BIOGRAPHIES OF PRESENTERS Hamed Aghakhani Hamed Aghakhani is a 4th year PhD student in Marketing program at Asper School of Business, University of Manitoba. His research focuses on how socially excluded people react towards deceptive advertising. He also works to understand how embodiment affects creativity and novelty. The research methodology he mostly uses is experimental research. Hamed has presented his research at major marketing conferences including ACR and SCP. Hamed’s teaching interests includes Marketing Research as well as Consumer Behaviour which he already taught at the undergraduate level. Prior to joining the doctoral program, Hamed earned a MSc in Information Technology Management and a BSc in Industry Management. Mehdi Akhgari Mehdi Akhgari is a second year Phd student, working under the supervision of Ed Bruning. Mehdi's research interests are consumer behavior and marketing strategy specifically attitudes formation, consumer well-being, religious commitment, loyalty and relational exchange. Peyman Assadi Peyman Assadi completed his B.Sc. degree in engineering a year ago and then began a M.Sc. in Marketing. Peyman's research interests at this point can be narrowed down to issues in the field of Consumer Behavior. Particularly, he is interested to know how customers justify and evaluate their efforts invested in their relationship with a product and to what extent this justification can influence them about whether to engage with a product or not. Maureen Bourassa Maureen Bourassa is an Assistant Professor of Marketing at the Edwards School of Business. Her research is aimed at understanding respect – specifically, she is studying the meaning and impact of respect in the context of marketing relationships. Maureen’s other current research focuses on corporate social responsibility and stakeholder engagement (i.e., how do socially responsible organizations successfully engage stakeholders, what are the roles of respect and power in this process, and what are the factors around adversarial stakeholder engagement). Her work has been published in the Journal of Public Policy & Marketing, the Journal of Historical Research in Marketing, and the European Business Review. Vince Bruni-Bossio Vince is an Assistant Professor in the APA stream at the Edwards School of Business. His area of interested include strategy and governance for both profit and not-for-profit organizations. Vince owns and operates his own private consulting company called “Open Circle Consulting.” He has worked as a consultant for many years in the areas of strategic planning, governance, change management and conflict resolution. He currently teaches the undergraduate capstone strategy classes (Comm 401) and the management consulting classes for both the undergraduate and MBA. Marjorie Delbaere Marjorie Delbaere is an Associate Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Marjorie's program of research explores the interplay between the persuasive use of language and images (specifically rhetorical figures such as metaphors and analogies) and consumer knowledge transfer in the marketing of controversial products, such as prescription drugs. The primary area that she is currently researching is the marketing of pharmaceutical products direct-to-consumers (DTC), for which she was awarded a standard research grant by the Social Sciences and Humanities Research Council of Canada. Marjorie's research has been published in refereed journals including Journal of Advertising, Social Science & Medicine, Health Marketing Quarterly, and Journal of Strategic Marketing. Fabrizio Di Muro Fabrizio Di Muro is an Assistant Professor of Marketing in the Department of Business and Administration at the University of Winnipeg. Fabrizio received his Ph.D. in 2010 from the Richard Ivey School of Business under the direction of Dr. Kyle Murray. Fabrizio’s primary focus of research is in the area of consumer behavior. Fabrizio’s work has appeared in the Journal of Consumer Research and the Journal of Retailing and Consumer Services. His work has examined retail atmosphere variables, arousal and the visual appearance of money. Mohammed El Hazzouri Dr. El Hazzouri is an assistant professor of marketing at Mount Royal University. He earned his PhD in 2012 from Asper School of Business, University of Manitoba. Dr. El Hazzouri is mainly interested in researching how social identify (e.g. ethnic identity, gender identity, and immigration status) affects consumers’ behavior. Tammi Feltham Tammara S. Feltham, Ph.D., Principal, Feltham Research Services, obtained a B.S. (1983) in Business Administration, Management and M.B.A. (1984) from the University of Montana, Missoula. She obtained a Ph.D. (1990) in Marketing and Organisational Behaviour from Queen’s University, Kingston, Ontario. Tammara has taught consumer analysis, and introductory management and marketing at the undergraduate and graduate levels at Wilfrid Laurier University, The University of Saskatchewan, and The University of Manitoba where she spent the last eight years as the Acting Department Chair of Textile Sciences. Her research has appeared in the Journal of Consumer Psychology, Journal of Consumer Marketing, Advances in Consumer Research, Journal of Small Business Management, isuma: Canadian Journal of Policy Research, and Marketing Management Journal. She specializes in marketing research design issues and consumer behaviour. Past research has centered on the succession readiness of Canadian family owned businesses and possible consequences for the economy. She is currently a prinicipal investigator and research sub-committee chair of the Manitoba Consumer Monitor Food Panel - which monitors attitudes towards food, diet and health. Rim Lassoued Rim Lassoued is a PhD student in the Department of Bioresource Policy, Business & Economics at the University of Saskatchewan. Rim's research interest is primarily focused on Food Safety Economics and Consumer Behaviour. Over the past three years, she has been working on her PhD dissertation entitled: “Consumer Confidence in Credence Attributes: The Role of Brand Trust”. Rim has completed the theoretical conceptualisation as well as the data collection and is currently working on the empirical analysis. Anne Lavack Anne Lavack is Professor of Marketing in the School of Economics and Business at Thompson Rivers University in Kamloops, BC. She received her Ph.D. from University of British Columbia in 1997. Her past research in social marketing has focused on tobacco control, addictions, and domestic violence, and more recently she has begun to examine how social marketing can be applied to encourage the purchase of hybrid vehicles. She has published in a variety of journals including Journal of Advertising, International Journal of Advertising, Journal of Business Research, International Marketing Review, Journal of Public Policy and Marketing, and Social Marketing Quarterly. Raymond Lavoie Raymond Lavoie is in the first year of the Master of Science (MSc.) program in the Asper School of Business with a focus in Marketing. Raymond graduated from the Asper School of Business with a B.Comm (Hons) in marketing in 2011 and started the MSc program after spending time in a marketing role in the Aerospace Industry for a year. His research interest is in consumer behavior, in particular business-business, business-consumer and consumer-brand relationships. He finds the role of identity and affective commitment in these relationships intriguing. Tatiana Levit Tatiana Levit received her Ph.D. in 2009 from University of Kentucky, and joined the University of Regina in 2009 as an assistant professor. Her research interests include affective forecasting and misforecasting, emotions in marketing, health behaviours, food-related behaviours, social marketing (health and mental health), and social influence and persuasion. Tatiana teaches Consumer Behaviour (undergrad) and International Marketing (both undergrad and graduate level). Penny (Haoyu) Li Haoyu Li (Penny) is a third-year master’s student from the Department of Bioresource Policy, Business and Economics at the University of Saskatchewan. Penny is currently working on North American barley market price analysis, and is interested in market structure, price transmission and market integration in agricultural and natural-resource industries. She received her B.A. in International Economics from Capital Normal University in 2010. Kelley Main Kelley Main is currently the F. Ross Johnson Professor of Marketing and Associate Dean of Research and graduate Programs at the Asper School of Business. She received a B.A. (Hons, Psychology) from the University of Winnipeg, a M.A. (Social Psychology) from the University of Manitoba and a Ph.D. (Marketing) from the University of British Columbia. Her research program explores the rational and irrational judgment processes that influence consumer behavior. Barbara Phillips Dr. Barbara Phillips is Rawlco Scholar in Advertising and Professor of Marketing at the University of Saskatchewan, where she teaches Integrated Marketing Communications, Branding, and other marketing courses. Dr. Phillips received her MA and PhD in Advertising from the University of Texas at Austin; her undergraduate degree in Marketing is from the University of Manitoba. She has received several teaching awards from the Edwards School of Business and the University of Saskatchewan, including Master Teacher in 2012. Dr. Phillips’ research program focuses on visual images in advertising and their influence on consumer response. She has published over 20 articles in peer-reviewed journals, books, and conference proceedings, such as the Journal of Consumer Research, Journal of Advertising, and Marketing Theory, and has received the “Best Article” award in the Journal of Advertising twice (2002, 2005). In addition, she received the Dunn Award from the University of Illinois in 2004 for “excellence in advertising research.” Dr. Phillips currently serves on the editorial boards of four advertising journals; she has received the “Outstanding Reviewer” award at the Journal of Advertising three times (2000, 2004, 2009). Monica Popa Monica Popa is an Assistant Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. Her research interests revolve around two streams. Monica's primary focus is on investigating the impact of situational influences, particularly social and linguistic influences, in consumption situations. The process mechanisms examined in her research highlight the notion that communication (including what and how is being communicated) generates inferences and affective reactions that have trickledown effects on consumer behavior. Monica's second stream of research focuses on social marketing concerns, exploring helping behavior, charitable donations, fair trade product purchases and social responsibility in general, at either consumer or corporate level. To understand these phenomena she is examining issues of trust, fairness, connectedness, empathy and reciprocity. Her work has been published in refereed journals (e.g., Journal of Marketing) and has been presented at numerous conferences (e.g., the annual conferences organized by the Association for Consumer Research and the Society for Consumer Psychology). John Rigby John Rigby is an Associate Professor in the Department of Management and Marketing, Edwards School of Business, University of Saskatchewan. He has a Ph.D. in Organizational Analysis and Marketing from the University of Alberta. John has researched in the area of eco-labels as well as marketing effectiveness and market orientation. He is interested in non-traditional applications of marketing knowledge such as church marketing. John served as the Chair of Behavioural Research Ethics Board of the University of Saskatchewan for six years Karen Robson Karen Robson is Executive Director at The Princess Shop, a Saskatoon-based non-profit organization that creates an enhanced graduation experience for female students in need, and provides them with mentorship, support, and the tools to pursue success after graduation. Karen completed her Bachelor of Commerce (Marketing) in December 2012 at the Edwards School of Business. Karen’s special interest and educational focus is non-profit organizations. Her volunteerism in Saskatoon and across Canada, in programs such as Katimavik, is indicative of her passion and commitment to the community. Karen integrated this passion for community involvement into her educational pursuits; her thesis as an honours student in 2011-12 examined the role of relationships in enhancing volunteer motivations. Zeyu Song Zeyu Song is in the Master of Science (MSc.) program in marketing at the Asper School of Business at the University of Manitoba. Lisa Watson Lisa Watson is an Associate Professor of Marketing at the University of Regina. Dr. Watson researches in the areas of consumer entitlement, sustainable decision-making, and social marketing. Her entitlement research considers how a false sense of personal entitlement (as opposed to actual deservingness) leads to unfavourable behavioural outcomes on the part of the consumer, such as consumer debt and obesity. Similarly, Dr. Watson's sustainable decision-making research explores how and why purchasing and consumption choices put personal comfort and prestige before broader societal welfare. Finally, her social marketing research links the understanding of potentially detrimental consumer choices gained above to behaviour change and social marketing theories. The purpose of this transformative consumer research is to find ways to motivate positive behaviour change to benefit individual consumers and society. David Williams David Williams is an Associate Professor of Marketing at the Edwards School of Business at the University of Saskatchewan. His research interests primarily revolve around retailing with a specific emphasis on eātailing. Jeanie Wills Wills has a PhD in Interdisciplinary Studies with a theme of Rhetoric and Popular culture. She also has two degrees in literature and a former career as a radio advertising Creative Director and copy writer behind her. Wills’ research interests are eclectic, ranging from the rhetoric of advertising to theories of audience and the practice of interpersonal communication as well as the study of negotiation as rhetorical practice. She has just earned a President’s SSHRC and funding from the Schlesinger Library at Radcliffe Institute that she will be using this summer to begin her research on women in advertising. David Zhang Dr. Zhang is an Associate Professor at the Department of Management and Marketing at Edwards School of Business, University of Saskatchewan. His teaching and research interests include marketing strategy, international marketing, and entrepreneurship. He has published his research articles in Journal of Strategic Marketing, and International Journal of Knowledge Management. In addition to teaching, Dr. Zhang has industry experience in both the public and private sectors. He was involved with the rural entrepreneurship projects sponsored by the Manitoba Department of Agriculture. He recently received research grants from the Social Science and Humanity Council of Canada and the Alliance for Food and Bioproduct Innovation. He is also a member of the International Centre for Northern Governance and Development. Heitham Zourrig Dr. Haithem Zourrig’s major teaching interests lie in consumer behaviour, services marketing and research methods. He won several research awards in North America, Europe and Asia. His research was published in Journal of Business Research, Journal of International Consumer Marketing, Journal of Service Management, and International Journal of Quality & Service Sciences.