ITC: Building World-Class Indian Brands
FMCG
HOTELS
PAPERBOARDS & PACKAGING
AGRI BUSINESS
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INFORMATION TECHNOLOGY
Building World-Class Brands for India
“A country’s brands are a reflection of its competitive strengths
and a manifestation of its innovation and intellectual capacity.
I strongly believe that a country’s economic capacity
is significantly enriched when its institutions build and own
internationally competitive brands. Winning brands serve
as market anchors to support the competitiveness of the
entire value chains of which they are a part. Strong domestic
brands create much larger value since they create, capture
and retain value within the country. ITC takes justifiable pride
in creating world-class Indian brands that have demonstrated
immense vitality in the global Indian market place.”
Y C Deveshwar
Chairman, ITC Limited
ITC’s Brands:
Powering Economic Growth
Winning brands are the badge of a country’s economic competitiveness.
Brands capture value for the nation in numerous ways – creating intellectual
capital, boosting R&D and innovation, creating large-scale livelihoods by
empowering value chains, investing in physical infrastructure and expanding
markets.
ITC is today proud to have created over 50 energetic and popular brands across
categories that delight millions of households and support and sustain around
6 million livelihoods across India. Within a relatively short span of time, ITC has
established vital brands across diverse businesses that include branded packaged
foods, personal care, education & stationery products, incense sticks and safety
matches, lifestyle retailing and hotels. Each of ITC’s brands has today garnered
significant market standing in the global Indian marketplace.
ITC Hotels, with its credo of “Responsible Luxury”, stands apart not only for its
exquisite signature properties, cuisine and service excellence but also for being
the greenest luxury hotel chain in the world. ITC’s hotels business also contributes
to the country’s tourism landscape and livelihood creation through its other high
quality offerings embodied in the WelcomHotel, Fortune Hotels and WelcomHeritage
brands. ITC’s hotels have pioneered the concept of branded cuisine in India with
globally acclaimed restaurants including Bukhara, Dum Pukht and Dakshin. ITC
has also set new benchmarks in wellness with its Kaya Kalp Spa brand that offers
a new dimension in luxury and an enriching experience.
Branded Packaged
Foods
Winning consumer preference in fast growing consumption categories,
supporting round the year productivity for millions of farmers
Atta, Salt, Spices,
Instant Mixes, Ready Meals,
Dairy
Offering nothing but the best for the Indian
household, ingredients for Aashirvaad products
are carefully hand-picked and processed with
love and care. Aashirvaad offers superior
products in the categories of atta, salt, spices,
instant mixes, ready meals and dairy.
Premium Cookies, Biscuits, Cakes
Sunfeast offers high quality biscuits, cookies
and cakes in exciting and innovative formats,
reinforcing ITC’s commitment to delivering
a world-class product experience to the
discerning consumer.
Juices
B Natural heralds ITC’s entry into the juices category. Luscious and thick,
but with no added preservatives, B Natural juices are packed with the
goodness of fruit. Available in 8 delicious variants, they bring consumers
a taste that is as close to the real thing as possible.
Branded Packaged
Foods
Ready-to-eat Gourmet Cuisine,
Masala Mixes, Chutneys, Conserves
A leader in the premium ready-to-eat packaged
foods market, Kitchens of India offers authentic
gourmet Indian dishes from across the country,
crafted by the Master Chefs of ITC Hotels.
Consumers can recreate an exclusive fine-dining
experience in their own homes with this delectable
range of vegetarian and non-vegetarian ready-toeat dishes, masala mixes, chutneys and conserves.
The entire range is made with 100% natural
ingredients and is free of preservatives.
Instant Noodles, Instant Pasta
Sunfeast YiPPee! – No. 2 in India’s instant noodles market
– continues to wow consumers across the country. Available
in 3 flavours, its unique round block and long, slurpy and
non-sticky noodles have created consumer delight. Sunfeast
YiPPee! Tricolor Pasta – a recently launched differentiated
premium offering – is available in 2 exciting flavours.
Sunfeast Pasta Treat offers a delicious and nutritious range
of Pasta products in 4 different flavours.
Potato Chips, Indian Finger Snacks
Bingo! – India’s 2nd largest brand in the salted snacks
segment – offers multiple variants of potato chips and
finger snacks to fulfil the Indian consumer’s need
for variety and novelty with innovative formats and
‘irresistible combinations’ in flavours.
Confectionery
A mouth-watering range
of toffees, candies and mints,
in a wide variety of formats
and flavours which delight
consumers of all ages.
GumOn – the most recent
addition to ITC’s confectionery
range – marks its foray into
the gums segment.
Personal Care
Products
A range of grooming and personal wash products that have
redefined consumer perceptions and preferences through
world-class offerings crafted for India
Fine Fragrances, Deodorants, After Shave Lotions,
Hair & Body Shampoos, Bathing Bars
Essenza Di Wills personifies innate style
with its exclusive range of fine fragrances
and grooming products. The brand unites
distinct craftsmanship and passion and
is an embodiment of fine living.
Shower Gels, Bathing Bars,
Face Washes
Fiama Di Wills offers a range of expert
solutions designed to make consumers look
and feel young. With innovation at its core,
Fiama Di Wills offers an enviable portfolio of
products developed through years of scientific
research at Laboratoire Naturel.
Soaps, Face Washes, Moisturisers,
Body Lotions, Creams
Adjudged as one of the most exciting brands in the
Personal Care segment in India, Vivel has built a
strong consumer franchise with its portfolio of bath
care and skin care products. Specially formulated
to cater to the skin care needs of Indian consumers,
Vivel’s range of innovative products are enriched
with Vitamin E and rich nourishing ingredients to
fulfil its promise of soft glowing skin.
Colognes,
Deodorants,
Perfume
Sprays
ITC’s latest addition in Personal Care Products, Engage is one of India’s first ranges of
fragrance products for couples offering deodorants, cologne sprays and most recently, perfume
sprays. Crafted to enhance personal grooming and confidence, the products, such as ‘0%
gas’ cologne sprays, are designed to provide long lasting freshness and fragrance.
Antiseptic Liquid,
Soaps & Handwash,
Prickly Heat Talc
ITC recently expanded its Personal Care Products
portfolio with the acquisition of 2 established brands
with rich heritage. While Savlon’s range of antiseptic/
anti-bacterial products are trusted for their gentle
yet effective protection against germs, Shower to
Shower offers superior protection from prickly heat
and controls sweat.
Lifestyle Retailing
Differentiated offerings across several premium
product platforms
Formal Wear,
Casual Wear,
Evening Wear,
Designer Wear
Synonymous with fashion and elegance,
Wills Lifestyle presents a premium lifestyle
wardrobe for Indian men and women.
With its high fashion imagery, rich product
mix and delightful shopping experience,
the brand offers a tempting choice of
Wills Classic formal wear, Wills Sport
relaxed wear, Wills Clublife evening wear
and Wills Signature designer wear.
Formals,
Casuals, Denims
John Players, a leading brand
in the ‘Youth fashion’
segment, embodies the
essence of the Indian youth
that is free-spirited, playful
and fashionable. From smart
formals and trendy casuals
including jackets and knits,
the brand incorporates an
exciting mix of colours,
patterns, styling and fits.
John Players Jeans features an
innovative collection of denims
and casual wear in edgy styling,
bold patterns and contemporary
fits for fashion-forward youth.
Education & Stationery
Products
Offering the greenest range of stationery products,
supported by a green wood fibre supply chain that
supports the spread of education among rural communities
Notebooks, Writing Instruments,
Art Stationery, Scholastic Products
Premium Notebooks, Pens
Paperkraft is the leading provider of
premium executive and office paper
stationery including notebook ranges
of Green Impression and Signature
Series as well as an assortment of
premium pens.
India’s No.1 notebooks brand
built on a meticulous understanding
of consumer needs, Classmate’s
expanding portfolio today also includes
pens and pencils, mathematical
drawing instruments, scales, erasers
and sharpeners. Classmate’s art
stationery brand – Colour Crew –
offers an exciting range of superior
quality student art materials. To cater
to the value segment, Saathi notebooks
were launched recently and are
targeted at smaller markets.
Safety Matches &
Incense Sticks (Agarbattis)
Innovative business models that generate livelihood
opportunities for rural women and raise the competitiveness
of small and cottage enterprises
Incense Sticks
(Agarbattis)
ITC’s Mangaldeep agarbattis are manufactured by small-scale and
cottage units, providing livelihood opportunities for more than 10,000
people. Mangaldeep ASHA (Assistance in Social Habilitation through
Agarbattis) is an ITC initiative to improve the quality of raw agarbatti
production and provide better livelihoods for women rollers.
Safety Matches
A range of safety matches that
includes popular brands like
Aim, Ship, Homelites and i Kno
to effectively address the needs
of different consumer segments.
The safety matches are sourced
from small-scale units.
ITC’s Brands:
Anchoring Inclusive Growth
ITC’s Brands:
Empowering Value Chains
ITC’s commitment to create meaningful societal value is manifest in
its multi-dimensional efforts to enhance the competitiveness of its
value chains. Innovative models have been crafted to enable social
value creation through inclusive value chains that encompass the most
disadvantaged sections of society, especially those residing in rural
India, creating large scale sustainable livelihoods.
ITC’s winning brands have anchored the competitiveness of these
value chains benefitting farmers and rural communities. Together with
the Company’s programme for integrated rural development, these
brands have enabled the empowerment of millions of disadvantaged
in India’s villages by generating sustainable livelihoods. These initiatives
include ITC e-Choupal, Social & Farm Forestry, Watershed Development,
Dairy Development, Women Empowerment, Primary Education, Skilling
& Vocational Training and Health & Sanitation.
ITC e-Choupal
A very successful example of value chain
augmentation is the ITC e-Choupal initiative that
benefits over 4 million farmers, while at the same
time providing significant competitive advantage
in procuring raw material for ITC’s Foods business
– be it for Aashirvaad atta produced from handpicked
whole wheat, quality-assured Aashirvaad spices,
superior chipstock potatoes for Bingo! snack foods
or the highest quality fruit pulp for B Natural juices.
Farmers are free to transact at will and sell to
whoever they choose.
ITC Dairy Development
ITC’s Dairy Development Programme is assisting dairy
farmers by setting up modern milk collection networks
for better realisation from the formal milk market.
The milk collection centres are set up in motorable
areas for easy access and have power backup to support
the operation of milk analysers, modern weighing
machines and data processing units that have ensured
a fair and transparent milk collection system based on
both the quality and quantity of milk. The Programme
has played a major role in boosting the local rural
economy by helping farmers sell 256.97 lakh litres of
milk worth over Rs60 crore since 2011.
ITC Social & Farm Forestry
Renewable plantations cultivated under this
initiative enable ITC to offer the greenest
paper and paperboards products manifest
in stationery brands such as Classmate and
Paperkraft. The bedrock of this initiative is
the development and greening of over
2,20,000 hectares including wastelands,
which has also provided over 100 million
person-days of employment to poor tribal
communities and marginal farmers. Farmers
are free to transact at will and sell to
whoever they choose.
ITC’s Brands:
Investing in World-Class
Assets for the Nation
An aspect central to ITC’s capability to
constantly craft and deliver best-in-class brands
and products is creating top-notch physical
infrastructure in the form of state-of-the-art
manufacturing facilities. Significant investments
made in creating world-class manufacturing
infrastructure across India provide ITC’s brands
the much required competitive edge in terms
of scale, quality and time-to-market whilst
ensuring rigorous standards of safety and
hygiene. As a manifestation of ITC’s exemplary
efforts towards sustainable growth, several of
ITC’s factories have also received the Platinum
Green Factory Building Rating from the Indian
Green Building Council.
ITC’s investment-led business growth strategy
includes over 65 ongoing infrastructure projects
in the country spanning globally benchmarked
factories, warehouses, luxury hotels, R&D
facilities, office and residential complexes.
ITC’s Brands:
Creating Sustainable Livelihoods through
a Robust Distribution Network
Continued focus on supply chain improvements
at ITC not only enhances market servicing but
also generates significant livelihood opportunities.
Substantial investments have been made in
augmenting distribution infrastructure to support
a larger scale of operations in the wake of growing
volumes and to ensure the competitiveness of
ITC’s brands in the market place. Leveraging its
unmatched distribution infrastructure and reaching
consumers even in the remotest of areas, ITC has
today enhanced the market standing and consumer
franchise of all its brands.
This supply chain infrastructure has reinforced its
competitive capability significantly to ensure
visibility, availability and freshness. ITC’s brands
are today available in hundreds of Stock Keeping
Units (SKUs) covering over 1,00,000 markets.
ITC’s formidable distribution organisation directly
services more than 2 million retail outlets across
trade channels. This elaborate network provides
significant sustainable livelihoods.
ITC’s Brands:
Innovating for India
Recognising that cutting-edge R&D can foster
breakthrough innovation and create powerful sources
of sustainable competitive advantage, ITC continues
to invest in this area, leveraging its world-class
infrastructure, benchmarked processes, state-of-theart technology and a business-focused R&D strategy.
With a team of over 350 world-class scientists,
the state-of-the-art ITC Life Sciences & Technology
Centre in Bengaluru is engaged in developing unique
sources of competitive advantage and building future
readiness by harnessing contemporary advances
in science and technology, applying them in product
development and leveraging cross-business synergies.
ITC’s R&D capabilities are utilised to develop future
products in nutrition, health and well-being. In agri
sciences, its efforts are aimed at developing new crop
varieties with higher yields, better quality and other
traits relevant to the Company’s businesses. In a short
span of time, ITC has applied for over 350 patents
in India itself.
A multi-business conglomerate
· FMCG · Hotels · Paperboards & Packaging
· Agri Business · Information Technology
Powered by the vitality of world-class Indian brands
Market Capitalisation of around $ 40 billion
Exemplar in Sustainability Initiatives
The Only Company in the world to be
· Carbon Positive · Water Positive
· Solid Waste Recycling Positive
World’s greenest luxury hotel chain
All ITC’s premium luxury hotels
are LEED®* Platinum certified
Over 43% of ITC’s total energy consumption
is from renewable sources
Creating around 6 million
sustainable livelihoods
* Leadership in Energy and Environmental Design
@ITCCorpCom
January 2016
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