Presentation by
Alessandro Rigoni
Directe r Commercial,
Directeur
Commercial Nestlé S
Suisse
isse
Distribution Strategy of
Nestlé Suisse
Monday, November
29, 14.15-16.00
17.15-18.45 h,
h,
Postponed
to Dec. 20,
Room E120
A140
Room
Consumer good manufacturers like Nestlé have very valuable and trusted brands
in different product areas. To reach the consumer,
different distribution channels are used, including wholesalers and retailers.
Given the relevance of retailers for the manufacturers’ sales success,
cooperation
ti h
has b
become a very iimportant
t t element
l
t off the
th di
distribution
t ib ti strategy.
t t
Nestlé with headquarters in Vevey, Switzerland, is today the world's leading nutrition,
health and wellness company. Nestlé Suisse is responsible for operations in
Switzerland. Mr. Rigoni will explain the distribution system of Nestlé Suisse
and the different cooperative concepts in the distribution strategy.
Guests are welcome!
Chair for International Management –
Liebherr / Richemont Endowed Chair