Rupert's Land 2013 Biographies

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BIOGRAPHIES OF PRESENTERS
Hamed Aghakhani
Hamed Aghakhani is a 4th year PhD student in Marketing program at Asper School of Business,
University of Manitoba. His research focuses on how socially excluded people react towards deceptive
advertising. He also works to understand how embodiment affects creativity and novelty. The research
methodology he mostly uses is experimental research. Hamed has presented his research at major
marketing conferences including ACR and SCP. Hamed’s teaching interests includes Marketing Research
as well as Consumer Behaviour which he already taught at the undergraduate level. Prior to joining the
doctoral program, Hamed earned a MSc in Information Technology Management and a BSc in Industry
Management.
Mehdi Akhgari
Mehdi Akhgari is a second year Phd student, working under the supervision of Ed Bruning. Mehdi's
research interests are consumer behavior and marketing strategy specifically attitudes formation,
consumer well-being, religious commitment, loyalty and relational exchange.
Peyman Assadi
Peyman Assadi completed his B.Sc. degree in engineering a year ago and then began a M.Sc. in
Marketing. Peyman's research interests at this point can be narrowed down to issues in the field of
Consumer Behavior. Particularly, he is interested to know how customers justify and evaluate their
efforts invested in their relationship with a product and to what extent this justification can influence
them about whether to engage with a product or not.
Maureen Bourassa
Maureen Bourassa is an Assistant Professor of Marketing at the Edwards School of Business. Her
research is aimed at understanding respect – specifically, she is studying the meaning and impact of
respect in the context of marketing relationships. Maureen’s other current research focuses on
corporate social responsibility and stakeholder engagement (i.e., how do socially responsible
organizations successfully engage stakeholders, what are the roles of respect and power in this process,
and what are the factors around adversarial stakeholder engagement). Her work has been published in
the Journal of Public Policy & Marketing, the Journal of Historical Research in Marketing, and the
European Business Review.
Vince Bruni-Bossio
Vince is an Assistant Professor in the APA stream at the Edwards School of Business. His area of
interested include strategy and governance for both profit and not-for-profit organizations. Vince owns
and operates his own private consulting company called “Open Circle Consulting.” He has worked as a
consultant for many years in the areas of strategic planning, governance, change management and
conflict resolution. He currently teaches the undergraduate capstone strategy classes (Comm 401) and
the management consulting classes for both the undergraduate and MBA.
Marjorie Delbaere
Marjorie Delbaere is an Associate Professor of Marketing at the Edwards School of Business at the
University of Saskatchewan. Marjorie's program of research explores the interplay between the
persuasive use of language and images (specifically rhetorical figures such as metaphors and analogies)
and consumer knowledge transfer in the marketing of controversial products, such as prescription
drugs. The primary area that she is currently researching is the marketing of pharmaceutical products
direct-to-consumers (DTC), for which she was awarded a standard research grant by the Social Sciences
and Humanities Research Council of Canada. Marjorie's research has been published in refereed journals
including Journal of Advertising, Social Science & Medicine, Health Marketing Quarterly, and Journal of
Strategic Marketing.
Fabrizio Di Muro
Fabrizio Di Muro is an Assistant Professor of Marketing in the Department of Business and
Administration at the University of Winnipeg. Fabrizio received his Ph.D. in 2010 from the Richard Ivey
School of Business under the direction of Dr. Kyle Murray. Fabrizio’s primary focus of research is in the
area of consumer behavior.
Fabrizio’s work has appeared in the Journal of Consumer Research and the Journal of Retailing and
Consumer Services. His work has examined retail atmosphere variables, arousal and the visual
appearance of money.
Mohammed El Hazzouri
Dr. El Hazzouri is an assistant professor of marketing at Mount Royal University. He earned his PhD in
2012 from Asper School of Business, University of Manitoba. Dr. El Hazzouri is mainly interested in
researching how social identify (e.g. ethnic identity, gender identity, and immigration status) affects
consumers’ behavior.
Tammi Feltham
Tammara S. Feltham, Ph.D., Principal, Feltham Research Services, obtained a B.S. (1983) in Business
Administration, Management and M.B.A. (1984) from the University of Montana, Missoula. She
obtained a Ph.D. (1990) in Marketing and Organisational Behaviour from Queen’s University, Kingston,
Ontario. Tammara has taught consumer analysis, and introductory management and marketing at the
undergraduate and graduate levels at Wilfrid Laurier University, The University of Saskatchewan, and
The University of Manitoba where she spent the last eight years as the Acting Department Chair of
Textile Sciences. Her research has appeared in the Journal of Consumer Psychology, Journal of
Consumer Marketing, Advances in Consumer Research, Journal of Small Business Management, isuma:
Canadian Journal of Policy Research, and Marketing Management Journal. She specializes in marketing
research design issues and consumer behaviour. Past research has centered on the succession readiness
of Canadian family owned businesses and possible consequences for the economy. She is currently a
prinicipal investigator and research sub-committee chair of the Manitoba Consumer Monitor Food Panel
- which monitors attitudes towards food, diet and health.
Rim Lassoued
Rim Lassoued is a PhD student in the Department of Bioresource Policy, Business & Economics at the
University of Saskatchewan. Rim's research interest is primarily focused on Food Safety Economics and
Consumer Behaviour. Over the past three years, she has been working on her PhD dissertation entitled:
“Consumer Confidence in Credence Attributes: The Role of Brand Trust”. Rim has completed the
theoretical conceptualisation as well as the data collection and is currently working on the empirical
analysis.
Anne Lavack
Anne Lavack is Professor of Marketing in the School of Economics and Business at Thompson Rivers
University in Kamloops, BC. She received her Ph.D. from University of British Columbia in 1997. Her
past research in social marketing has focused on tobacco control, addictions, and domestic violence, and
more recently she has begun to examine how social marketing can be applied to encourage the
purchase of hybrid vehicles. She has published in a variety of journals including Journal of Advertising,
International Journal of Advertising, Journal of Business Research, International Marketing Review,
Journal of Public Policy and Marketing, and Social Marketing Quarterly.
Raymond Lavoie
Raymond Lavoie is in the first year of the Master of Science (MSc.) program in the Asper School of
Business with a focus in Marketing. Raymond graduated from the Asper School of Business with a
B.Comm (Hons) in marketing in 2011 and started the MSc program after spending time in a marketing
role in the Aerospace Industry for a year. His research interest is in consumer behavior, in particular
business-business, business-consumer and consumer-brand relationships. He finds the role of identity
and affective commitment in these relationships intriguing.
Tatiana Levit
Tatiana Levit received her Ph.D. in 2009 from University of Kentucky, and joined the University of Regina
in 2009 as an assistant professor. Her research interests include affective forecasting and
misforecasting, emotions in marketing, health behaviours, food-related behaviours, social marketing
(health and mental health), and social influence and persuasion. Tatiana teaches Consumer Behaviour
(undergrad) and International Marketing (both undergrad and graduate level).
Penny (Haoyu) Li
Haoyu Li (Penny) is a third-year master’s student from the Department of Bioresource Policy, Business
and Economics at the University of Saskatchewan. Penny is currently working on North American barley
market price analysis, and is interested in market structure, price transmission and market integration in
agricultural and natural-resource industries. She received her B.A. in International Economics from
Capital Normal University in 2010.
Kelley Main
Kelley Main is currently the F. Ross Johnson Professor of Marketing and Associate Dean of Research and
graduate Programs at the Asper School of Business. She received a B.A. (Hons, Psychology) from the
University of Winnipeg, a M.A. (Social Psychology) from the University of Manitoba and a Ph.D.
(Marketing) from the University of British Columbia. Her research program explores the rational and
irrational judgment processes that influence consumer behavior.
Barbara Phillips
Dr. Barbara Phillips is Rawlco Scholar in Advertising and Professor of Marketing at the University of
Saskatchewan, where she teaches Integrated Marketing Communications, Branding, and other
marketing courses. Dr. Phillips received her MA and PhD in Advertising from the University of Texas at
Austin; her undergraduate degree in Marketing is from the University of Manitoba. She has received
several teaching awards from the Edwards School of Business and the University of Saskatchewan,
including Master Teacher in 2012.
Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer
response. She has published over 20 articles in peer-reviewed journals, books, and conference
proceedings, such as the Journal of Consumer Research, Journal of Advertising, and Marketing Theory,
and has received the “Best Article” award in the Journal of Advertising twice (2002, 2005). In addition,
she received the Dunn Award from the University of Illinois in 2004 for “excellence in advertising
research.” Dr. Phillips currently serves on the editorial boards of four advertising journals; she has
received the “Outstanding Reviewer” award at the Journal of Advertising three times (2000, 2004,
2009).
Monica Popa
Monica Popa is an Assistant Professor of Marketing at the Edwards School of Business at the University
of Saskatchewan. Her research interests revolve around two streams. Monica's primary focus is on
investigating the impact of situational influences, particularly social and linguistic influences, in
consumption situations. The process mechanisms examined in her research highlight the notion that
communication (including what and how is being communicated) generates inferences and affective
reactions that have trickledown effects on consumer behavior. Monica's second stream of research
focuses on social marketing concerns, exploring helping behavior, charitable donations, fair trade
product purchases and social responsibility in general, at either consumer or corporate level. To
understand these phenomena she is examining issues of trust, fairness, connectedness, empathy and
reciprocity. Her work has been published in refereed journals (e.g., Journal of Marketing) and has been
presented at numerous conferences (e.g., the annual conferences organized by the Association for
Consumer Research and the Society for Consumer Psychology).
John Rigby
John Rigby is an Associate Professor in the Department of Management and Marketing, Edwards School
of Business, University of Saskatchewan. He has a Ph.D. in Organizational Analysis and Marketing from
the University of Alberta. John has researched in the area of eco-labels as well as marketing
effectiveness and market orientation. He is interested in non-traditional applications of marketing
knowledge such as church marketing. John served as the Chair of Behavioural Research Ethics Board of
the University of Saskatchewan for six years
Karen Robson
Karen Robson is Executive Director at The Princess Shop, a Saskatoon-based non-profit organization that
creates an enhanced graduation experience for female students in need, and provides them with
mentorship, support, and the tools to pursue success after graduation. Karen completed her Bachelor
of Commerce (Marketing) in December 2012 at the Edwards School of Business. Karen’s special interest
and educational focus is non-profit organizations. Her volunteerism in Saskatoon and across Canada, in
programs such as Katimavik, is indicative of her passion and commitment to the community. Karen
integrated this passion for community involvement into her educational pursuits; her thesis as an
honours student in 2011-12 examined the role of relationships in enhancing volunteer motivations.
Zeyu Song
Zeyu Song is in the Master of Science (MSc.) program in marketing at the Asper School of Business at the
University of Manitoba.
Lisa Watson
Lisa Watson is an Associate Professor of Marketing at the University of Regina. Dr. Watson researches in
the areas of consumer entitlement, sustainable decision-making, and social marketing. Her entitlement
research considers how a false sense of personal entitlement (as opposed to actual deservingness) leads
to unfavourable behavioural outcomes on the part of the consumer, such as consumer debt and obesity.
Similarly, Dr. Watson's sustainable decision-making research explores how and why purchasing and
consumption choices put personal comfort and prestige before broader societal welfare. Finally, her
social marketing research links the understanding of potentially detrimental consumer choices gained
above to behaviour change and social marketing theories. The purpose of this transformative consumer
research is to find ways to motivate positive behaviour change to benefit individual consumers and
society.
David Williams
David Williams is an Associate Professor of Marketing at the Edwards School of Business at the
University of Saskatchewan. His research interests primarily revolve around retailing with a specific
emphasis on eā€tailing.
Jeanie Wills
Wills has a PhD in Interdisciplinary Studies with a theme of Rhetoric and Popular culture. She also has
two degrees in literature and a former career as a radio advertising Creative Director and copy writer
behind her. Wills’ research interests are eclectic, ranging from the rhetoric of advertising to theories of
audience and the practice of interpersonal communication as well as the study of negotiation as
rhetorical practice. She has just earned a President’s SSHRC and funding from the Schlesinger Library at
Radcliffe Institute that she will be using this summer to begin her research on women in advertising.
David Zhang
Dr. Zhang is an Associate Professor at the Department of Management and Marketing at Edwards School
of Business, University of Saskatchewan. His teaching and research interests include marketing strategy,
international marketing, and entrepreneurship. He has published his research articles in Journal of
Strategic Marketing, and International Journal of Knowledge Management. In addition to teaching, Dr.
Zhang has industry experience in both the public and private sectors. He was involved with the rural
entrepreneurship projects sponsored by the Manitoba Department of Agriculture. He recently received
research grants from the Social Science and Humanity Council of Canada and the Alliance for Food and
Bioproduct Innovation. He is also a member of the International Centre for Northern Governance and
Development.
Heitham Zourrig
Dr. Haithem Zourrig’s major teaching interests lie in consumer behaviour, services marketing and
research methods. He won several research awards in North America, Europe and Asia. His research was
published in Journal of Business Research, Journal of International Consumer Marketing, Journal of
Service Management, and International Journal of Quality & Service Sciences.
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