Professors Creed and Dorado
BUS 445: Study questions to use to prepare for chapter 3 (Ice Fili case)
Goals: to practice SWOT analysis and value chain analysis
What are Ice-Fili’s?
Strengths:
Weaknesses:
Opportunities:
Threats:
After looking at Figure 3.2, answer:
What are your conclusions about Ice-Fili’s overall business situation?
What actions do you recommend for improving its strategy?
List for Nestlé’s ice cream operation in Russian:
Strengths:
Weaknesses:
Opportunities:
Threats:
After looking at Figure 3.2, answer:
What are your conclusions about the overall business situation of Nestlé’s ice-cream operation in Russia?
What actions do you recommend for improving its strategy?

Using figures 3.3 and 3.4 as models, diagram the ice cream industry value chain and locate Ice-Fili
on it.
What would be the strategic benefits of Ice-Fili’s making changes in its value chain as it attempts to create
competitive advantage in the ice cream industry?