by tourism in France
- €7 billion invested
- 55,000 jobs generated each year
- 1 job at Disneyland Paris generated nearly 3 jobs elsewhere in France
- 5th hotel pole in France
- Nearly 5% of the 76.8 million tourists who came to France visited Disneyland Paris in 2010
- 9.4% of the total number of hotel room nights in the Ile-de-France region, 69.5% for the Seine-etMarne area in 2010
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CONTRIBUTIONS TO TOURISM
Disneyland Paris drives France as a tourist destination
In a sector such as tourism that creates jobs and where activity cannot be moved abroad, the
destination makes a strategic contribution – and particularly during periods of economic instability.
The results of the study confirm the role played by Disneyland Paris in driving France as a tourist
destination, thereby allowing the country to fend off worldwide competition.
A quarter of a billion visits in twenty years
Since its opening on 12 April 1992, Disneyland Paris has welcomed over 250 million visits. Both the
destination’s power to attract and the public’s passion have remained constant over the last twenty
years. These have made Disneyland Paris the most visited paying tourist destination in France.
A large number of its guests come from Europe.
15.7 million visits in 2011, the equivalent of:
The Louvre Museum (8.4 million)* and the Eiffel Tower (6.6 million)* combined;
More than four times the Cité des Sciences at La Villette (3.1 million)*;
58% of the total number of guests over 20 years are foreign – of which:
27% British, 14% Dutch, 13% German and 12% Spanish.
*visitation figures for 2009
Tourism income: a contribution to the French economy
Foreign guests at Disneyland Paris accounted for 6.2% of the total income generated in foreign
currencies from tourism across France over the last twenty years.
€37 billion spent in France by foreign guests to Disneyland Paris
A complete tourism hub that contributes to the regional flow of tourism
In addition to the two theme parks, the hotels (Disney, Selected and Associated), Disneyland Paris
also offers 23,500 m² of convention and seminar space close to a shopping centre that is specially
adapted to international visitors. With all of these leisure and business tourism facilities, the site is a
true centre for tourism.
1,000 events every year for groups of 50 to 25,000 people
Nearly 100 privatisations per year
287,000 room nights in 2010 attributed to business tourism in the Disney hotels
The Disneyland Paris hotel centre now offers more than 8,000 accommodation units, including more
than 7,000 hotel rooms. This gives Disneyland Paris the nation’s fifth largest hotel capacity after
Paris, Lourdes, Nice and Lyon.
46.2% of the 15,280 hotel rooms in the Seine-et-Marne area
and 69.5% of the total number of room nights
Synergy with Paris and the Seine-et-Marne area
In 2011 one third of foreign guests visited
both Disneyland Paris and Paris. This is
also the case for 17.1% of French guests
from the provinces. Disneyland Paris
continues to exert a strong pull: a visit to
Disneyland Paris is the sole motivation for
trips by 41% of foreign guests and 77% of
the guests from the French provinces
(98.7% for guests from the local area).
Disney +
Paris
Foreign
Provinces
Local
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SOCIAL CONTRIBUTIONS
Disneyland Paris is a stable employer with long-lasting and diversified recruitment
In twenty years, the company has contributed to social ascension and job stability, externally as well
as internally.
Sustaining the département and the region
The impact Disneyland Paris has is not limited to the number of employees (14,712 jobs on 31
December 2010). From 1992 to 2011, its normal activities and investments generated up to 55,000
permanent jobs that are either direct, indirect or induced each year in France.
1 job at Disneyland Paris equates to nearly 3 jobs elsewhere in France
Breakdown of jobs created by Disney (cumulative 1992 – 2011)
• Direct
• Indirect
• Induced
Employment at Disneyland Paris
Sustainability: between 85% and 90% of employees over the last twenty years have held permanent
work contracts.
Equality:
In 1992 the ratio between men and women was respectively 55% and 45%. On 31
December 2010, Disneyland Paris drew closer to equality, with 7,602 men and 7,110
women (respectively 51.7% and 48.3%).
Stability:
the average age is 34, and average seniority is 7.2 years
Growth of average seniority (1993 – 2010)
(In number of years)
Multicultural: 75% of Disneyland Paris employees are French. 16% are of other European
nationalities. Over 100 nationalities are represented and twenty languages are
spoken.
Diversity:
With an average seniority of thirteen years, over 500 employees are registered as
disabled. Since opening in 1992, the Mission Handicap team has overseen a real
recruitment policy for disabled workers. All work positions at Disney are open to
handicapped candidates.
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ECONOMIC CONTRIBUTIONS
A remarkable leveraging effect
In 1987, France ratified its partnership with Euro Disney by investing €666 million in the site. That
investment figure has been multiplied in twenty years through private investment, thus illustrating
the impressive leveraging effect played by public money.
Aside from its own activity, Disneyland Paris plays a major role in the region’s economy by
generating permanent activities upstream and downstream in the other business sectors.
Upstream, the goods and services Disneyland Paris buys generate business for its suppliers. In turn,
this business creates new jobs that correspond to the distribution of additional income, the creation
of final additional income, spending and more.
Downstream, Disneyland Paris maintains a certain number of jobs on the employment market.
These then generate income and fees that contribute to the growth of available consumer income.
In turn, this generates an additional, supplementary demand which also creates activity and more.
Disneyland Paris guests also spend money on-site and off-site, thus creating business that results in
new jobs and more.
The impact generated by Disneyland Paris activity
In twenty years, Disneyland Paris has generated €50 billion of added value, i.e. an average of €2.5
billion per year, mainly to benefit the Ile-de-France region (89% of the total), and the Seine-et-Marne
area (32.2% of the total).
Breakdown of added value generated by Disney (accumulative: 1992 – 2011)
• Seine-et-Marne
•Ile-de France (excluding Seine-et-Marne)
•France (excluding Ile-de-France)
-
€16.1 billion in added value, generated in the Seine-et-Marne area, of which:
56% from Disneyland Paris itself,
25% from guest spending in Seine-et-Marne and outside Disneyland Paris,
19% from the added value induced by Disneyland Paris purchases and salaries, and by its
current investments.
€1 added value at Disneyland Paris = €0.80 of added value
in Seine-et-Marne outside of Disneyland Paris.
Guest spending
Disneyland Paris guests do not only spend at the destination. They also purchase off site in sectors
such as transportation, merchandise, accommodations, food and beverages, etc.
€59 billion spent in France by Disneyland Paris guests during their visits. Of which:
€37 billion spent in France by foreign guests to Disneyland Paris over 20 years. This represents:
6.2% of the total foreign currencies generated in France through tourism,
€1.57 billion spent by Disneyland Paris guests in Seine-et-Marne in 2011. Of which:
€1.187 million at Disneyland Paris and €382 million off site.
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Investments
The total amount of investments by Disneyland Paris since the creation of the tourist destination
represents €7 billion.
The initial public investment (TGV and REF interconnections, interchanges, etc.) was €666 million:
- €112 million from the state,
- €104 million from the Ile-de-France region,
- €112 million from Seine-et-Marne,
- €85 million from the SAN,
- €253 million from the operators (SNCF, RATP, GDF, etc.).
Upon opening in 1992, the coefficient of multiplication (total investment / public investment) was
7.3. When all investments carried out since 1992 are added, the multiplying coefficient now stands
at 10.5.
Tax contributions
Since 1992, the taxes generated by Disneyland Paris represent €5.33 billion.
Over the same twenty-year period, Disneyland Paris generated €4.5 billion in VAT as follows:
€685.9 million in VAT paid by Disneyland Paris,
€1,065.7 million in VAT induced through Disneyland Paris employees’ purchases and
expenses,
€2,593.8 million in VAT generated by guest spending off site,
€96.2 million in VAT generated by current Disneyland Paris investments,
€37 million in VAT generated through the creation of the second park.
Aside from all VAT collected by the state, all other taxes were distributed as follows: 17% to the state
or national agencies, 37% to the SAN, 18% to the towns on which Disneyland Paris is located, 23% to
the Seine-et-Marne area, and 5% to the Ile-de-France region.
The territorial governments of Seine-et-Marne, the towns, the SAN and département received €667
million in taxes from Disneyland Paris over the period from 1992 to 2011. This does not include local
taxes paid by suppliers, sub-contractors, employees, etc.
Focus on suppliers
Since opening the first theme park, and excluding all taxes, the total amount of goods and services
bought by Disneyland Paris for its theme park and hotel operations stands at €10.1 billion (an annual
average of approximately €505 million).
These purchases were made as follows: 16.4% locally in the Seine-et-Marne area, 54% in the Ile-deFrance region outside of Seine-et-Marne, 12.1% elsewhere in France, and 17.5% through
importation.
The services sector benefited mostly from these purchases (insurance, advertising, maintenance,
sub-contractors, etc). Manufactured goods and the agriculture/food industries then followed.
Délégation Interministérielle au
projet Euro Disney
Laurent Evrard
Press Relations
Tel: +33 (0)1 82 52 40 56
Laurent.evrard@paris-idf.gouv.fr
EPAFRANCE
Saliha Idir
Communication
Tel: +33 (0)1 64 62 45 84
s.idir@epa-marnelavallee.fr
Disneyland Paris
Laëtitia Raphalen
Press Relations, Corporate
Communication
Tel: +33 (0) 1 64 74 57 18
Laetitia.raphalen@disney.com
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